All Marketing articles – Page 33
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News briefs
Pentland Brands has announced the launch of an in-house brand...
Pentland Brands has announced the launch of an in-house brand building academy for its new marketing and creative staff. Pentland, a British family-owned business, is the mother company of well-known sporting brands like Speedo, Berghaus and Canterbury. The decision follows a major recruitment drive across its marketing, digital and creative ...
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News briefs
La Sportiva has ended its relationship with Joe Kinder and...
La Sportiva has ended its relationship with Joe Kinder and has removed him from its brand ambassador roster amid claims of cyberbullying. The professional rock climber admitted he had a private meme account on Instagram, which he and a small group of followers would use to post inside jokes making ...
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News briefs
“Can you eat old sportswear?” That's the unusual title of...
“Can you eat old sportswear?” That's the unusual title of a short video on Houdini's web store about the “Houdini Menu,” broadcast by the Swedish sportswear company to support its sustainability claim. It features a composting expert, Gunnar Eriksson, and a Swedish chef, Sebastian Thureson. Houdini says it took it ...
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News briefs
Perfect Descent, a world leader in auto-belays for speed climbing...
Perfect Descent, a world leader in auto-belays for speed climbing distributed by Aerial Adventure Technologies, has become the exclusive partner of the International Federation of Sport Climbing (IFSC) for its devices. The brand, which had already been selected by the IFSC in 2016 to provide a more secure and fair ...
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News briefs
W. L. Gore has announced that Alex Megos has joined...
W. L. Gore has announced that Alex Megos has joined its team of athletes as a global Gore-Tex ambassador. The world-class climber, 24, who was born and raised in Germany, started climbing when he was only six years old. Most recently, he has completed “The Finnish Line” V15/16 in Rocklands, ...
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News briefs
After three years of collaboration, Garmin has agreed to officially...
After three years of collaboration, Garmin has agreed to officially partner with The New Forest Marathon, starting with its next edition on Sept. 9. The race, which has been ranked in the top ten marathons in the U.K., has been taking place in Hampshire for 32 years, attracting thousands of ...
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News briefs
Nemo Equipment says it has launched a new website designed...
Nemo Equipment says it has launched a new website designed to inspire and enable great outdoor experiences and help adventurers to select the best gear for their journey. Visitors to the website can browse for Nemo's products by activity and find a store where they can purchase them. A logbook ...
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News briefs
Hoka One One continues to invest heavily in sponsorships. It...
Hoka One One continues to invest heavily in sponsorships. It has just signed on as the official running shoe for Ironman North America and Ironman Europe. Meanwhile, Franco Collè, the Italian ultrarunner who won the Tor Des Géants race in 2014, has joined Hoka One One's team of sponsored athletes.
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News briefs
Montane has teamed up with Melanie Windridge, the British physicist...
Montane has teamed up with Melanie Windridge, the British physicist and science communicator, on a project to reach the 8,848-meter Everest summit whilst showcasing career options for young people, especially girls and those from disadvantaged backgrounds, in science. Montane has supplied equipment and clothing for cold weather. The project, which ...
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Short stops
YKK will remain a presenting sponsor of the Ispo Brandnew...
YKK will remain a presenting sponsor of the Ispo Brandnew section until 2021
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News briefs
The Outdoor Industries Association (OIA) of the U.K. and the...
The Outdoor Industries Association (OIA) of the U.K. and the European Outdoor Group have commentated positively about a campaign being launched by GP Batteries, a British producer of rechargeable batteries. Its “Recharge the Outdoors” campaign encourages consumers to recycle single-use disposable batteries and switch to eco-friendly rechargeable batteries. According to ...
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News briefs
Craft Sportswear and Spartan have announced a global multi-year...
Craft Sportswear and Spartan have announced a global multi-year partnership, which makes Craft the official performance apparel and footwear of the Spartan Race, the world's largest obstacle race and endurance brand. The agreement will see the two brands developing the first high-performance technical apparel for Obstacle Course Racing (OCR), ...
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News briefs
Gore-Tex has enlisted a Norwegian singer and composer, Sigrid, as...
Gore-Tex has enlisted a Norwegian singer and composer, Sigrid, as its new brand ambassador. It says it selected her to appeal to a younger and more urban consumer target. The 21-year-old artist, who won this year's BBC Sound Award, recently participated in the launch of the Gore-Tex Infinium range of ...
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News briefs
Dakine has just launched a major global marketing campaign through...
Dakine has just launched a major global marketing campaign through the social media and other channels under a rather captivating tagline, “Fear the Known.” It calls on consumers to be more adventurous, breaking free from their daily routine to seek new experiences with the product solutions offered by Dakine for ...
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Short stops
YKK will remain a presenting sponsor of the Ispo Brandnew...
YKK will remain a presenting sponsor of the Ispo Brandnew section until 2021
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News briefs
CMP has become the title and technical sponsor of Venice...
CMP has become the title and technical sponsor of Venice Night Trail. CMP, part of F.lli Campagnolo Group, is a maker of high-performance garments for a wide range of sporting activities ranging from skiing to trekking, from biking to mountaineering. The CMP Venice Night Trail is scheduled for Saturday, Apr. ...
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Short stops
Heimplanet is partnering with The German Roamers, and association of...
Heimplanet is partnering with The German Roamers, and association of 14 landscape photographers, for a collective photo exhibition that started at its Hamburg store on March 16
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News briefs
A professional German snowboarder, Aline Bock, has signed up as...
A professional German snowboarder, Aline Bock, has signed up as an official ambassador for the #itsgreatoutthere campaign steered by the European Outdoor Group to stimulate outdoor participation. She will promote and support the campaign during her activities and public appearances, online and on the social media. Bock has just started ...
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News briefs
The Keswick Mountain Festival (KMF) has confirmed Adidas Terrex and...
The Keswick Mountain Festival (KMF) has confirmed Adidas Terrex and Jack Wolfskin as new trade sponsors and exhibitors of the 2018 festival. Adidas Terrex, the multi-mountain sports brand, is the new sponsor of the 5K, 10K, 25K and 50K trail runs. Details of a new attraction that will be sponsored ...
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News briefs
Ferrino is sponsoring a Polish expedition, headed up by Krzysztof...
Ferrino is sponsoring a Polish expedition, headed up by Krzysztof Wielicki, which is attempting to reach the summit of the K2 for the first time during the winter season. In 1980, Wielicki and a colleague were the first athletes who were able to reach the summit of the Everest in ...
