All Marketing articles – Page 44
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News briefs
WL Gore & Associates has developed +Gore for Gore-Tex gloves,...
WL Gore & Associates has developed +Gore for Gore-Tex gloves, a new technology to help keep hands warmer for longer. This technology relies on a new testing method that simultaneously measures the breathability and the insulation performance of a glove. According to Gore, the glove construction - which consists of ...
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News briefs
Primus has been appointed offic al fuel supplier to the...
Primus has been appointed offic al fuel supplier to the Montane Yukon Arctic Ultra. Known also as MYAU, it is described as the hardest and coldest endurance races in the world. Following on the track of the Yukon Quest sled-dog race, it challenges runners, cyclists and cross-country skiers to cover ...
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News briefs
Adidas Outdoor has announced that Sonya Baumstein, one of the...
Adidas Outdoor has announced that Sonya Baumstein, one of the brand's athletes, will attempt to be the first female to successfully row alone from Japan to San Francisco next spring. Baustein, 29, will row between 14 and 18 hours per day in a carbon boat weighing less than 350 kilograms ...
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News briefs
Scarpa North America will act as official sponsor of the...
Scarpa North America will act as official sponsor of the National Ski Patrol in the U.S. for touring and telemark ski boots. Members of the National Ski Patrol will be able to purchase Scarpa's products at special conditions.
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News briefs
Joel Abrahamsson, a 33-year-old Swedish angling champion who has been...
Joel Abrahamsson, a 33-year-old Swedish angling champion who has been practicing mainly kayak fishing, has joined Johnson Outdoors Watercraft as a pro-staffer. He will help Johnson market its Old Town and Ocean Kayak brands in Sweden and to design new fishing kayak. Abrahamson made history in September 2014 by catching ...
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News briefs
Lowa, the German-based producer of outdoor shoes, organized an outdoor...
Lowa, the German-based producer of outdoor shoes, organized an outdoor event for end-consumers together with Charivari, a local radio station from Munich. More than 1,000 people participated in the walk on the Neureuth Alp, which is 1,200m above the Tegernsee near Munich. Lowa invited end-consumers to test its collection of ...
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Short stops
Smith Sports Optics will donate $1 from every pair of...
Smith Sports Optics will donate $1 from every pair of sunglasses sold through its website this month to First Descents, a nonprofit organization that helps young adult cancer patients and survivors of outdoor adventure experiences
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Haglöfs is sponsoring Edurne Pasaban from Spain, the first woman...
Haglöfs is sponsoring Edurne Pasaban from Spain, the first woman to have climbed all the world's peaks above 8,000 meters
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News briefs
Earlier, at a party in New York last June marking...
Earlier, at a party in New York last June marking its 70th anniversary, the Footwear Distributors and Retailers of America (FDRA), gratified Wolverine with an award for “Advocate of the Year.” The trade association also gave its Brand Focus award to one of Wolverine's brands, Merrell.
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News briefs
Hi-Tec has signed an exclusive headline sponsorship deal with the...
Hi-Tec has signed an exclusive headline sponsorship deal with the Keswick Mountain Festival, the annual outdoor event in England's Cumbria. Founded in 2007, the festival has grown into one of the most successful outdoor events in the U.K. The 2015 edition will take place on May 14-17 and is expected ...
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News briefs
Tim O'Donovan, the retired former chairman and chief executive of...
Tim O'Donovan, the retired former chairman and chief executive of Wolverine Worldwide, has been designated to receive the Bob Campbell lifetime achievement award at gala to be staged by the Two Ten Foundation on Dec. 2 to celebrate its 75th anniversary. O' Donovan actively served on the board of the ...
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News briefs
Black Diamond Equipment says it is intensifying trade marketing in...
Black Diamond Equipment says it is intensifying trade marketing in Europe this winter with targeted sales training, an optimized point-of-purchase program and close partnerships with leading European outdoor retailers. The goal is to coordinate the different aspects of the communication to the consumer, says Stephan Hagenbusch, European marketing director of ...
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Short stops
High Sierra, the brand of backpacks bought by Samsonite, has...
High Sierra, the brand of backpacks bought by Samsonite, has become a co-partner of the Windsurf World Cup off the German island of Sylt
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News briefs
Vestergaard has announced the donation of water purification tanks with...
Vestergaard has announced the donation of water purification tanks with clean water to 301 schools in Kenya, probably representing the biggest donation of the kind in Africa. It will benefit more than 125,000 children, many of whom will be encouraged to go to school to be able to drink the ...
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News briefs
Garmin, the maker of navigation equipment, has announced a three-year...
Garmin, the maker of navigation equipment, has announced a three-year deal as the official supplier of the Marathon des Alpes-Maritimes Nice-Cannes, whose 7th edition will be held on Nov. 9 on the French Côte d'Azur. The race is the second largest in France by number of participants, with its 13,000 ...
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Short stops
Adidas Outdoor has signed up yet another rock climber, Claire...
Adidas Outdoor has signed up yet another rock climber, Claire Burhfeind, who is 16 years old
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News briefs
The American Alpine Institute gave the 2014 Guides' Choice Award...
The American Alpine Institute gave the 2014 Guides' Choice Award this summer to the Steripen Freedom water purification bottle developed by Hydro-Photon. It did so after a 30-day test in the Cordillera Real of Bolivia and the country's capital, La Paz.
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News briefs
Mammut celebrated in September the coming 150th anniversary of the...
Mammut celebrated in September the coming 150th anniversary of the first ascent of the Matterhorn by mapping out the route in red lights. The athletes and climbers sponsored by the outdoor brand wore headlamps on their helmets, while at other points, lamps were installed by mountain guides from the nearby ...
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News briefs
Primaloft is launching a completely redesigned website, at www.primaloft.com, as...
Primaloft is launching a completely redesigned website, at www.primaloft.com, as part of a change in branding the company announced in January this year. Along with new brand visuals, the website features multiple platforms dedicated to educating the consumer about all aspects of the company. The “Performance Guide” includes, among other ...
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News briefs
Published by Spain's Sport Panel, which also puts out the...
Published by Spain's Sport Panel, which also puts out the Tradesport magazine, the fifth edition of the Biblia del Outdoor (= Outdoor Bible), has just come out with a total of more than 400 pages of product information and practical tips for participants in outdoor activities. With an initial circulation ...
