All Marketing articles – Page 3
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News briefsPertex launches new brand identity
Pertex, a UK supplier of high-performance fabrics for outdoor apparel and equipment founded in 1979, has announced a new brand identity and strategy. The new identity, which is launching for spring 2024 across all the brand’s communications, includes “a completely redesigned on-product branding program,” explained the company. ...
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News briefsMoncler exhibits at Milano Centrale during Design Week
Italian luxury outdoor brand Moncler has announced an immersive exhibition titled “An Invitation to Dream” at Milano Centrale, Milan’s main railway station. The exhibition will run from April 15 to 21 during Milan Design Week. An Invitation To Dream is a project curated by Jefferson Hack, and filmed and ...
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News briefsOutdoor Research drops first dedicated MTB apparel line
As outdoor apparel manufacturer Outdoor Research (OR) releases its first dedicated collection of technical mountain bike gear for Spring 2024, the Seattle-based brand is expanding its athlete roster with four riders who will provide product category expertise and feedback as OR fully embraces the category. Trail and freeride athletes Georgia ...
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News briefsCanyon extends deal with van der Poel until 2034
Canyon Bicycles has announced a ten-year agreement with World Road Cycling Champion Mathieu Van der Poel, the “longest-known contract in modern-day cycling,” said the brand. Canyon’s partnership with the 29-year-old Dutch rider started in late 2017 and will now run until the end of 2034. Van der Poel rides a ...
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News briefsThe winners of the UK Outdoor Industry Awards 2023
The OIA has announced the winners of the UK Outdoor Industry Awards 2023, which were presented at the 2024 OIA Conference at Drayton Manor Resort, Tamworth. The awards process began at the Outdoor Trade Show (OTS) 2023, which took place in Liverpool in June. There, a panel of judges made ...
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News briefsSolo Brands named to the World’s Most Innovative Companies of 2024 list
Solo Brands, the parent company of Solo Stove, Chubbies, Isle, Oru Kayak and IcyBreeze, has been named to Fast Company’s World’s Most Innovative Companies of 2024 list. Solo Brands was recognized as No. 2 in the Consumer Products category. The list shines a spotlight on companies that are shaping the ...
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ArticleManitobah launches “Rooted” brand campaign
Canada-based Indigenous footwear brand Manitobah introduced Rooted, a global brand campaign showcasing seasonal artist Mikailah Thompson and affirming its commitment to elevating Indigenous artistry. Rooted in Thompson’s vision, the campaign emboldens all to dream of the infinite possibilities that lie ahead, rooted in the past, while guided by the hope ...
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News briefsNaturkompaniet wins Swedish Sustainable Brand Index for 11th consecutive year
Naturkompaniet has won the “Clothing and Fashion - Stores” category of the Swedish Sustainable Brand Index, a position the retailer has defended since 2013. Being an industry winner in the Sustainable Brand Index means that a brand is perceived as the most sustainable brand in its category, according to Swedish ...
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ArticleSalomon presents new brand campaign
Mountain sports lifestyle brand Salomon has teamed up with advertising agency DDB to unveil its new multi-channel brand campaign, “Welcome Back to Earth.” The campaign aims to increase brand awareness around the world and appeal to a younger audience in the key epicenters of San Francisco, Shanghai, New York, and ...
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News briefsEthisphere names VF one of the most ethical companies for 8th consecutive year
VF Corp. has received the 2024 World’s Most Ethical Companies Award from the Arizona-based Ethisphere Institute, a for-profit company that defines and measures ethical business standards for a fee, recognizes outstanding companies and promotes best practices in business ethics. VF was honored for the 8th consecutive year and is the ...
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News briefsNorrøna ambassador Vincent Colliard reaches South Pole solo in record time
Source: Norrøna Norrøna ambassador Vincent Colliard On Jan. 11, 2024, Norrøna ambassador Vincent Colliard became the fastest person in Antarctic history to reach the South Pole alone and unsupported on skis. He broke the previous world record by almost 2 days and covered 1140 km in 22 ...
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News briefsSalomon partners with Hikeish to get diverse communities outdoors
Salomon’s charitable Salomon Foundation has joined forces with Hikeish, a Brooklyn-based non-profit organization, on a new initiative to get diverse communities outdoors. Hikeish organizes activities for underrepresented groups, such as road running, trail running, or hiking. Hikeish was founded by Benje Williams and Ken Bernard, who are also the co-founders ...
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News briefsAsics EMEA welcomes nine new trail runners
Asics has announced that nine new elite runners have joined its trail team. The team now consists of 48 members from around the world. The brand has welcomed Miguel Benítez (Spain), Ben Dhiman (U.S.), Romain Discher (France), Greta Garcia Moran (Spain), Julie Lelong (France), Dorian Louvet (France), Antonio Martínez Pérez ...
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News briefsUTMB World Series welcomes Suunto as official GPS watch and technical partner
The UTMB World Series and Suunto have announced a global partnership. As the official watch and technical partner, Suunto will support the races in navigating the trails of the 41 UTMB World Series events. Athletes who own a Suunto Vertical or Suunto Race watch will be able to download intuitive ...
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ArticleMaloja wins German Design Award 2024
The southern German outdoor brand Maloja Clothing invited its employees’ children to the office for a workshop on a school-free day – and has now been awarded a prestigious design award for the result, the German Design Award from the German Design Council, which recognizes particularly innovative design developments on ...
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News briefsRudy Project and Team Bahrain Victorious collaborate until 2026
Source: Rudy Project Rudy Project x Team Bahrain Victorious Rudy Project, founded in 1985 in Treviso, Italy, has announced the renewal of its collaboration with the Bahrain Victorious cycling team as the official helmet and eyewear partner until 2026. The Treviso-based brand has been continuously supporting the ...
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News briefsBritish Cycling partners with Ice Trikes to support para-cycling
British Cycling has announced a new partnership with adaptive cycle manufacturer Ice Trikes. The partnership will see Ice Trikes become the preferred supplier to British Cycling’s “Limitless” disability and para-cycling program. In addition, through an innovative incentive scheme, all British Cycling members are now entitled to an exclusive 8 percent ...
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News briefsDecathlon becomes title sponsor and bike supplier of the AG2R La Mondiale team
Decathlon will be replacing Citroën as the title sponsor of the AG2R cycling team in the upcoming season. In addition, the French sporting goods retailer will supply bikes, glasses and helmets to the 28 riders of the team. These products, which the Decathlon teams will co-create with the riders, will ...
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News briefsHummel and British Canoeing ink multiyear deal
Hummel has agreed a five-year deal with British Canoeing, a national governing body for canoeing in the UK. The agreement, which builds on three years of collaboration, will see Hummel remain the official teamwear partner to all forms of paddlesport. Hummer will supply technical and sportswear garments to all of ...
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ArticleEOCA members announce Green Friday fundraiser actions
After inviting companies to participate in its antidote to Black Friday and raise money to help fund EOCA projects, the EOCA has released details of how its membership brands are marking Green Friday on Nov. 28 this year.
