All Marketing articles – Page 43
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News briefs
The Mammut Sports Group is celebrating the 150th anniversary of...
The Mammut Sports Group is celebrating the 150th anniversary of the first ascent of the Matterhorn with a special Matterhorn collection of T-shirts, technical jackets, shoes and backpacks. Items from the collection will be raffled from March 2 among the participants in a virtual contest on the mammut.ch/matterhorn microsite for ...
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Orvis is sponsoring a new Orvis Fly Fishing School in...
Orvis is sponsoring a new Orvis Fly Fishing School in Jackson Hole, Wyoming
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Johnson Outdoors has launched a new website for paddlesports, EscapeToTheWater.com....
Johnson Outdoors has launched a new website for paddlesports, EscapeToTheWater.com. The company hopes that it will become a favorite online destination for paddlers who will post videos and photos on the website as a blog. It will provide tips and techniques, news and reviews. Of course, the website also showcases ...
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Vasque, Osprey Packs, Nemo Equipment, Leki Trekking Poles and Darn...
Vasque, Osprey Packs, Nemo Equipment, Leki Trekking Poles and Darn Tough Socks have announced the official 2015 Thru-Hike Syndicate. Members of the American syndicate will be sharing photos, videos and stories during their thru-hiking experience via social media while representing the brands. In exchange, participating brands will supply the members ...
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Ines Papert, the famous German ice climber, is putting out...
Ines Papert, the famous German ice climber, is putting out a new book about her exploits, titled “Unverfroren” (Not Frozen). At Ispo Munich, she will present it together with a short film at the stand of one of her sponsors, Lowa, in Hall 5 at 6:30 PM on Friday, Feb. ...
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News briefs
Bridgedale's MerinoFusion performance ski socks are going to be endorsed...
Bridgedale's MerinoFusion performance ski socks are going to be endorsed by the U.S. National Ski Patrol, the Professional Ski Association of America and the American Association of Snowboard Instructors. In addition to these endorsements in the U.S., Bridgedale's outdoor socks have been adopted by the 32 mountain rescue teams across ...
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News briefs
Scarpa has welcomed two freeride skiers, Lynsey Dyer and Ben...
Scarpa has welcomed two freeride skiers, Lynsey Dyer and Ben Leoni, to its roster of sponsored athletes. The move reflects the brand's growth in the freeride-ski category. Graham Zimmerman has joined the company as a sponsored athlete for climbing. More in Sporting Goods Intelligence Europe.
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News briefs
Columbia has announced it will be the equipment partner of...
Columbia has announced it will be the equipment partner of The Mud Day in 2015. The Mud Day is an obstacle course organized by Amaury Sport Organisation (A.S.O.), which organises the Tour de France and other competitions. In 2014, its second year, it lasted nine days and covered six French ...
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W.L. Gore & Associates has been named the Oeko-Tex...
W.L. Gore & Associates has been named the Oeko-Tex Company of the Month for January 2015, noting that it received its first Oeko-Tex Standard 100 certifications in 1996
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Ferrino is adding a page in Spanish on its website...
Ferrino is adding a page in Spanish on its website
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Inov-8, which has developed a specific shoe for triathlon, has...
Inov-8, which has developed a specific shoe for triathlon, has signed up a brilliant Spanish Ironman, Victor Del Corral
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News briefs
The X-Bionic brand of X-Technology joined Victorinox and Honeywell in...
The X-Bionic brand of X-Technology joined Victorinox and Honeywell in the Hall of Fame of the prestigious Swiss Innovation Award as it celebrated its 25th anniversary in Zurich. Meanwhile, X-Technology, Schoeller, Sympatex Technologies and Polartec took Best Innovation prizes at the recent inaugural Future Materials Awards organized by the World ...
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News briefs
WL Gore & Associates has developed +Gore for Gore-Tex gloves,...
WL Gore & Associates has developed +Gore for Gore-Tex gloves, a new technology to help keep hands warmer for longer. This technology relies on a new testing method that simultaneously measures the breathability and the insulation performance of a glove. According to Gore, the glove construction - which consists of ...
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News briefs
Primus has been appointed offic al fuel supplier to the...
Primus has been appointed offic al fuel supplier to the Montane Yukon Arctic Ultra. Known also as MYAU, it is described as the hardest and coldest endurance races in the world. Following on the track of the Yukon Quest sled-dog race, it challenges runners, cyclists and cross-country skiers to cover ...
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News briefs
Adidas Outdoor has announced that Sonya Baumstein, one of the...
Adidas Outdoor has announced that Sonya Baumstein, one of the brand's athletes, will attempt to be the first female to successfully row alone from Japan to San Francisco next spring. Baustein, 29, will row between 14 and 18 hours per day in a carbon boat weighing less than 350 kilograms ...
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News briefs
Scarpa North America will act as official sponsor of the...
Scarpa North America will act as official sponsor of the National Ski Patrol in the U.S. for touring and telemark ski boots. Members of the National Ski Patrol will be able to purchase Scarpa's products at special conditions.
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News briefs
Joel Abrahamsson, a 33-year-old Swedish angling champion who has been...
Joel Abrahamsson, a 33-year-old Swedish angling champion who has been practicing mainly kayak fishing, has joined Johnson Outdoors Watercraft as a pro-staffer. He will help Johnson market its Old Town and Ocean Kayak brands in Sweden and to design new fishing kayak. Abrahamson made history in September 2014 by catching ...
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News briefs
Lowa, the German-based producer of outdoor shoes, organized an outdoor...
Lowa, the German-based producer of outdoor shoes, organized an outdoor event for end-consumers together with Charivari, a local radio station from Munich. More than 1,000 people participated in the walk on the Neureuth Alp, which is 1,200m above the Tegernsee near Munich. Lowa invited end-consumers to test its collection of ...
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Smith Sports Optics will donate $1 from every pair of...
Smith Sports Optics will donate $1 from every pair of sunglasses sold through its website this month to First Descents, a nonprofit organization that helps young adult cancer patients and survivors of outdoor adventure experiences
