All Marketing articles – Page 33
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News briefs
The Outdoor Industries Association (OIA) of the U.K. and the...
The Outdoor Industries Association (OIA) of the U.K. and the European Outdoor Group have commentated positively about a campaign being launched by GP Batteries, a British producer of rechargeable batteries. Its “Recharge the Outdoors” campaign encourages consumers to recycle single-use disposable batteries and switch to eco-friendly rechargeable batteries. According to ...
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News briefs
Craft Sportswear and Spartan have announced a global multi-year...
Craft Sportswear and Spartan have announced a global multi-year partnership, which makes Craft the official performance apparel and footwear of the Spartan Race, the world's largest obstacle race and endurance brand. The agreement will see the two brands developing the first high-performance technical apparel for Obstacle Course Racing (OCR), ...
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News briefs
Gore-Tex has enlisted a Norwegian singer and composer, Sigrid, as...
Gore-Tex has enlisted a Norwegian singer and composer, Sigrid, as its new brand ambassador. It says it selected her to appeal to a younger and more urban consumer target. The 21-year-old artist, who won this year's BBC Sound Award, recently participated in the launch of the Gore-Tex Infinium range of ...
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News briefs
Dakine has just launched a major global marketing campaign through...
Dakine has just launched a major global marketing campaign through the social media and other channels under a rather captivating tagline, “Fear the Known.” It calls on consumers to be more adventurous, breaking free from their daily routine to seek new experiences with the product solutions offered by Dakine for ...
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YKK will remain a presenting sponsor of the Ispo Brandnew...
YKK will remain a presenting sponsor of the Ispo Brandnew section until 2021
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News briefs
CMP has become the title and technical sponsor of Venice...
CMP has become the title and technical sponsor of Venice Night Trail. CMP, part of F.lli Campagnolo Group, is a maker of high-performance garments for a wide range of sporting activities ranging from skiing to trekking, from biking to mountaineering. The CMP Venice Night Trail is scheduled for Saturday, Apr. ...
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Heimplanet is partnering with The German Roamers, and association of...
Heimplanet is partnering with The German Roamers, and association of 14 landscape photographers, for a collective photo exhibition that started at its Hamburg store on March 16
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News briefs
A professional German snowboarder, Aline Bock, has signed up as...
A professional German snowboarder, Aline Bock, has signed up as an official ambassador for the #itsgreatoutthere campaign steered by the European Outdoor Group to stimulate outdoor participation. She will promote and support the campaign during her activities and public appearances, online and on the social media. Bock has just started ...
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News briefs
The Keswick Mountain Festival (KMF) has confirmed Adidas Terrex and...
The Keswick Mountain Festival (KMF) has confirmed Adidas Terrex and Jack Wolfskin as new trade sponsors and exhibitors of the 2018 festival. Adidas Terrex, the multi-mountain sports brand, is the new sponsor of the 5K, 10K, 25K and 50K trail runs. Details of a new attraction that will be sponsored ...
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News briefs
Ferrino is sponsoring a Polish expedition, headed up by Krzysztof...
Ferrino is sponsoring a Polish expedition, headed up by Krzysztof Wielicki, which is attempting to reach the summit of the K2 for the first time during the winter season. In 1980, Wielicki and a colleague were the first athletes who were able to reach the summit of the Everest in ...
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Mammut has launched a new transactional website for consumers in...
Mammut has launched a new transactional website for consumers in the U.K.
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News briefs
W.L. Gore has set aside a budged in the high...
W.L. Gore has set aside a budged in the high double digits to back up the launch of its new Gore-Tex Infinium range of comfort and protection solutions « beyond waterproof » over the next four years, starting with the next autumn/winter season. It has hired for this purpose an international advertising ...
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Sierra Blair Coyle, a 23-year-odl athlete from Arizona, has joined...
Sierra Blair Coyle, a 23-year-odl athlete from Arizona, has joined the climbing team of Mammut
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News briefs
Jack Wolfskin will reportedly display a Wolfskin Tech Lab X...
Jack Wolfskin will reportedly display a Wolfskin Tech Lab X Gianni Versace range at the Kronprinzenpalais in Berlin as part of a Gianni Versace retrospective starting in Berlin on Jan. 30, for the Italian fashion label's 40th anniversary. The Jack Wolfskin jackets for men and women feature Versace branding on ...
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Mammut has launched a new transactional website for consumers in...
Mammut has launched a new transactional website for consumers in the U.K.
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News briefs
For the third consecutive year, La Sportiva has won an...
For the third consecutive year, La Sportiva has won an FFF – Save The Brand award. This year, the Italian outdoor company has been honored with an award in the category Best Practice Lifestyle Brand for its digital customer experience. The FFF – Save The Brand awards, delivered by ICM ...
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News briefs
Based on multiple criteria, Trangoworld was the best brand of...
Based on multiple criteria, Trangoworld was the best brand of outdoor clothing during the past spring/summer season, according to a survey of retailers conducted by CMD Sport. It was followed by The North Face, Salomon, Mammut and Ternua.
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News briefs
Trangoworld and Sea to Summit are sponsoring Alex Txikon, a...
Trangoworld and Sea to Summit are sponsoring Alex Txikon, a mountaineering champion from the Basque region of Spain who is going to try again to be the first one to climb up the Everest without oxygen during the winter, facing temperatures down to -55°C. He gave up the challenge ...
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Helly Hansen is helping to support a scholarship that will...
Helly Hansen is helping to support a scholarship that will allow outdoor enthusiasts to participate in a polar training course run by a polar explorer, Eric Larsen, on Lake Winnipeg in Canada in January
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Mammut has launched a new transactional website for consumers in...
Mammut has launched a new transactional website for consumers in the U.K.
