All Marketing articles – Page 23
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News briefsNew CMP campaign focusing on post-lockdown outdoor experiences
In late May, CMP, a brand of the Italian company Fratelli Campagnolo founded in 2010, launched its new “It’s More” campaign to invite outdoor enthusiasts to reflect on the true meaning of experiences in close contact with nature. After the long months of quarantine, people finally have the opportunity ”to ...
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News briefsVista Outdoor’s investor relations officer receives Women in Business award
Kelly Reisdorf, chief communications and investor relations officer for Vista Outdoor of Anoka, Minnesota, was named an honoree of the Minneapolis/St. Paul Business Journal’s 2020 Women in Business awards. According to the publication, hundreds of women were nominated for this 23rd annual edition. Recipients were selected for outstanding professional achievements, ...
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News briefsNew addition with a legendary name to Salewa’s team of athletes
Salewa has announced that Eline Le Menestrel has joined the Italian mountaineering brand’s team of athletes. Le Menestrel was born on March 30, 1998, in Fontainebleau, in the French Île-de-France region. Fontainebleau, called “Bleau” for short among climbers, is considered the cradle of bouldering. Her father, Marc Le Menestrel, is ...
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News briefsHaglöfs announces new brand claim
Haglöfs will officially launch a new brand claim this autumn. With “Outsiders by Nature,” the Swedish brand wants to celebrate the mentality of people who share their authentic love of nature. The “Haglöfs Outsiders,” according to the brand, is a community of people who have a passion and a deep ...
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News briefsMerrell supports “We Hike to Heal” (Video)
Merrell presents “We Hike to Heal,“ a film produced by an all-female crew led by Faith Briggs and Whitney Hassett and starring Kenya and Michelle Jackson-Saulters, the two creators of the Outdoor Journal Tour from Atlanta, Georgia. Through a series of events called We Hike to Heal, Kenya and Michelle‘s ...
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News briefsMerrell joins Facebook boycott
Merrell is the next brand to stop all of its advertising on Facebook and Instagram for the month of July in support of #StopHateForProfit. The brand wrote on its website: ”At Merrell, we believe in the simple power of the outside. No matter who you are, where you came from, ...
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ArticleVaude and others join Facebook boycott
Vaude is the first German outdoor brand to join the international #StopHateForProfit campaign, which wants to encourage Facebook to take more action against hateful, violent and racist content in its networks. The outdoor brand has stopped all paid advertising on Facebook and Instagram from July 1 until further notice. The ...
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News briefsArc’teryx goes digital with the Climbing Academy
Like all other brands, the Canadian outdoor clothing brand Arc’teryx had to cancel this year’s physical events such as the Arc’teryx Climbing Academy because of the Covid-19 pandemic. Having considered the possibilities, the brand has now developed a digital version. The online event will take place live from Aug. 24 ...
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News briefsCall for Innovation Projects by Eurosima and OSV open until July 24
Co-organized by Eurosima and Outdoor Sports Valley (OSV), the Call for Innovation Projects aims to boost the industry of action outdoor sports by supporting innovative initiatives. Open to all members and future members of both Eurosima and OSV, the Call for Projects aims to support and showcase either a project ...
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ArticleOutdoor brands stop ad campaigns on Facebook and Instagram
On June 19, The North Face (TNF) became the first major sporting goods company to stop advertising on Facebook after civil rights organizations put increasing pressure on Facebook for moderation content and hate speech following the death of George Floyd. In a tweet that said “We’re in. We’re Out,” TNF ...
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ArticleLiv Cycling campaign underlines commitment to parity for women in cycling (Video)
Liv Cycling, a company founded in 2008 by Giant executive Bonnie Tu as part of the Giant Group company and dedicated to getting more women on bikes, has introduced Liv Committed, a global brand campaign reaffirming its commitment to women in cycling. The campaign highlights the ways Liv Cycling is ...
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News briefs
Paris Surf & Skate Film Fest open for submissions
The fifth edition of the Paris Surf and Skate Film Festival (Sept. 24-27) is open for submissions until July 14. This year, the organizers have announced a new category for music videos with a predominant surf or skate theme. Details and registration are available at pssff.fr.
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News briefsDeuter introduces new logo
The German backpack and sleeping bag specialist Deuter, founded in 1898, is entering the 2021 season with a new logo. Martin Riebel, managing director of the brand, said: “In more than 120 years, Deuter has always reinvented itself. With the new logo and a new brand design for 2021, we ...
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News briefs#Salewa3000 aid project for Glockner bivouac goes into extension
At the beginning of the year, Salewa initiated the #Salewa3000 project. The aim of the campaign was to motivate the entire brand community to climb the three thousand-meter peaks in Austria within six months (by June 30) to collect donations with every summit for the bivouac hut on the Grossglockner ...
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News briefs
Dynafit organizes Run Local Weeks
Dynafit, part of the Oberalp group, has launched another support program for retailers. During a six-week trail runnig event, the “Run Local Weeks”, customers are invited to test Dynafit’s trail running shoes. From June 10, Dynafit supplies ten specialist retailers with give-aways, including 50 Run Local Buffs and Powerbars, and ...
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News briefsKästle signs contracts with Swiss and Austria Ski Pool members
The Austrian ski brand Kästle has signed equipment contracts with the Swiss Ski Pool and the Austria Ski Pool. Only a year ago, Kästle was able to celebrate its comeback in the Alpine Ski World Cup. Kästle’s World Cup athlete Adriana Jelinkova from the Netherlands won the North America Cup ...
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News briefsFerrino promotes a scientific-photographic exhibition in Turin to mark its 150th birthday
Ferrino’s 150th anniversary is being celebrated by a special exhibition at the Museo Nazionale della Montagna (National Mountain Museum) in Turin. The exhibition is entitled “On the Trail of the Glaciers,” which is the name of an international project that combines science and photography around the effects of climate change ...
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News briefs
Ski lifts in Austria are allowed to operate again (Video)
After the Austrian federal government announced that cable cars in the mountains would be able to reopen on May 29, glacier ski resorts have also resumed lift operations for skiers and snowboarders, including the Kaunertal and Hintertux glaciers in Tyrol and the Kitzsteinhorn in Salzburg. The founder and owner of ...
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News briefs
Alpine skier Anna Veith retires from racing
Austrian Anna Veith, until recently sponsored by Head, Bollé and Komperdell among others, has announced her retirement from alpine ski racing. In her 10 years in the alpine ski World Cup, she won one Olympic gold medal, two Olympic silver medals, three world championship titles, 15 FIS World Cup victories ...
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News briefsFjällräven launches Fjällräven Classic TV
Starting this summer, Fjällräven will introduce Fjällräven Classic TV, a solution to the current situation that immerses people in the experience of trekking through an online stream from a trekker’s point of view. Fjällräven Classic TV will digitally transport viewers from all across the globe to the locations of Fjällräven’s ...
