All Marketing articles – Page 34
-
Short stops
Vibram's wrap-around sole, the Euroshiki, has won two design awards...
Vibram's wrap-around sole, the Euroshiki, has won two design awards in Italy and China
-
News briefs
Costwold Outdoor has appointed Pat Divilly as its brand ambassador...
Costwold Outdoor has appointed Pat Divilly as its brand ambassador in Ireland, Divilly's home country. The world traveller, author, high-performance coach and corporate speaker will be involved in talks and events at Cotswold Outdoors' local stores. In addition, the partnership will take him on his next expedition on Feb. 10-28, ...
-
Short stops
Supreme has again partnered with Timberland for the release of...
Supreme has again partnered with Timberland for the release of new exclusive styles of its iconic 6 Inch Premium Waterproof Boot
-
Short stops
Hoka One One has developed a three-part video series on...
Hoka One One has developed a three-part video series on “Women who fly” on its shoes, after setting their problems aside
-
News briefs
When Stephen Keck undertakes his next challenge, he will be...
When Stephen Keck undertakes his next challenge, he will be kitted out in gear from Devold of Norway, the Scandinavian outdoor clothing firm. The extreme mountaineer from Tyrol is tackling the 8,163-meter-high summit of the Manaslu mountain in Nepal as part of a film documentary with another renowned climber, Hans ...
-
News briefs
Hi-Tec will provide footwear for the celebrities participating in the...
Hi-Tec will provide footwear for the celebrities participating in the 2017 edition of “I'm a Celebrity … Get me out of Here,” the Australian reality TV show. This year marks the tenth year that the outdoor brand has provided the participants in the show with footwear to brave the Australian ...
-
News briefs
Polartec has announced this year's winners of its Apex Awards,...
Polartec has announced this year's winners of its Apex Awards, showing their products on its website. The winners are Adidas Terrex, Arc'teryx, Blackyak, Burton, Citera, Fox Racing, Mountain Hardwear, Norrøna, Oiselle. P1G-Tac and Taylor Stitch.
-
Short stops
Garmin has signed up an adventurer and survival expert, Ant...
Garmin has signed up an adventurer and survival expert, Ant Middleton, to endorse its Fénix line of multisport watches
-
News briefs
Pentland has been honored with the 22nd annual Global Family...
Pentland has been honored with the 22nd annual Global Family Business Award by IMD, a top-ranked business school. The group received the award on the occasion of the 28th Summit of the Family Business Network International (FBN-I), which took place in Gran Canaria on Nov. 8-11. The Global Family Business ...
-
Short stops
Lowa has received a prize for its reliability and the...
Lowa has received a prize for its reliability and the saleable quality of its shoes from a German footwear trade magazine, Schuhkurier, following a survey of its readers
-
News briefs
For the first time, the Pentland Group has won the...
For the first time, the Pentland Group has won the Best UK Family Business of Excellence award from Ernst & Young as part of its 2017 Entrepreneur of the Year Awards. Founded in 1932, Pentland is a third-generation family-owned company that employs 28,000 people across 20 countries. It has received ...
-
Short stops
Hoka One One has developed a three-part video series on...
Hoka One One has developed a three-part video series on “Women who fly” on its shoes, after setting their problems aside
-
News briefs
Vibram and Masaya Hashimoto, the designer of its Furoshiki Wrapping...
Vibram and Masaya Hashimoto, the designer of its Furoshiki Wrapping Sole, won the ADI Design Index 2017 prize for innovation in finished products. Launched last year and inspired by a Japanese technique, the shoe is the first one that envelops the foot, guaranteeing a personalized fit and comfort through its ...
-
News briefs
Montane has unveiled a new strategic partnership with the British...
Montane has unveiled a new strategic partnership with the British Mountaineering Council (BMC), which makes Montane the BMC's Recommended Clothing and Pack Partner for the next three years. Founded in 1993, Montane is an independent British brand specializing in the development of lightweight, breathable clothing and equipment specifically for climbers, ...
-
News briefs
Cotswold Outdoor has been named as the exclusive retail brand...
Cotswold Outdoor has been named as the exclusive retail brand partner for the Kendal Mountain Festival for the next three years. The festival held in the Lake District in November attracts about 15,000 visitors. The upcoming edition has been scheduled for Nov. 16-19.
-
Short stops
Oboz will be the exclusive footwear sponsor of the Banff...
Oboz will be the exclusive footwear sponsor of the Banff Mountain Film and Book Festival and World Tour in 2017 and 2018
-
Short stops
ATK Binding, the Italian producer of producer of bindings for...
ATK Binding, the Italian producer of producer of bindings for ski touring and free-ride skiing, is developing its website, adding a store locator, tutorial videos and other features
-
News briefs
Peter Schlickenrieder is the new brand ambassador for Suunto, the...
Peter Schlickenrieder is the new brand ambassador for Suunto, the sports instruments brand owned by the Amer Sports group. Schlickenrieder has already been brand ambassador for Salomon, which is part of the same group, since 2007. He started to promote Suunto's Spartan Ultra GPS watch for athletic and adventure multisport ...
-
News briefs
Kayland has a new brand ambassador, Angel Luis Salamanca, who...
Kayland has a new brand ambassador, Angel Luis Salamanca, who has gained a lot of coverage in the specialized press for openining up new climbing routes in the Himalayas. The alpine guide, who was born in Madrid, is testing various models of the Italian brand to provide his feedback.
-
News briefs
W.L. Gore & Associates has signed up AKQA, an international...
W.L. Gore & Associates has signed up AKQA, an international communication agency that has worked with many global consumer brands such as Audi, Caterpillar and Levi's, to focus on a more holistic view of the Gore-Tex brand in future B2B and B2C brand positioning work. Gore says the new arrangement ...
