All Marketing articles – Page 16
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News briefsCraft expands presence in obstacle course racing
Craft Sportswear has expanded its endurance sports and obstacle course racing (OCR) presence to Spartan Trail and Tough Mudder with the announcement of an official ”performance apparel and footwear partnership” with endurance sports company Spartan. According to Outdoor Sportswire, the multi-year agreements also name Craft as a sponsor of the ...
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News briefsMediaplus runs first climate-neutral TV ad calculated and offset with “Green GRP”
German advertising agency Mediaplus, part of the Serviceplan Group, is drawing attention to an issue that has received little attention in the industry: the carbon footprint associated with the production and distribution of advertising. To mark June 5, the UN’s World Environment Day, the agency launched the “World’s First Carbon ...
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News briefs
Banff Italia presents the 9th edition of the Banff Centre Mountain Film Festival
Banff Italia has announced the calendar and cities for the 9th edition of the Banff Centre Mountain Film Festival, the event dedicated to films that celebrate outdoor spaces and nature. In Italy, the screenings of the 11 films of this year’s edition will debut on June 14 in Milan, followed ...
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News briefsHoka One One with new marketing executives
Source: Hoka One One Norma Delaney Hoka One One has named Norma Delaney VP global brand marketing. Hoka has already been a client of Delaney’s own company, Delaney Brand Consulting, which she has been running for about three and a half years. Prior to that, she had ...
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News briefsHyosung strengthens marketing teams in Europe and U.S.
Hyosung, a Seoul-based textile solutions provider, has appointed Claire O’Neill and Julia Nam as European and U.S. marketing managers, respectively. Source: Hyosung Claire O’Neill O’Neill, based in the U.K., has extensive experience in intimate apparel, swimwear and global textile markets. She joins Hyosung from The Lycra Company, ...
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News briefs
Garmin presents a children’s book based on its Women of Adventure series
Source: Garmin Garmin International has introduced “Women of Adventure: Being Brave in a Big World,” a children’s book featuring six true stories of sport and passion from the brand’s Women of Adventure watch series. The book, written and illustrated by Garmin associates, is meant to encourage kids ...
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News briefs
Alé and Union Européenne de Cyclisme extend their partnership
Alé and Union Européenne de Cyclisme (UEC), one of the five confederations of the Union Cycliste Internationale (UCI), have renewed their partnership until 2024. The UEC is the organizer of the European Cycling Championships in different disciplines: road cycling, mountain bike, BMX, track, cyclo-cross and indoor cycling. As a UEC ...
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News briefsSara Molnar is Sweden’s sports industry Businesswoman of the Year
Source: Peak Performance Sara Molnar Sara Molnar, CEO of Peak Performance, has been named Businesswoman of the Year 2020 in the Swedish sports industry by Svenskt Sportsforum. The women’s network Divas, run by Svenskt Sportsforum, aims to bring more women to the top of the sports industry. ...
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News briefsFirst exclusive womens’ outdoor products award #sheisoutdoors to launch this summer
Presented for the first time this summer, the #sheisoutdoors award aims to recognize innovative, technologically advanced, highly functional outdoor clothing designed for women. Registration closes on May 25. To date, brands like Deuter, The North Face, Norrøna, Pyua, Fjällräven, Osprey, Gregory, Bergans, Altra, On, Wechsel, Asolo, La Munt and Lowa ...
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News briefsDevold’s sheep farmer recognized for wool quality
For the second year in a row, Glenmore Station – one of Devold of Norway’s wool suppliers – was named Grand Champion in the prestigious “Fleece” competition at the Wanaka Agricultural Show held last month in New Zealand. Scoring 99 out of a possible 100 points for its “Merino Ram ...
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News briefs
Scarpa renews its support to the Giro d’Italia, with an eye on sustainability
Scarpa will be an official supplier of the Giro d’Italia for the second consecutive year. The 2021 edition of the iconic bicycle race, organized for the first time in 1909, will start on Saturday, May 8 in Turin. Scarpa will provide the event’s staff with a limited edition of its ...
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News briefs
American Outdoor Brands creates chief marketing officer role
American Outdoor Brands, formerly known as Smith & Wesson Holding Corporation until 2016, has announced that Curtis Smith has been named chief marketing officer, a newly created role in the company. Smith will lead the marketing, brand management, creative, e-commerce, and customer service teams. Smith joined the company as a ...
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News briefsHuski Wear becomes clothing partner of Team Sweden Alpine
Huski Wear, a new Swedish skiwear brand, will replace Norwegian brand Helly Hansen as the apparel partner of Team Sweden Alpine, the Swedish alpine ski team, starting July 1. As part of the partnership, Huski Wear has committed to supporting the development of skiing among Swedish youth. Helly Hansen began ...
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News briefsHeimplanet collaborates with U.S. electric car manufacturer
California-based Alpha Motor Corporation has just announced a collaboration with German tent brand Heimplanet to jointly develop mobility solutions based on a shared vision of a new culture of mobility - „mobility that resonates with people across generations through fun, modern, and sustainable solutions.” The collaboration is expected to further ...
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News briefsMips with redesigned, consumer-centric brand website
Mips, the Swedish provider of the eponymous helmet safety technology, has unveiled a completely redesigned website aimed at making “helmet safety more transparent and easily understandable to everyday people.” The brand’s latest evolution goes far beyond simple cosmetic changes, with language and design focused on maximizing consumer benefits. The website ...
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News briefsPatagonia presents documentary film and campaign to promote community energy movement
Patagonia is launching a Europe-wide campaign on April 15, beginning with the launch of a website and documentary film, We the Power. The goal of the campaign is to support the growing community energy movement across Europe. Community energy is a system of energy production in which groups of citizens ...
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News briefsBergzeit launches hiking campaign and shows results of hiking survey
German multisport retailer Bergzeit is trading hiking as the trend topic in summer 2021 and supports it with a special hiking campaign that will run from April 13 to May 2. Existing customers are addressed via organic social media, newsletters, advertising space in the store and magazine. New customers will ...
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News briefsLowa presents POS consumer activation concept at Munich Order Center
German footwear brand Lowa is taking an alternative approach to showcasing its customer activation activities: The “Adventure Gallery” concept, an exhibition of twelve images by renowned outdoor photographers with an integrated prize draw, can now be experienced at the Munich Order Center (MOC). The traveling gallery concept is an in-store ...
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News briefs
Petzl partners with the Italian Sport Climbing Federation
Petzl has become a technical partner of the Italian Sport Climbing Federation (Federazione Arrampicata Sportiva Italiana - FASI). The deal has been signed in view of the Tokyo 2020 Olympics, which will start on July 23, and with young athlete development at its core, the company said. Sport climbing will ...
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News briefsBuff launches “Live More Now” campaign (Video)
Headwear brand Buff is launching its first global digital brand campaign under the manifesto “Live more now,” which aims to turn the claim into a social movement. The audiovisual campaign is based on the emotional representation of outdoor moments and features a variety of people enjoying their time in the ...
