All Marketing articles – Page 42
-
News briefs
Icebreaker has launched the “Icebreaker Challenge,” an international digital campaign...
Icebreaker has launched the “Icebreaker Challenge,” an international digital campaign covering 40 countries. It calls on retailers and consumers to select the sport that is the most fun, publishing a video on Icebreaker's website before Aug. 31 and asking for “likes” on social networks. The winner will get a free ...
-
News briefs
Original Buff has signed up Chris (Omprakash) Sharma, the well-known...
Original Buff has signed up Chris (Omprakash) Sharma, the well-known American climber from California, as an ambassador for the Spanish company's neckwear and its new expanded range of headwear. The 34-year-old Sharma, who is also sponsored by Prana, Petzl and other brands, spends a large part of the year in ...
-
News briefs
Sanuk, the footwear brand owned by Deckers Brands, has signed...
Sanuk, the footwear brand owned by Deckers Brands, has signed Lauren Hill as an ambassador. She is a professional surfer, writer and activist from Florida, who has been interacting with the ocean since she was a child. An environmental and social science major at Stetson University, she already serves as ...
-
Short stops
Salomon has signed up two more outdoor athletes - Kalen...
Salomon has signed up two more outdoor athletes - Kalen Thorien and Liv Sansoz
-
News briefs
Salming Running, a Swedish brand, has been appointed as official...
Salming Running, a Swedish brand, has been appointed as official footwear partner of the Xterra America Tour and U.S. championship. The tour consists of more than 100 off-road triathlons and trail runs held across the U.S. Tom Kiely, chief executive of Xterra, said that the partnership was sealed with Tor ...
-
News briefs
Hi-Tec Sports USA supported the National Trails Day on June...
Hi-Tec Sports USA supported the National Trails Day on June 6. The event, which began 23 years ago, is organized in every state across the U.S. and includes hikes, biking and horseback rides, paddling trips, birdwatching, geocaching, gear demonstrations, stewardship projects and more. National Trails Day 2015 also served as ...
-
News briefs
Like Petzl and other brands, The North Face will bring...
Like Petzl and other brands, The North Face will bring a new experience of the outdoors at night. Called The North Face Night Ray Outdoor Fest and presented by Jeep, the all-night event will be held on Sept. 12 in the Gorges du Verdon, a French canyon. It will involve ...
-
Short stops
Smartwool signed up as the lead supplier of apparel and...
Smartwool signed up as the lead supplier of apparel and socks for the Hard Rock Hundred Endurance Run, which was due to begin in Silverton, Colorado on July 10, involving 67,984 vertical feet of elevation change over 100.5 miles
-
News briefs
Adidas Outdoor has signed on as title sponsor of the...
Adidas Outdoor has signed on as title sponsor of the WE-cycle program, a non-profit bike sharing initiative to reduce carbon emissions and traffic congestion in Aspen, Colorado. Adidas Outdoor will be visible on 100 bikes at 16 stations in town. In addition, We-cycle employees will wear Adidas Outdoor footwear and ...
-
News briefs
Chaco has signed on as a sponsor of the 2015...
Chaco has signed on as a sponsor of the 2015 Outdoor Nation Campus Challenge, a national initiative in the U.S. connecting college students and their communities to the outdoors. The Challenge, which kicks off in September, will engage 59 universities and is expected to get around 60,000 young people involved ...
-
News briefs
Red Wing Shoes is one of the recipients of the...
Red Wing Shoes is one of the recipients of the Manufacturing Executive 2015 Manufacturing Leadership 100 Award (ML 100), in the Supply Chain Leadership category. ML winners and their technology partners will be honored at a gala in Carlsbad, California, on June 4, at the conclusion of the 11th annual ...
-
News briefs
Kailas of China has become the main partner of the...
Kailas of China has become the main partner of the International Federation of Sport Climbing for apparel, ropes and safety gear. It has been the IFSC's main partner for ropes and safety gear since 2013. Under a new, enlarged four-year contract. IFSC officials will exclusively wear Kailas uniforms specifically developed ...
-
News briefs
Treksta has become a major sponsor of the Banff Mountain...
Treksta has become a major sponsor of the Banff Mountain Film Festival World Tour. The deal commences with the 2015 Banff Mountain Film and Book Festival, which will take place in the Canadian town from October 31 to November 8. The Banff Mountain Film Festival World Tour includes more than ...
-
News briefs
Crocs has announced the launch of its first global integrated...
Crocs has announced the launch of its first global integrated marketing campaign. The #FindYourFun campaign, which launched on Mar. 30, will run throughout 2015 in the U.S., Germany, U.K., China, Japan and South Korea. Consumers are encouraged to “find their fun,” as the tagline suggests, through innovative imagery featuring Crocs' ...
-
News briefs
Keen has launched a global $5,000 photo contest on Instagram,...
Keen has launched a global $5,000 photo contest on Instagram, running through June 30, to support sales of its Uneek line of shoes, which was released in March. Participants will be given a chance to win $1,000 each week for the most unique photo.
-
News briefs
The North Face and REI Foundation will be presenting sponsors...
The North Face and REI Foundation will be presenting sponsors of the Outdoor Nation Campus Challenge, an initiative of the Outdoor Foundation in the U.S. that connects college students and their communities to the outdoors. The six-week competition will take place in early September, at the start of the autumn ...
-
Short stops
Vibram will use a mobile van during the World Fair...
Vibram will use a mobile van during the World Fair starting in Milan in September to allow visitors to choose the preferred sole for their shoes, personalizing them or improving their performance
-
News briefs
Hoka One One has signed up a legendary Ironman, Dave...
Hoka One One has signed up a legendary Ironman, Dave Scott, who won six world triathlon championships between 1980 and 1987, as one of the brand's ambassadors. He is one of six triathletes who have joined the brand's roster of professional athletes. The others are another former Ironman champion, Leanda ...
-
News briefs
The U.S. subsidiary of Icebug, the Swedish traction footwear brand,...
The U.S. subsidiary of Icebug, the Swedish traction footwear brand, is opening an official North American test center at a permanent obstacle course facility, the Shale Hill Adventure Farm in Benson, Vermont. It includes expansive training and race courses along with a newly-opened Icebug retail concept shop, enabling consumers to ...
-
News briefs
Peak Performance, the Swedish ski, outdoor and golf apparel brand,...
Peak Performance, the Swedish ski, outdoor and golf apparel brand, has launched a special website featuring 14 virtual pop-up “Magic Hour Shops” in 11 countries, where consumers are invited to click on their mobile devices to obtain some of its products for free - at certain conditions. They have to ...
