All Marketing articles – Page 40
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News briefs
Adidas has entered a multi-year partnership with Wanderlust, a producer...
Adidas has entered a multi-year partnership with Wanderlust, a producer of lifestyle festival events focusing on yoga, wellness and music. The deal is designed to pair Wanderlust's multi and single-day events with Adidas' latest performance-based products. For 2016, highlights from this partnership include Adidas being a presenting partner of Wanderlust's ...
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Wolfgang Clement, a former German economics minister, presented Sympatex Technologies...
Wolfgang Clement, a former German economics minister, presented Sympatex Technologies with a “Top Job Seal” earlier this month for the strategic orientation of its policy of attracting skilled personnel in a sustainable way through a healthy workplace, culture and communication, and internal entrepreneurship. The Munich-based company involves employees in strategic ...
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Odlo is teaming up with Nîmes Trail Attitude for the...
Odlo is teaming up with Nîmes Trail Attitude for the first edition of the Nîmes Urban Trail, which is taking place in the southern French city on Feb. 21
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Osprey Packs has announced the launch of its new website,...
Osprey Packs has announced the launch of its new website, which was especially redesigned to highlight the brand's robust product offering. In addition to improved product information - with 360-degree product views, feature call-outs and product videos - the new website offers mobile-friendly navigation as well as an enhanced dealer ...
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Montane has signed an agreement to be the main sponsor...
Montane has signed an agreement to be the main sponsor of the Tor des Géants, the big ultra-running race in northwestern Italy, which starts in Courmayeur on Sept. 11. The 700 competitors in the race must complete the 330-km. race within 150 hours, while covering 24,000 meters of vertical distance.
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W.L. Gore has revamped the Gore-Tex websites for France, Germany,...
W.L. Gore has revamped the Gore-Tex websites for France, Germany, Belgium, Italy, Spain, the U.K. and the U.S. The Netherlands, the Czech Republic, Poland and Russia will follow soon. The new websites present all the new products of Gore-Tex' partner brands, using a simpler and more intuitive architecture for easier ...
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HeiQ, the Swiss high-tech company producing high performance sustainable effects...
HeiQ, the Swiss high-tech company producing high performance sustainable effects for textiles, is launching a new umbrella branding strategy, which covers all the technologies under the HeiQ parent brand. All the new technology names include the HeiQ brand so as to allow the end consumer to immediately identify the technology ...
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Blacks, the British outdoor specialty retailer, has signed a new...
Blacks, the British outdoor specialty retailer, has signed a new partnership deal with British Military Fitness (BMF) which will make Blacks the official retail partner for BMF and the Royal British Legion Major Series, BMF's obstacle course race event. The agreement, which kicks off in January and has an initial ...
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Berghaus will sport a new look for its trade show...
Berghaus will sport a new look for its trade show stand at Ispo Munich, using wood, stone and other natural materials, in tune with its Madekind initiative
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News briefs
Joe Grant, an ultrarunner based in Colorado, will join the...
Joe Grant, an ultrarunner based in Colorado, will join the roster of Scarpa's ambassadors to support sales of its alpine running collection of trail-running shoes, recently launched for the spring/summer 2016 season. Also in the U.S., Scarpa has signed up Sean McColl, described as an accomplished boulderer, climber and World ...
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Joseph Gray, a famous American mountain runner, has joined Merrell's...
Joseph Gray, a famous American mountain runner, has joined Merrell's team of ambassadors as its Global Trail Runner. A multi-record athlete, Gray is to begin testing and collaborating with Merrell's product development team, to help develop trail running footwear and apparel. Gray was most recently awarded the USA Mountain Runner ...
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Millet has signed a contract to be the official supplier...
Millet has signed a contract to be the official supplier of the Spanish mountain skiing team for the next three years
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Columbia Sportswear says it has reinforced its partnership with the...
Columbia Sportswear says it has reinforced its partnership with the Ultra-Trail du Mont Blanc (UTMB) as the Columbia brand has become the event's presenting partner. The intensified partnership comes as the event, which includes five races, is formally changing its name from Ultra-Trail du Mont Blanc to its abbreviated version, ...
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Habit, which is described as the biggest fashion trade magazine...
Habit, which is described as the biggest fashion trade magazine in Scandinavia, has elected Haglöfs as “Sports Supplier of the Year”
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Canada Goose is launching its first-ever global brand campaign, based...
Canada Goose is launching its first-ever global brand campaign, based on a short film directed by Paul Haggis, “Out There.” It tells the stories of some of the brand's ambassadors, such as Laurie Skreslet, the first Canadian to summit Mount Everest. Haggis is an Academy Award winning Canadian filmmaker and ...
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Millet will be the official supplier of Aresta-Oxineu, a Spanish...
Millet will be the official supplier of Aresta-Oxineu, a Spanish team of mountain guides and ski instructors, for the current season
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Hydro Flask has unveiled the names of the ambassadors for...
Hydro Flask has unveiled the names of the ambassadors for its first-ever Influencer Program. The newly-formed group of athletes, photographers, artists and adventurers will help launch the brand's #UnexpectedRefreshment campaign while promoting its mission and core values. The team's key influencers include: snowboarding legend Jeremy Jones, who is also the ...
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Trangowold has signed up a Basque climber, Alex Txikon, who...
Trangowold has signed up a Basque climber, Alex Txikon, who is going to attempt to reach the 8,125-meter summit of the Nanga Parbat mountain during the winter season
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News briefs
Invista will launch a new campaign in early 2016 to...
Invista will launch a new campaign in early 2016 to highlight its Coolmax and Thermolite brands. The campaign, named Embrace the Elements, will reflect the new brand positioning for Coolmax and Thermolite through new logos, websites and hang-tags. The title of the campaign reflects its focus on the notion of ...
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Haglöfs is awarding a €5,000 scholarship to a Swedish nurse,...
Haglöfs is awarding a €5,000 scholarship to a Swedish nurse, Johanna Davidsson, who is planning to ski alone across Antarctica to the South Pole for two months next year, covering a distance of 1,400 km
