All Marketing articles – Page 23
-
ArticleLiv Cycling campaign underlines commitment to parity for women in cycling (Video)
Liv Cycling, a company founded in 2008 by Giant executive Bonnie Tu as part of the Giant Group company and dedicated to getting more women on bikes, has introduced Liv Committed, a global brand campaign reaffirming its commitment to women in cycling. The campaign highlights the ways Liv Cycling is ...
-
News briefs
Paris Surf & Skate Film Fest open for submissions
The fifth edition of the Paris Surf and Skate Film Festival (Sept. 24-27) is open for submissions until July 14. This year, the organizers have announced a new category for music videos with a predominant surf or skate theme. Details and registration are available at pssff.fr.
-
News briefsDeuter introduces new logo
The German backpack and sleeping bag specialist Deuter, founded in 1898, is entering the 2021 season with a new logo. Martin Riebel, managing director of the brand, said: “In more than 120 years, Deuter has always reinvented itself. With the new logo and a new brand design for 2021, we ...
-
News briefs#Salewa3000 aid project for Glockner bivouac goes into extension
At the beginning of the year, Salewa initiated the #Salewa3000 project. The aim of the campaign was to motivate the entire brand community to climb the three thousand-meter peaks in Austria within six months (by June 30) to collect donations with every summit for the bivouac hut on the Grossglockner ...
-
News briefs
Dynafit organizes Run Local Weeks
Dynafit, part of the Oberalp group, has launched another support program for retailers. During a six-week trail runnig event, the “Run Local Weeks”, customers are invited to test Dynafit’s trail running shoes. From June 10, Dynafit supplies ten specialist retailers with give-aways, including 50 Run Local Buffs and Powerbars, and ...
-
News briefsKästle signs contracts with Swiss and Austria Ski Pool members
The Austrian ski brand Kästle has signed equipment contracts with the Swiss Ski Pool and the Austria Ski Pool. Only a year ago, Kästle was able to celebrate its comeback in the Alpine Ski World Cup. Kästle’s World Cup athlete Adriana Jelinkova from the Netherlands won the North America Cup ...
-
News briefsFerrino promotes a scientific-photographic exhibition in Turin to mark its 150th birthday
Ferrino’s 150th anniversary is being celebrated by a special exhibition at the Museo Nazionale della Montagna (National Mountain Museum) in Turin. The exhibition is entitled “On the Trail of the Glaciers,” which is the name of an international project that combines science and photography around the effects of climate change ...
-
News briefs
Ski lifts in Austria are allowed to operate again (Video)
After the Austrian federal government announced that cable cars in the mountains would be able to reopen on May 29, glacier ski resorts have also resumed lift operations for skiers and snowboarders, including the Kaunertal and Hintertux glaciers in Tyrol and the Kitzsteinhorn in Salzburg. The founder and owner of ...
-
News briefs
Alpine skier Anna Veith retires from racing
Austrian Anna Veith, until recently sponsored by Head, Bollé and Komperdell among others, has announced her retirement from alpine ski racing. In her 10 years in the alpine ski World Cup, she won one Olympic gold medal, two Olympic silver medals, three world championship titles, 15 FIS World Cup victories ...
-
News briefsFjällräven launches Fjällräven Classic TV
Starting this summer, Fjällräven will introduce Fjällräven Classic TV, a solution to the current situation that immerses people in the experience of trekking through an online stream from a trekker’s point of view. Fjällräven Classic TV will digitally transport viewers from all across the globe to the locations of Fjällräven’s ...
-
News briefsEurobike Award gets adapted to Covid-19 situation
Bicycle and mobility companies, designers and developers have been submitting their product innovations for the Eurobike Award 2020 since April. Following the postponement of the Eurobike trade show until November, the organizers are now relying on tried and tested mechanisms for the award process, which are adapted to the situation. ...
-
News briefs
2020 Ultra-Trail du Mont-Blanc canceled
After having carefully examined all the options in compliance with the government’s regulations, but also after having consulted with the runners, local authorities and partners, the Ultra-Trail du Mont-Blanc (UTMB) organization team announced that due to the Covid-19 pandemic, the 2020 edition, which was scheduled to take place from August ...
-
News briefs
Primus and Brunton relaunch U.S. websites
Primus and Brunton, brands of Fenix Outdoor International based in Zug, Switzerland, have relaunched their websites in the USA. The digital agency VentureWeb, based in Squamish, British Columbia, Canada, was commissioned with the redesign. VentureWeb has worked in the past with brands such as Shimano, Santa Cruz and Sugoi. The ...
-
News briefsAntje von Dewitz’ book now available
Antje von Dewitz’ German-language book “Mut steht uns gut” (“Courage suits us well”), about which we reported earlier, will finally be available as of May 20 in the Vaude webshop and assorted bookshops in Germany, Austria and Switzerland. Von Dewitz, managing director of Vaude, explains: “In my book, I am ...
-
News briefsLa Sportiva launches “For Your Mountain” campaign (Video)
La Sportiva is launching a new campaign that features Michele Graglia, the Italian ultra-marathon runner and model. The campaign, entitled “La Sportiva for Your Mountain,” focuses on the internal challenges for both athletes and ordinary people who engage in outdoor activities, and how the brand’s technical apparel and shoes can ...
-
News briefsSchöffel’s initiative to reward frontline helpers of the Corona crisis
To thank the many helpers during the Covid-19 pandemic, the German family-owned company Schöffel launched the “Schöffel Danke Momente” (Schöffel thank you moments) campaign. The centerpiece of the campaign is the website danke.schoeffel.com, where visitors can suggest particularly deserving helpers with a brief justification up to June 21. Afterwards, those ...
-
News briefsJack Wolfskin rolls out new customer loyalty program
May 11 marked the launch of the “Jack WolfskinCard,” a new customer loyalty program by the outdoor brand from Idstein, Germany, which was acquired by the U.S. Callaway Golf Company in early 2019. According to Jack Wolfskin, the new card is the “key to exclusive offers, news and invitations to ...
-
News briefs
clim8 partners with Innovation in Performance
clim8, a French thermal technology company founded in 2016, has announced a new partnership with the British agency Innovation in Performance for its European business development activities. The agency is run by Marcus Hoenig, the former chief commercial officer of D3O, and Alex Yellowley, the former business development manager of ...
-
News briefsCake joins Scandinavian Outdoor Group, partners with Polestar
Cake, the award-winning Swedish company established in 2016 as a “high-performance zero-emission off-road motorcycle brand” by the founder of POC Sport, Stefan Ytterborn, has joined the Scandinavian Outdoor Group (SOG) as its newest member. Cake is headquartered in Stockholm. Cake also just announced that it has expanded the brand partnership ...
-
News briefsItaly’s outdoor industry promotes nature and tourism
The Italian Outdoor Group (IOG) has launched Outdoor Italia, a social media campaign to promote the country’s natural areas through the images and voices from these places and with regular news from the outdoor brands that are participating in the initiative. The campaign features brand ambassadors, alpine guides and tourist ...
