All Marketing articles – Page 39
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News briefs
Thule has unveiled Apa Sherpa as a new brand ambassador....
Thule has unveiled Apa Sherpa as a new brand ambassador. Apa, nicknamed “Super Sherpa” and “Tiger of the Himalayas,” is a Nepalese Sherpa mountaineer who has helped 21 expeditions reach the summit of Mount Everest without losing a single life. Thule said his story was an inspiration in the brand's ...
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News briefs
Ortovox is organizing a series of alpine summer courses in...
Ortovox is organizing a series of alpine summer courses in the German Alps, Austria and Italy, where participants can learn alpine climbing from scratch. The courses are offered by the Taufkirchen-based company in cooperation with around 30 international mountaineering schools. The prerequisites to apply for participation are the mastery of ...
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News briefs
Vibram sponsored the Cotopaxi Questival Adventure Race in Boston, on...
Vibram sponsored the Cotopaxi Questival Adventure Race in Boston, on May 27-28, to celebrate the 10th anniversary of the launch of its FiveFinger shoes. The brand had a booth at the Questival pre-festival party on May 27, in Boston's Christopher Columbus Park, with Vibram FiveFingers available for demo. Questival is ...
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News briefs
Leki was the Official Camp Chair Provider of the 2016...
Leki was the Official Camp Chair Provider of the 2016 GoPro Mountain Games, which took place in Vail, Colorado, on June 9-12. The games are a celebration of adventure sports and mountain lifestyle, and attract professional and amateur athletes from around the world. The maker of skiing, trekking and Nordic ...
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Short stops
Adidas Outdoor has added Michael Silitch, a 20-year veteran alpine...
Adidas Outdoor has added Michael Silitch, a 20-year veteran alpine climber and guide, to its roster of sponsored athletes
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News briefs
eVent was a sponsor of the 10th annual Alé La...
eVent was a sponsor of the 10th annual Alé La Merckx Granfondo Verona, the cyclist race named after the Belgian cyclist Eddy Merckx, which took place in Verona, Italy on June 12. The 139km race, which is for cyclists who are used to climbing passes, takes participants through the vineyards ...
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News briefs
Sympatex Technologies is introducing new outer and lining materials made...
Sympatex Technologies is introducing new outer and lining materials made of recycled PET bottles for a range of applications in sports, fashion and leisure. The recycled polyester outer material is certified according to the Global Recycle Standard and is 100 percent recyclable and free of PTFE and PFC, says the ...
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News briefs
Lowa, the German-based producer of outdoor shoes, opened a new...
Lowa, the German-based producer of outdoor shoes, opened a new test center in Albstadt in the Zollernalb region, a typical hiking destination in Southern Germany. A selection of outdoor shoes in various sizes for women, men and children will be available for testing purposes from the end of April. The ...
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News briefs
Sympatex Technologies, the specialist in functional textiles, is a sponsoring...
Sympatex Technologies, the specialist in functional textiles, is a sponsoring partner of “Couture in Orbit,” the first European space fashion project staged by the European Space Agency (ESA). ESA is joining with five European fashion schools for this new international project, asking young designers to find inspiration in space technologies ...
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News briefs
Pentland Brands has been named as one of the U.K.'s...
Pentland Brands has been named as one of the U.K.'s Best Workplaces 2016 by the Great Place to Work Institute (GPTW). It is the only sports, outdoor or fashion brand-owner to have made the 2016 list. Pentland, which owns well-known brands such as Berghaus, Ellesse, Speedo and others, ranked 11th ...
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News briefs
Timberland has teamed up with Betabrand, a crowdfunded apparel company,...
Timberland has teamed up with Betabrand, a crowdfunded apparel company, on a crowdsourced project to design its latest collection – the Craftletic. The name is said to stand for an intersection of craftsmanship and athletic ease-of-wear. Until March 17, consumers had a chance to vote on one of three unisex ...
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News briefs
Vista Outdoor is hosting this year an annual outdoor innovation...
Vista Outdoor is hosting this year an annual outdoor innovation contest, “Concept to Company,” that has been organized since 2008 by Grow Utah, a non-profit organization, to help new entrepreneurs to launch their businesses. More than 150 of them enter the contest every year. The new contest is open to ...
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News briefs
Helly Hansen has announced it will reward the best comments...
Helly Hansen has announced it will reward the best comments on its “What's on Your Horizon?” Facebook page. Between April 18 and May 15, online visitors will have a chance to comment on Facebook about their summer plans and how the product they see on the brand's What's on Your ...
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News briefs
Adidas Outdoor has added Michael Silitch to its roster of...
Adidas Outdoor has added Michael Silitch to its roster of athletes. The alpine climber and guide has climbed extensively in the Swiss and French Alps, and has more than 20 years of guiding experience, including ascents of Denali in Alaska and iconic routes in Yosemite. He is an internationally certified ...
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News briefs
Aclima and Bergans won a major Norwegian design award last...
Aclima and Bergans won a major Norwegian design award last month. The Award for Design is given out annually by the Norwegian Center for Design and Architecture (DOGA). The label is a stamp of quality that shows that a product or solution is among the very best in Norwegian design. ...
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News briefs
Regatta and Dare 2b have been awarded the 2016 “Queen's...
Regatta and Dare 2b have been awarded the 2016 “Queen's Award for Enterprise: International Trade.” The honor is awarded in the U.K. in recognition of outstanding achievement in export. This is the third time the two brands have won the award, after winning in the same category in 2012 and ...
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News briefs
IMG Worldwide has named Hoka One One the official sponsor...
IMG Worldwide has named Hoka One One the official sponsor of the 36th edition of the annual Escape from Alcatraz Triathlon, which will be staged up and down the hills of San Francisco on June 12. Hoka will also be the official running shoe for the Ironman U.S. series this ...
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Keen will sponsor the International Ocean Film Tour, starting on...
Keen will sponsor the International Ocean Film Tour, starting on April 22 in Portland, Oregon
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News briefs
The Windsor Running Festival will have Hoka One One as...
The Windsor Running Festival will have Hoka One One as its official sportswear partner for 2016. The festival, currently in its 34th year, is one of the oldest running events in the U.K. and comprises the Windsor Half Marathon and the Running4Women Windsor 10K. Through the partnership, the French running ...
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News briefs
Garmin recently announced its collaboration with La Sportiva in Spain....
Garmin recently announced its collaboration with La Sportiva in Spain. The “La Sportiva Mountain Running” team, consisting of Spanish athletes like Miguel Caballero, Maite Maiora, David Lopez Castan, Alfredo Gil, Cristobal Adell, Pere Rullan and Nil Cardona, will use a Garmin GPS watch, Fenix 3 Sapphire, for training purposes and ...
