All Marketing articles – Page 32
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Snowleader, the French omni-channel retailer based in Annecy, has partnered...
Snowleader, the French omni-channel retailer based in Annecy, has partnered with a publisher, Nivéales, to produce a magazine on mountaineering. The 52-page magazine will be packed in with all the information of Snowleader's offerings online and be available free of charge at its brick-and-mortar stores. The initiative aims to inspire ...
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Altra has also released an ultrarunning documentary on its Altra...
Altra has also released an ultrarunning documentary on its Altra Running YouTube channel. The 22-minute video, called “Balance,” profiles Nicole Kalogeropoulos Bitter, Kyle Pietari and Cory Reese as they train for and compete in the grueling Western States 100-Mile Endurance Run. While striving to cross the same finish line, the ...
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Tough Mudder has announced a new multi-year partnership with Alanic...
Tough Mudder has announced a new multi-year partnership with Alanic as the official apparel partner of the race. Tough Mudder is a series of 16-19 km obstacle courses – mud run events designed by British Special Forces to test the mental as well as physical strength of participants.
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Altra, the American brand of running shoes recently acquired by...
Altra, the American brand of running shoes recently acquired by VF Corp., has signed a sponsorship deal with a 40-year-old distance runner, Kara Goucher, who was formerly sponsored by Skechers. Goucher competed for the U.S. in the Beijing and London Olympics in 2008 and 2012. She was the silver medalist ...
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Isbjörn of Sweden, which makes outdoor clothing and accessories for...
Isbjörn of Sweden, which makes outdoor clothing and accessories for children, has appointed the two-year-old Sonny Reed to represent its range of products for kids as brand ambassador in the U.K. Sonny Reed is the son of Oli Reed, who runs a blog called The Outdoor Dad. As the brand's ...
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Merrell has launched on its YouTube channel a 16-minute video...
Merrell has launched on its YouTube channel a 16-minute video documentary featuring Jason Antin and Mike Chambers, endurance athletes and ambassadors of the brand, and their journey to complete Greenland's Arctic Circle Trail by foot in the fastest known time, in March of this year. The film, entitled “In Due ...
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Smartwool will be a sponsor of the Ultra Tour Monte...
Smartwool will be a sponsor of the Ultra Tour Monte Rosa races, providing each participant with a complimentary pair of its socks. The UTMR one-day and multi-day races will be held on Sept. 5-8, starting and ending at Grächen, Switzerland. The new event was launched last year by Lizzy Hawker, ...
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Columbia Sportswear has picked the McCann World Group as its...
Columbia Sportswear has picked the McCann World Group as its new agency of record for the Columbia brand
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Odlo, the Swiss outdoor brand, has launched a new marketing...
Odlo, the Swiss outdoor brand, has launched a new marketing campaign. While Odlo worked in the past mainly with top athletes when launching new campaigns, the company has now decided to work with a TV star, Daniel Aminati. He is known for his fitness program, which attracts a lot of ...
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Kayland, the fast-growing Italian brand of climbing shoes, will...
Kayland, the fast-growing Italian brand of climbing shoes, will sponsor Teofil Vlad, the Romanian mountain climbing champion
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Mammut has signed a contract to be the official supplier...
Mammut has signed a contract to be the official supplier for the 400-odd mountain guides and the ski teachers in the Swiss mountain resort of Zermatt, starting with the winter 2019/20 season
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Robert Schäli, the Swiss alpinist, is joining La Sportiva's team...
Robert Schäli, the Swiss alpinist, is joining La Sportiva's team of sponsored athletes by wearing its climbing boots and clothing
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Berghaus has started teasing a large-scale advertising campaign focusing on...
Berghaus has started teasing a large-scale advertising campaign focusing on the ways in which outdoor activities and the brand can help to deal with the chaos and pressures of contemporary life. The advertising campaign starting in September across print and digital media, radio and TV is part of a five-year ...
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Michele Graglia, the 35-year-old Italian trail running champion, has agreed...
Michele Graglia, the 35-year-old Italian trail running champion, has agreed to endorse La Sportiva. Graglia can boast that he is the first runner in the world to have won the hottest ultra-marathon, Badwater 135, and the coldest one, the Yukon Artic Ultra. Covering 135 miles from Death Valley to Mount ...
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Kayland is supporting Millemonti, a project for the discovery of...
Kayland is supporting Millemonti, a project for the discovery of hidden and atypical natural places, both in Italy and abroad, focusing on the beauty, history, local culture and gastronomy of these places. Kayland, headquartered in Italy's Northeast, will provide the group of outdoor enthusiasts behind the project with its shoes, ...
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Scarpa is sponsoring Colin Haley, the rock climber and mountaineer...
Scarpa is sponsoring Colin Haley, the rock climber and mountaineer who has recently set a new speed record for climbing the massive Cassin Ridge on Denali, in Alaska, in eight hours and seven minutes. He had attempted the record in 2010, 2011 and 2012, and finally made it on June ...
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La Sportiva, the leading manufacturer of climbing shoes based in...
La Sportiva, the leading manufacturer of climbing shoes based in the Dolomites, will replace The North Face as the new title sponsor of the Lavaredo Ultra Trail (LUT) for the next three years, starting in June 2019. The 12-year-old circuit is the only Italian “series” class competition in the Ultra ...
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Mountain Equipment is adding a 33-year-old American female alpine climber,...
Mountain Equipment is adding a 33-year-old American female alpine climber, Chantel Astorga, to its professional athlete team
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Gore-Tex and Chiruca are organizing shared events this year for...
Gore-Tex and Chiruca are organizing shared events this year for the pilgrimage trail to Santiago de Compostela in Spain. More than 100,000 people follow the route each year. Gore-Tex and Chiruca have installed five mobile tents along the trail for pilgrims to take a rest and to inform themselves on how ...
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Sympatex has unveiled a shock image campaign to further raise...
Sympatex has unveiled a shock image campaign to further raise awareness in the textile industry of sustainability and environmental protection. The campaign, which asks consumers “In which world do you want to live? It is in your hands,” will be presented at the OutDoor show in Friedrichshafen on June 17-20. ...
