All Marketing articles – Page 31
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Mammut has become the official partner of the Jackson...
Mammut has become the official partner of the Jackson Hole Mountain Resort in the U.S., outfitting its ski patrol with its Barryvox and other tools
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Tenson has launched a new marketing campaign based on the...
Tenson has launched a new marketing campaign based on the theme of “The Wilderness Around” to encourage customers to adopt an outdoor-oriented lifestyle
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Montane, the British maker of mountaineering apparel and gear, has...
Montane, the British maker of mountaineering apparel and gear, has signed a sponsorship deal with the British Ice Climbing Team for the 2018/19 season. The company will begin providing kits as of Jan. 24-26 of next year, for a climb in Switzerland.
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La Sportiva is taking the place of another Italian company,...
La Sportiva is taking the place of another Italian company, Montura, as the technical sponsor of the French mountain skiing federation (FFME) for the next three years, starting with the 2018/19 season. It will also give it financial support for its operations. While it specializes in climbing, La Sportiva has ...
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Essilor Sun Solution, the division within Essilor group dedicated to...
Essilor Sun Solution, the division within Essilor group dedicated to plano sun lenses, accompanied the first all-female expedition to reach the summit of Mount Everest. The expedition saw six Nepalese women, led by Kanchhi Maya Tamang, ascend Mount Everest to promote women's empowerment in Nepal and fight against human trafficking. ...
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Werner Riethmann, chief executive of Lowa, received a local prize...
Werner Riethmann, chief executive of Lowa, received a local prize for his entrepreneurial activities last month
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Aaron Durogati, an Italian athlete known for his “hike &...
Aaron Durogati, an Italian athlete known for his “hike & fly” exploits and others, is going to endorse Grivel for ice climbing and other activities
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On Dec. 9-10, for the 45th anniversary of its famous...
On Dec. 9-10, for the 45th anniversary of its famous Yellow Boot, Timberland will be hosting an exhibition at the Vinyl Factory in London. On display will be collaborative designs with Stüssy, Supreme, Off-White, Opening Ceremony, OVO and Pharrell Williams as well as a 45th-anniversary limited-edition boot, which will go ...
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Ispo and Jack Wolfskin are running a survey to find...
Ispo and Jack Wolfskin are running a survey to find out to what extent outdoor equipment should be digital, and specifically what the outdoor customers want and need. The questionnaire, which can be completed until Oct. 21, focuses on the technical and digital resources that respondents use outdoors, how they ...
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La Sportiva was a partner in the first edition of...
La Sportiva was a partner in the first edition of “Festival dello Sport,” a new event to celebrate sport and its values, co-organized by La Gazzetta dello Sport, Italy's sports daily newspaper, and the Trentino region, under the auspices of the Italian Olympic Committee (Coni) and the Italian Paralympic Committee. ...
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Snowleader, the French omni-channel retailer based in Annecy, has partnered...
Snowleader, the French omni-channel retailer based in Annecy, has partnered with a publisher, Nivéales, to produce a magazine on mountaineering. The 52-page magazine will be packed in with all the information of Snowleader's offerings online and be available free of charge at its brick-and-mortar stores. The initiative aims to inspire ...
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Altra has also released an ultrarunning documentary on its Altra...
Altra has also released an ultrarunning documentary on its Altra Running YouTube channel. The 22-minute video, called “Balance,” profiles Nicole Kalogeropoulos Bitter, Kyle Pietari and Cory Reese as they train for and compete in the grueling Western States 100-Mile Endurance Run. While striving to cross the same finish line, the ...
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Tough Mudder has announced a new multi-year partnership with Alanic...
Tough Mudder has announced a new multi-year partnership with Alanic as the official apparel partner of the race. Tough Mudder is a series of 16-19 km obstacle courses – mud run events designed by British Special Forces to test the mental as well as physical strength of participants.
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Altra, the American brand of running shoes recently acquired by...
Altra, the American brand of running shoes recently acquired by VF Corp., has signed a sponsorship deal with a 40-year-old distance runner, Kara Goucher, who was formerly sponsored by Skechers. Goucher competed for the U.S. in the Beijing and London Olympics in 2008 and 2012. She was the silver medalist ...
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Isbjörn of Sweden, which makes outdoor clothing and accessories for...
Isbjörn of Sweden, which makes outdoor clothing and accessories for children, has appointed the two-year-old Sonny Reed to represent its range of products for kids as brand ambassador in the U.K. Sonny Reed is the son of Oli Reed, who runs a blog called The Outdoor Dad. As the brand's ...
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Merrell has launched on its YouTube channel a 16-minute video...
Merrell has launched on its YouTube channel a 16-minute video documentary featuring Jason Antin and Mike Chambers, endurance athletes and ambassadors of the brand, and their journey to complete Greenland's Arctic Circle Trail by foot in the fastest known time, in March of this year. The film, entitled “In Due ...
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Smartwool will be a sponsor of the Ultra Tour Monte...
Smartwool will be a sponsor of the Ultra Tour Monte Rosa races, providing each participant with a complimentary pair of its socks. The UTMR one-day and multi-day races will be held on Sept. 5-8, starting and ending at Grächen, Switzerland. The new event was launched last year by Lizzy Hawker, ...
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Columbia Sportswear has picked the McCann World Group as its...
Columbia Sportswear has picked the McCann World Group as its new agency of record for the Columbia brand
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Odlo, the Swiss outdoor brand, has launched a new marketing...
Odlo, the Swiss outdoor brand, has launched a new marketing campaign. While Odlo worked in the past mainly with top athletes when launching new campaigns, the company has now decided to work with a TV star, Daniel Aminati. He is known for his fitness program, which attracts a lot of ...
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Kayland, the fast-growing Italian brand of climbing shoes, will...
Kayland, the fast-growing Italian brand of climbing shoes, will sponsor Teofil Vlad, the Romanian mountain climbing champion
