All Marketing articles – Page 44
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Short stops
Haglöfs is sponsoring Edurne Pasaban from Spain, the first woman...
Haglöfs is sponsoring Edurne Pasaban from Spain, the first woman to have climbed all the world's peaks above 8,000 meters
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News briefs
Earlier, at a party in New York last June marking...
Earlier, at a party in New York last June marking its 70th anniversary, the Footwear Distributors and Retailers of America (FDRA), gratified Wolverine with an award for “Advocate of the Year.” The trade association also gave its Brand Focus award to one of Wolverine's brands, Merrell.
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Hi-Tec has signed an exclusive headline sponsorship deal with the...
Hi-Tec has signed an exclusive headline sponsorship deal with the Keswick Mountain Festival, the annual outdoor event in England's Cumbria. Founded in 2007, the festival has grown into one of the most successful outdoor events in the U.K. The 2015 edition will take place on May 14-17 and is expected ...
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Tim O'Donovan, the retired former chairman and chief executive of...
Tim O'Donovan, the retired former chairman and chief executive of Wolverine Worldwide, has been designated to receive the Bob Campbell lifetime achievement award at gala to be staged by the Two Ten Foundation on Dec. 2 to celebrate its 75th anniversary. O' Donovan actively served on the board of the ...
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Black Diamond Equipment says it is intensifying trade marketing in...
Black Diamond Equipment says it is intensifying trade marketing in Europe this winter with targeted sales training, an optimized point-of-purchase program and close partnerships with leading European outdoor retailers. The goal is to coordinate the different aspects of the communication to the consumer, says Stephan Hagenbusch, European marketing director of ...
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High Sierra, the brand of backpacks bought by Samsonite, has...
High Sierra, the brand of backpacks bought by Samsonite, has become a co-partner of the Windsurf World Cup off the German island of Sylt
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News briefs
Vestergaard has announced the donation of water purification tanks with...
Vestergaard has announced the donation of water purification tanks with clean water to 301 schools in Kenya, probably representing the biggest donation of the kind in Africa. It will benefit more than 125,000 children, many of whom will be encouraged to go to school to be able to drink the ...
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Garmin, the maker of navigation equipment, has announced a three-year...
Garmin, the maker of navigation equipment, has announced a three-year deal as the official supplier of the Marathon des Alpes-Maritimes Nice-Cannes, whose 7th edition will be held on Nov. 9 on the French Côte d'Azur. The race is the second largest in France by number of participants, with its 13,000 ...
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Adidas Outdoor has signed up yet another rock climber, Claire...
Adidas Outdoor has signed up yet another rock climber, Claire Burhfeind, who is 16 years old
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The American Alpine Institute gave the 2014 Guides' Choice Award...
The American Alpine Institute gave the 2014 Guides' Choice Award this summer to the Steripen Freedom water purification bottle developed by Hydro-Photon. It did so after a 30-day test in the Cordillera Real of Bolivia and the country's capital, La Paz.
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Mammut celebrated in September the coming 150th anniversary of the...
Mammut celebrated in September the coming 150th anniversary of the first ascent of the Matterhorn by mapping out the route in red lights. The athletes and climbers sponsored by the outdoor brand wore headlamps on their helmets, while at other points, lamps were installed by mountain guides from the nearby ...
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Primaloft is launching a completely redesigned website, at www.primaloft.com, as...
Primaloft is launching a completely redesigned website, at www.primaloft.com, as part of a change in branding the company announced in January this year. Along with new brand visuals, the website features multiple platforms dedicated to educating the consumer about all aspects of the company. The “Performance Guide” includes, among other ...
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News briefs
Published by Spain's Sport Panel, which also puts out the...
Published by Spain's Sport Panel, which also puts out the Tradesport magazine, the fifth edition of the Biblia del Outdoor (= Outdoor Bible), has just come out with a total of more than 400 pages of product information and practical tips for participants in outdoor activities. With an initial circulation ...
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Hi-Tec Sports is supporting Alexandre Poussin and his family as...
Hi-Tec Sports is supporting Alexandre Poussin and his family as they make a 16-month trek by foot through Madagascar. The travel writer and his family are using Hi-Tec's latest lightweight hiking range to make the 2,500km journey and are publicly sharing their experience on a dedicated Hi-Tec microsite at www.hi-tec.com/gl/madatrek/, ...
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Jack Wolfskin launched a new advertising campaign for end consumers...
Jack Wolfskin launched a new advertising campaign for end consumers in Germany, Austria and Switzerland on Aug. 18. The campaign includes a TV spot, which has been available on the campaign's website, draussen-ist-ueberall.com, since Aug. 18 and which was aired for the first time on TV on Aug. 25. Together ...
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Skins has announced a partnership with Tecnu Adventure Racing, a...
Skins has announced a partnership with Tecnu Adventure Racing, a multisport adventure racing team in North America. Skins is providing the team with an assortment of compression wear including A400 Compression Long Tights, A200 Compression Long Tights, RY400 Compression Long Tights for Recovery and the Unisex Compression Calf Tights MX. ...
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High Sierra has contracted Sabrina Lutz, the European kite-surfing champion,...
High Sierra has contracted Sabrina Lutz, the European kite-surfing champion, as an ambassador for the brand specializing in backpacks
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News briefs
Reda Rewoolution, the Italian brand of merino wool sportswear, will...
Reda Rewoolution, the Italian brand of merino wool sportswear, will sponsor a new trail-running event next year that will end in the Medieval town of Bergamo. The new Reda Rewoolution Orobie Ultra Trail will consist of two races of 65 and 140 km and will take place from July 31 ...
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Treksta, the Korea brand of outdoor shoes, is sponsoring a...
Treksta, the Korea brand of outdoor shoes, is sponsoring a Spanish mountaineer, Alberto Iñurrategi, who is working with the Walk On Project (WOP) Foundation for the early detection of neuro-dgenerative diseases
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News briefs
Nikwax is going to sponsor the first attempt to cross...
Nikwax is going to sponsor the first attempt to cross the Pacific Ocean on a stand-up paddle over a distance of 5,700 miles from the Japanese town of Choshi to San Francisco. The feat is due to be attempted next year by Sonya Baumstein, a 28-year-old who already crossed the ...
