All Marketing articles – Page 22
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News briefsMIPS presents its own team of sponsored athletes
MIPS, the Swedish supplier of helmet-based safety and protection of the brain, has announced the formation of its first professional athletic team, “Team MIPS.” The team will serve as an “ever-growing global force of helmet safety advocacy,” with athletes from around the world with a wide range of backgrounds and ...
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News briefs
Dewerstone founder wins entrepreneurship award
Rory Atton, founder of the Dewerstone brand of outdoor apparel and sunglasses, has won an Entrepreneur for Good Award for the southwestern U.K. in the eighth edition of the Great British Entrepreneur Awards. Like the winners in the other categories, Atton received his award in a virtual ceremony – made ...
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News briefs
Gucci is partnering with The North Face
Gucci has revealed that it is partnering with The North Face for an unspecified collaboration in the coming months “that celebrates the rich heritage of both brands.” For the big Italian luxury brand, it is the first collaboration of this kind since Alessandro Michele became its creative director five years ...
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News briefs
Ispo Awards open for submissions from Sept 28
The 10th annual Ispo Awards will be receiving product submissions from Sept. 28 to Dec. 4. All companies in the sports industry, even non-exhibitors at the forthcoming Ispo Munich, may submit. Those who do so by Nov. 6 will enjoy an early-bird discounted rate: €125 for exhibitors, €325 for non-exhibitors. ...
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News briefs
Surf photographer Todd Glaser joins Mizu’s ambassador team
Mizu, the brand founded by Finnish pro snowboarder Jussi Oksanen in 2008 and offering reusable and eco-friendly stainless steel products mainly for hydration and filtration, has welcomed Todd Glaser, the U.S. photographer, to its ambassador team. As one of the world’s most prolific and well-known surf photographers, Glaser was a ...
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News briefs
Morakniv nominated for the Swedish Design Awards (Video)
The Swedish manufacturer of outdoor knives Morakniv has been nominated for the Swedish Design Award 2020 in the category film production for its commercial “Morakniv Classic” together with Kojan Film and Consid Communication. The design competition aims to promote and develop Swedish graphic design and communication. It is open to ...
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ArticleLGBTQ collections become mainstream for the sportswear and fashion industry
The LGBTQ (lesbian, gay, bisexual, transexual and queer) fashion market has been growing over the last decade. In recent years, an unprecedented number of mainstream brands have begun to release LGBTQ collections.
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News briefsEcco wins German Design Award for two products
Ecco has won the German Design Council’s annual German Design Award in the “Excellent Product Design” category for its Biom 2.0 trail shoe and its Exowrap all-terrain sandal. The overall competition for the awards consisted of more than 5,400 projects from 63 countries. The Biom 2.0 is a hybrid urban ...
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News briefs
Scarpa’s Heinz Mariacher wins the Paul Press award
Scarpa’s manager Heinz Mariacher has been awarded the Paul Preuss Award 2020, which honors outstanding climbers. The prize is named after Paul Preuss, the father of free climbing. The honor was handed out by Reinhold Messner, the legendary Italian mountaineer and explorer, and Georg Bachler, the honorary chairman of the ...
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News briefsDeuter grants three mountain and ski guide scholarships
Backpack specialist Deuter is raffling off three scholarships for the demanding and diversified qualifying examination to become a state-certified mountain and ski guide among outdoor enthusiasts who want to turn their passion into a profession. Deuter will pay the course fee of €1,000 for the first three winners; places four ...
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News briefsClymb™ Abu Dhabi breaks two Guinness records
Clymb™ Abu Dhabi, a sports and leisure attraction on Yas Island, which opened on Nov. 29, 2019, received two Guinness World Records™ titles for the world’s largest indoor skydiving flight chamber with a diameter of 10 metres and a height of 54.6 metres and for the world’s highest artificial indoor ...
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News briefsKästle supports Czech Biathlon Union
Austrian ski brand Kästle has signed a equipment contract with the Czech Biathlon Union (CBU) for the next two seasons. To begin young athletes have already signed with Kästle. In the past years Kästle has already supported talented young Czech biathlon athletes through its Nordic Competence Center in Nové Město ...
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News briefsColumbia sponsors NASCAR driver Bubba Wallace
Columbia Sportswear intends to draw attention to its outdoor products with NASCAR, the popular U.S. motorsport series. For this purpose, the company has signed a multi-year sponsorship agreement with a driver of the NASCAR Cup Series, Bubba Wallace. Wallace is the newest brand ambassador for Columbia, and the outdoor company ...
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News briefs
Eurobike Award 2020 is open for applications
Industry registration for the 16th Eurobike Award is open until Oct. 1, 2020. The organizers are looking for innovations and new products that can shape the bicycle market. In addition to products in the “standard categories” of bicycle & e-bike, components, accessories and clothing, awards will also be granted to ...
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News briefs
Timberland store in Carnaby Street wins design prize
Timberland’s flagship store in London’s Carnaby Street was among the winners of a 2020 Gold Design Award, presented by “Shop!” The award-winning 2,600-square-foot store features a full-height living green wall, living trees and other natural elements. Shop!, headquartered in Chicago, is a global trade association dedicated to enhancing retail environments ...
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News briefsEddie Bauer: August 8 is Global Sleep Under The Stars Night
U.S. outdoor and leisure apparel brand Eddie Bauer has registered Aug. 8 with National Day Calendar as Global Sleep Under The Stars Night. In honor of its 100-year anniversary in 2020, the Seattle-based brand invites everyone to come together in experiencing the beauty of the outdoors by spending the night ...
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News briefsMountain Hardwear becomes outfitter of Swiss ski resort
Mountain Hardwear, founded in 1993 in Richmond, California, and a wholly owned subsidiary of Columbia Sportswear Company, will outfit the employees of the Swiss ski resort Arosa Lenzerheide as part of a clothing cooperation agreement starting with the 20/21 winter season. This applies to the employees of both the Arosa ...
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News briefsDeuter offers Lonely Planet guide as sales incentive
The German backpack specialist Deuter, together with participating retailers in Germany, Switzerland and Austria, has launched a cooperation campaign with Lonely Planet until March 31, 2021: When buying an Aircontact Pro (men’s or women’s SL model), one of the brand’s trekking classics, the consumer receives a Lonely Planet guide of ...
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News briefsJack Wolfskin starts sustainable vanlife campaign
Jack Wolfskin is continuing its German digital #gobackpack campaign this summer, picking up on the popular vanlife theme. Together with the German social media influencer Anna Heupel and her team, the outdoor brand is converting a decommissioned fire engine into a camper van according to sustainable criteria. The vanlife project ...
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News briefs
Ecco next to boycott Facebook and Instagram
Ecco said it is continuously reviewing advertising efforts on social media platforms “to be in alignment with company values” after its U.S. arm earlier this month joined a growing list of firms boycotting Facebook and Instagram to protest policies for handling online hate speech and misinformation. Ecco USA is pausing ...
