All Marketing articles – Page 2
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ArticleSympatex kicks off SAM campaign for sustainable kids’ footwear
The new campaign promotes eco-friendly children’s footwear, featuring educational in-store and online materials.
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News briefsTherm-ic named official glove supplier for FWT
The company will provide heated gloves for FIS Freeride World Tour athletes.
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News briefsRab partners with JCMT to promote mountain safety
The British outdoor brand collaborates with the Jonathan Conville Memorial Trust to offer young people essential mountain safety skills through specialized climbing courses.
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News briefsMammut becomes safety partner for Freeride World Tour
The Swiss Alpine gear company partners with the FWT to enhance athlete safety through advanced equipment and workshops over the next four seasons.
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News briefsTNF launches ‘We Play Different’ campaign
The brand invites customers to explore unconventional paths in nature.
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ArticleGiant Group wins environmental award, launches ESG strategy
The group received Taiwan’s Environmental Bronze Award and published a new ESG strategy book, highlighting its sustainable future efforts.
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News briefsSchöffel launches new brand identity
The outdoor brand has started with its new positioning and sharpened brand image.
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News briefsTencel introduces updated brand identity
Tencel renews its brand identity with a new focus on innovation and sustainability in the textile industry.
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News briefsTimberland Pro launches ‘From Labor to Legacy’ campaign
Timberland Pro recognizes the contribution of trade professionals across generations with its new campaign.
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News briefsRVRC welcomes Joel and Henrik Lundqvist as new ambassadors
The former pro hockey players will explore the Åre region together with RevolutionRace.
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News briefsSuperfeet earns spot in Inc.’s Best Workplaces list
The magazine highlights Superfeet’s commitment to fostering an exceptional work environment.
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ArticleSnoop Dogg and Solo Stove launch “Blunt Marketing” campaign
It’s official: Snoop Dogg and Solo Stove are back at it and heating the atmosphere with a new campaign. Rapper Warren G is also involved.
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News briefsShimano and A.S.O. extend collaboration until 2028
The partnership will continue to cover the Tour de France and other prestigious cycling events.
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ArticleEco-consumers: Navigating triggers and barriers
Consumer expert Fredrik Ekström unveils key findings about consumer behavior and reveals three primary consumer personas.
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News briefsAnna Ferrino honored with Compasso d’Oro career award
Source: Ferino Anna Ferrino Anna Ferrino, the CEO of the Italian outdoor brand Ferrino, has won an ADI Compasso d’Oro career award. The award ceremony took place at the ADI Design Museum in Milan on June 20, alongside the inauguration of an exhibition of the projects and ...
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News briefsThe winners of the Scandinavian Outdoor Award Spring/Summer 2025
The Scandinavian Outdoor Award Spring/Summer 2025 winners were announced at OutDoor by ISPO on June 4, following extensive testing and discussions by an international jury in Lenzerheide, Switzerland. Overall Winner: FabPatch The Finnish brand FabPatch won for its high-quality repair patches for outdoor gear and apparel. These patches help extend ...
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News briefsBritish Cycling and Lloyds Bank announce partnership
British Cycling and Lloyds Bank have announced a long-term partnership that will see Lloyds Bank become the new lead partner of British Cycling. The multi-year commitment will see the financial institution become the title partner of the revamped Tour of Britain with immediate effect. It will also include a number ...
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News briefsOlympics-bound US climber Jesse Grupper signs with Trango
Colorado-based climbing brand Trango announced a new partnership with U.S. climber and US Olympic team member Jesse Grupper. Grupper has qualified for the 2024 Paris Summer Olympic Games and is a member of the US Climbing Team. He secured his Olympic ticket by winning the 2023 Pan American Championships. ...
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News briefsGregory official gear partner of Merrell Skyrunner World Series 2024
After a successful test run last year, Gregory and the Merrell Skyrunner World Series have confirmed their partnership for the current season. The luggage specialists will equip the entire team of the global trail running series with gear as they travel to 21 races on four continents. Gregory will test ...
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News briefsTrango announces 5-year safety gear provider partnership wih IFSC
Colorado-based climbing gear provider Trango and the International Federation of Sport Climbing (IFSC) announced the beginning of a five-year partnership that will make Trango the sole provider of safety gear for all IFSC Lead competitions from 2024 to 2028. Kicking off with the IFSC World Cup in Wujiang, China, from ...
