All Marketing articles – Page 45
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News briefs
Hi-Tec Sports is supporting Alexandre Poussin and his family as...
Hi-Tec Sports is supporting Alexandre Poussin and his family as they make a 16-month trek by foot through Madagascar. The travel writer and his family are using Hi-Tec's latest lightweight hiking range to make the 2,500km journey and are publicly sharing their experience on a dedicated Hi-Tec microsite at www.hi-tec.com/gl/madatrek/, ...
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News briefs
Jack Wolfskin launched a new advertising campaign for end consumers...
Jack Wolfskin launched a new advertising campaign for end consumers in Germany, Austria and Switzerland on Aug. 18. The campaign includes a TV spot, which has been available on the campaign's website, draussen-ist-ueberall.com, since Aug. 18 and which was aired for the first time on TV on Aug. 25. Together ...
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News briefs
Skins has announced a partnership with Tecnu Adventure Racing, a...
Skins has announced a partnership with Tecnu Adventure Racing, a multisport adventure racing team in North America. Skins is providing the team with an assortment of compression wear including A400 Compression Long Tights, A200 Compression Long Tights, RY400 Compression Long Tights for Recovery and the Unisex Compression Calf Tights MX. ...
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Short stops
High Sierra has contracted Sabrina Lutz, the European kite-surfing champion,...
High Sierra has contracted Sabrina Lutz, the European kite-surfing champion, as an ambassador for the brand specializing in backpacks
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News briefs
Reda Rewoolution, the Italian brand of merino wool sportswear, will...
Reda Rewoolution, the Italian brand of merino wool sportswear, will sponsor a new trail-running event next year that will end in the Medieval town of Bergamo. The new Reda Rewoolution Orobie Ultra Trail will consist of two races of 65 and 140 km and will take place from July 31 ...
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Treksta, the Korea brand of outdoor shoes, is sponsoring a...
Treksta, the Korea brand of outdoor shoes, is sponsoring a Spanish mountaineer, Alberto Iñurrategi, who is working with the Walk On Project (WOP) Foundation for the early detection of neuro-dgenerative diseases
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News briefs
Nikwax is going to sponsor the first attempt to cross...
Nikwax is going to sponsor the first attempt to cross the Pacific Ocean on a stand-up paddle over a distance of 5,700 miles from the Japanese town of Choshi to San Francisco. The feat is due to be attempted next year by Sonya Baumstein, a 28-year-old who already crossed the ...
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News briefs
Vibram added four new entries to its “Ordinary people being...
Vibram added four new entries to its “Ordinary people being extraordinary” marketing campaign. Six videos were produced with two Spanish athletes, two French athletes and two Italian athletes, who explained why they decided to use a certain Vibram sole. The start was made with Lisa Borzani from Italy this June. ...
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News briefs
One Way Sport will become the main sponsor of Snowproof...
One Way Sport will become the main sponsor of Snowproof Racing, a long-distance cross-country team based in Austria. The newly-signed partnership includes naming rights, apparel, roller skis, running shoes as well as ski wax and lasts until 2017. One Way had been the partner and official clothing supplier of the ...
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News briefs
Heimplanet is introducing its inflatable tents to the U.K. market...
Heimplanet is introducing its inflatable tents to the U.K. market through an agency, All Conditions Media, that is offering to lend them to campers through a twitter and online marketing campaign. Each week, a British national will qualify for the right to use one of its tents for 20 weeks ...
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Karrimor is inviting hikers, walkers and runners to download a...
Karrimor is inviting hikers, walkers and runners to download a free app, Karrimor Elite, that allows them to map and record their routes and review new ones as well as their performances
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News briefs
Adidas Outdoor was a sponsor in the 10th edition of...
Adidas Outdoor was a sponsor in the 10th edition of Adventures NYC, the annual, free event in New York City bringing the outdoor experience to city residents, which took place on June 21-22. The event gives New Yorkers a chance to engage with established outdoor brands and participate in activities ...
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News briefs
MSR, which stands for Mountain Safety Research, has reported that...
MSR, which stands for Mountain Safety Research, has reported that one of its sponsored athletes, Eric Larsen, reached the geographic North Pole on May 6 together with a partner, Ryan Waters, after completing a 53-day expedition without any human support. It was the first team to have accomplished the unaided ...
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News briefs
Salewa officially launched a new and more modern logo at...
Salewa officially launched a new and more modern logo at a special event at Wolfgangsee in Austria last Sunday. While keeping the image of the eagle as its distinctive symbol, the new logo is more minimalist, in tune with the times. It had been registered already in December 2012, but ...
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News briefs
Julbo USA is a Key Sponsor of the U.S. Skyrunner...
Julbo USA is a Key Sponsor of the U.S. Skyrunner Series, a new running series in the U.S. that kicked off on May 16 with the Cruel Jewel 56-km race in Georgia. Julbo will support all participants in this new series, including members of its own Julbo endurance running team. ...
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News briefs
The Great Place to Work Institute (GPTW) has named Pentland...
The Great Place to Work Institute (GPTW) has named Pentland Brands this year as one of the top ten “Best Workplaces” in the U.K in the “Best Large Company” category. The parent company of Berghaus and Brasher, which is also the controlling shareholder of JD Sports Fashion, ranked higher than ...
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News briefs
In the first week of May, The North Face took...
In the first week of May, The North Face took the nine winners of an online competition organized with Intersport on a five-day mountain adventure in the Swiss Alps, involving them in snowshoe hiking, a via ferrata trip and abselling on and around the Jungfraujoch. The five participants came from ...
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Icebug from Sweden has struck a three-year deal as official...
Icebug from Sweden has struck a three-year deal as official sponsor of Orienteering USA
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News briefs
Deckers Outdoor Corporation is engaging Hoka One One in a...
Deckers Outdoor Corporation is engaging Hoka One One in a number of new marketing initiatives, particularly in the U.S. The brand will act as the presenting sponsor of a revived edition on June 15 of The Race, a classical running competition that was held in Eugene, Oregon in the 1980s. ...
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News briefs
Costa and Native Eyewear, the two brands of sunglasses bought...
Costa and Native Eyewear, the two brands of sunglasses bought a few weeks ago by Essilor International, are among the outdoor brands that will make their first appearance at the GoPro Mountain Games due to be held in Vail, Colorado, on June 5-8. Vasque will also join the pool of ...
