All Marketing articles – Page 47
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News briefs
Compressport will be the exclusive supplier of compression products to...
Compressport will be the exclusive supplier of compression products to the International Skyrunning Federation, sponsoring all its extreme trail-running events across the world between May and October this year. Athletes from 50 countries are expected to participate in the races, which will take place in Italy, Switzerland, Spain, France and ...
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Scarpa has signed a contract with a well-known bouldering champion,...
Scarpa has signed a contract with a well-known bouldering champion, Alex Puccio
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Hi-Tec Sports has been named Sports Footwear Brand of the...
Hi-Tec Sports has been named Sports Footwear Brand of the Year at the Footwear Industry Awards in the U.K., with a special “highly commended” mention
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News briefs
Salewa has announced a new cooperation with BMW. Starting in...
Salewa has announced a new cooperation with BMW. Starting in Sept. 2014, BMW will provide transport in a new version of its Concept Active Tourer vehicle to a program of mountain events sponsored by Salewa. The partnership is intended to combine driving pleasure with the fascination of mountain sports. The ...
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Vibram is acting as title sponsor of three trail-running races...
Vibram is acting as title sponsor of three trail-running races in Hong Kong, New Zealand and Italy between March and May. One of the events is Maremontana, which will take place along the Ligurian sea cost and across the neighboring mountains on March 23. The resort of Loano will be ...
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News briefs
W.L. Gore will officially launch a new online platform for...
W.L. Gore will officially launch a new online platform for customers and retailers at Ispo 2014. The new portal provides information and services related to the Gore-Tex and Windstopper brands in ten different languages. The site will first be launched in English. Other language versions will then follow, including German, ...
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News briefs
Vasque is going to support the launch of its new...
Vasque is going to support the launch of its new advanced trail running shoe, the Ultra SST, through a partnership with the United States Advanture Racing Association. This year it will be the official footwear of the USTA, which assists race directors and committees in conducting fun, safe and fair ...
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News briefs
Columbia will be the official outfitter of a special expedition...
Columbia will be the official outfitter of a special expedition organized to publicize the comfort of Sweet Bed Ibis, a new generation of beds used in Accor's Ibis chain of budget hotels. An adventurer, Aaron Chervenak, will be shown taking “the ultimate sleep” on one of these beds at the ...
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News briefs
Smartwool, which claims to have led the “Merino wool revolution,”...
Smartwool, which claims to have led the “Merino wool revolution,” is celebrating its 20th anniversary this year. Since 1994, the company has sold more than 80 million pairs of socks and tens of thousands of apparel products, made with proprietary technologies, through 5,000 retail stores in North America and many ...
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News briefs
Canada Goose has signed a three-year agreement with the International...
Canada Goose has signed a three-year agreement with the International Film Festival in Berlin to be its “official outerwear partner.” As in the past ten years, the festival will continue to be sponsored by Hugo Boss in the fashion sector. As part of the deal, members of the organizing team ...
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Adidas Outdoor joins Polartec as a sponsor of the Metanoia...
Adidas Outdoor joins Polartec as a sponsor of the Metanoia Team for the development of a documentary film, directed by Jim Aikman, about the life and climbing feats of Jeff Lowe
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News briefs
Hi-Tec Sports has won the Footwear Product of the Year...
Hi-Tec Sports has won the Footwear Product of the Year award from The Great Outdoors Magazine of the U.K. for its ZUUK shoe. Other winners were Rab for the Clothing Product of the Year and Cotswold Outdoor, which was voted Chain Retailer of the Year. Rab and Cotswold were selected ...
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Vasque will be the official supplier of footwear for the...
Vasque will be the official supplier of footwear for the GoPro Mountain Games, which is expected to host up to 3,000 athletes and more than 53,000 spectators in Vail, Colorado next June 5-9
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News briefs
Five outdoor companies – Darn Tough, Nemo Equipment, Leki, Osprey...
Five outdoor companies – Darn Tough, Nemo Equipment, Leki, Osprey Packs and Vasque – have decided to team up to form a joint Ambassador Program for hikers on the famous Appalachian Trail in the U.S. They have called on so-called “thru-hikers” to apply for eligibility as candidates for the program. ...
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Calzados Fal, which markets the Chiruca brand of outdoor shoes,...
Calzados Fal, which markets the Chiruca brand of outdoor shoes, has donated 1,700 pairs of rubber boots to the population affected by the recent typhoon in the Philippines
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News briefs
Haglöfs will get a marketing award in the multi-channel category...
Haglöfs will get a marketing award in the multi-channel category at next month's Ispo Munich show for its “Monochrome” advertising campaign, which it launched last spring on various types of media in 26 markets to support the launch of its biking and trail running segments. It used a limited range ...
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Julbo has added another professional climber, David Allfrey, to...
Julbo has added another professional climber, David Allfrey, to its team of sponsored athletes in the U.S.
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News briefs
La Sportiva is the main sponsor of a new team...
La Sportiva is the main sponsor of a new team of professional and amateur ski touring athletes, which has been named the La Sportiva Mountain Attack Team. It takes the name from the Italian company and from Mountain Attack, a well-known Austrian ski touring race that will take place for ...
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News briefs
Norrøna has invested strongly in its newly updated web platform....
Norrøna has invested strongly in its newly updated web platform. The company's new website is suited for all digital platforms, which means an optimized user experience - on the desktop computer, tablet and mobile phone. The new solution is based on new technology and represents a future-oriented digital platform for ...
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News briefs
A jury coordinated by Ispo has selected Ortovox as gold...
A jury coordinated by Ispo has selected Ortovox as gold winner in the multichannel category as part of its new Ispo Communication Awards. The company was praised for its safety campaign, whose core is an interactive start page with emotionally designed video tutorials and a description of several avalanche safety ...
