All Marketing articles – Page 30
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Craghoppers' e-commerce platform was named Ecommerce Website of the Year...
Craghoppers’ e-commerce platform was named Ecommerce Website of the Year in the apparel and footwear category in this year’s UK Ecommerce Awards
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News briefs
Lowa, one of Tecnica Group's brands, is the new main...
Lowa, one of Tecnica Group's brands, is the new main sponsor of the International Four Day Marches Nijmegen (Nijmeegse Vierdaagse), the largest multiple-day marching event in the world. The race is organized every year in Nijmegen, Netherlands, in July. Participants, who come from all over the world, walk 30, 40 ...
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News briefs
The North Face has become a sponsor of Mountainfilm, the...
The North Face has become a sponsor of Mountainfilm, the annual festival of documentaries held every Memorial Day weekend in Telluride, Colorado. The initiative derives from the company's policies on conservation and diversity, two issues that the festival has also championed. In 2017, for instance, TNF launched its “Move Mountains” initiative ...
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C.A.M.P. will participate in the European edition of the Arc'teryx...
C.A.M.P. will participate in the European edition of the Arc'teryx Alpine Academy in Chamonix on July 4-7, notably by involving its Cassin brand in an Ice Climbing Basic Skills session and in a Multi-Pitch Rock Climbing session
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News briefs
Ferrino, the Italian brand of outdoor apparel and gear, has...
Ferrino, the Italian brand of outdoor apparel and gear, has added the Serbian trail runner Jovica Spajic to its international roster of brand ambassadors. Spajic is also involved in martial arts and is a member of the Serbian Ministry of the Interior's special anti-terrorism unit. As a survivalist, he has ...
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Hydro Flask has announced the launch of a new original...
Hydro Flask has announced the launch of a new original song in conjunction with its brand campaign “Let's Go.” The company has partnered with two independent musicians – Dave Depper of Death Cab for Cutie and folk singer-songwriter Laura Gibson – to release the original single “Let's Go!” The song ...
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La Sportiva has announced that Federica Mingolla has joined its...
La Sportiva has announced that Federica Mingolla has joined its roster of total look athletes. Mingolla has been collaborating with the brand for years, using the climbing shoe line's technical models that best suited her style. She is also a mountaineer, and will now also wear La Sportiva apparel. Born ...
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Merrell has introduced Meadow, its first dog ambassador. Meadow is...
Merrell has introduced Meadow, its first dog ambassador. Meadow is a two-year-old Border Collie, and is based in Atlanta, Georgia. The pup loves being in the outdoors, and brings smiles to fellow hikers along the way, said the company.
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OrthoLite, the insole manufacturer owned by O2 Investment Partners, has...
OrthoLite, the insole manufacturer owned by O2 Investment Partners, has renewed its partnership with the American Trail Running Association (ATRA) and will continue to be the “Official Insole of ATRA”
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News briefs
Altra, the producer of ZeroDrop, FootShape and Fit4Her shoes, will...
Altra, the producer of ZeroDrop, FootShape and Fit4Her shoes, will be the title sponsor of the Tobacco Road Half Marathon, scheduled – along with the regular Tobacco Road Marathon – for Sunday, March 17, 2019, in Cary, North Carolina. Overhead costs will be limited by the all-volunteer staff. The proceeds, ...
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Since January 2019, Trerè Innovation has been the official supplier...
Since January 2019, Trerè Innovation has been the official supplier of both the Russian Gazprom RusVeló bike racing team and the Quantum bike racing team from the U.S. Trerè Innovation has also become the official supplier for underwear, socks and second-layer products for the national ski team of Austria, Germany, ...
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News briefs
Maloja, the German sportswear brand, has engaged K2, Scarpa and...
Maloja, the German sportswear brand, has engaged K2, Scarpa and Sport Conrad as co-sponsors for its ski touring race, called Soul of the Mountains, for the next three years. This year's team ski racing event took place in January at Ehrwald near Garmisch-Partenkirchen. A total of 400 people took part. ...
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News briefs
Sympatex, the Munich-based maker of high-tech functional materials, will present...
Sympatex, the Munich-based maker of high-tech functional materials, will present the Idea Shoe 4.0 at Ispo Munich on Feb. 3-6. At its exhibition stand, the company will be setting up an actual production line – consisting of a plastic shredder, an extruder and a 3D printer – to demonstrate the ...
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News briefs
For the next four years, Smartwool, the maker of woolen...
For the next four years, Smartwool, the maker of woolen sports apparel, will supply the official Merino wool base layer, underwear and socks for all 14 of the Alterra Mountain Company's ski lodges in North America: namely, Steamboat, Winter Park, Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear ...
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Kathmandu, the New Zealand outdoor retailer, is launching its first...
Kathmandu, the New Zealand outdoor retailer, is launching its first global brand campaign, “World Ready.” The aim is to reach European and U.S. consumers as well as people in the brand's domestic markets, New Zealand and Australia. In Europe, Kathmandu plans to focus principally on the German and U.K. market. Many ...
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News briefs
Isbjörn of Sweden, which offers outdoor and ski clothes for...
Isbjörn of Sweden, which offers outdoor and ski clothes for children and teenagers, is launching a new brand profile. The Swedish flag is gone, the font has been modernized and the symbolic polar bear has been replaced with a figure symbolizing energy and joy. The new profile will be launched ...
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Salewa is going to sponsor François Cazzanelli, an Italian mountain...
Salewa is going to sponsor François Cazzanelli, an Italian mountain guide whose family has been involved in mountaineering for five generations
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News briefs
Cotswold Outdoor, the British outdoor retail chain owned by AS...
Cotswold Outdoor, the British outdoor retail chain owned by AS Adventure, has joined the list of partner retailers at Julia Bradbury's The Outdoor Guide. A walking enthusiast, Bradbury co-hosts Countryfile, a television show on BBC1, along with Matt Baker. She has also hosted “Britain's Best Walks” and “Britain's Favourite Walks: ...
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News briefs
Haglöfs, the Swedish outdoor company, began supplying the SportScheck ski...
Haglöfs, the Swedish outdoor company, began supplying the SportScheck ski school, Vivalpin, with products from its apparel collections at the beginning of this year. Haglöfs and Vivalpin made their initial contacts in May 2018, when Vivalpin provided mountain guides for SportScheck's “Consumer Activation” event. Haglöfs is trying to build brand awareness in ...
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Oboz Footwear has signed a one-year sponsorship deal to become...
Oboz Footwear has signed a one-year sponsorship deal to become the exclusive footwear supplier for the Mount Washington Observatory (MWO). The MWO's staff will be testing Oboz' footwear as they track the weather on and around New England's highest mountain. In exchange, Oboz will have access to the MWO's summit ...
