All Marketing articles – Page 36
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News briefs
Icebug, the Swedish footwear brand, will be hosting the third...
Icebug, the Swedish footwear brand, will be hosting the third edition of the annual Icebug Xperience, from Aug. 31 to Sept. 3. The race takes place in Bohuslän, a province in western Sweden, and is an opportunity for participants to explore 75 kilometers of the Swedish coastal landscape during three ...
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Camp has become the new technical sponsor of the Ragni...
Camp has become the new technical sponsor of the Ragni di Lecco, a prestigious Italian alpine club with a history of major accomplishment that goes back 71 years. The most recent ones include expeditions in the Himalayas, Baffin Island, Mexico, Patagonia and Ethiopia. In a few weeks' time, they will ...
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Millet will be the sponsor of the Austrian Olympic Committee...
Millet will be the sponsor of the Austrian Olympic Committee at the 2018 Winter Games in South Korea, and the link will continue through the 2020 Winter Youth Olympics in Lausanne
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Columbia Sportswear has announced a five-year partnership with the U.K.'s...
Columbia Sportswear has announced a five-year partnership with the U.K.'s National Parks, making the brand the official outfitter of their 300 rangers and the rest of their staff. The American brand will provide “tested tough” clothing for up to 2,000 members of the parks' staff. The company will provide various ...
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News briefs
Eighteen independent British outdoor retailers have become Exped Experts after...
Eighteen independent British outdoor retailers have become Exped Experts after they agreed to take on an expanded range of products from Exped, the Swiss outdoor equipment brand. Exped is distributed in the U.K. by Lyon Equipment, which previously focused on the brand's dry bags and sleeping mats, and a few ...
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News briefs
CMP, the brand of Fratelli Campagnolo, will act for three...
CMP, the brand of Fratelli Campagnolo, will act for three years as the sponsor of Trail Sacred Forests, which will host the Trail World Championships on June 9 and 10, with the participation of 300 athletes from 40 different countries.
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News briefs
Inov-8 has announced a new partnership with Total Warrior, the...
Inov-8 has announced a new partnership with Total Warrior, the U.K.-based obstacle course race, ahead of this year's series. Under the terms of the partnership, all the warriors who participate in the three courses of the series this summer – in Leeds, Shap and Edinburgh - will benefit from exclusive ...
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Singing Rock is celebrating its 25th anniversary with a photo...
Singing Rock is celebrating its 25th anniversary with a photo contest on Facebook and Instagram, open to anybody until Aug. 31
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News briefs
Vibram will be an official partner this year for the...
Vibram will be an official partner this year for the Megavalanche, a series of five downhill and endure mountain bike races organized by UCC Sport Event. The series will start with the Transvésubienne, an all-mountain endure race near Nice, France on May 12-14. It will continue the Maxiavalanche in Andorra ...
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News briefs
Garmin will be the main sponsor of the Great Tuna...
Garmin will be the main sponsor of the Great Tuna Race this year. The sports fishing contest is described as the most important satellite-based fish tracking program in Europe. It will take place at different locations off the Spanish coast on May 20-21 and Sept. 2-3.
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Helly Hansen will be the new official technical clothing partner...
Helly Hansen will be the new official technical clothing partner for this year's European Tour of the Melges World League, a sailing race that will start with a session off the coast of Tuscany on May 12-14
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News briefs
Camelbak has signed a multi-year partnership as supplier of hydration...
Camelbak has signed a multi-year partnership as supplier of hydration products to the Ultra Race of Champions (UROC), starting next month. Created by Bad to the Bone Sports, the UROC race is aiming to become a sort of Super Bowl for ultra-distance runners in the U.S., while remaining open to ...
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News briefs
Gore has unveiled Fabian Cancellara as a new global brand...
Gore has unveiled Fabian Cancellara as a new global brand ambassador for the Gore Bike Wear brand. The former Swiss ex-cyclist and Olympic champion is one of the most successful cyclists of all times, with victories in cycling classics such as the Tour of Flanders and Paris-Roubaix, along with four ...
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Rudy Project, the Italian brand of sunglasses, says it is...
Rudy Project, the Italian brand of sunglasses, says it is supporting a Hungarian expedition, led by Dávid Klein and Szilárd Suhajda, who are trying to climb up the Everest without oxygen tanks
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News briefs
Go Outdoors, the British outdoor retail chain that has been...
Go Outdoors, the British outdoor retail chain that has been recently taken over by JD Sports Fashion, has become the official outdoor retail partner for all the members of The Scout Association in the U.K. As part of the deal, Go Outdoors is sponsoring an activity badge that will be ...
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The Outdoor Foundation and Prana, the yoga and outdoor apparel...
The Outdoor Foundation and Prana, the yoga and outdoor apparel brand, have jointly launched the Prana Explorer Grant program to support local projects that engage young people through continuous outdoor activities
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News briefs
Vaude and its chief executive, Antje von Dewitz, continue to...
Vaude and its chief executive, Antje von Dewitz, continue to collect awards. The German company was recognized as one of the 11 best European companies out of more than 33,000 candidates from 34 countries, winning a European Business Award for environmental and corporate sustainability. It received the award from a ...
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News briefs
Red Fox Outdoor Equipment is organizing the Red Fox Adventure...
Red Fox Outdoor Equipment is organizing the Red Fox Adventure Race again to test out its products. The contest involved several teams of four or two athletes who spent up to 72 hours to cover a distance of 395 kilometers running, climbing and moving with a mountain bike and a ...
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News briefs
Amazon is acting as a sponsor of Tough Mudder as...
Amazon is acting as a sponsor of Tough Mudder as the “official online retailer” for this year's North American events. Besides its presence on the sites of the contests, it will have a dedicated website with new videos and contents on training, post-training, nutrition and recovery.
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News briefs
Julbo is partnering with local sporting goods stores across France...
Julbo is partnering with local sporting goods stores across France for Women's Vision, a tour which will offer around 30 women the possibility to run with a coach while testing the brand's eyewear. The participants will be accompanied by Nolwenn Faivre, a running coach who was born in France's Jura ...
