All Marketing articles – Page 2
-
News briefsArc’teryx unites women in Chamonix for ‘The Mountain Classroom’
The Canadian brand brings together three Chinese pioneers in alpinism, acting and storytelling to challenge limits and redefine strength in the mountains.
-
News briefsArchroma unveils sustainable color assurance program at Performance Days
The Swiss specialty chemicals provider introduces High IQ Lasting Color at Performance Days, offering long-lasting, eco-friendly dyes for performance apparel.
-
News briefsOrtovox partners with Cody Townsend
The German company partners with the ski icon to promote avalanche safety, advancing innovative gear for freeride and backcountry skiers.
-
ArticleHollywood set to take Revelyst’s storytelling to new level
The outdoor brand collective partners with the production company Sierra Pictures to integrate its brands into film and TV, unlocking new storytelling and marketing opportunities.
-
ArticleColumbia Sportswear expands space partnership with lunar mission
Columbia’s space-tested Omni-Shade tech is going on its next launch mission with IM-2’s Athena lunar lander.
-
ArticleAtomic celebrates 70 years at Ski World Championships in Saalbach
The Austrian ski brand marked its 70th anniversary at the 2025 FIS Alpine World Ski Championships, unveiling new products and celebrating its legacy.
-
News briefsAsics launches Fujitrail adventure contest for trail runners
Two trail runners from France, Spain, the UK and Germany can win a dream trail running trip, including travel, accommodation and equipment from Asics’ Fujitrail collection.
-
News briefsDynafit opens applications for 2025 Trailhero
Passionate trail runners can apply now for a season filled with races, events and exclusive community experiences.
-
ArticleHelly Hansen honors ski patrollers on International Ski Patrol Day 2025
Celebrate the unsung heroes of the slopes this Feb. 10 as Helly Hansen honors ski patrollers with global events and donations on International Ski Patrol Day.
-
News briefsBig Agnes hires German PR agency to grow internationally
The outdoor brand from Colorado partners with 138 Alternatives to expand its presence in Germany, Austria and Switzerland.
-
News briefsFreeskier Michelle Parker returns to Atomic
The renowned athlete from California re-joins the Asutrian ski manufacturer after a decade away.
-
News briefsLa Sportiva's new high-cushion trail shoe
La Sportiva debuts the Prodigio Max, a maximalist trail shoe that blends plush cushioning, stability and traction and will be released to the public in fall 2025.
-
News briefsVuarnet relaunches 'It’s A Vuarnet Day' campaign with new collection
The French eyewear brand relaunches its iconic campaign, celebrating adventure and unveiling a bold new eyewear collection for FW 2024-2025.
-
News briefsEurobike opens applications for 2025 Awards
Applications are now open for the 2025 Eurobike Awards. Submit your innovative cycling solutions, now also including various outdoor and camping products, by April 18.
-
ArticleSamsonite rebrands as Samsonite Group S.A. to reflect brand diversity
Samsonite announces a corporate name change to Samsonite Group S.A., highlighting its diverse portfolio of iconic travel and outdoor brands.
-
News briefsKlättermusen’s ‘Hide & Seek’ campaign revives outdoor play
The Swedish brand has launched a new initiative celebrating childhood outdoor play’s joy.
-
News briefsFidlock wins 2025 Design & Innovation Award
The Pinclip System, an innovative magnetic-mechanical attachment, is recognized for its user-friendly design, reliability and versatility.
-
News briefsNikwax launches ‘Formulated for Adventure’ campaign
The company partners with top outdoor brands to inspire Millennials and Gen Z to explore nature, supported by a vibrant new campaign and research initiative.
-
News briefsPhantom Glide partners with resorts, brands to boost sustainability
Phantom Glide, a single-application base treatment for skis and snowboards, teams up with top resorts and brands to enhance performance and sustainability.
-
News briefsIcebug declares Jan. 15 “Studded Shoe Day” to address winter slip injuries
The Swedish footwear brand takes a proactive stance against preventable injuries by raising awareness about studded shoes and their benefits.
