All Marketing articles – Page 29
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Rock Experience is the new main sponsor of the Ragni...
Rock Experience is the new main sponsor of the Ragni della Grignetta, also called simply the Ragni (Italian for spiders), the Italian alpine club and one of the most famous internationally, founded more than 70 years ago.
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News briefs
Intersport has entered into a three-year partnership with the Koninklijke...
Intersport has entered into a three-year partnership with the Koninklijke Wandel Bond Nederland (KWBN), the Dutch hiking association. Hiking consumers will receive tailor-made advice on the purchase of clothing and backpacks at Intersport. The sporting goods retailer will also offer periodical benefits to members of the KWBN.
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Salomon is launching a new edition of the Salomon Women's...
Salomon is launching a new edition of the Salomon Women's Weekend, which will give a group of female outdoor enthusiasts the opportunity of an adventurous week-end in the outdoors. The Salomon Women's Weekend will take place on June 20-23, but the precise location, in Europe, is still a secret. This ...
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Lorpen, the Spanish brand of technical socks, has overhauled its...
Lorpen, the Spanish brand of technical socks, has overhauled its branding and logo. The “Lorpen 2019 Brand Video,” available on YouTube and the company's website, was filmed around the village of Etxalar, in the Spanish Pyrenees, and at the Lorpen factory located there. About three minutes long, the video means ...
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Masters has announced Stefano Ruzza, a veteran of Italian trail...
Masters has announced Stefano Ruzza, a veteran of Italian trail running and several times winner of the Italian Ultra Trail Championship, as a new member of its team.
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Scott has announced a partnership with Campionato Italiano OCR, the...
Scott has announced a partnership with Campionato Italiano OCR, the Italian circuit of obstacle course races, which makes it the only shoe and apparel partner of the circuit for 2019.
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News briefs
Buff has announced Jolanda Neff as a new brand ambassador....
Buff has announced Jolanda Neff as a new brand ambassador. Buff will be the official and exclusive sponsor of the Swiss cyclist for headwear and neckwear, in- and out-of-competition. Jolanda Neff, 26, is the current MTB XCO World and European champion. As a brand ambassador, she will also evaluate Buff ...
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Canada Goose complemented its spring 2019 Dry Anywhere campaign with...
Canada Goose complemented its spring 2019 Dry Anywhere campaign with a rain-activated art installation of the same name in various cities around the world during the month of April. The installation, accessible free of charge, launched in London on April 17, and also touched down in Milan, Beijing, Hong Kong, ...
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Brooks has put together a team of 11 trail runners...
Brooks has put together a team of 11 trail runners for the launch of a “Brooks Off-Road Runner Program.” They will provide tips and tricks for the brand's running community, while helping it to develop new trail running products.
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On April 1, Hydro Flask, the American brand of insulated...
On April 1, Hydro Flask, the American brand of insulated stainless-steel containers, launched the Journey Series of 10- and 20-liter packs, which enable mountain bikers to drink cold water for up to four hours as they peddle. Simultaneously with the launch, the company added two new brand ambassadors, the professional ...
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Craghoppers' e-commerce platform was named Ecommerce Website of the Year...
Craghoppers’ e-commerce platform was named Ecommerce Website of the Year in the apparel and footwear category in this year’s UK Ecommerce Awards
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News briefs
Lowa, one of Tecnica Group's brands, is the new main...
Lowa, one of Tecnica Group's brands, is the new main sponsor of the International Four Day Marches Nijmegen (Nijmeegse Vierdaagse), the largest multiple-day marching event in the world. The race is organized every year in Nijmegen, Netherlands, in July. Participants, who come from all over the world, walk 30, 40 ...
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News briefs
The North Face has become a sponsor of Mountainfilm, the...
The North Face has become a sponsor of Mountainfilm, the annual festival of documentaries held every Memorial Day weekend in Telluride, Colorado. The initiative derives from the company's policies on conservation and diversity, two issues that the festival has also championed. In 2017, for instance, TNF launched its “Move Mountains” initiative ...
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C.A.M.P. will participate in the European edition of the Arc'teryx...
C.A.M.P. will participate in the European edition of the Arc'teryx Alpine Academy in Chamonix on July 4-7, notably by involving its Cassin brand in an Ice Climbing Basic Skills session and in a Multi-Pitch Rock Climbing session
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Ferrino, the Italian brand of outdoor apparel and gear, has...
Ferrino, the Italian brand of outdoor apparel and gear, has added the Serbian trail runner Jovica Spajic to its international roster of brand ambassadors. Spajic is also involved in martial arts and is a member of the Serbian Ministry of the Interior's special anti-terrorism unit. As a survivalist, he has ...
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Hydro Flask has announced the launch of a new original...
Hydro Flask has announced the launch of a new original song in conjunction with its brand campaign “Let's Go.” The company has partnered with two independent musicians – Dave Depper of Death Cab for Cutie and folk singer-songwriter Laura Gibson – to release the original single “Let's Go!” The song ...
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La Sportiva has announced that Federica Mingolla has joined its...
La Sportiva has announced that Federica Mingolla has joined its roster of total look athletes. Mingolla has been collaborating with the brand for years, using the climbing shoe line's technical models that best suited her style. She is also a mountaineer, and will now also wear La Sportiva apparel. Born ...
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Merrell has introduced Meadow, its first dog ambassador. Meadow is...
Merrell has introduced Meadow, its first dog ambassador. Meadow is a two-year-old Border Collie, and is based in Atlanta, Georgia. The pup loves being in the outdoors, and brings smiles to fellow hikers along the way, said the company.
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OrthoLite, the insole manufacturer owned by O2 Investment Partners, has...
OrthoLite, the insole manufacturer owned by O2 Investment Partners, has renewed its partnership with the American Trail Running Association (ATRA) and will continue to be the “Official Insole of ATRA”
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News briefs
Altra, the producer of ZeroDrop, FootShape and Fit4Her shoes, will...
Altra, the producer of ZeroDrop, FootShape and Fit4Her shoes, will be the title sponsor of the Tobacco Road Half Marathon, scheduled – along with the regular Tobacco Road Marathon – for Sunday, March 17, 2019, in Cary, North Carolina. Overhead costs will be limited by the all-volunteer staff. The proceeds, ...
