All Marketing articles – Page 38
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News briefs
Hoka One One, part of Deckers Brands, has announced the...
Hoka One One, part of Deckers Brands, has announced the launch of its new “Evo Time to Fly” elite team, an international squad that includes world-class trail and road runners, track athletes and triathletes. The new group of global ambassadors will work closely with the brand's product development team as well ...
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Rudy Project had the helmet most often worn at the...
Rudy Project had the helmet most often worn at the latest Ironman World Championship, held in Hawaii, for the sixth consecutive year. LAVA Magazine counted 550 helmets for the Italian brand, 112 more than Giro and 280 more than Specialized. The same race saw Hoka One One jump into second ...
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Leatherman has signed a sponsorship deal with Didac Costa, the...
Leatherman has signed a sponsorship deal with Didac Costa, the only Spanish sailing champion who is participating this year in the Vendée Globe ocean race
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Decathlon has withdrawn an advertising poster promoting ammunition for hunting...
Decathlon has withdrawn an advertising poster promoting ammunition for hunting migratory game birds in the city of Ajaccio, the capital of the French island of Corsica. It featured a bird accompanied by a large script reading as “special migration” (Migration Special). The message of the poster was diverted by Nordpresse.be, ...
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Vista Outdoor received the Top Revenue Growth Award for 2016...
Vista Outdoor received the Top Revenue Growth Award for 2016 from the Mountain West Capital Network, which describes itself as the first and largest business networking organization devoted to supporting the entrepreneurial success of Utah's business owners and professionals
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News briefs
Trangoworld has signed up Mikel Linacisoro, a Spanish climbing champion,...
Trangoworld has signed up Mikel Linacisoro, a Spanish climbing champion, with a contract that will include his participation in the 2020 Olympic Games in Tokyo. He won the European championships last year.
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News briefs
“Make your life unforgettable,” is the pay-off of a brand...
“Make your life unforgettable,” is the pay-off of a brand campaign launched by Jack Wolfskin. It includes a TV commercial that will run in Germany, Austria, Switzerland and the U.K., from September to December. The campaign runs across print, online and retail channels, with spectacular images shot in Norway, Iceland ...
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News briefs
Hoka One One has enlisted two Olympic triathlon champions, Ben...
Hoka One One has enlisted two Olympic triathlon champions, Ben Kanute and Katie Zaferes, for its team of sponsored athletes. Pursuing further its diversification into road running, the brand has also signed up as the official footwear partner for the 46th edition of the BMW Dallas Marathon, which will be ...
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News briefs
“This ain't no travel blog,” warns Columbia Sportswear while inviting...
“This ain't no travel blog,” warns Columbia Sportswear while inviting world travelers, glacier climbers, cave explorers and anyone else around the world to apply for two new positions of “director of toughness” at the company. They will have to test gear “in the most unforgiving conditions” and be at the ...
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News briefs
Gore-Tex, which is celebrating its 40th anniversary this year, will...
Gore-Tex, which is celebrating its 40th anniversary this year, will use the opportunity of the European Outdoor Film Tour (EOFT) to launch #Goretex40, a marketing campaign that will involve the users in contests through the social networks and through various stores in October, November and December. The EOFT will run ...
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News briefs
Keen has added an award-winning photographer, Chris Burkard, to its team...
Keen has added an award-winning photographer, Chris Burkard, to its team of “ambassadors” who work closely with the company to help market its rugged footwear and other outdoor gear. Burkard, who specializes in capturing the adventure and natural wonder of visiting the world's wild, less-traveled places, also works as a commercial ...
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News briefs
Fjällräven plans to take its “Fjällräven Classic” long-distance trekking event,...
Fjällräven plans to take its “Fjällräven Classic” long-distance trekking event, which currently takes place in northern Sweden, to Hong Kong and Colorado in the autumn of 2017. Currently about 2,200 people from up to 35 countries take part in the event, which is organized once a year in August.
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News briefs
Calzados Boreal, the Spanish producer of rugged outdoor footwear, launched...
Calzados Boreal, the Spanish producer of rugged outdoor footwear, launched a new brand image at the beginning of the year, which is used for its whole collection of outdoor and climbing shoes. The planned expansion of the company's head office and manufacturing site near Alicante from 4,500 to 7,500 sqm ...
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News briefs
Mountain Hardwear has signed a multi-year partnership to title sponsor...
Mountain Hardwear has signed a multi-year partnership to title sponsor the Psicobloc Masters, a three-day climbing event held annually in Park City, Utah during the Outdoor Retailer Summer Market trade show. This year, the event will see professional and amateur climbers from around the world attempt to climb the 55-foot ...
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News briefs
Ferrino has launched a new project, called Greatest Italian Treks,...
Ferrino has launched a new project, called Greatest Italian Treks, drawing attention to a new hiking and trekking experience every year through a series of pictures, suggestions and other types of information on the internet. The program starts this year with a Sardinian trail, Selvaggio Blu.
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News briefs
Garmont has signed a partnership agreement to become an Official...
Garmont has signed a partnership agreement to become an Official Partner of the Primiero Dolomiti Marathon. The Italian brand, specializing in performance footwear for mountaineering, hiking and other outdoor sports, will be sponsoring the next two editions of the marathon, in 2016 and 2017. The upcoming edition will be run ...
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Vibram has put together a team of 17 FiveFingers brand...
Vibram has put together a team of 17 FiveFingers brand ambassadors including former sports personalities like Brian Bosworth, a former NFL pro
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Mountain Hardwear has signed a multi-year deal to sponsor the...
Mountain Hardwear has signed a multi-year deal to sponsor the Posicobloc Masters, a three-day climbing event in Park City, Utah
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News briefs
SportScheck, Germany's largest sporting goods retailer, is inviting end consumers...
SportScheck, Germany's largest sporting goods retailer, is inviting end consumers to four hiking events this summer and autumn. More than 1,000 hikers participated at the events held in Oberstdorf, Bavaria, and in Bad Schandau, Saxony, last year. This summer, an additional hiking event will be organized in Molveno, situated in ...
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News briefs
Maier Sports, the German outdoor and snow sports apparel brand,...
Maier Sports, the German outdoor and snow sports apparel brand, won the German Brand Award 2016 in the category of sports, outdoor activities & leisure. According to the jury, Maier Sports was awarded because the brand is seen as a pioneer in the field of PFC-free alternatives for durable water ...
