All Marketing articles – Page 29
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Montane has unveiled its sponsorship of Galen Reynolds, the Canadian-born...
Montane has unveiled its sponsorship of Galen Reynolds, the Canadian-born ultra-trail runner
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In an unusual move for an outdoor brand, Garmont was...
In an unusual move for an outdoor brand, Garmont was a main sponsor of a “football” event. The charity event “Notte dei Re,” the Italian for The Night of the Kings, which was held at the iconic Foro Italico in Rome on June 2, saw the participation of former football ...
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Under Armour has signed a deal that makes it the...
Under Armour has signed a deal that makes it the title sponsor of the TransRockies Run, a stage race for 350 runners across the continental divide between Buena Vista and Beaver Creek, through the Colorado Rockies
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Millet is supporting Francesco Ratti in two climbing expeditions. The...
Millet is supporting Francesco Ratti in two climbing expeditions. The first adventure is taking place in Alaska, where Ratti is trying to scale the peaks of Denali (6,190m) and Foraker (5,304m). Ratti's return from Alaska is scheduled for June 12. The second expedition will take place this autumn in the ...
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Hoka One One has launched the Carbon X, a shoe...
Hoka One One has launched the Carbon X, a shoe that combines high cushioning with low weight for ultrarunning. To promote the shoe, the company held Project Carbon X, a 110K race in California, from Folsom to Sacramento, on May 4. Several of the brand's athletes took part in the ...
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Entre-Prises, the French manufacturer of climbing walls, has been picked...
Entre-Prises, the French manufacturer of climbing walls, has been picked up by the International Federation of Sports Climbing (IFSC) as the sole supplier of the first Olympic climbing wall. The IFSC says that Entre-Prises will work closely with route-setters and the Tokyo 2020 Organizing Committee to providing an amazing experience ...
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Yulia Baykova, a Russian trail runner living in Italy, has...
Yulia Baykova, a Russian trail runner living in Italy, has joined Masters' team of athletes. She participated in numerous races in the last three years after suffering a serious illness.
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ATK Bindings has announced Carlalberto (Cala) Cimenti as a new...
ATK Bindings has announced Carlalberto (Cala) Cimenti as a new brand ambassador. Cimenti will be leaving on June 2 with two Russian mountaineers, Vitali Lazo and Anton Pugovkin, to reach the summit of Nanga Parbat (8,125m) and descend it, on skis, along the Diamir wall. There will be no high-altitude ...
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Masters has announced Yulia Baykova as a new brand ambassador....
Masters has announced Yulia Baykova as a new brand ambassador. The trail runner was born in Russia in 1983 but has been living in Italy for several years. She will be using Masters Trecime Carbon, a light and foldable pole specially designed for experts, and the Masters Phisyque 0.8, a ...
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Adidas Outdoor has announced its first marketing initiative under its...
Adidas Outdoor has announced its first marketing initiative under its brand name through a partnership with 1Climb, the non-profit organization co-founded by Kevin Jorgeson, to offer children in the U.S. their first climbing experience. Through the new partnership, 10 new permanent climbing walls will be installed in Boys and Girls ...
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Rock Experience is the new main sponsor of the Ragni...
Rock Experience is the new main sponsor of the Ragni della Grignetta, also called simply the Ragni (Italian for spiders), the Italian alpine club and one of the most famous internationally, founded more than 70 years ago.
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Intersport has entered into a three-year partnership with the Koninklijke...
Intersport has entered into a three-year partnership with the Koninklijke Wandel Bond Nederland (KWBN), the Dutch hiking association. Hiking consumers will receive tailor-made advice on the purchase of clothing and backpacks at Intersport. The sporting goods retailer will also offer periodical benefits to members of the KWBN.
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Salomon is launching a new edition of the Salomon Women's...
Salomon is launching a new edition of the Salomon Women's Weekend, which will give a group of female outdoor enthusiasts the opportunity of an adventurous week-end in the outdoors. The Salomon Women's Weekend will take place on June 20-23, but the precise location, in Europe, is still a secret. This ...
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News briefs
Lorpen, the Spanish brand of technical socks, has overhauled its...
Lorpen, the Spanish brand of technical socks, has overhauled its branding and logo. The “Lorpen 2019 Brand Video,” available on YouTube and the company's website, was filmed around the village of Etxalar, in the Spanish Pyrenees, and at the Lorpen factory located there. About three minutes long, the video means ...
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Masters has announced Stefano Ruzza, a veteran of Italian trail...
Masters has announced Stefano Ruzza, a veteran of Italian trail running and several times winner of the Italian Ultra Trail Championship, as a new member of its team.
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Scott has announced a partnership with Campionato Italiano OCR, the...
Scott has announced a partnership with Campionato Italiano OCR, the Italian circuit of obstacle course races, which makes it the only shoe and apparel partner of the circuit for 2019.
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News briefs
Buff has announced Jolanda Neff as a new brand ambassador....
Buff has announced Jolanda Neff as a new brand ambassador. Buff will be the official and exclusive sponsor of the Swiss cyclist for headwear and neckwear, in- and out-of-competition. Jolanda Neff, 26, is the current MTB XCO World and European champion. As a brand ambassador, she will also evaluate Buff ...
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Canada Goose complemented its spring 2019 Dry Anywhere campaign with...
Canada Goose complemented its spring 2019 Dry Anywhere campaign with a rain-activated art installation of the same name in various cities around the world during the month of April. The installation, accessible free of charge, launched in London on April 17, and also touched down in Milan, Beijing, Hong Kong, ...
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News briefs
Brooks has put together a team of 11 trail runners...
Brooks has put together a team of 11 trail runners for the launch of a “Brooks Off-Road Runner Program.” They will provide tips and tricks for the brand's running community, while helping it to develop new trail running products.
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News briefs
On April 1, Hydro Flask, the American brand of insulated...
On April 1, Hydro Flask, the American brand of insulated stainless-steel containers, launched the Journey Series of 10- and 20-liter packs, which enable mountain bikers to drink cold water for up to four hours as they peddle. Simultaneously with the launch, the company added two new brand ambassadors, the professional ...
