All Marketing articles – Page 18
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News briefsNew Berghaus ambassadors to support diversity, inclusion and mental health
Berghaus has added four new brand ambassadors, Rhiane Fatinikun, Zahrah Mahmood, Ed Jackson and Iona Rendall, to its team. The new lineup is part of the brand’s effort to promote the outdoors as a place for everyone and highlight the mental health benefits of spending time in nature. Fatinikun is ...
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News briefsVibram wants those who care to resole their shoes
Vibram has presented the new digital “Repair if you care” campaign to encourage consumers to have their shoes resoled and avoid waste. The campaign focuses on the concept of reuse and repair as a sustainable approach. It also aims to reintroduce people to the fact that repair is a valuable ...
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News briefsVon Dewitz receives GEM Award for pioneering leadership
Antje von Dewitz, CEO of German outdoor brand Vaude, has received the GEM Award 2021 for her successful sustainable brand management. The Berlin-based ”Gesellschaft zur Erforschung des Markenwesens e.V.” (Society for the Study of Brands, GEM) is a platform that supports companies in their brand activities with scientific arguments and ...
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News briefsRobert Jasper becomes brand ambassador for Soto
Source: Robert Jasper Japanese stove and camping tableware manufacturer Soto has signed German extreme mountaineer and expeditionist Robert Jasper as brand ambassador. “We are very pleased to welcome Robert, an absolutely authentic athlete, as our brand ambassador,” Akira Yamamoto, CEO and president at Soto/Shinfuji Burner said. “He ...
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News briefsLa Sportiva adds three international names to its mountain running team
Source: La Sportiva Jan Margarit La Sportiva has expanded its mountain running team with the arrival of Jan Margarit, Mimmi Kotka and Alexis Sevénnec. Margarit, 23, was born in Matadepera, near Barcelona, and made his debut in trail running in 2015. Kotka, a 39-year-old athlete from Sweden ...
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News briefsOsprey launches new generation of Talon and Tempest with AGAIN campaign
U.S. backpack specialist Osprey has released an open letter to the outdoor community and its retail partners to signal hope on the horizon after the tough year of 2020. With the message explore AGAIN™, the letter highlights the importance of the outdoors to physical and mental well-being. Together with Osprey ...
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News briefs
Petzl adds Alexander Megos to its roster of athletes
Petzl, the French mountaineering equipment supplier, has announced Alexander Megos as a new member of its team of sponsored athletes. Megos is qualified for the Tokyo 2020 Olympics, set to take place this summer due to the pandemic. Among his numerous performances and records, listed on his official website, Megos’ ...
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ArticleWinners of the French Outdoor Awards Winter 2021
A jury of experts appointed by the French trade association Outdoor Sports Valley (OSV) has selected the three winners of this winter’s French Outdoor Awards in the categories of Innovation, Sustainability and Start-up. The winners were announced at a virtual OSV awards ceremony on Feb. 9 in the French winter ...
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News briefsVivobarefoot wins sustainability award for algae-based footwear
Vivobarefoot is one of the winners of Arizona-based Footprint Foundation’s 2021 Ocean Hero Awards, which recognize innovative champions that are positively affecting the environment on a global scale. Vivobarefoot was honored with an Innovative Engineering Award “for developing the first footwear made from algae, a renewable aquatic resource.” Footprint, a ...
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News briefsVista Outdoor is one of Forbes’ "Best Midsize Employers in America" for 2021
The Forbes list of “America’s Best Employers” for 2021 has named Vista Outdoor, the U.S.-based owner of several ammunition and outdoor sporting brands, including Bell, Giro, Camelbak, Camp Chef and Bushnell Golf, one of “America’s Best Midsize Employers.” The Forbes list was compiled based on an independent survey of 38,000 ...
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News briefs
Cascade Designs with three new hires
Cascade Designs, the U.S. company that owns the Therm-a-Rest, Mountain Safety Research (MSR), Platypus, SealLine and PackTowl brands, has announced the addition of three new members to its product development and marketing teams: Kalon Pilmanis will serve as senior director of product, Jeff Moberg as product line manager and Ashley ...
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News briefs
UYN supports Omar Di Felice in the Himalayas
UYN (Unleash Your Nature) has announced a new partnership with Omar Di Felice, the two-time Italian ultra cycling champion (races >300km) and adventure traveler. In addition to becoming a brand ambassador, Di Felice will collaborate with the company’s R&D lab to test UYN products in extreme situations. The 39-year-old athlete ...
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News briefsOn wins ISPO Product of the Year award
Source: On Running On Cyclon The jury that selected the ISPO Gold Awards winners at this year’s ISPO Munich Online chose two Products of the Year in the running & fitness category, namely On Running’s Cyclon shoe and Vaha’s Eton Motion Analysis mirror. On also got ...
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News briefs
Aqua Lung announces Paul Nicklen as a global ocean ambassador
Aqua Lung, the French company that designs, manufactures and distributes dive and watersports equipment, has announced that Paul Nicklen is joining the brand as a global ocean ambassador. As part of the partnership, the wildlife photographer and conservationist will exclusively use the full range of Aqua Lung, Apeks, and O.ME.R. ...
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News briefs
Scarpa’s biodegradable shoe wins OR Retailer Innovation Award
The Mojito Bio, which Scarpa introduced to retailers last summer, was named an industry winner this month at the third annual Outdoor Retailer Innovation Awards in the U.S. The shoe has the classic mountain-inspired style of the original Mojito, but it is Scarpa’s first 100 percent biodegradable shoe and one ...
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News briefsTough Mudder and Marvel team up for digital challenges
Source: toughmudder.com Tough Mudder, a U.S. operator of extreme obstacle races, has joined forces with Marvel in the creation of Tough Mudder Challenges: Marvel Series. The collaboration will offer a collection of six digital fitness adventures ”designed to test one’s strength, agility, and stamina while overcoming fears, ...
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News briefsLowa launches German outdoor podcast
Source: Andi Christl Host Andi Christl Outdoor footwear specialist Lowa is launching a German-language outdoor podcast called ”Bergmomente” (mountain moments) with host Andi Christl, who will interview adventurers and mountain enthusiasts and track down unique stories. In the first episode, Christl speaks with Alix von Melle and ...
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News briefsPolartec celebrates 30 years
Polartec has kicked off an anniversary year with the launch of its “Peaking Since 91” campaign that started on Feb. 1. If you’re thinking 40 years of fleece, you’re kind of right, but still just off the mark, as the fleece was invented in 1981 in a partnership between Patagonia ...
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News briefsKilian Jornet receives ISPO Cup 2021
For the first time in the 50-year history of the ISPO Cup trophy, which is awarded annually by ISPO to an exceptional sports personality, including legendary stars such as Pelé, Reinhold Messner, Ole Einar Björndalen, Ingemar Stenmark, or most recently Tegla Loroupe, the award ceremony did not take place as ...
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News briefsWest Kiteboarding is the ISPO Brand New 2021 Overall Winner
In a live digital pitch on Feb. 1, the first day of ISPO Munich Online, the ten finalists of the ISPO Brandnew Awards 2021 competed for the title of Overall Winner as the most innovative startup of the year. Each startup had 90 seconds to convince the audience in the ...
