All Marketing articles – Page 37
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Helly Hansen will be the new official technical clothing partner...
Helly Hansen will be the new official technical clothing partner for this year's European Tour of the Melges World League, a sailing race that will start with a session off the coast of Tuscany on May 12-14
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Camelbak has signed a multi-year partnership as supplier of hydration...
Camelbak has signed a multi-year partnership as supplier of hydration products to the Ultra Race of Champions (UROC), starting next month. Created by Bad to the Bone Sports, the UROC race is aiming to become a sort of Super Bowl for ultra-distance runners in the U.S., while remaining open to ...
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Gore has unveiled Fabian Cancellara as a new global brand...
Gore has unveiled Fabian Cancellara as a new global brand ambassador for the Gore Bike Wear brand. The former Swiss ex-cyclist and Olympic champion is one of the most successful cyclists of all times, with victories in cycling classics such as the Tour of Flanders and Paris-Roubaix, along with four ...
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Rudy Project, the Italian brand of sunglasses, says it is...
Rudy Project, the Italian brand of sunglasses, says it is supporting a Hungarian expedition, led by Dávid Klein and Szilárd Suhajda, who are trying to climb up the Everest without oxygen tanks
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Go Outdoors, the British outdoor retail chain that has been...
Go Outdoors, the British outdoor retail chain that has been recently taken over by JD Sports Fashion, has become the official outdoor retail partner for all the members of The Scout Association in the U.K. As part of the deal, Go Outdoors is sponsoring an activity badge that will be ...
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The Outdoor Foundation and Prana, the yoga and outdoor apparel...
The Outdoor Foundation and Prana, the yoga and outdoor apparel brand, have jointly launched the Prana Explorer Grant program to support local projects that engage young people through continuous outdoor activities
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Vaude and its chief executive, Antje von Dewitz, continue to...
Vaude and its chief executive, Antje von Dewitz, continue to collect awards. The German company was recognized as one of the 11 best European companies out of more than 33,000 candidates from 34 countries, winning a European Business Award for environmental and corporate sustainability. It received the award from a ...
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Red Fox Outdoor Equipment is organizing the Red Fox Adventure...
Red Fox Outdoor Equipment is organizing the Red Fox Adventure Race again to test out its products. The contest involved several teams of four or two athletes who spent up to 72 hours to cover a distance of 395 kilometers running, climbing and moving with a mountain bike and a ...
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Amazon is acting as a sponsor of Tough Mudder as...
Amazon is acting as a sponsor of Tough Mudder as the “official online retailer” for this year's North American events. Besides its presence on the sites of the contests, it will have a dedicated website with new videos and contents on training, post-training, nutrition and recovery.
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Julbo is partnering with local sporting goods stores across France...
Julbo is partnering with local sporting goods stores across France for Women's Vision, a tour which will offer around 30 women the possibility to run with a coach while testing the brand's eyewear. The participants will be accompanied by Nolwenn Faivre, a running coach who was born in France's Jura ...
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Scarpa has signed up as a sponsor of the 14th...
Scarpa has signed up as a sponsor of the 14th edition of the Melloblocco, which is believed to be the biggest international bouldering contest. It will be held in two valleys near Sondrio, in Northern Italy, from May 11 to 14.
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Ortholite is inviting customers to follow the Ortovox Merino Story...
Ortholite is inviting customers to follow the Ortovox Merino Story on the internet and to win 25 Orovox Merino Cool Shirts. The online video prepared for the contest allows customers to see how the company's merino wool is sourced in Tasmania with high standards of animal welfare and subsequently processed ...
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Jack Wolfskin launched its first social media campaign under the...
Jack Wolfskin launched its first social media campaign under the slogan “Go Backpack” on April 3 in Germany, Austria, Switzerland and the U.K. Customers who have purchased a Jack Wolfskin product accompanied by a special flag can get a refund of €200 if they upload a video of their journey ...
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Vasque will be the footwear sponsor of the Swiss Alps...
Vasque will be the footwear sponsor of the Swiss Alps Trail Running Retreat for Women in the Bernese Oberalp in July, which is set to involve 12 participants. The trail running clinic will be led by Krissy Moehl, a sponsored athlete who is said to have a balanced approach to ...
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Go Outdoors is the new recommended outdoor retail partner for...
Go Outdoors is the new recommended outdoor retail partner for The Scout Association, the biggest mixed youth organization in the U.K. The association had previously partnered with Costwold Outdoor. To celebrate the new partnership, Go Outdoors has sponsored an activity badge, which will be part of the curriculum of the ...
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Paul Capell, a Spanish ultra-runner, has joined the global team...
Paul Capell, a Spanish ultra-runner, has joined the global team of athletes sponsored by The North Face
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Boa Technology has introduced a new corporate branding and visual...
Boa Technology has introduced a new corporate branding and visual identity, which is to reflect its expanded growth, innovations and partnerships. The updated branding was presented globally in February across an entirely new website, which focuses on educating consumers about Boa's products and categories.
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Karpos, the Italian brand of climbing apparel, has signed up...
Karpos, the Italian brand of climbing apparel, has signed up Ueli Steck for the next three years
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Michaela Kiersch, a rock climber who participates in the American...
Michaela Kiersch, a rock climber who participates in the American Ninja Warrior contest, has joined Adidas Outdoor's team of sponsored athletes
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Dolomite, now under new ownership, has come out with a...
Dolomite, now under new ownership, has come out with a new logo and new branding
