All Marketing articles – Page 45
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News briefs
Vibram added four new entries to its “Ordinary people being...
Vibram added four new entries to its “Ordinary people being extraordinary” marketing campaign. Six videos were produced with two Spanish athletes, two French athletes and two Italian athletes, who explained why they decided to use a certain Vibram sole. The start was made with Lisa Borzani from Italy this June. ...
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News briefs
One Way Sport will become the main sponsor of Snowproof...
One Way Sport will become the main sponsor of Snowproof Racing, a long-distance cross-country team based in Austria. The newly-signed partnership includes naming rights, apparel, roller skis, running shoes as well as ski wax and lasts until 2017. One Way had been the partner and official clothing supplier of the ...
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News briefs
Heimplanet is introducing its inflatable tents to the U.K. market...
Heimplanet is introducing its inflatable tents to the U.K. market through an agency, All Conditions Media, that is offering to lend them to campers through a twitter and online marketing campaign. Each week, a British national will qualify for the right to use one of its tents for 20 weeks ...
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Short stops
Karrimor is inviting hikers, walkers and runners to download a...
Karrimor is inviting hikers, walkers and runners to download a free app, Karrimor Elite, that allows them to map and record their routes and review new ones as well as their performances
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News briefs
Adidas Outdoor was a sponsor in the 10th edition of...
Adidas Outdoor was a sponsor in the 10th edition of Adventures NYC, the annual, free event in New York City bringing the outdoor experience to city residents, which took place on June 21-22. The event gives New Yorkers a chance to engage with established outdoor brands and participate in activities ...
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News briefs
MSR, which stands for Mountain Safety Research, has reported that...
MSR, which stands for Mountain Safety Research, has reported that one of its sponsored athletes, Eric Larsen, reached the geographic North Pole on May 6 together with a partner, Ryan Waters, after completing a 53-day expedition without any human support. It was the first team to have accomplished the unaided ...
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News briefs
Salewa officially launched a new and more modern logo at...
Salewa officially launched a new and more modern logo at a special event at Wolfgangsee in Austria last Sunday. While keeping the image of the eagle as its distinctive symbol, the new logo is more minimalist, in tune with the times. It had been registered already in December 2012, but ...
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News briefs
Julbo USA is a Key Sponsor of the U.S. Skyrunner...
Julbo USA is a Key Sponsor of the U.S. Skyrunner Series, a new running series in the U.S. that kicked off on May 16 with the Cruel Jewel 56-km race in Georgia. Julbo will support all participants in this new series, including members of its own Julbo endurance running team. ...
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News briefs
The Great Place to Work Institute (GPTW) has named Pentland...
The Great Place to Work Institute (GPTW) has named Pentland Brands this year as one of the top ten “Best Workplaces” in the U.K in the “Best Large Company” category. The parent company of Berghaus and Brasher, which is also the controlling shareholder of JD Sports Fashion, ranked higher than ...
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News briefs
In the first week of May, The North Face took...
In the first week of May, The North Face took the nine winners of an online competition organized with Intersport on a five-day mountain adventure in the Swiss Alps, involving them in snowshoe hiking, a via ferrata trip and abselling on and around the Jungfraujoch. The five participants came from ...
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Icebug from Sweden has struck a three-year deal as official...
Icebug from Sweden has struck a three-year deal as official sponsor of Orienteering USA
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News briefs
Deckers Outdoor Corporation is engaging Hoka One One in a...
Deckers Outdoor Corporation is engaging Hoka One One in a number of new marketing initiatives, particularly in the U.S. The brand will act as the presenting sponsor of a revived edition on June 15 of The Race, a classical running competition that was held in Eugene, Oregon in the 1980s. ...
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News briefs
Costa and Native Eyewear, the two brands of sunglasses bought...
Costa and Native Eyewear, the two brands of sunglasses bought a few weeks ago by Essilor International, are among the outdoor brands that will make their first appearance at the GoPro Mountain Games due to be held in Vail, Colorado, on June 5-8. Vasque will also join the pool of ...
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News briefs
Chaco is celebrating its 25th anniversary in the U.S. with...
Chaco is celebrating its 25th anniversary in the U.S. with a specially designed Chaco truck and trailer that will tour the country between May and September. A so-called “Fit for Adventure” tour will take it through seven major music festivals and whitewater events and three football games, engaging more than ...
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Suunto has become a technical partner for the 12 members...
Suunto has become a technical partner for the 12 members of the Spanish Scott XC 2014 mountain bike team
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News briefs
GoMotion, the U.S.-based maker of wearable lighting systems for runners...
GoMotion, the U.S.-based maker of wearable lighting systems for runners and hikers, has signed up with Ragnar Events for both the Ragnar Road Relay Series and Ragnar Trail Relays as the exclusive “Wearable Lighting” national supplier for the 2014 season. Based in Utah, Ragnar Events is the largest overnight running ...
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News briefs
For the sixth year running, Keen Footwear is supporting the...
For the sixth year running, Keen Footwear is supporting the non-profit organization “Respect the mountains” in the organization of the “Envirotrek Clean Up Series” as a main sponsor. Envirotrek is a grassroots event series that takes place in the summer after the winter snow melts. Local companies and associations as ...
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The five members of Vibram's Trailrunning Team will participate in...
The five members of Vibram's Trailrunning Team will participate in Transvulcania, the ultramarathon being staged in the Canary Islands on May 10
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News briefs
SportScheck, Germany's largest sporting goods retailer, is inviting end consumers...
SportScheck, Germany's largest sporting goods retailer, is inviting end consumers to test different climbing, biking, rafting, kayaking and mountaineering equipment during the “Outdoor Testival,” which is to be held on Sept. 4-7 at the Lago di Molveno in Italy, next to the Dolomites. A maximum of 250 sports enthusiasts are ...
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Columbia will be the official partner of the slackline competitions...
Columbia will be the official partner of the slackline competitions at the Natural Games, due to be held in the south of France on June 26-29
