All Marketing articles – Page 24
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News briefsEurobike Award gets adapted to Covid-19 situation
Bicycle and mobility companies, designers and developers have been submitting their product innovations for the Eurobike Award 2020 since April. Following the postponement of the Eurobike trade show until November, the organizers are now relying on tried and tested mechanisms for the award process, which are adapted to the situation. ...
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News briefs
2020 Ultra-Trail du Mont-Blanc canceled
After having carefully examined all the options in compliance with the government’s regulations, but also after having consulted with the runners, local authorities and partners, the Ultra-Trail du Mont-Blanc (UTMB) organization team announced that due to the Covid-19 pandemic, the 2020 edition, which was scheduled to take place from August ...
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News briefs
Primus and Brunton relaunch U.S. websites
Primus and Brunton, brands of Fenix Outdoor International based in Zug, Switzerland, have relaunched their websites in the USA. The digital agency VentureWeb, based in Squamish, British Columbia, Canada, was commissioned with the redesign. VentureWeb has worked in the past with brands such as Shimano, Santa Cruz and Sugoi. The ...
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News briefsAntje von Dewitz’ book now available
Antje von Dewitz’ German-language book “Mut steht uns gut” (“Courage suits us well”), about which we reported earlier, will finally be available as of May 20 in the Vaude webshop and assorted bookshops in Germany, Austria and Switzerland. Von Dewitz, managing director of Vaude, explains: “In my book, I am ...
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News briefsLa Sportiva launches “For Your Mountain” campaign (Video)
La Sportiva is launching a new campaign that features Michele Graglia, the Italian ultra-marathon runner and model. The campaign, entitled “La Sportiva for Your Mountain,” focuses on the internal challenges for both athletes and ordinary people who engage in outdoor activities, and how the brand’s technical apparel and shoes can ...
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News briefsSchöffel’s initiative to reward frontline helpers of the Corona crisis
To thank the many helpers during the Covid-19 pandemic, the German family-owned company Schöffel launched the “Schöffel Danke Momente” (Schöffel thank you moments) campaign. The centerpiece of the campaign is the website danke.schoeffel.com, where visitors can suggest particularly deserving helpers with a brief justification up to June 21. Afterwards, those ...
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News briefsJack Wolfskin rolls out new customer loyalty program
May 11 marked the launch of the “Jack WolfskinCard,” a new customer loyalty program by the outdoor brand from Idstein, Germany, which was acquired by the U.S. Callaway Golf Company in early 2019. According to Jack Wolfskin, the new card is the “key to exclusive offers, news and invitations to ...
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News briefs
clim8 partners with Innovation in Performance
clim8, a French thermal technology company founded in 2016, has announced a new partnership with the British agency Innovation in Performance for its European business development activities. The agency is run by Marcus Hoenig, the former chief commercial officer of D3O, and Alex Yellowley, the former business development manager of ...
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News briefsCake joins Scandinavian Outdoor Group, partners with Polestar
Cake, the award-winning Swedish company established in 2016 as a “high-performance zero-emission off-road motorcycle brand” by the founder of POC Sport, Stefan Ytterborn, has joined the Scandinavian Outdoor Group (SOG) as its newest member. Cake is headquartered in Stockholm. Cake also just announced that it has expanded the brand partnership ...
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News briefsItaly’s outdoor industry promotes nature and tourism
The Italian Outdoor Group (IOG) has launched Outdoor Italia, a social media campaign to promote the country’s natural areas through the images and voices from these places and with regular news from the outdoor brands that are participating in the initiative. The campaign features brand ambassadors, alpine guides and tourist ...
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News briefsGlobal Fjällräven Classic affected by Covid-19
Swedish outdoor brand Fjällräven announced that it had to cancel its 2020 Fjällräven Classic trekking events in Germany, Denmark, UK, Sweden, USA and China due to the ongoing Covid-19 crisis. The event series started with one 110km-long trek across Swedish Lapland in 2005. Nine years later, it expanded to Denmark, ...
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News briefsProcedure of this year’s Outstanding Outdoor awards announced
Following the cancellation of this year’s OutDoor by ISPO because of Covid-19, the Ispo Group has announced that the Outstanding Outdoor awards will still take place, albeit in a slightly different form. Owing to current regulations and travel restrictions, it is not possible to test the products under real “alpine” ...
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News briefsFjällräven’s sustainability manager is Sweden’s Business Woman of the Year
Svensk Sportforum, an organization for manufacturers, suppliers and retailers of sports and nutritional products in Sweden, has elected Christiane Dolva Törnberg, Fjällräven’s sustainability manager, as the Swedish sports industry’s “Business Woman of the Year 2019.” The jury described Törnberg as “a wise, humble and communicative manager for one of today’s ...
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News briefsAku and the Swiss Army extend partnership
Aku is extending its long-standing partnership with Arma Suisse for an additional five years. The partnership between the Italian footwear company and the Swiss army began in 2005, when Aku was asked to develop a waterproof, light and comfortable shoe for the armed forces. In the same product segment, Aku ...
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News briefsISPO: Outstanding Outdoor and ISPO Textrends are on
Despite the cancellation of this year’s OutDoor by ISPO due to Covid-19, the ISPO Group has now announced that the Outstanding Outdoor awards will take place. Manufacturers and brands can apply online from 15 April. In addition to the online application, a product sample must be sent to the trade ...
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News briefs
Lavaredo Ultra Trail canceled
The 14th edition of La Sportiva Lavaredo Ultra Trail, which was scheduled to take place on June 25-28, has been canceled. In 2013, the organizers had been forced to modify the race route because of the snow, but the event had never been canceled before.
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News briefsSmith and Fischer Skis donate goggles
A program called Goggles for Docs has been quickly instituted in the U.S. to provide ski goggles to healthcare workers who would otherwise lack eye protection while treating patients infected with Covid-19. The program relies entirely on volunteers and donations. Instructions for logistics, with hospitals broken down by state (16 ...
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News briefs
Hoka signs deal with Frodeno
Jan Frodeno from Germany, one of the world’s best triathlon athletes, signed a deal with Hoka One One and will wear the brand’s footwear for the next three seasons. The three-times Ironman champion and Olympic champion said he will race with Hoka’s Carbon X shoes and train with the Clifton ...
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News briefs
Free online outdoor movies to survive #stayhome
The Banff Mountain Film Festival is making some of the festival’s films available free of charge on its website to brighten up the long quarantine days during the coronavirus crisis. The list of films is constantly updated in collaboration with the directors and athletes who appear in the films. The ...
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News briefsCake receives another Red Dot Award
Cake, the Swedish manufacturer of light electric motorcycles, announced that utility-focused motorbike and scooter, Ösa, has won a Red Dot Design Award 2020. This is the second time the brand has received this prestigious award in the car and motorcycle category. In 2019, the brand’s very first performance-oriented model, Kalk, ...
