All Marketing articles – Page 31
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News briefs
Black Diamond Equipment and its sister brand Pieps have become...
Black Diamond Equipment and its sister brand Pieps have become the official suppliers and safety partners for the Freeride World Tour for the next three years. They will be providing the athletes with tools, such as airbags, beacons, shovels and probes, and organizing safety workshops during events, such as the ...
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News briefs
Black Diamond Equipment has become the exclusive brand partner of...
Black Diamond Equipment has become the exclusive brand partner of Whisper Ridge, an expansive ski resort in Utah, about an hour north of Salt Lake City. Whisper Ridge specializes in heli- and cat-skiing, using its two helicopters and a fleet of snowcats. Black Diamond, which is based in Utah, will ...
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News briefs
The Leatherman Tool Group, maker of multipurpose tools, has announced...
The Leatherman Tool Group, maker of multipurpose tools, has announced the launch of its first ambassador program. The different ambassadors represent a large range of interests, from photography to film-making, cooking, traveling and more. The ambassadors will collaborate with the Oregon-based company on product innovation and testing, as well as ...
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News briefs
La Sportiva has announced a three-year partnership with the Italian...
La Sportiva has announced a three-year partnership with the Italian Sports Climbing Federation (Fasi) that makes the Italian company Fasi's technical sponsor. The partnership is meant to accompany Italian climbers and paraclimbers on their road to qualify for the 2020 Tokyo Olympics. La Sportiva will be providing all 170 athletes ...
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News briefs
Karpos has announced Matteo Della Bordella as a new brand...
Karpos has announced Matteo Della Bordella as a new brand ambassador. Della Bordella, an expert mountaineer, is the president of the Ragni di Lecco, the legendary mountaineering club that was founded back in 1946, based in Lecco, Italy. The partnership with Karpos will also see Della Bordella involved in testing ...
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Salomon is partnering with Aravaipa, an American organizer of trail...
Salomon is partnering with Aravaipa, an American organizer of trail and endurance races to co-sponsor 26 races in the Southwestern U.S.
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News briefs
Altra has signed up Amelia Boone as a new member...
Altra has signed up Amelia Boone as a new member of its Elite Team. Boone is a world champion obstacle course racer and a winner of the Spartan Race World and Toughest Mudder championships. In addition to being a professional athlete in the ultrarunning world, she also works as a ...
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Adidas is adding an ultrarunner, Tom Evans, to its...
Adidas is adding an ultrarunner, Tom Evans, to its Terrex trail running team
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Remo Ruffini, the major shareholder and CEO of Moncler, has...
Remo Ruffini, the major shareholder and CEO of Moncler, has been enthroned as “Cavaliere del Lavoro,” the highest award given to entrepreneurs by the president of Italy, Sergio Mattarella
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News briefs
La Sportiva has extended its sponsorship contract with Michele Boscacci,...
La Sportiva has extended its sponsorship contract with Michele Boscacci, the Italian mountain skiing champion, for a further five years. He will be involved in the development of the company's ten-year-old line of Stratos boots and of a line of performance and lifestyle apparel.
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Mammut has become the official partner of the Jackson...
Mammut has become the official partner of the Jackson Hole Mountain Resort in the U.S., outfitting its ski patrol with its Barryvox and other tools
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Tenson has launched a new marketing campaign based on the...
Tenson has launched a new marketing campaign based on the theme of “The Wilderness Around” to encourage customers to adopt an outdoor-oriented lifestyle
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News briefs
Montane, the British maker of mountaineering apparel and gear, has...
Montane, the British maker of mountaineering apparel and gear, has signed a sponsorship deal with the British Ice Climbing Team for the 2018/19 season. The company will begin providing kits as of Jan. 24-26 of next year, for a climb in Switzerland.
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News briefs
La Sportiva is taking the place of another Italian company,...
La Sportiva is taking the place of another Italian company, Montura, as the technical sponsor of the French mountain skiing federation (FFME) for the next three years, starting with the 2018/19 season. It will also give it financial support for its operations. While it specializes in climbing, La Sportiva has ...
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News briefs
Essilor Sun Solution, the division within Essilor group dedicated to...
Essilor Sun Solution, the division within Essilor group dedicated to plano sun lenses, accompanied the first all-female expedition to reach the summit of Mount Everest. The expedition saw six Nepalese women, led by Kanchhi Maya Tamang, ascend Mount Everest to promote women's empowerment in Nepal and fight against human trafficking. ...
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Werner Riethmann, chief executive of Lowa, received a local prize...
Werner Riethmann, chief executive of Lowa, received a local prize for his entrepreneurial activities last month
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Aaron Durogati, an Italian athlete known for his “hike &...
Aaron Durogati, an Italian athlete known for his “hike & fly” exploits and others, is going to endorse Grivel for ice climbing and other activities
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News briefs
On Dec. 9-10, for the 45th anniversary of its famous...
On Dec. 9-10, for the 45th anniversary of its famous Yellow Boot, Timberland will be hosting an exhibition at the Vinyl Factory in London. On display will be collaborative designs with Stüssy, Supreme, Off-White, Opening Ceremony, OVO and Pharrell Williams as well as a 45th-anniversary limited-edition boot, which will go ...
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News briefs
Ispo and Jack Wolfskin are running a survey to find...
Ispo and Jack Wolfskin are running a survey to find out to what extent outdoor equipment should be digital, and specifically what the outdoor customers want and need. The questionnaire, which can be completed until Oct. 21, focuses on the technical and digital resources that respondents use outdoors, how they ...
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News briefs
La Sportiva was a partner in the first edition of...
La Sportiva was a partner in the first edition of “Festival dello Sport,” a new event to celebrate sport and its values, co-organized by La Gazzetta dello Sport, Italy's sports daily newspaper, and the Trentino region, under the auspices of the Italian Olympic Committee (Coni) and the Italian Paralympic Committee. ...
