All Marketing articles – Page 3
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News briefsItalian brand Alé partners with British Cycling
In a new four-year deal, the Italian brand becomes British Cycling’s official on-bike apparel partner.
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ArticleAustrian Mountainbike Institute unveils sustainable biking strategy
A groundbreaking initiative aims to reshape mountain biking in Austria by balancing nature, society and economy for a sustainable future.
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News briefseVent unveils new ‘Defy the Elements’ tagline
The US-based specialist for waterproof and breathable fabric technology launches a new tagline that bridges innovation, sustainability and the spirit of outdoor adventure.
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News briefsSlide & OTS Winter 2025 Show Awards recognize innovation
Top brands were again honored for innovation and sustainability at Slide & OTS Winter 2025, celebrating excellence in outdoor and snowsports gear.
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News briefsBike mags vote Endura best riding apparel brand for fourth consecutive year
Endura earns dual recognition from top cycling magazines for its innovative and rider-focused apparel offerings.
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News briefsBioLite’s ‘Backup’ honored at CES 2025
BioLite’s groundbreaking energy system earns recognition for its design and impact, setting new standards in accessible home backup solutions.
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News briefsRab partners with Boulder UK to inspire more women to climb
Monthly events aim to inspire, connect and build confidence for climbers of all levels.
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News briefsExtrem Skis partners with Åre Ski Patrol
The Swedish ski brand celebrates local ski patrol heroes with a versatile ski model designed to meet the demands of changing mountain conditions.
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ArticleOIC and SGI Europe founder publishes two-volume book chronicling the sporting goods history
The comprehensive new book by Eugenio Di Maria explores the evolution of the global sporting goods and outdoor industries, offering insights for decision-makers.
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News briefsCampagnolo returns to the UCI WorldTour with Team Cofidis
The new four-year deal covers both the men’s and women’s teams.
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News briefs2024 Polartec Apex Awards honor innovation and sustainability in outdoor apparel
The latest award winners highlight groundbreaking designs blending performance, sustainability and style across sports and lifestyle categories.
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ArticleScandinavian Outdoor Award announces FW 25/26 winners
The award highlights sustainability, design and functionality innovations, showcasing standout products made by Nordic companies for active and daily life.
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News briefsKlättermusen launches ‘Time Well Spent’ winter campaign
The Swedish outdoor brand unveiled a campaign exploring personal connections to time and nature, with stunning visuals set in the Swiss Alps.
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News briefsIcebug wins regional EY entrepreneur award
The EY Entrepreneur Of The Year award recognizes the sustainability-focused strategies of the outdoor footwear company.
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News briefsThermore unveils first-ever consumer campaign highlighting sustainability and versatility
The Milan-based ingredient brand showcases synthetic insulation innovation with a global creative team.
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ArticleOberalp Group expands Salewa Cube climbing gym franchise in Italy
The new initiative will bring innovative, community-focused climbing gyms to urban areas, blending fitness, gear trials and year-round accessibility.
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News briefsIcebug wins award for eco innovation
The Swedish footwear brand was recognized for setting new standards in eco-friendly practices and sustainable business models within the fashion industry.
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News briefsScarpa partners with Nikolai Schirmer to launch new ski boot
The renowned Norwegian freeride skier brings expertise to Scarpa’s latest product launch.
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News briefsSmith executives honored with Manufacturing Excellence Awards
Two top managers at the global eyewear and helmet manufacturer received awards for leadership and dedication to team growth and innovation.
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News briefsSportshopen partners with former world's strongest man to promote active lifestyle
The Swedish sports and leisure retailer teamed up with Magnus Samuelsson to inspire an active, healthy lifestyle in a new collaboration focused on fitness and outdoor life.
