All Marketing articles – Page 4
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News briefsNorrøna introduces Varg, a luxury yacht for Arctic adventure trips
The Norwegian outdoor brand’s new sail yacht launches in March 2025, blending luxury and adventure in Norway’s stunning Northern landscapes.
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News briefsNemo’s Endless Promise collection named to Time’s Best Inventions list
The collection, designed to be 100% recyclable, earns a spot on Time’s prestigious 2024 list for Recyclable Gear Innovation.
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News briefsTrailblazer documentary on skier Megan McJames streams Nov. 1
A new documentary chronicles a determined athlete’s journey through the challenges of independent skiing, set to stream on Amazon soon.
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News briefsBaffin tests new winter equipment in Iceland’s extremes
The Ontario-based cold-weather brand rigorously tested its latest designs in Iceland’s extreme conditions to ensure performance and durability.
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News briefsColumbia Sportswear appoints new creative agency and marketing lead
Columbia teams up with new agency and marketing lead to elevate brand storytelling and connect with outdoor enthusiasts worldwide.
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News briefsLowa wins Red Dot Design Award
The German company has now received a Red Dot Design Award not for a product but for its 100th anniversary book.
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News briefsCimalp turns 60, celebrates tradition and innovation
Celebrating 60 years, Cimalp debuts its Heritage Collection – a modern take on its 1964 designs, featuring retro colors, technical fabrics and sustainable innovation.
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ArticleVaude awarded Werkbund Label 2024, unveils ’Design for Life' initiative
The jury recognized the German company for its sustainable product philosophy and consistent implementation of ecological and fair standards along the entire supply chain.
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News briefsIsbjörn of Sweden enters adventure travel market
The Swedish sustainable kidswear brand partners with Your Brand Travel to launch “Isbjörn Adventure,” promoting family outdoor travel experiences.
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News briefsMammut staging activation in London to inspire outdoor adventures
The Swiss outdoor brand transformed Granary Square with 3D projections and immersive experiences, encouraging city dwellers to connect with nature.
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News briefsDanny MacAskill’s “Campus” Project: Transforming Adidas headquarters
Danny MacAskill has once again captivated audiences with his latest YouTube clip
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News briefsSantini and UCI extend their partnership deal for a further seven years
The long-standing agreement has been in place since 1998 and will now last until 2031.
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ArticleSympatex kicks off SAM campaign for sustainable kids’ footwear
The new campaign promotes eco-friendly children’s footwear, featuring educational in-store and online materials.
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News briefsTherm-ic named official glove supplier for FWT
The company will provide heated gloves for FIS Freeride World Tour athletes.
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News briefsRab partners with JCMT to promote mountain safety
The British outdoor brand collaborates with the Jonathan Conville Memorial Trust to offer young people essential mountain safety skills through specialized climbing courses.
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News briefsMammut becomes safety partner for Freeride World Tour
The Swiss Alpine gear company partners with the FWT to enhance athlete safety through advanced equipment and workshops over the next four seasons.
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News briefsTNF launches ‘We Play Different’ campaign
The brand invites customers to explore unconventional paths in nature.
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ArticleGiant Group wins environmental award, launches ESG strategy
The group received Taiwan’s Environmental Bronze Award and published a new ESG strategy book, highlighting its sustainable future efforts.
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News briefsSchöffel launches new brand identity
The outdoor brand has started with its new positioning and sharpened brand image.
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News briefsTencel introduces updated brand identity
Tencel renews its brand identity with a new focus on innovation and sustainability in the textile industry.
