All Marketing articles – Page 17
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News briefsSigma presents new brand logo
To strengthen its Sigma brand, German bike computer and lighting provider Sigma Sport-Elektro has introduced a new, modern logo just in time for the new season. According to the company, the rebranding also represents the ongoing development of Sigma, which is currently undergoing a transformation process: “Sigma ...
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ArticleShimano launches centennial website and announces executive changes
Shimano is celebrating its 100th anniversary this year with a new centennial website and photobook, which look back at the company’s product and technology achievements. Founded in 1921 by Shozaburo Shimano, the company has now grown to employ more than 11,000 people. The centennial website features photos and videos of ...
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ArticleLiv Cycling unveils second global brand campaign “Liv Committed”
Liv Cycling, the company dedicated to getting more women on bikes, has launched the second part of its global brand campaign, “Liv Committed.” The campaign primarily celebrates the resilience shown by the cycling community over the past year. The campaign hero film was created with inspiration directly from the Liv ...
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News briefsGroupe Rossignol with new mobile showroom marketing approach in Germany and Austria
Because of the many restrictions imposed by the corona pandemic, Groupe Rossignol has developed a new, flexible marketing tool for Germany and Austria: a trailer designed as a show or meeting room on wheels. Designed and converted on behalf of Groupe Rossignol, the trailer provides space for a service workshop ...
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News briefs
Korean Olympic team to wear The North Face
The Korean Sports and Olympic Committee (KSOC) reached an agreement with Youngone Outdoor Corporation (YOC), a distributor for major sports brands in the South Korean market. According to a report on SGB Media, YOC will supply the team with sportswear from The North Face until the end of 2024. The ...
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News briefsArtilect launches new global storytelling platform Culturelines
Artilect, the new performance-driven outdoor apparel brand founded by skater and snowboarder Trent Bush and Bradshaw Taylor’s Corry Taylor in Boulder, Colorado, has just launched Culturelines, a print and digital publication covering stories from the outdoors, technology, music, arts and culture. New stories will be published weekly on the storytelling ...
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News briefsPOC expands e-tail and marketing team
Source: POC Lukas Malgay Lukas Malgay has been supporting the e-tail and digital team of Swedish brand POC as online account manager Europe since March 1. For the past three and a half years, Malgay worked in sales & sales marketing for the manufacturer of cycling and ...
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News briefs
Asics is the new title sponsor of SaintéLyon in France
Asics has joined forces with SaintéLyon, the iconic French ultra-trail event, and will be the title sponsor of the event for the next three years, starting from the 67th edition on Nov. 27, 2021. The SaintéLyon is a night winter run from Saint-Etienne to Lyon and the oldest trail running ...
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News briefs
C.A.M.P. adds Ines Papert and Luka Lindič to its athlete roster
C.A.M.P. has announced that Ines Papert and Luka Lindič have joined the brand’s athlete roster. Papert, best known for her ice climbing achievements, was born in 1974 in Wittenberg, Germany. Raised in a family of musicians, her youth’s main interest was music. That changed in her early twenties when she ...
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News briefsUnifi announces annual Repreve Champions of Sustainability
Unifi, a specialist in recycled and synthetic yarns, announced the winners of its Repreve Champions of Sustainability awards, which recognize brand, textile and retail partners that have demonstrated a commitment to using fiber made from recycled material in their products. In the fourth year of the award, a total of ...
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News briefsFenix brands well-perceived for their sustainability efforts
The Sustainable Brand Index, a consumer ranking brand study that examines how brands are perceived in terms of sustainability in Scandinavia, the Baltic States and the Netherlands, has rated Fjällräven the most sustainable brand in Sweden in the “Clothing & Fashion - Brand” category. Fjällräven won the ...
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News briefsBergans' Collection Of Tomorrow wins DOGA Design Award
Bergans of Norway’s Collection Of Tomorrow, an innovation project realized in collaboration with the Finnish fiber producer Spinnova, has been awarded the Norwegian DOGA Award. The goal of Bergans’ collaboration is to develop new technology that makes it possible to produce textiles in a more sustainable way. The future.labs.05.A bag ...
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News briefsISPO BrandNew launches new “Basecamp of Inspiration” with Globetrotter
The online application for the new “Basecamp of Inspiration” of the ISPO BrandNew startup competition by Messe München is open. Three winners will be selected during a live public voting. The first-place winner will win an Innolab grant from outdoor retail chain Globetrotter and will be included in the Globetrotter ...
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News briefsUnisync and Helly Hansen Workwear sign partnership for Canada
Unisync Group Limited, a wholly-owned subsidiary of Canada’s Unisync Corp and a leading provider of full-service, managed apparel programs for major corporations and government-related entities, has entered into a preferred partnership agreement with Helly Hansen for all tenders and contracts in the Managed Service Industry sector across Canada. The agreement ...
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News briefs
Bollé signs new partnerships in pro and am cycling
Bollé Brands announced a new series of sponsorship deals in the professional and amateur cycling sectors. The brand will sponsor and equip the professional team B&B Hotels p/b KTM (BBK) with both helmets and sunglasses, a premiere in its history. BBK is one of the 22 teams selected to participate ...
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ArticleFirst Benno e-bikes in use for African pilot projects
Since the end of January, three cargo bikes from the U.S. e-bike company Benno Bikes have been in solar power use in the West African country of Benin. As part of a mobility pilot project, Ibee Studer, a Swiss industrial engineering firm specializing in the development, financing and operation of ...
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News briefsProfessional climber Söderlund is the latest brand ambassador for Haglöfs
Source: Haglöfs Swedish professional sport climber Matilda Söderlund has joined the team of “Outsiders by Nature”, Haglöfs’ team of ambassadors and athletes. Last May, the brand already brought mountain athlete Maria Granberg into the team. Söderlund has been climbing the world’s most challenging routes around the globe ...
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News briefsRab presents free online premiere of “Over The Edge” for International Women’s Day
To mark International Women’s Day 2021, British outdoor manufacturer Rab presents the free online premiere of Over The Edge. The film (see trailer below) was initiated by Rab to mark the fifth anniversary of the Women’s Trad Festival and tells the story of the women behind the event. It follows ...
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News briefs
Buff is a sponsor of the Tour of Flanders
Buff has joined for the first time the sponsor roster of the Tour of Flanders, the iconic road cycling race that is part of the UCI World Tour. This year’s edition of the Tour of Flanders is scheduled to take place on Sept. 18, after being postponed from the original ...
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News briefsOrtlieb launches new brand campaign (Video)
Ortlieb kicks off the 2021 season with a new brand campaign created by the Nuremberg-based marketing agency Stilbezirk that has already worked for other sporting goods brands, including Adidas, Uvex or Vaude. Merging emotional images from the Ortlieb factory in Heilsbronn, Germany, with those from a bike and hike trip ...
