All Marketing articles – Page 43
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On the back of a three-year partnership agreement inked by...
On the back of a three-year partnership agreement inked by Mountain Hardwear and Matchstick Productions, the brand's athletes Michelle Parker and James Heim will continue to take part in the production company's annual ski films
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Hi-Tec Sports is placing big advertisements in the Spanish airports...
Hi-Tec Sports is placing big advertisements in the Spanish airports of Alicante and Murcia to reinforce the image of the brand in a surprising way among the 300-odd participants in its upcoming international sales meeting in Murcia
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The British Scout Association has adopted the Brunton Truarc series...
The British Scout Association has adopted the Brunton Truarc series as its official range of compasses
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Adidas has become the official approach shoe sponsor this year...
Adidas has become the official approach shoe sponsor this year for the American Mountain Guides Instructor Team, supplying 50 guides with its Terrex Scope and Terrex Scope GTX models. Adidas will also support the AMGA's internationally recognized education, training and certification program for aspiring and professional guides. In another sponsorship deal, ...
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Vasque will work with the accomplished ultra-runner, Krissy Moehl, as...
Vasque will work with the accomplished ultra-runner, Krissy Moehl, as an ambassador of the brand and to obtain feedback for its 2017 collection of trail running shoes. She recently wore Vasque's Pendulum shoes on a trip to Chile for the filming of Patagonia's Mile for Mile documentary, which highlights efforts ...
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Magnum will be the official supplier of indoor training footwear...
Magnum will be the official supplier of indoor training footwear to the British troops over the next four years. In 2013, its parent company, Hi-Tec Sports UK, secured a contract with the British Ministry of Defence, which led the Magnum U.S.T. outdoor trainer to be given a NATO (North Atlantic ...
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Raidlight, the French specialist in trail running equipment, is the...
Raidlight, the French specialist in trail running equipment, is the new official partner for the next three editions of the Grand Raid de la Réunion, an international trail running event, starting from this year. The Grand Raid comprises three races including “La Diagonale des Fous,” an event of about 165 ...
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The Mammut Sports Group is celebrating the 150th anniversary of...
The Mammut Sports Group is celebrating the 150th anniversary of the first ascent of the Matterhorn with a special Matterhorn collection of T-shirts, technical jackets, shoes and backpacks. Items from the collection will be raffled from March 2 among the participants in a virtual contest on the mammut.ch/matterhorn microsite for ...
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Orvis is sponsoring a new Orvis Fly Fishing School in...
Orvis is sponsoring a new Orvis Fly Fishing School in Jackson Hole, Wyoming
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Johnson Outdoors has launched a new website for paddlesports, EscapeToTheWater.com....
Johnson Outdoors has launched a new website for paddlesports, EscapeToTheWater.com. The company hopes that it will become a favorite online destination for paddlers who will post videos and photos on the website as a blog. It will provide tips and techniques, news and reviews. Of course, the website also showcases ...
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Vasque, Osprey Packs, Nemo Equipment, Leki Trekking Poles and Darn...
Vasque, Osprey Packs, Nemo Equipment, Leki Trekking Poles and Darn Tough Socks have announced the official 2015 Thru-Hike Syndicate. Members of the American syndicate will be sharing photos, videos and stories during their thru-hiking experience via social media while representing the brands. In exchange, participating brands will supply the members ...
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Ines Papert, the famous German ice climber, is putting out...
Ines Papert, the famous German ice climber, is putting out a new book about her exploits, titled “Unverfroren” (Not Frozen). At Ispo Munich, she will present it together with a short film at the stand of one of her sponsors, Lowa, in Hall 5 at 6:30 PM on Friday, Feb. ...
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Bridgedale's MerinoFusion performance ski socks are going to be endorsed...
Bridgedale's MerinoFusion performance ski socks are going to be endorsed by the U.S. National Ski Patrol, the Professional Ski Association of America and the American Association of Snowboard Instructors. In addition to these endorsements in the U.S., Bridgedale's outdoor socks have been adopted by the 32 mountain rescue teams across ...
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Scarpa has welcomed two freeride skiers, Lynsey Dyer and Ben...
Scarpa has welcomed two freeride skiers, Lynsey Dyer and Ben Leoni, to its roster of sponsored athletes. The move reflects the brand's growth in the freeride-ski category. Graham Zimmerman has joined the company as a sponsored athlete for climbing. More in Sporting Goods Intelligence Europe.
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Columbia has announced it will be the equipment partner of...
Columbia has announced it will be the equipment partner of The Mud Day in 2015. The Mud Day is an obstacle course organized by Amaury Sport Organisation (A.S.O.), which organises the Tour de France and other competitions. In 2014, its second year, it lasted nine days and covered six French ...
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W.L. Gore & Associates has been named the Oeko-Tex...
W.L. Gore & Associates has been named the Oeko-Tex Company of the Month for January 2015, noting that it received its first Oeko-Tex Standard 100 certifications in 1996
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Ferrino is adding a page in Spanish on its website...
Ferrino is adding a page in Spanish on its website
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Inov-8, which has developed a specific shoe for triathlon, has...
Inov-8, which has developed a specific shoe for triathlon, has signed up a brilliant Spanish Ironman, Victor Del Corral
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The X-Bionic brand of X-Technology joined Victorinox and Honeywell in...
The X-Bionic brand of X-Technology joined Victorinox and Honeywell in the Hall of Fame of the prestigious Swiss Innovation Award as it celebrated its 25th anniversary in Zurich. Meanwhile, X-Technology, Schoeller, Sympatex Technologies and Polartec took Best Innovation prizes at the recent inaugural Future Materials Awards organized by the World ...
