All Marketing articles – Page 46
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News briefs
Chaco is celebrating its 25th anniversary in the U.S. with...
Chaco is celebrating its 25th anniversary in the U.S. with a specially designed Chaco truck and trailer that will tour the country between May and September. A so-called “Fit for Adventure” tour will take it through seven major music festivals and whitewater events and three football games, engaging more than ...
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Suunto has become a technical partner for the 12 members...
Suunto has become a technical partner for the 12 members of the Spanish Scott XC 2014 mountain bike team
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News briefs
GoMotion, the U.S.-based maker of wearable lighting systems for runners...
GoMotion, the U.S.-based maker of wearable lighting systems for runners and hikers, has signed up with Ragnar Events for both the Ragnar Road Relay Series and Ragnar Trail Relays as the exclusive “Wearable Lighting” national supplier for the 2014 season. Based in Utah, Ragnar Events is the largest overnight running ...
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News briefs
For the sixth year running, Keen Footwear is supporting the...
For the sixth year running, Keen Footwear is supporting the non-profit organization “Respect the mountains” in the organization of the “Envirotrek Clean Up Series” as a main sponsor. Envirotrek is a grassroots event series that takes place in the summer after the winter snow melts. Local companies and associations as ...
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The five members of Vibram's Trailrunning Team will participate in...
The five members of Vibram's Trailrunning Team will participate in Transvulcania, the ultramarathon being staged in the Canary Islands on May 10
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News briefs
SportScheck, Germany's largest sporting goods retailer, is inviting end consumers...
SportScheck, Germany's largest sporting goods retailer, is inviting end consumers to test different climbing, biking, rafting, kayaking and mountaineering equipment during the “Outdoor Testival,” which is to be held on Sept. 4-7 at the Lago di Molveno in Italy, next to the Dolomites. A maximum of 250 sports enthusiasts are ...
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Columbia will be the official partner of the slackline competitions...
Columbia will be the official partner of the slackline competitions at the Natural Games, due to be held in the south of France on June 26-29
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News briefs
Chaco will be a platinum sponsor of the Outsiders Ball....
Chaco will be a platinum sponsor of the Outsiders Ball. Organized by the Outdoor Foundation of the U.S. on the eve of the Outdoor Retailer Summer Market in Salt Lake City, it raised last year nearly $400,000 to support 100 community projects across the country to promote greater participation in ...
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Helly Hansen has won a Red Dot Award for its...
Helly Hansen has won a Red Dot Award for its Spectrum jacket, made with its H2Flow technology
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Ben Erdmann, a 26-year-old ice alpinist, joins Adidas Outdoor's team...
Ben Erdmann, a 26-year-old ice alpinist, joins Adidas Outdoor's team of endorsing athletes
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Hanwag has become the boot sponsor of the 2014 Keswick...
Hanwag has become the boot sponsor of the 2014 Keswick Mountain Festival in the U.K.
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News briefs
Mizuno, which recently set up its own sales subsidiary in...
Mizuno, which recently set up its own sales subsidiary in Spain for the Iberian Peninsula (more on this in SGI Europe) is investing in trail running but sponsoring two brothers, Angel and Mario Llorens, and their sister Rosi. They have all reached the highest rankings in various trail running competitions ...
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News briefs
W.L. Gore took the first place this year in France...
W.L. Gore took the first place this year in France among the “Great Places to Work” that employ less than 500 people. It's not the first time that the Great Place to Work Institute gives it this honor. It has already won similar mentions in national competitions in France as ...
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News briefs
Ferrino is sponsoring a new expedition by Michele Pontrandolfo where...
Ferrino is sponsoring a new expedition by Michele Pontrandolfo where he will march alone for 1,000 kilometres across the North Pole. He will be using a sleeping bag specially developed together with the Italian company. The Italian athlete has undertaken 14 similar expeditions in the North Pole, Greenland, Iceland, Patagonia ...
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Lorpen is the official partner for socks of the Basque...
Lorpen is the official partner for socks of the Basque trail running team
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News briefs
Hoka One One has signed up two more athletes to...
Hoka One One has signed up two more athletes to its team of runners. One is Magdalena Lewy-Boulet, an Olympic runner and the other is Nicole Schappert, an All-American Miler.
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Asolo is the supplier of the footwear due to be...
Asolo is the supplier of the footwear due to be used by Nick Cienski, the senior product manager of Under Armour who plans to climb this year six mountain summits with an altitude of more 8,000 meters
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Five Ten has become the official approach shoe sponsor for...
Five Ten has become the official approach shoe sponsor for the instructors' team of the American Mountain Guides Association
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News briefs
Adidas Outdoor has signed a sponsorship agreement with Hayley Ashburn,...
Adidas Outdoor has signed a sponsorship agreement with Hayley Ashburn, a 25-year world slacklining champion. She set the record for the highest highline by a woman in Yosemite Valley, where slacklining started back in the 1970s. Last month, she was part of the first team to have successfully walked a ...
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News briefs
Hoka One One, which is now a division of Deckers...
Hoka One One, which is now a division of Deckers Outdoor Corp., has added a middle-distance runner, Mike Rutt, to its team of elite athletes. He was part of a team that broke an existing world record a few days ago in a 4 x 800-meter relay between New Jersey ...
