All Marketing articles – Page 28
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News briefs
Montane has renewed its partnership with Ultra Endurance Series to...
Montane has renewed its partnership with Ultra Endurance Series to sponsor the Spine Race for another three years. The Spine Race is a non-stop 268-mile winter ultra-marathon along the entire length of the Pennine Way, a national trail in England with a small section in Scotland. It is considered one ...
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News briefs
Scarpa is organizing the first edition of a Women's Trail...
Scarpa is organizing the first edition of a Women's Trail in Cortina D'Ampezzo on Sept. 21, alongside the Delicious Festival Dolomiti. The seven-kilometer non-competitive trail running event, with 100/150 meters of positive gradient, will be open to women who want to run in the beautiful setting of the Dolomite Mountains, ...
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News briefs
Osprey Europe has signed a sponsorship deal with Nirmal “Nims”...
Osprey Europe has signed a sponsorship deal with Nirmal “Nims” Purja, a mountain guide and former member of the British Special Forces who is now trying to break a record in mountaineering. Purja's “Project Possible” is an attempt to scale in seven months all 14 of the world's peaks that ...
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News briefs
Maria Frykman Forsberg, co-founder of Sweden's outdoor kids fashion company...
Maria Frykman Forsberg, co-founder of Sweden's outdoor kids fashion company Isbjörn, will receive the International Woman's Entrepreneurial Challenge (IWEC) Foundation Award later this year. Forsberg will receive the honor on Nov. 12 at IWEC's annual gathering to be held in New Dehli, India. Isbjörn's co-founder will speak at the foundation's ...
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News briefs
Craft will launch a “plogging” challenge with selected retailers in...
Craft will launch a “plogging” challenge with selected retailers in Germany throughout October and November to celebrate the release of its new collection of jogging shoes. Plogging, a term which comes from Sweden and translates as collecting trash while jogging, will give consumers gathering at seven retail stores throughout Germany ...
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News briefs
Berghaus has asked six photographers to capture stories that show...
Berghaus has asked six photographers to capture stories that show the benefits of time spent outdoors, as part of its “Time To Get Out” marketing campaign. The summer phase of the campaign is live on Instagram, while the autumn/winter chapter will follow in September.
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News briefs
Berghaus has announced that Anna Taylor has joined its team...
Berghaus has announced that Anna Taylor has joined its team of sponsored athletes. The climber will represent the brand and help develop new high-performance outdoor clothing and equipment. She is also set to accompany Leo Houlding, also a Berghaus athlete, and his team on a climbing expedition to South America ...
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News briefs
Prana, a brand of Columbia Sportswear, is offering $100,000 to...
Prana, a brand of Columbia Sportswear, is offering $100,000 to one person as an incentive to enable them to “pursue their passion.” The idea is consistent with the brand's slogan, “Clothing for Positive Change.” Applicants must submit a one- to three-minute video illustrating their current job and their dream job. ...
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News briefs
Polartec is partnering with Karpos in sponsoring a trail running...
Polartec is partnering with Karpos in sponsoring a trail running event, the Delicious Trail Dolomiti 2019, covering a distance of 44.2 km and a vertical drop of 3,240, on Sept. 21. All the participants will receive garments made with Polartec Delta fabric.
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Short stops
Millet is supporting Nahia Quincoces on her expedition to the...
Millet is supporting Nahia Quincoces on her expedition to the Lenin Peak, a 7,134-meter summit in Gorno-Badakhshan, on the border of Tajikistan and Kyrgyzstan
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Short stops
Fjallraven is expanding its partnership with Keswick Mountain Festival in...
Fjallraven is expanding its partnership with Keswick Mountain Festival in 2020, to sponsor The Keswick 3 Peak Challenge, Keswick Mountain Festival's newest hillwalking event
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News briefs
Camelbak has been named the official hydration partner of Ultra-Trail...
Camelbak has been named the official hydration partner of Ultra-Trail du Mont Blanc (UTMB), the high-altitude mountain race series. The event, which includes a program of multiple trail-running races, will take place in Chamonix, France, from Aug. 25 to Sept. 1, as part of the Ultra-Trail World Tour. CamelBak will offer ...
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News briefs
Hi-Tec has signed a deal with the Duke of Edinburgh's...
Hi-Tec has signed a deal with the Duke of Edinburgh's (DofE) Award to become the Recommended Kit supplier for low- and mid-tier expedition boots. The deal will take effect on Jan. 1, 2020, and run for three years. For its Bronze, Silver or Gold Expeditions, the DofE Expedition Kit List ...
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News briefs
Lowa, one of Tecnica Group's brands, will be a sponsor...
Lowa, one of Tecnica Group's brands, will be a sponsor of the Biathlon World Championships 2020, which starts on Feb. 12 in Antholz, Southern Tyrol. Lowa will supply the event's 1,500 volunteers with shoes and socks. In addition, Lowa recently announced that it is the new main sponsor of the International Four Day ...
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News briefs
Black Diamond Equipment is partnering with The Boulder Field, a...
Black Diamond Equipment is partnering with The Boulder Field, a climbing and fitness center developer and operator based on the West Coast of the U.S., on a new bouldering competition series, called The Boulder Field Masters (TBF Masters). Black Diamond will be the keystone sponsor of the series. In 2019, ...
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News briefs
The North Face (TNF) is celebrating Neil Armstrong's “giant leap...
The North Face (TNF) is celebrating Neil Armstrong's “giant leap for mankind” with a capsule collection. It was 50 years ago, on July 20, 1969, that the astronauts Armstrong, Buzz Aldrin and Michael Collins completed the outbound half of humanity's first trip to the moon. Five-day commemorative celebrations of the ...
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News briefs
Garmont, the Italian outdoor footwear manufacturer, has announced that it...
Garmont, the Italian outdoor footwear manufacturer, has announced that it will be the main sponsor of the next edition of the Treviso Creativity Week, which promotes start-ups in Italy and will take place on Oct. 20-27. In 2018, more than 1,500 people attended. Garmont will also give out a special ...
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News briefs
Altra and Spartan have announced a new partnership that makes...
Altra and Spartan have announced a new partnership that makes Altra the “Presenting Partner of Spartan Trail” and “Official Shoe of Spartan Trail.” The deal, which will run through the 2019 Spartan Trail season, includes on-site branding and activations at events across the U.S. As part of the collaboration, Altra ...
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News briefs
Black Diamond is a title sponsor of the 2019 Cirque...
Black Diamond is a title sponsor of the 2019 Cirque Series. The three-year-old series is holding six mountain-running races at ski lodges in North America. This year's locations are Brighton, Alta, and Snowbird in Utah, Alyeska in Alaska, Arapahoe Basin in Colorado, and Sun Valley in Idaho. Runners may compete ...
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News briefs
The North Face is the new supplier of official kits...
The North Face is the new supplier of official kits for the Austrian climbing team for the next two years – and notably for the Tokyo 2020 Olympic Games, the first Games to include sport climbing as an event. The brand will be working with the athletes to develop apparel ...
