All Marketing articles – Page 28
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Fjallraven is expanding its partnership with Keswick Mountain Festival in...
Fjallraven is expanding its partnership with Keswick Mountain Festival in 2020, to sponsor The Keswick 3 Peak Challenge, Keswick Mountain Festival's newest hillwalking event
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News briefs
Camelbak has been named the official hydration partner of Ultra-Trail...
Camelbak has been named the official hydration partner of Ultra-Trail du Mont Blanc (UTMB), the high-altitude mountain race series. The event, which includes a program of multiple trail-running races, will take place in Chamonix, France, from Aug. 25 to Sept. 1, as part of the Ultra-Trail World Tour. CamelBak will offer ...
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Hi-Tec has signed a deal with the Duke of Edinburgh's...
Hi-Tec has signed a deal with the Duke of Edinburgh's (DofE) Award to become the Recommended Kit supplier for low- and mid-tier expedition boots. The deal will take effect on Jan. 1, 2020, and run for three years. For its Bronze, Silver or Gold Expeditions, the DofE Expedition Kit List ...
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Lowa, one of Tecnica Group's brands, will be a sponsor...
Lowa, one of Tecnica Group's brands, will be a sponsor of the Biathlon World Championships 2020, which starts on Feb. 12 in Antholz, Southern Tyrol. Lowa will supply the event's 1,500 volunteers with shoes and socks. In addition, Lowa recently announced that it is the new main sponsor of the International Four Day ...
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Black Diamond Equipment is partnering with The Boulder Field, a...
Black Diamond Equipment is partnering with The Boulder Field, a climbing and fitness center developer and operator based on the West Coast of the U.S., on a new bouldering competition series, called The Boulder Field Masters (TBF Masters). Black Diamond will be the keystone sponsor of the series. In 2019, ...
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The North Face (TNF) is celebrating Neil Armstrong's “giant leap...
The North Face (TNF) is celebrating Neil Armstrong's “giant leap for mankind” with a capsule collection. It was 50 years ago, on July 20, 1969, that the astronauts Armstrong, Buzz Aldrin and Michael Collins completed the outbound half of humanity's first trip to the moon. Five-day commemorative celebrations of the ...
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Garmont, the Italian outdoor footwear manufacturer, has announced that it...
Garmont, the Italian outdoor footwear manufacturer, has announced that it will be the main sponsor of the next edition of the Treviso Creativity Week, which promotes start-ups in Italy and will take place on Oct. 20-27. In 2018, more than 1,500 people attended. Garmont will also give out a special ...
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Altra and Spartan have announced a new partnership that makes...
Altra and Spartan have announced a new partnership that makes Altra the “Presenting Partner of Spartan Trail” and “Official Shoe of Spartan Trail.” The deal, which will run through the 2019 Spartan Trail season, includes on-site branding and activations at events across the U.S. As part of the collaboration, Altra ...
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News briefs
Black Diamond is a title sponsor of the 2019 Cirque...
Black Diamond is a title sponsor of the 2019 Cirque Series. The three-year-old series is holding six mountain-running races at ski lodges in North America. This year's locations are Brighton, Alta, and Snowbird in Utah, Alyeska in Alaska, Arapahoe Basin in Colorado, and Sun Valley in Idaho. Runners may compete ...
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News briefs
The North Face is the new supplier of official kits...
The North Face is the new supplier of official kits for the Austrian climbing team for the next two years – and notably for the Tokyo 2020 Olympic Games, the first Games to include sport climbing as an event. The brand will be working with the athletes to develop apparel ...
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Montane has unveiled its sponsorship of Galen Reynolds, the Canadian-born...
Montane has unveiled its sponsorship of Galen Reynolds, the Canadian-born ultra-trail runner
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News briefs
In an unusual move for an outdoor brand, Garmont was...
In an unusual move for an outdoor brand, Garmont was a main sponsor of a “football” event. The charity event “Notte dei Re,” the Italian for The Night of the Kings, which was held at the iconic Foro Italico in Rome on June 2, saw the participation of former football ...
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Under Armour has signed a deal that makes it the...
Under Armour has signed a deal that makes it the title sponsor of the TransRockies Run, a stage race for 350 runners across the continental divide between Buena Vista and Beaver Creek, through the Colorado Rockies
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News briefs
Millet is supporting Francesco Ratti in two climbing expeditions. The...
Millet is supporting Francesco Ratti in two climbing expeditions. The first adventure is taking place in Alaska, where Ratti is trying to scale the peaks of Denali (6,190m) and Foraker (5,304m). Ratti's return from Alaska is scheduled for June 12. The second expedition will take place this autumn in the ...
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Hoka One One has launched the Carbon X, a shoe...
Hoka One One has launched the Carbon X, a shoe that combines high cushioning with low weight for ultrarunning. To promote the shoe, the company held Project Carbon X, a 110K race in California, from Folsom to Sacramento, on May 4. Several of the brand's athletes took part in the ...
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Entre-Prises, the French manufacturer of climbing walls, has been picked...
Entre-Prises, the French manufacturer of climbing walls, has been picked up by the International Federation of Sports Climbing (IFSC) as the sole supplier of the first Olympic climbing wall. The IFSC says that Entre-Prises will work closely with route-setters and the Tokyo 2020 Organizing Committee to providing an amazing experience ...
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Yulia Baykova, a Russian trail runner living in Italy, has...
Yulia Baykova, a Russian trail runner living in Italy, has joined Masters' team of athletes. She participated in numerous races in the last three years after suffering a serious illness.
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ATK Bindings has announced Carlalberto (Cala) Cimenti as a new...
ATK Bindings has announced Carlalberto (Cala) Cimenti as a new brand ambassador. Cimenti will be leaving on June 2 with two Russian mountaineers, Vitali Lazo and Anton Pugovkin, to reach the summit of Nanga Parbat (8,125m) and descend it, on skis, along the Diamir wall. There will be no high-altitude ...
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Masters has announced Yulia Baykova as a new brand ambassador....
Masters has announced Yulia Baykova as a new brand ambassador. The trail runner was born in Russia in 1983 but has been living in Italy for several years. She will be using Masters Trecime Carbon, a light and foldable pole specially designed for experts, and the Masters Phisyque 0.8, a ...
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Adidas Outdoor has announced its first marketing initiative under its...
Adidas Outdoor has announced its first marketing initiative under its brand name through a partnership with 1Climb, the non-profit organization co-founded by Kevin Jorgeson, to offer children in the U.S. their first climbing experience. Through the new partnership, 10 new permanent climbing walls will be installed in Boys and Girls ...
