All Marketing articles – Page 32
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Mammut has signed a contract to be the official supplier...
Mammut has signed a contract to be the official supplier for the 400-odd mountain guides and the ski teachers in the Swiss mountain resort of Zermatt, starting with the winter 2019/20 season
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Robert Schäli, the Swiss alpinist, is joining La Sportiva's team...
Robert Schäli, the Swiss alpinist, is joining La Sportiva's team of sponsored athletes by wearing its climbing boots and clothing
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Berghaus has started teasing a large-scale advertising campaign focusing on...
Berghaus has started teasing a large-scale advertising campaign focusing on the ways in which outdoor activities and the brand can help to deal with the chaos and pressures of contemporary life. The advertising campaign starting in September across print and digital media, radio and TV is part of a five-year ...
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Michele Graglia, the 35-year-old Italian trail running champion, has agreed...
Michele Graglia, the 35-year-old Italian trail running champion, has agreed to endorse La Sportiva. Graglia can boast that he is the first runner in the world to have won the hottest ultra-marathon, Badwater 135, and the coldest one, the Yukon Artic Ultra. Covering 135 miles from Death Valley to Mount ...
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Kayland is supporting Millemonti, a project for the discovery of...
Kayland is supporting Millemonti, a project for the discovery of hidden and atypical natural places, both in Italy and abroad, focusing on the beauty, history, local culture and gastronomy of these places. Kayland, headquartered in Italy's Northeast, will provide the group of outdoor enthusiasts behind the project with its shoes, ...
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Scarpa is sponsoring Colin Haley, the rock climber and mountaineer...
Scarpa is sponsoring Colin Haley, the rock climber and mountaineer who has recently set a new speed record for climbing the massive Cassin Ridge on Denali, in Alaska, in eight hours and seven minutes. He had attempted the record in 2010, 2011 and 2012, and finally made it on June ...
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La Sportiva, the leading manufacturer of climbing shoes based in...
La Sportiva, the leading manufacturer of climbing shoes based in the Dolomites, will replace The North Face as the new title sponsor of the Lavaredo Ultra Trail (LUT) for the next three years, starting in June 2019. The 12-year-old circuit is the only Italian “series” class competition in the Ultra ...
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Mountain Equipment is adding a 33-year-old American female alpine climber,...
Mountain Equipment is adding a 33-year-old American female alpine climber, Chantel Astorga, to its professional athlete team
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Gore-Tex and Chiruca are organizing shared events this year for...
Gore-Tex and Chiruca are organizing shared events this year for the pilgrimage trail to Santiago de Compostela in Spain. More than 100,000 people follow the route each year. Gore-Tex and Chiruca have installed five mobile tents along the trail for pilgrims to take a rest and to inform themselves on how ...
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Sympatex has unveiled a shock image campaign to further raise...
Sympatex has unveiled a shock image campaign to further raise awareness in the textile industry of sustainability and environmental protection. The campaign, which asks consumers “In which world do you want to live? It is in your hands,” will be presented at the OutDoor show in Friedrichshafen on June 17-20. ...
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Pentland Brands has announced the launch of an in-house brand...
Pentland Brands has announced the launch of an in-house brand building academy for its new marketing and creative staff. Pentland, a British family-owned business, is the mother company of well-known sporting brands like Speedo, Berghaus and Canterbury. The decision follows a major recruitment drive across its marketing, digital and creative ...
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La Sportiva has ended its relationship with Joe Kinder and...
La Sportiva has ended its relationship with Joe Kinder and has removed him from its brand ambassador roster amid claims of cyberbullying. The professional rock climber admitted he had a private meme account on Instagram, which he and a small group of followers would use to post inside jokes making ...
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“Can you eat old sportswear?” That's the unusual title of...
“Can you eat old sportswear?” That's the unusual title of a short video on Houdini's web store about the “Houdini Menu,” broadcast by the Swedish sportswear company to support its sustainability claim. It features a composting expert, Gunnar Eriksson, and a Swedish chef, Sebastian Thureson. Houdini says it took it ...
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Perfect Descent, a world leader in auto-belays for speed climbing...
Perfect Descent, a world leader in auto-belays for speed climbing distributed by Aerial Adventure Technologies, has become the exclusive partner of the International Federation of Sport Climbing (IFSC) for its devices. The brand, which had already been selected by the IFSC in 2016 to provide a more secure and fair ...
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W. L. Gore has announced that Alex Megos has joined...
W. L. Gore has announced that Alex Megos has joined its team of athletes as a global Gore-Tex ambassador. The world-class climber, 24, who was born and raised in Germany, started climbing when he was only six years old. Most recently, he has completed “The Finnish Line” V15/16 in Rocklands, ...
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After three years of collaboration, Garmin has agreed to officially...
After three years of collaboration, Garmin has agreed to officially partner with The New Forest Marathon, starting with its next edition on Sept. 9. The race, which has been ranked in the top ten marathons in the U.K., has been taking place in Hampshire for 32 years, attracting thousands of ...
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Nemo Equipment says it has launched a new website designed...
Nemo Equipment says it has launched a new website designed to inspire and enable great outdoor experiences and help adventurers to select the best gear for their journey. Visitors to the website can browse for Nemo's products by activity and find a store where they can purchase them. A logbook ...
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Hoka One One continues to invest heavily in sponsorships. It...
Hoka One One continues to invest heavily in sponsorships. It has just signed on as the official running shoe for Ironman North America and Ironman Europe. Meanwhile, Franco Collè, the Italian ultrarunner who won the Tor Des Géants race in 2014, has joined Hoka One One's team of sponsored athletes.
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Montane has teamed up with Melanie Windridge, the British physicist...
Montane has teamed up with Melanie Windridge, the British physicist and science communicator, on a project to reach the 8,848-meter Everest summit whilst showcasing career options for young people, especially girls and those from disadvantaged backgrounds, in science. Montane has supplied equipment and clothing for cold weather. The project, which ...
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YKK will remain a presenting sponsor of the Ispo Brandnew...
YKK will remain a presenting sponsor of the Ispo Brandnew section until 2021
