All Marketing articles – Page 41
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Short stops
Habit, which is described as the biggest fashion trade magazine...
Habit, which is described as the biggest fashion trade magazine in Scandinavia, has elected Haglöfs as “Sports Supplier of the Year”
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News briefs
Canada Goose is launching its first-ever global brand campaign, based...
Canada Goose is launching its first-ever global brand campaign, based on a short film directed by Paul Haggis, “Out There.” It tells the stories of some of the brand's ambassadors, such as Laurie Skreslet, the first Canadian to summit Mount Everest. Haggis is an Academy Award winning Canadian filmmaker and ...
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Millet will be the official supplier of Aresta-Oxineu, a Spanish...
Millet will be the official supplier of Aresta-Oxineu, a Spanish team of mountain guides and ski instructors, for the current season
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News briefs
Hydro Flask has unveiled the names of the ambassadors for...
Hydro Flask has unveiled the names of the ambassadors for its first-ever Influencer Program. The newly-formed group of athletes, photographers, artists and adventurers will help launch the brand's #UnexpectedRefreshment campaign while promoting its mission and core values. The team's key influencers include: snowboarding legend Jeremy Jones, who is also the ...
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Trangowold has signed up a Basque climber, Alex Txikon, who...
Trangowold has signed up a Basque climber, Alex Txikon, who is going to attempt to reach the 8,125-meter summit of the Nanga Parbat mountain during the winter season
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News briefs
Invista will launch a new campaign in early 2016 to...
Invista will launch a new campaign in early 2016 to highlight its Coolmax and Thermolite brands. The campaign, named Embrace the Elements, will reflect the new brand positioning for Coolmax and Thermolite through new logos, websites and hang-tags. The title of the campaign reflects its focus on the notion of ...
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Haglöfs is awarding a €5,000 scholarship to a Swedish nurse,...
Haglöfs is awarding a €5,000 scholarship to a Swedish nurse, Johanna Davidsson, who is planning to ski alone across Antarctica to the South Pole for two months next year, covering a distance of 1,400 km
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News briefs
La Sportiva and Oberalp were selected as the two winners...
La Sportiva and Oberalp were selected as the two winners from the outdoor sector in a contest among more than 1,100 Italian companies for the management of their brand equity. Covering many other sectors as well, the “Save the Brand” contest was based on analysis of several criteria conducted by ...
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News briefs
Merrell will launch a co-branded line of trail running shoes...
Merrell will launch a co-branded line of trail running shoes and clothing together with the Tough Mudder series of events, which will be held in the U.S., Canada, the U.K. and three other countries, with the brand acting as presenting partner, as part of a multi-year partnership. More than 60 ...
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News briefs
Vasque's Thru-Hike Syndicate has announced the addition of the Continental...
Vasque's Thru-Hike Syndicate has announced the addition of the Continental Divide Trail (CDT) to the Syndicate for 2016. Starting in 2014 the Thru-Hike Syndicate has supported each year a select group of thru-hikers who are attempting to complete either the Appalachian Trail (AT) or the Pacific Crest Trail (PCT), and ...
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News briefs
Adidas Outdoor has signed a 16 year-old climber, Kai Lightner,...
Adidas Outdoor has signed a 16 year-old climber, Kai Lightner, to its team of athletes. The American teenager won the 2015 SCS National Championship in Watertown, Massachusetts, where he was the youngest participant. Lightner started climbing at the age of six and he trains in Morrisville, North Carolina. Lightner won ...
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News briefs
The North Face (TNF) has launched what it describes as...
The North Face (TNF) has launched what it describes as its first-ever global brand campaign, with the slogan “Never Stop.” It builds on a campaign that previously ran in the U.S. market and has adopted the same pay-off. Focused on the concept of pushing boundaries, the campaign features activities from ...
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News briefs
The North Face organized a night of running and climbing...
The North Face organized a night of running and climbing along the Verdon Canyon of France on Sept. 12. About 100 outdoor enthusiasts were invited to join 11 athletes sponsored by TNF in the event, accompanied by a music group. Called The North Face Night Ray Outdoor Fest, the event ...
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News briefs
Camp and Cassin have started sponsoring Tom Ballard, an English...
Camp and Cassin have started sponsoring Tom Ballard, an English athlete from the Peak District who has become famous through the widely publicized “Starlight & Storm” project, which consisted of climbing the north faces of six major alpine mountains without any external help between December 2014 and March 2015. He ...
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News briefs
Houdini Sportswear has launched a campaign called “200 colors,” in...
Houdini Sportswear has launched a campaign called “200 colors,” in which the Swedish outdoor brand asks retailers, customers and other members of the public to pick their favorites from the color combinations used for the Power Houdi since 2002. The vote will take place until the end of November, and ...
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News briefs
The sixth edition of La Biblia de l'Outdoor has more...
The sixth edition of La Biblia de l'Outdoor has more than 450 pages of product information for the new collections. The publisher, Outdoor Actual, is putting out a first series of 30,000 copies that will be available in outdoor stores and magazine kiosks all over Spain.
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News briefs
Deuter has finalized the roster of its “brand ambassadors” for...
Deuter has finalized the roster of its “brand ambassadors” for the 2015/16 marketing season. Mirroring the variety of the company's backpack users, the 21 members of the team are hikers, mountain bike racers, skiers and other outdoor enthusiasts. They will share their travels and outdoor adventures on Deuter's informative and ...
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Wallotopia, the leading producer of holds and other equipment for...
Wallotopia, the leading producer of holds and other equipment for climbing walls from Bulgaria, has signed up as official supplier of the French Mountain Climbing Federation (FFME) for a duration of four years
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News briefs
Merrell, which had double-digit growth in the European outdoor sector...
Merrell, which had double-digit growth in the European outdoor sector last year, is going to invest a seven-digit figure in marketing in the region during the spring/summer 2016 season, with a doubling in the consumer spend. It will concentrate on an advertising campaign around the tagline “Do What's Natural,” which ...
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News briefs
Mammut is now offering digital interactive climbs to some of...
Mammut is now offering digital interactive climbs to some of the most famous mountain routes of the world. Thanks to #project360, viewers can follow alpinists and experience a 360° view of these mountains with a simple smartphone or tablet of the latest generation, or an up-to-date browser. Starting at the ...
