All Marketing articles – Page 41
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News briefs
La Sportiva and Oberalp were selected as the two winners...
La Sportiva and Oberalp were selected as the two winners from the outdoor sector in a contest among more than 1,100 Italian companies for the management of their brand equity. Covering many other sectors as well, the “Save the Brand” contest was based on analysis of several criteria conducted by ...
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News briefs
Merrell will launch a co-branded line of trail running shoes...
Merrell will launch a co-branded line of trail running shoes and clothing together with the Tough Mudder series of events, which will be held in the U.S., Canada, the U.K. and three other countries, with the brand acting as presenting partner, as part of a multi-year partnership. More than 60 ...
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News briefs
Vasque's Thru-Hike Syndicate has announced the addition of the Continental...
Vasque's Thru-Hike Syndicate has announced the addition of the Continental Divide Trail (CDT) to the Syndicate for 2016. Starting in 2014 the Thru-Hike Syndicate has supported each year a select group of thru-hikers who are attempting to complete either the Appalachian Trail (AT) or the Pacific Crest Trail (PCT), and ...
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News briefs
Adidas Outdoor has signed a 16 year-old climber, Kai Lightner,...
Adidas Outdoor has signed a 16 year-old climber, Kai Lightner, to its team of athletes. The American teenager won the 2015 SCS National Championship in Watertown, Massachusetts, where he was the youngest participant. Lightner started climbing at the age of six and he trains in Morrisville, North Carolina. Lightner won ...
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News briefs
The North Face (TNF) has launched what it describes as...
The North Face (TNF) has launched what it describes as its first-ever global brand campaign, with the slogan “Never Stop.” It builds on a campaign that previously ran in the U.S. market and has adopted the same pay-off. Focused on the concept of pushing boundaries, the campaign features activities from ...
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News briefs
The North Face organized a night of running and climbing...
The North Face organized a night of running and climbing along the Verdon Canyon of France on Sept. 12. About 100 outdoor enthusiasts were invited to join 11 athletes sponsored by TNF in the event, accompanied by a music group. Called The North Face Night Ray Outdoor Fest, the event ...
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News briefs
Camp and Cassin have started sponsoring Tom Ballard, an English...
Camp and Cassin have started sponsoring Tom Ballard, an English athlete from the Peak District who has become famous through the widely publicized “Starlight & Storm” project, which consisted of climbing the north faces of six major alpine mountains without any external help between December 2014 and March 2015. He ...
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News briefs
Houdini Sportswear has launched a campaign called “200 colors,” in...
Houdini Sportswear has launched a campaign called “200 colors,” in which the Swedish outdoor brand asks retailers, customers and other members of the public to pick their favorites from the color combinations used for the Power Houdi since 2002. The vote will take place until the end of November, and ...
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News briefs
The sixth edition of La Biblia de l'Outdoor has more...
The sixth edition of La Biblia de l'Outdoor has more than 450 pages of product information for the new collections. The publisher, Outdoor Actual, is putting out a first series of 30,000 copies that will be available in outdoor stores and magazine kiosks all over Spain.
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News briefs
Deuter has finalized the roster of its “brand ambassadors” for...
Deuter has finalized the roster of its “brand ambassadors” for the 2015/16 marketing season. Mirroring the variety of the company's backpack users, the 21 members of the team are hikers, mountain bike racers, skiers and other outdoor enthusiasts. They will share their travels and outdoor adventures on Deuter's informative and ...
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Short stops
Wallotopia, the leading producer of holds and other equipment for...
Wallotopia, the leading producer of holds and other equipment for climbing walls from Bulgaria, has signed up as official supplier of the French Mountain Climbing Federation (FFME) for a duration of four years
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News briefs
Merrell, which had double-digit growth in the European outdoor sector...
Merrell, which had double-digit growth in the European outdoor sector last year, is going to invest a seven-digit figure in marketing in the region during the spring/summer 2016 season, with a doubling in the consumer spend. It will concentrate on an advertising campaign around the tagline “Do What's Natural,” which ...
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News briefs
Mammut is now offering digital interactive climbs to some of...
Mammut is now offering digital interactive climbs to some of the most famous mountain routes of the world. Thanks to #project360, viewers can follow alpinists and experience a 360° view of these mountains with a simple smartphone or tablet of the latest generation, or an up-to-date browser. Starting at the ...
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News briefs
Icebreaker has launched the “Icebreaker Challenge,” an international digital campaign...
Icebreaker has launched the “Icebreaker Challenge,” an international digital campaign covering 40 countries. It calls on retailers and consumers to select the sport that is the most fun, publishing a video on Icebreaker's website before Aug. 31 and asking for “likes” on social networks. The winner will get a free ...
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News briefs
Original Buff has signed up Chris (Omprakash) Sharma, the well-known...
Original Buff has signed up Chris (Omprakash) Sharma, the well-known American climber from California, as an ambassador for the Spanish company's neckwear and its new expanded range of headwear. The 34-year-old Sharma, who is also sponsored by Prana, Petzl and other brands, spends a large part of the year in ...
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News briefs
Sanuk, the footwear brand owned by Deckers Brands, has signed...
Sanuk, the footwear brand owned by Deckers Brands, has signed Lauren Hill as an ambassador. She is a professional surfer, writer and activist from Florida, who has been interacting with the ocean since she was a child. An environmental and social science major at Stetson University, she already serves as ...
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Short stops
Salomon has signed up two more outdoor athletes - Kalen...
Salomon has signed up two more outdoor athletes - Kalen Thorien and Liv Sansoz
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News briefs
Salming Running, a Swedish brand, has been appointed as official...
Salming Running, a Swedish brand, has been appointed as official footwear partner of the Xterra America Tour and U.S. championship. The tour consists of more than 100 off-road triathlons and trail runs held across the U.S. Tom Kiely, chief executive of Xterra, said that the partnership was sealed with Tor ...
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News briefs
Hi-Tec Sports USA supported the National Trails Day on June...
Hi-Tec Sports USA supported the National Trails Day on June 6. The event, which began 23 years ago, is organized in every state across the U.S. and includes hikes, biking and horseback rides, paddling trips, birdwatching, geocaching, gear demonstrations, stewardship projects and more. National Trails Day 2015 also served as ...
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News briefs
Like Petzl and other brands, The North Face will bring...
Like Petzl and other brands, The North Face will bring a new experience of the outdoors at night. Called The North Face Night Ray Outdoor Fest and presented by Jeep, the all-night event will be held on Sept. 12 in the Gorges du Verdon, a French canyon. It will involve ...
