All Marketing articles – Page 39
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News briefs
Lowa, the German-based producer of outdoor shoes, opened a new...
Lowa, the German-based producer of outdoor shoes, opened a new test center in Albstadt in the Zollernalb region, a typical hiking destination in Southern Germany. A selection of outdoor shoes in various sizes for women, men and children will be available for testing purposes from the end of April. The ...
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News briefs
Sympatex Technologies, the specialist in functional textiles, is a sponsoring...
Sympatex Technologies, the specialist in functional textiles, is a sponsoring partner of “Couture in Orbit,” the first European space fashion project staged by the European Space Agency (ESA). ESA is joining with five European fashion schools for this new international project, asking young designers to find inspiration in space technologies ...
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News briefs
Pentland Brands has been named as one of the U.K.'s...
Pentland Brands has been named as one of the U.K.'s Best Workplaces 2016 by the Great Place to Work Institute (GPTW). It is the only sports, outdoor or fashion brand-owner to have made the 2016 list. Pentland, which owns well-known brands such as Berghaus, Ellesse, Speedo and others, ranked 11th ...
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News briefs
Timberland has teamed up with Betabrand, a crowdfunded apparel company,...
Timberland has teamed up with Betabrand, a crowdfunded apparel company, on a crowdsourced project to design its latest collection – the Craftletic. The name is said to stand for an intersection of craftsmanship and athletic ease-of-wear. Until March 17, consumers had a chance to vote on one of three unisex ...
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News briefs
Vista Outdoor is hosting this year an annual outdoor innovation...
Vista Outdoor is hosting this year an annual outdoor innovation contest, “Concept to Company,” that has been organized since 2008 by Grow Utah, a non-profit organization, to help new entrepreneurs to launch their businesses. More than 150 of them enter the contest every year. The new contest is open to ...
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News briefs
Helly Hansen has announced it will reward the best comments...
Helly Hansen has announced it will reward the best comments on its “What's on Your Horizon?” Facebook page. Between April 18 and May 15, online visitors will have a chance to comment on Facebook about their summer plans and how the product they see on the brand's What's on Your ...
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News briefs
Adidas Outdoor has added Michael Silitch to its roster of...
Adidas Outdoor has added Michael Silitch to its roster of athletes. The alpine climber and guide has climbed extensively in the Swiss and French Alps, and has more than 20 years of guiding experience, including ascents of Denali in Alaska and iconic routes in Yosemite. He is an internationally certified ...
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News briefs
Aclima and Bergans won a major Norwegian design award last...
Aclima and Bergans won a major Norwegian design award last month. The Award for Design is given out annually by the Norwegian Center for Design and Architecture (DOGA). The label is a stamp of quality that shows that a product or solution is among the very best in Norwegian design. ...
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News briefs
Regatta and Dare 2b have been awarded the 2016 “Queen's...
Regatta and Dare 2b have been awarded the 2016 “Queen's Award for Enterprise: International Trade.” The honor is awarded in the U.K. in recognition of outstanding achievement in export. This is the third time the two brands have won the award, after winning in the same category in 2012 and ...
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News briefs
IMG Worldwide has named Hoka One One the official sponsor...
IMG Worldwide has named Hoka One One the official sponsor of the 36th edition of the annual Escape from Alcatraz Triathlon, which will be staged up and down the hills of San Francisco on June 12. Hoka will also be the official running shoe for the Ironman U.S. series this ...
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Short stops
Keen will sponsor the International Ocean Film Tour, starting on...
Keen will sponsor the International Ocean Film Tour, starting on April 22 in Portland, Oregon
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News briefs
The Windsor Running Festival will have Hoka One One as...
The Windsor Running Festival will have Hoka One One as its official sportswear partner for 2016. The festival, currently in its 34th year, is one of the oldest running events in the U.K. and comprises the Windsor Half Marathon and the Running4Women Windsor 10K. Through the partnership, the French running ...
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News briefs
Garmin recently announced its collaboration with La Sportiva in Spain....
Garmin recently announced its collaboration with La Sportiva in Spain. The “La Sportiva Mountain Running” team, consisting of Spanish athletes like Miguel Caballero, Maite Maiora, David Lopez Castan, Alfredo Gil, Cristobal Adell, Pere Rullan and Nil Cardona, will use a Garmin GPS watch, Fenix 3 Sapphire, for training purposes and ...
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Short stops
Mammut extends its sponsorship agreement with Steph Davis, a rock...
Mammut extends its sponsorship agreement with Steph Davis, a rock climber based in Moab, Utah, to include apparel
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Short stops
Vasque will sponsor the 5Point Adventure Film Festival being held...
Vasque will sponsor the 5Point Adventure Film Festival being held on April 21-24 in Carbondale, Colorado
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News briefs
La Sportiva is launching the Climb-in-Gym Tour, a new European...
La Sportiva is launching the Climb-in-Gym Tour, a new European Test & Feel event in some of the most famous climbing gyms across Europe. As a development of the previous Test & Feel events, this year's event has a new name and comes in an extended format, with an unprecedented ...
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News briefs
Petzl has been named the official lighting and safety sponsor...
Petzl has been named the official lighting and safety sponsor of USA Climbing, the national governing body of competition climbing in the U.S. The brand will sponsor more than 200 events, including local, regional, divisional and national competitions, as part of this long-term strategic partnership. The collaboration will comprise the ...
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News briefs
Osprey Packs, the U.S. brand of technical backpacks, has released...
Osprey Packs, the U.S. brand of technical backpacks, has released an online program to guide consumers through their search for the right backpack, depending on their intended activity. Called the Packfinder, the program requires potential buyers to answer a few questions on the primary activity the pack will be used ...
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News briefs
Camelbak has signed up another top ultra runner, Moritz auf...
Camelbak has signed up another top ultra runner, Moritz auf der Heide, and the Team Garmin Adventure for the 2016 season. Camelbak will also again sponsor Xavier Thévenard and Sissi Cussot, who belong to Team Asics. Thévenard is the reigning champion of the Ultra Trail du Mont Blanc (UTMB). They ...
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News briefs
CEP U.K. & Ireland has announced it has become the...
CEP U.K. & Ireland has announced it has become the Official Compression Partner of Equinox24, the 24-hour endurance running event, which will take place at Belvoir Castle, in the British county of Leicestershire, on Sept. 17-18. The race, now in its fourth year, is a mixed-terrain running competition held on ...
