All Marketing articles – Page 40
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Mammut extends its sponsorship agreement with Steph Davis, a rock...
Mammut extends its sponsorship agreement with Steph Davis, a rock climber based in Moab, Utah, to include apparel
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Vasque will sponsor the 5Point Adventure Film Festival being held...
Vasque will sponsor the 5Point Adventure Film Festival being held on April 21-24 in Carbondale, Colorado
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La Sportiva is launching the Climb-in-Gym Tour, a new European...
La Sportiva is launching the Climb-in-Gym Tour, a new European Test & Feel event in some of the most famous climbing gyms across Europe. As a development of the previous Test & Feel events, this year's event has a new name and comes in an extended format, with an unprecedented ...
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Petzl has been named the official lighting and safety sponsor...
Petzl has been named the official lighting and safety sponsor of USA Climbing, the national governing body of competition climbing in the U.S. The brand will sponsor more than 200 events, including local, regional, divisional and national competitions, as part of this long-term strategic partnership. The collaboration will comprise the ...
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Osprey Packs, the U.S. brand of technical backpacks, has released...
Osprey Packs, the U.S. brand of technical backpacks, has released an online program to guide consumers through their search for the right backpack, depending on their intended activity. Called the Packfinder, the program requires potential buyers to answer a few questions on the primary activity the pack will be used ...
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Camelbak has signed up another top ultra runner, Moritz auf...
Camelbak has signed up another top ultra runner, Moritz auf der Heide, and the Team Garmin Adventure for the 2016 season. Camelbak will also again sponsor Xavier Thévenard and Sissi Cussot, who belong to Team Asics. Thévenard is the reigning champion of the Ultra Trail du Mont Blanc (UTMB). They ...
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CEP U.K. & Ireland has announced it has become the...
CEP U.K. & Ireland has announced it has become the Official Compression Partner of Equinox24, the 24-hour endurance running event, which will take place at Belvoir Castle, in the British county of Leicestershire, on Sept. 17-18. The race, now in its fourth year, is a mixed-terrain running competition held on ...
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Adidas has entered a multi-year partnership with Wanderlust, a producer...
Adidas has entered a multi-year partnership with Wanderlust, a producer of lifestyle festival events focusing on yoga, wellness and music. The deal is designed to pair Wanderlust's multi and single-day events with Adidas' latest performance-based products. For 2016, highlights from this partnership include Adidas being a presenting partner of Wanderlust's ...
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Wolfgang Clement, a former German economics minister, presented Sympatex Technologies...
Wolfgang Clement, a former German economics minister, presented Sympatex Technologies with a “Top Job Seal” earlier this month for the strategic orientation of its policy of attracting skilled personnel in a sustainable way through a healthy workplace, culture and communication, and internal entrepreneurship. The Munich-based company involves employees in strategic ...
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Odlo is teaming up with Nîmes Trail Attitude for the...
Odlo is teaming up with Nîmes Trail Attitude for the first edition of the Nîmes Urban Trail, which is taking place in the southern French city on Feb. 21
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Osprey Packs has announced the launch of its new website,...
Osprey Packs has announced the launch of its new website, which was especially redesigned to highlight the brand's robust product offering. In addition to improved product information - with 360-degree product views, feature call-outs and product videos - the new website offers mobile-friendly navigation as well as an enhanced dealer ...
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Montane has signed an agreement to be the main sponsor...
Montane has signed an agreement to be the main sponsor of the Tor des Géants, the big ultra-running race in northwestern Italy, which starts in Courmayeur on Sept. 11. The 700 competitors in the race must complete the 330-km. race within 150 hours, while covering 24,000 meters of vertical distance.
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W.L. Gore has revamped the Gore-Tex websites for France, Germany,...
W.L. Gore has revamped the Gore-Tex websites for France, Germany, Belgium, Italy, Spain, the U.K. and the U.S. The Netherlands, the Czech Republic, Poland and Russia will follow soon. The new websites present all the new products of Gore-Tex' partner brands, using a simpler and more intuitive architecture for easier ...
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HeiQ, the Swiss high-tech company producing high performance sustainable effects...
HeiQ, the Swiss high-tech company producing high performance sustainable effects for textiles, is launching a new umbrella branding strategy, which covers all the technologies under the HeiQ parent brand. All the new technology names include the HeiQ brand so as to allow the end consumer to immediately identify the technology ...
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Blacks, the British outdoor specialty retailer, has signed a new...
Blacks, the British outdoor specialty retailer, has signed a new partnership deal with British Military Fitness (BMF) which will make Blacks the official retail partner for BMF and the Royal British Legion Major Series, BMF's obstacle course race event. The agreement, which kicks off in January and has an initial ...
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Berghaus will sport a new look for its trade show...
Berghaus will sport a new look for its trade show stand at Ispo Munich, using wood, stone and other natural materials, in tune with its Madekind initiative
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Joe Grant, an ultrarunner based in Colorado, will join the...
Joe Grant, an ultrarunner based in Colorado, will join the roster of Scarpa's ambassadors to support sales of its alpine running collection of trail-running shoes, recently launched for the spring/summer 2016 season. Also in the U.S., Scarpa has signed up Sean McColl, described as an accomplished boulderer, climber and World ...
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Joseph Gray, a famous American mountain runner, has joined Merrell's...
Joseph Gray, a famous American mountain runner, has joined Merrell's team of ambassadors as its Global Trail Runner. A multi-record athlete, Gray is to begin testing and collaborating with Merrell's product development team, to help develop trail running footwear and apparel. Gray was most recently awarded the USA Mountain Runner ...
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Millet has signed a contract to be the official supplier...
Millet has signed a contract to be the official supplier of the Spanish mountain skiing team for the next three years
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News briefs
Columbia Sportswear says it has reinforced its partnership with the...
Columbia Sportswear says it has reinforced its partnership with the Ultra-Trail du Mont Blanc (UTMB) as the Columbia brand has become the event's presenting partner. The intensified partnership comes as the event, which includes five races, is formally changing its name from Ultra-Trail du Mont Blanc to its abbreviated version, ...
