All Marketing articles – Page 38
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News briefs
Keen has added an award-winning photographer, Chris Burkard, to its team...
Keen has added an award-winning photographer, Chris Burkard, to its team of “ambassadors” who work closely with the company to help market its rugged footwear and other outdoor gear. Burkard, who specializes in capturing the adventure and natural wonder of visiting the world's wild, less-traveled places, also works as a commercial ...
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News briefs
Fjällräven plans to take its “Fjällräven Classic” long-distance trekking event,...
Fjällräven plans to take its “Fjällräven Classic” long-distance trekking event, which currently takes place in northern Sweden, to Hong Kong and Colorado in the autumn of 2017. Currently about 2,200 people from up to 35 countries take part in the event, which is organized once a year in August.
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News briefs
Calzados Boreal, the Spanish producer of rugged outdoor footwear, launched...
Calzados Boreal, the Spanish producer of rugged outdoor footwear, launched a new brand image at the beginning of the year, which is used for its whole collection of outdoor and climbing shoes. The planned expansion of the company's head office and manufacturing site near Alicante from 4,500 to 7,500 sqm ...
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News briefs
Mountain Hardwear has signed a multi-year partnership to title sponsor...
Mountain Hardwear has signed a multi-year partnership to title sponsor the Psicobloc Masters, a three-day climbing event held annually in Park City, Utah during the Outdoor Retailer Summer Market trade show. This year, the event will see professional and amateur climbers from around the world attempt to climb the 55-foot ...
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News briefs
Ferrino has launched a new project, called Greatest Italian Treks,...
Ferrino has launched a new project, called Greatest Italian Treks, drawing attention to a new hiking and trekking experience every year through a series of pictures, suggestions and other types of information on the internet. The program starts this year with a Sardinian trail, Selvaggio Blu.
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News briefs
Garmont has signed a partnership agreement to become an Official...
Garmont has signed a partnership agreement to become an Official Partner of the Primiero Dolomiti Marathon. The Italian brand, specializing in performance footwear for mountaineering, hiking and other outdoor sports, will be sponsoring the next two editions of the marathon, in 2016 and 2017. The upcoming edition will be run ...
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Short stops
Vibram has put together a team of 17 FiveFingers brand...
Vibram has put together a team of 17 FiveFingers brand ambassadors including former sports personalities like Brian Bosworth, a former NFL pro
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Short stops
Mountain Hardwear has signed a multi-year deal to sponsor the...
Mountain Hardwear has signed a multi-year deal to sponsor the Posicobloc Masters, a three-day climbing event in Park City, Utah
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News briefs
SportScheck, Germany's largest sporting goods retailer, is inviting end consumers...
SportScheck, Germany's largest sporting goods retailer, is inviting end consumers to four hiking events this summer and autumn. More than 1,000 hikers participated at the events held in Oberstdorf, Bavaria, and in Bad Schandau, Saxony, last year. This summer, an additional hiking event will be organized in Molveno, situated in ...
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News briefs
Maier Sports, the German outdoor and snow sports apparel brand,...
Maier Sports, the German outdoor and snow sports apparel brand, won the German Brand Award 2016 in the category of sports, outdoor activities & leisure. According to the jury, Maier Sports was awarded because the brand is seen as a pioneer in the field of PFC-free alternatives for durable water ...
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News briefs
Thule has unveiled Apa Sherpa as a new brand ambassador....
Thule has unveiled Apa Sherpa as a new brand ambassador. Apa, nicknamed “Super Sherpa” and “Tiger of the Himalayas,” is a Nepalese Sherpa mountaineer who has helped 21 expeditions reach the summit of Mount Everest without losing a single life. Thule said his story was an inspiration in the brand's ...
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News briefs
Ortovox is organizing a series of alpine summer courses in...
Ortovox is organizing a series of alpine summer courses in the German Alps, Austria and Italy, where participants can learn alpine climbing from scratch. The courses are offered by the Taufkirchen-based company in cooperation with around 30 international mountaineering schools. The prerequisites to apply for participation are the mastery of ...
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News briefs
Vibram sponsored the Cotopaxi Questival Adventure Race in Boston, on...
Vibram sponsored the Cotopaxi Questival Adventure Race in Boston, on May 27-28, to celebrate the 10th anniversary of the launch of its FiveFinger shoes. The brand had a booth at the Questival pre-festival party on May 27, in Boston's Christopher Columbus Park, with Vibram FiveFingers available for demo. Questival is ...
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News briefs
Leki was the Official Camp Chair Provider of the 2016...
Leki was the Official Camp Chair Provider of the 2016 GoPro Mountain Games, which took place in Vail, Colorado, on June 9-12. The games are a celebration of adventure sports and mountain lifestyle, and attract professional and amateur athletes from around the world. The maker of skiing, trekking and Nordic ...
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Short stops
Adidas Outdoor has added Michael Silitch, a 20-year veteran alpine...
Adidas Outdoor has added Michael Silitch, a 20-year veteran alpine climber and guide, to its roster of sponsored athletes
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News briefs
eVent was a sponsor of the 10th annual Alé La...
eVent was a sponsor of the 10th annual Alé La Merckx Granfondo Verona, the cyclist race named after the Belgian cyclist Eddy Merckx, which took place in Verona, Italy on June 12. The 139km race, which is for cyclists who are used to climbing passes, takes participants through the vineyards ...
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News briefs
Sympatex Technologies is introducing new outer and lining materials made...
Sympatex Technologies is introducing new outer and lining materials made of recycled PET bottles for a range of applications in sports, fashion and leisure. The recycled polyester outer material is certified according to the Global Recycle Standard and is 100 percent recyclable and free of PTFE and PFC, says the ...
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News briefs
Lowa, the German-based producer of outdoor shoes, opened a new...
Lowa, the German-based producer of outdoor shoes, opened a new test center in Albstadt in the Zollernalb region, a typical hiking destination in Southern Germany. A selection of outdoor shoes in various sizes for women, men and children will be available for testing purposes from the end of April. The ...
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News briefs
Sympatex Technologies, the specialist in functional textiles, is a sponsoring...
Sympatex Technologies, the specialist in functional textiles, is a sponsoring partner of “Couture in Orbit,” the first European space fashion project staged by the European Space Agency (ESA). ESA is joining with five European fashion schools for this new international project, asking young designers to find inspiration in space technologies ...
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News briefs
Pentland Brands has been named as one of the U.K.'s...
Pentland Brands has been named as one of the U.K.'s Best Workplaces 2016 by the Great Place to Work Institute (GPTW). It is the only sports, outdoor or fashion brand-owner to have made the 2016 list. Pentland, which owns well-known brands such as Berghaus, Ellesse, Speedo and others, ranked 11th ...
