All Marketing articles – Page 34
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Mammut has launched a new transactional website for consumers in...
Mammut has launched a new transactional website for consumers in the U.K.
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News briefs
W.L. Gore has set aside a budged in the high...
W.L. Gore has set aside a budged in the high double digits to back up the launch of its new Gore-Tex Infinium range of comfort and protection solutions « beyond waterproof » over the next four years, starting with the next autumn/winter season. It has hired for this purpose an international advertising ...
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Sierra Blair Coyle, a 23-year-odl athlete from Arizona, has joined...
Sierra Blair Coyle, a 23-year-odl athlete from Arizona, has joined the climbing team of Mammut
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Jack Wolfskin will reportedly display a Wolfskin Tech Lab X...
Jack Wolfskin will reportedly display a Wolfskin Tech Lab X Gianni Versace range at the Kronprinzenpalais in Berlin as part of a Gianni Versace retrospective starting in Berlin on Jan. 30, for the Italian fashion label's 40th anniversary. The Jack Wolfskin jackets for men and women feature Versace branding on ...
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Mammut has launched a new transactional website for consumers in...
Mammut has launched a new transactional website for consumers in the U.K.
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News briefs
For the third consecutive year, La Sportiva has won an...
For the third consecutive year, La Sportiva has won an FFF – Save The Brand award. This year, the Italian outdoor company has been honored with an award in the category Best Practice Lifestyle Brand for its digital customer experience. The FFF – Save The Brand awards, delivered by ICM ...
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Based on multiple criteria, Trangoworld was the best brand of...
Based on multiple criteria, Trangoworld was the best brand of outdoor clothing during the past spring/summer season, according to a survey of retailers conducted by CMD Sport. It was followed by The North Face, Salomon, Mammut and Ternua.
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News briefs
Trangoworld and Sea to Summit are sponsoring Alex Txikon, a...
Trangoworld and Sea to Summit are sponsoring Alex Txikon, a mountaineering champion from the Basque region of Spain who is going to try again to be the first one to climb up the Everest without oxygen during the winter, facing temperatures down to -55°C. He gave up the challenge ...
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Helly Hansen is helping to support a scholarship that will...
Helly Hansen is helping to support a scholarship that will allow outdoor enthusiasts to participate in a polar training course run by a polar explorer, Eric Larsen, on Lake Winnipeg in Canada in January
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Mammut has launched a new transactional website for consumers in...
Mammut has launched a new transactional website for consumers in the U.K.
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Vibram's wrap-around sole, the Euroshiki, has won two design awards...
Vibram's wrap-around sole, the Euroshiki, has won two design awards in Italy and China
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News briefs
Costwold Outdoor has appointed Pat Divilly as its brand ambassador...
Costwold Outdoor has appointed Pat Divilly as its brand ambassador in Ireland, Divilly's home country. The world traveller, author, high-performance coach and corporate speaker will be involved in talks and events at Cotswold Outdoors' local stores. In addition, the partnership will take him on his next expedition on Feb. 10-28, ...
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Supreme has again partnered with Timberland for the release of...
Supreme has again partnered with Timberland for the release of new exclusive styles of its iconic 6 Inch Premium Waterproof Boot
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Hoka One One has developed a three-part video series on...
Hoka One One has developed a three-part video series on “Women who fly” on its shoes, after setting their problems aside
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News briefs
When Stephen Keck undertakes his next challenge, he will be...
When Stephen Keck undertakes his next challenge, he will be kitted out in gear from Devold of Norway, the Scandinavian outdoor clothing firm. The extreme mountaineer from Tyrol is tackling the 8,163-meter-high summit of the Manaslu mountain in Nepal as part of a film documentary with another renowned climber, Hans ...
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Hi-Tec will provide footwear for the celebrities participating in the...
Hi-Tec will provide footwear for the celebrities participating in the 2017 edition of “I'm a Celebrity … Get me out of Here,” the Australian reality TV show. This year marks the tenth year that the outdoor brand has provided the participants in the show with footwear to brave the Australian ...
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Polartec has announced this year's winners of its Apex Awards,...
Polartec has announced this year's winners of its Apex Awards, showing their products on its website. The winners are Adidas Terrex, Arc'teryx, Blackyak, Burton, Citera, Fox Racing, Mountain Hardwear, Norrøna, Oiselle. P1G-Tac and Taylor Stitch.
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Garmin has signed up an adventurer and survival expert, Ant...
Garmin has signed up an adventurer and survival expert, Ant Middleton, to endorse its Fénix line of multisport watches
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News briefs
Pentland has been honored with the 22nd annual Global Family...
Pentland has been honored with the 22nd annual Global Family Business Award by IMD, a top-ranked business school. The group received the award on the occasion of the 28th Summit of the Family Business Network International (FBN-I), which took place in Gran Canaria on Nov. 8-11. The Global Family Business ...
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Lowa has received a prize for its reliability and the...
Lowa has received a prize for its reliability and the saleable quality of its shoes from a German footwear trade magazine, Schuhkurier, following a survey of its readers
