All Marketing articles – Page 46
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News briefs
Chaco will be a platinum sponsor of the Outsiders Ball....
Chaco will be a platinum sponsor of the Outsiders Ball. Organized by the Outdoor Foundation of the U.S. on the eve of the Outdoor Retailer Summer Market in Salt Lake City, it raised last year nearly $400,000 to support 100 community projects across the country to promote greater participation in ...
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Helly Hansen has won a Red Dot Award for its...
Helly Hansen has won a Red Dot Award for its Spectrum jacket, made with its H2Flow technology
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Ben Erdmann, a 26-year-old ice alpinist, joins Adidas Outdoor's team...
Ben Erdmann, a 26-year-old ice alpinist, joins Adidas Outdoor's team of endorsing athletes
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Hanwag has become the boot sponsor of the 2014 Keswick...
Hanwag has become the boot sponsor of the 2014 Keswick Mountain Festival in the U.K.
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Mizuno, which recently set up its own sales subsidiary in...
Mizuno, which recently set up its own sales subsidiary in Spain for the Iberian Peninsula (more on this in SGI Europe) is investing in trail running but sponsoring two brothers, Angel and Mario Llorens, and their sister Rosi. They have all reached the highest rankings in various trail running competitions ...
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W.L. Gore took the first place this year in France...
W.L. Gore took the first place this year in France among the “Great Places to Work” that employ less than 500 people. It's not the first time that the Great Place to Work Institute gives it this honor. It has already won similar mentions in national competitions in France as ...
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News briefs
Ferrino is sponsoring a new expedition by Michele Pontrandolfo where...
Ferrino is sponsoring a new expedition by Michele Pontrandolfo where he will march alone for 1,000 kilometres across the North Pole. He will be using a sleeping bag specially developed together with the Italian company. The Italian athlete has undertaken 14 similar expeditions in the North Pole, Greenland, Iceland, Patagonia ...
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Lorpen is the official partner for socks of the Basque...
Lorpen is the official partner for socks of the Basque trail running team
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News briefs
Hoka One One has signed up two more athletes to...
Hoka One One has signed up two more athletes to its team of runners. One is Magdalena Lewy-Boulet, an Olympic runner and the other is Nicole Schappert, an All-American Miler.
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Asolo is the supplier of the footwear due to be...
Asolo is the supplier of the footwear due to be used by Nick Cienski, the senior product manager of Under Armour who plans to climb this year six mountain summits with an altitude of more 8,000 meters
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Five Ten has become the official approach shoe sponsor for...
Five Ten has become the official approach shoe sponsor for the instructors' team of the American Mountain Guides Association
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Adidas Outdoor has signed a sponsorship agreement with Hayley Ashburn,...
Adidas Outdoor has signed a sponsorship agreement with Hayley Ashburn, a 25-year world slacklining champion. She set the record for the highest highline by a woman in Yosemite Valley, where slacklining started back in the 1970s. Last month, she was part of the first team to have successfully walked a ...
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Hoka One One, which is now a division of Deckers...
Hoka One One, which is now a division of Deckers Outdoor Corp., has added a middle-distance runner, Mike Rutt, to its team of elite athletes. He was part of a team that broke an existing world record a few days ago in a 4 x 800-meter relay between New Jersey ...
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News briefs
Compressport will be the exclusive supplier of compression products to...
Compressport will be the exclusive supplier of compression products to the International Skyrunning Federation, sponsoring all its extreme trail-running events across the world between May and October this year. Athletes from 50 countries are expected to participate in the races, which will take place in Italy, Switzerland, Spain, France and ...
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Scarpa has signed a contract with a well-known bouldering champion,...
Scarpa has signed a contract with a well-known bouldering champion, Alex Puccio
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Hi-Tec Sports has been named Sports Footwear Brand of the...
Hi-Tec Sports has been named Sports Footwear Brand of the Year at the Footwear Industry Awards in the U.K., with a special “highly commended” mention
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News briefs
Salewa has announced a new cooperation with BMW. Starting in...
Salewa has announced a new cooperation with BMW. Starting in Sept. 2014, BMW will provide transport in a new version of its Concept Active Tourer vehicle to a program of mountain events sponsored by Salewa. The partnership is intended to combine driving pleasure with the fascination of mountain sports. The ...
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News briefs
Vibram is acting as title sponsor of three trail-running races...
Vibram is acting as title sponsor of three trail-running races in Hong Kong, New Zealand and Italy between March and May. One of the events is Maremontana, which will take place along the Ligurian sea cost and across the neighboring mountains on March 23. The resort of Loano will be ...
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News briefs
W.L. Gore will officially launch a new online platform for...
W.L. Gore will officially launch a new online platform for customers and retailers at Ispo 2014. The new portal provides information and services related to the Gore-Tex and Windstopper brands in ten different languages. The site will first be launched in English. Other language versions will then follow, including German, ...
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News briefs
Vasque is going to support the launch of its new...
Vasque is going to support the launch of its new advanced trail running shoe, the Ultra SST, through a partnership with the United States Advanture Racing Association. This year it will be the official footwear of the USTA, which assists race directors and committees in conducting fun, safe and fair ...
