All Marketing articles – Page 35
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Garmin has signed up an adventurer and survival expert, Ant...
Garmin has signed up an adventurer and survival expert, Ant Middleton, to endorse its Fénix line of multisport watches
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Hoka One One is adding a Swedish triathlon champion, Patrik...
Hoka One One is adding a Swedish triathlon champion, Patrik Nilsson, to its elite team, joining Cyril Viennot, Charlotte Morel, Boris Stein and Alessandro Degasperi. The 25-year-old has won four Ironman Triathlon races. Hoka is an exclusive sponsor of the Ironman Series.
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Hoka One One is going to replace Tecnica as footwear...
Hoka One One is going to replace Tecnica as footwear sponsor of the legendary Tor des Géants, which will start in Courmayeur on Sept. 10 and run through 17, joining Ferrino, Garmin, GoPro, Montane and other brands. Regarded by some as the toughest ultratrail race on earth, it covers 330 ...
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The North Face, a division of VF Corp., has launched...
The North Face, a division of VF Corp., has launched “Walls Are Meant For Climbing,” a new global brand campaign that aims at making the sport of climbing accessible to all. The campaign pushes inclusion and invites people to focus on the fact that walls are not meant to divide ...
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McTrek Outdoor Sports has become the main sponsor for the...
McTrek Outdoor Sports has become the main sponsor for the Spessart 50 and Bergische 50 adventure hikes. The value-driven German outdoor retailer has signed onto the two events as part of its contribution to the It's Great Out There initiative, a coalition set up by the European Outdoor Group (EOG) ...
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Eddie Bauer, the U.S. leisure and outdoor brand is reportedly...
Eddie Bauer, the U.S. leisure and outdoor brand is reportedly opening a shop-in-shop at Globetrotter in Cologne, marking its return to stationary retailing in Germany. The brand has been absent from this retail channel since the acquisition of Eddie Bauer Deutschland by Eddie Bauer America in 2014. Although Eddie Bauer ...
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Sprayway has launched a new logo with a modern twist...
Sprayway has launched a new logo with a modern twist that is meant to represent technical excellence and authenticity
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Snow Factory, the distributor of La Sportiva in Spain, has...
Snow Factory, the distributor of La Sportiva in Spain, has signed a contract for the promotion of the brand through a chain of Nissan dealers, Romauto
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Vista Outdoor will be a sponsor of the Boy Scouts...
Vista Outdoor will be a sponsor of the Boy Scouts of America
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Ortovox has expanded its partnership with VDBS, the German association...
Ortovox has expanded its partnership with VDBS, the German association of mountain and ski guides, which started in 2013. In addition to providing safety equipment, it will supply clothing to VDBS' trainers, who prepare 70 new guides each year for certification. It expects to get important feedback for its product ...
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Camp has received awards from Alpin and Bergsteiger, two German...
Camp has received awards from Alpin and Bergsteiger, two German magazines, for its Vortex Rewind Pro and Kinetic Gyro Rewind Pro via ferrata systems. These two sets were tested by the German magazines. Alpin stressed the ergonomic Horai carabiners of the Vortex Rewind Pro as well as its low weight ...
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Julbo has launched limited editions of its Aero sunglasses in...
Julbo has launched limited editions of its Aero sunglasses in partnership with three major international trail races, Ultra Trail du Mont-Blanc, Eiger Ultra Trail and the Réunion Island's Grand Raid
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La Sportiva is the new technical partner of the 20km...
La Sportiva is the new technical partner of the 20km version – “The Original” - of the Fisherman's Friend StrongmanRun in Italy, an obstacle race organized by RCS Sport – RCS Active Team. The upcoming edition of the race, its sixth in Italy, will take place in Rovereto on September ...
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Deuter introduced a new corporate design at the OutDoor show...
Deuter introduced a new corporate design at the OutDoor show in Friedrichshafen, where the company also presented a new look for its booth. The German brand has kept the shape of its former logo, but has changed the colors and added new prints and slogans. Deuter's Futura series of backpacks ...
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Naturkompaniet, the Swedish outdoor retail chain owned by Fenix Outdoor...
Naturkompaniet, the Swedish outdoor retail chain owned by Fenix Outdoor International, has launched a campaign aimed at getting customers to help keep the outdoors clean. The campaign, which is running under the title “Please, leave nothing but footprints,” wants people to take their waste with them when they are in ...
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The Italian Outdoor Group has selected Ronco Alpinismo as the...
The Italian Outdoor Group has selected Ronco Alpinismo as the winner of this year's “Historic Outdoor Shop” award. Located in Turin, the store is celebrating its 40th anniversary this year.
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Hoka One One has signed up a triathlete, Kirsten Kasper,...
Hoka One One has signed up a triathlete, Kirsten Kasper, and an ultrarunner, Tim Frederiks, for endorsement contracts. Meanwhile, Deckers Brands continues to develop the presence of Hoka One One in the road running segment. The brand, which started off in trail running, will be the official sponsor of the ...
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Merrell will accompany the launch of its spring/summer 2018 outdoor...
Merrell will accompany the launch of its spring/summer 2018 outdoor shoe collections with a campaign around the theme of “Create your Trail.” The collection will include a new version of the Chamaleon shoe with a lighter construction, and a flexible MQM (Moving Quickly in the Mountains) shoe with the Gore-Tex ...
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Entre-Prises has extended its partnership with the International Federation of...
Entre-Prises has extended its partnership with the International Federation of Sport Climbing (IFSC), making the French company the official climbing wall supplier through the 2020 Olympic Games in Tokyo
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Helly Hansen will be the new official technical clothing partner...
Helly Hansen will be the new official technical clothing partner for this year's European Tour of the Melges World League, a sailing race that will start with a session off the coast of Tuscany on May 12-14
