All Marketing articles – Page 35
-
News briefs
For the first time, the Pentland Group has won the...
For the first time, the Pentland Group has won the Best UK Family Business of Excellence award from Ernst & Young as part of its 2017 Entrepreneur of the Year Awards. Founded in 1932, Pentland is a third-generation family-owned company that employs 28,000 people across 20 countries. It has received ...
-
Short stops
Hoka One One has developed a three-part video series on...
Hoka One One has developed a three-part video series on “Women who fly” on its shoes, after setting their problems aside
-
News briefs
Vibram and Masaya Hashimoto, the designer of its Furoshiki Wrapping...
Vibram and Masaya Hashimoto, the designer of its Furoshiki Wrapping Sole, won the ADI Design Index 2017 prize for innovation in finished products. Launched last year and inspired by a Japanese technique, the shoe is the first one that envelops the foot, guaranteeing a personalized fit and comfort through its ...
-
News briefs
Montane has unveiled a new strategic partnership with the British...
Montane has unveiled a new strategic partnership with the British Mountaineering Council (BMC), which makes Montane the BMC's Recommended Clothing and Pack Partner for the next three years. Founded in 1993, Montane is an independent British brand specializing in the development of lightweight, breathable clothing and equipment specifically for climbers, ...
-
News briefs
Cotswold Outdoor has been named as the exclusive retail brand...
Cotswold Outdoor has been named as the exclusive retail brand partner for the Kendal Mountain Festival for the next three years. The festival held in the Lake District in November attracts about 15,000 visitors. The upcoming edition has been scheduled for Nov. 16-19.
-
Short stops
Oboz will be the exclusive footwear sponsor of the Banff...
Oboz will be the exclusive footwear sponsor of the Banff Mountain Film and Book Festival and World Tour in 2017 and 2018
-
Short stops
ATK Binding, the Italian producer of producer of bindings for...
ATK Binding, the Italian producer of producer of bindings for ski touring and free-ride skiing, is developing its website, adding a store locator, tutorial videos and other features
-
News briefs
Peter Schlickenrieder is the new brand ambassador for Suunto, the...
Peter Schlickenrieder is the new brand ambassador for Suunto, the sports instruments brand owned by the Amer Sports group. Schlickenrieder has already been brand ambassador for Salomon, which is part of the same group, since 2007. He started to promote Suunto's Spartan Ultra GPS watch for athletic and adventure multisport ...
-
News briefs
Kayland has a new brand ambassador, Angel Luis Salamanca, who...
Kayland has a new brand ambassador, Angel Luis Salamanca, who has gained a lot of coverage in the specialized press for openining up new climbing routes in the Himalayas. The alpine guide, who was born in Madrid, is testing various models of the Italian brand to provide his feedback.
-
News briefs
W.L. Gore & Associates has signed up AKQA, an international...
W.L. Gore & Associates has signed up AKQA, an international communication agency that has worked with many global consumer brands such as Audi, Caterpillar and Levi's, to focus on a more holistic view of the Gore-Tex brand in future B2B and B2C brand positioning work. Gore says the new arrangement ...
-
Short stops
Garmin has signed up an adventurer and survival expert, Ant...
Garmin has signed up an adventurer and survival expert, Ant Middleton, to endorse its Fénix line of multisport watches
-
News briefs
Hoka One One is adding a Swedish triathlon champion, Patrik...
Hoka One One is adding a Swedish triathlon champion, Patrik Nilsson, to its elite team, joining Cyril Viennot, Charlotte Morel, Boris Stein and Alessandro Degasperi. The 25-year-old has won four Ironman Triathlon races. Hoka is an exclusive sponsor of the Ironman Series.
-
News briefs
Hoka One One is going to replace Tecnica as footwear...
Hoka One One is going to replace Tecnica as footwear sponsor of the legendary Tor des Géants, which will start in Courmayeur on Sept. 10 and run through 17, joining Ferrino, Garmin, GoPro, Montane and other brands. Regarded by some as the toughest ultratrail race on earth, it covers 330 ...
-
News briefs
The North Face, a division of VF Corp., has launched...
The North Face, a division of VF Corp., has launched “Walls Are Meant For Climbing,” a new global brand campaign that aims at making the sport of climbing accessible to all. The campaign pushes inclusion and invites people to focus on the fact that walls are not meant to divide ...
-
News briefs
McTrek Outdoor Sports has become the main sponsor for the...
McTrek Outdoor Sports has become the main sponsor for the Spessart 50 and Bergische 50 adventure hikes. The value-driven German outdoor retailer has signed onto the two events as part of its contribution to the It's Great Out There initiative, a coalition set up by the European Outdoor Group (EOG) ...
-
News briefs
Eddie Bauer, the U.S. leisure and outdoor brand is reportedly...
Eddie Bauer, the U.S. leisure and outdoor brand is reportedly opening a shop-in-shop at Globetrotter in Cologne, marking its return to stationary retailing in Germany. The brand has been absent from this retail channel since the acquisition of Eddie Bauer Deutschland by Eddie Bauer America in 2014. Although Eddie Bauer ...
-
Short stops
Sprayway has launched a new logo with a modern twist...
Sprayway has launched a new logo with a modern twist that is meant to represent technical excellence and authenticity
-
Short stops
Snow Factory, the distributor of La Sportiva in Spain, has...
Snow Factory, the distributor of La Sportiva in Spain, has signed a contract for the promotion of the brand through a chain of Nissan dealers, Romauto
-
Short stops
Vista Outdoor will be a sponsor of the Boy Scouts...
Vista Outdoor will be a sponsor of the Boy Scouts of America
-
News briefs
Ortovox has expanded its partnership with VDBS, the German association...
Ortovox has expanded its partnership with VDBS, the German association of mountain and ski guides, which started in 2013. In addition to providing safety equipment, it will supply clothing to VDBS' trainers, who prepare 70 new guides each year for certification. It expects to get important feedback for its product ...
