All Marketing articles – Page 42
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Smartwool signed up as the lead supplier of apparel and...
Smartwool signed up as the lead supplier of apparel and socks for the Hard Rock Hundred Endurance Run, which was due to begin in Silverton, Colorado on July 10, involving 67,984 vertical feet of elevation change over 100.5 miles
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Adidas Outdoor has signed on as title sponsor of the...
Adidas Outdoor has signed on as title sponsor of the WE-cycle program, a non-profit bike sharing initiative to reduce carbon emissions and traffic congestion in Aspen, Colorado. Adidas Outdoor will be visible on 100 bikes at 16 stations in town. In addition, We-cycle employees will wear Adidas Outdoor footwear and ...
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Chaco has signed on as a sponsor of the 2015...
Chaco has signed on as a sponsor of the 2015 Outdoor Nation Campus Challenge, a national initiative in the U.S. connecting college students and their communities to the outdoors. The Challenge, which kicks off in September, will engage 59 universities and is expected to get around 60,000 young people involved ...
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Red Wing Shoes is one of the recipients of the...
Red Wing Shoes is one of the recipients of the Manufacturing Executive 2015 Manufacturing Leadership 100 Award (ML 100), in the Supply Chain Leadership category. ML winners and their technology partners will be honored at a gala in Carlsbad, California, on June 4, at the conclusion of the 11th annual ...
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Kailas of China has become the main partner of the...
Kailas of China has become the main partner of the International Federation of Sport Climbing for apparel, ropes and safety gear. It has been the IFSC's main partner for ropes and safety gear since 2013. Under a new, enlarged four-year contract. IFSC officials will exclusively wear Kailas uniforms specifically developed ...
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Treksta has become a major sponsor of the Banff Mountain...
Treksta has become a major sponsor of the Banff Mountain Film Festival World Tour. The deal commences with the 2015 Banff Mountain Film and Book Festival, which will take place in the Canadian town from October 31 to November 8. The Banff Mountain Film Festival World Tour includes more than ...
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Crocs has announced the launch of its first global integrated...
Crocs has announced the launch of its first global integrated marketing campaign. The #FindYourFun campaign, which launched on Mar. 30, will run throughout 2015 in the U.S., Germany, U.K., China, Japan and South Korea. Consumers are encouraged to “find their fun,” as the tagline suggests, through innovative imagery featuring Crocs' ...
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Keen has launched a global $5,000 photo contest on Instagram,...
Keen has launched a global $5,000 photo contest on Instagram, running through June 30, to support sales of its Uneek line of shoes, which was released in March. Participants will be given a chance to win $1,000 each week for the most unique photo.
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The North Face and REI Foundation will be presenting sponsors...
The North Face and REI Foundation will be presenting sponsors of the Outdoor Nation Campus Challenge, an initiative of the Outdoor Foundation in the U.S. that connects college students and their communities to the outdoors. The six-week competition will take place in early September, at the start of the autumn ...
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Vibram will use a mobile van during the World Fair...
Vibram will use a mobile van during the World Fair starting in Milan in September to allow visitors to choose the preferred sole for their shoes, personalizing them or improving their performance
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Hoka One One has signed up a legendary Ironman, Dave...
Hoka One One has signed up a legendary Ironman, Dave Scott, who won six world triathlon championships between 1980 and 1987, as one of the brand's ambassadors. He is one of six triathletes who have joined the brand's roster of professional athletes. The others are another former Ironman champion, Leanda ...
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The U.S. subsidiary of Icebug, the Swedish traction footwear brand,...
The U.S. subsidiary of Icebug, the Swedish traction footwear brand, is opening an official North American test center at a permanent obstacle course facility, the Shale Hill Adventure Farm in Benson, Vermont. It includes expansive training and race courses along with a newly-opened Icebug retail concept shop, enabling consumers to ...
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Peak Performance, the Swedish ski, outdoor and golf apparel brand,...
Peak Performance, the Swedish ski, outdoor and golf apparel brand, has launched a special website featuring 14 virtual pop-up “Magic Hour Shops” in 11 countries, where consumers are invited to click on their mobile devices to obtain some of its products for free - at certain conditions. They have to ...
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On the back of a three-year partnership agreement inked by...
On the back of a three-year partnership agreement inked by Mountain Hardwear and Matchstick Productions, the brand's athletes Michelle Parker and James Heim will continue to take part in the production company's annual ski films
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Hi-Tec Sports is placing big advertisements in the Spanish airports...
Hi-Tec Sports is placing big advertisements in the Spanish airports of Alicante and Murcia to reinforce the image of the brand in a surprising way among the 300-odd participants in its upcoming international sales meeting in Murcia
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The British Scout Association has adopted the Brunton Truarc series...
The British Scout Association has adopted the Brunton Truarc series as its official range of compasses
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Adidas has become the official approach shoe sponsor this year...
Adidas has become the official approach shoe sponsor this year for the American Mountain Guides Instructor Team, supplying 50 guides with its Terrex Scope and Terrex Scope GTX models. Adidas will also support the AMGA's internationally recognized education, training and certification program for aspiring and professional guides. In another sponsorship deal, ...
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Vasque will work with the accomplished ultra-runner, Krissy Moehl, as...
Vasque will work with the accomplished ultra-runner, Krissy Moehl, as an ambassador of the brand and to obtain feedback for its 2017 collection of trail running shoes. She recently wore Vasque's Pendulum shoes on a trip to Chile for the filming of Patagonia's Mile for Mile documentary, which highlights efforts ...
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Magnum will be the official supplier of indoor training footwear...
Magnum will be the official supplier of indoor training footwear to the British troops over the next four years. In 2013, its parent company, Hi-Tec Sports UK, secured a contract with the British Ministry of Defence, which led the Magnum U.S.T. outdoor trainer to be given a NATO (North Atlantic ...
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News briefs
Raidlight, the French specialist in trail running equipment, is the...
Raidlight, the French specialist in trail running equipment, is the new official partner for the next three editions of the Grand Raid de la Réunion, an international trail running event, starting from this year. The Grand Raid comprises three races including “La Diagonale des Fous,” an event of about 165 ...
