All Marketing articles – Page 47
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News briefs
Columbia will be the official outfitter of a special expedition...
Columbia will be the official outfitter of a special expedition organized to publicize the comfort of Sweet Bed Ibis, a new generation of beds used in Accor's Ibis chain of budget hotels. An adventurer, Aaron Chervenak, will be shown taking “the ultimate sleep” on one of these beds at the ...
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News briefs
Smartwool, which claims to have led the “Merino wool revolution,”...
Smartwool, which claims to have led the “Merino wool revolution,” is celebrating its 20th anniversary this year. Since 1994, the company has sold more than 80 million pairs of socks and tens of thousands of apparel products, made with proprietary technologies, through 5,000 retail stores in North America and many ...
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News briefs
Canada Goose has signed a three-year agreement with the International...
Canada Goose has signed a three-year agreement with the International Film Festival in Berlin to be its “official outerwear partner.” As in the past ten years, the festival will continue to be sponsored by Hugo Boss in the fashion sector. As part of the deal, members of the organizing team ...
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Adidas Outdoor joins Polartec as a sponsor of the Metanoia...
Adidas Outdoor joins Polartec as a sponsor of the Metanoia Team for the development of a documentary film, directed by Jim Aikman, about the life and climbing feats of Jeff Lowe
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News briefs
Hi-Tec Sports has won the Footwear Product of the Year...
Hi-Tec Sports has won the Footwear Product of the Year award from The Great Outdoors Magazine of the U.K. for its ZUUK shoe. Other winners were Rab for the Clothing Product of the Year and Cotswold Outdoor, which was voted Chain Retailer of the Year. Rab and Cotswold were selected ...
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Vasque will be the official supplier of footwear for the...
Vasque will be the official supplier of footwear for the GoPro Mountain Games, which is expected to host up to 3,000 athletes and more than 53,000 spectators in Vail, Colorado next June 5-9
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News briefs
Five outdoor companies – Darn Tough, Nemo Equipment, Leki, Osprey...
Five outdoor companies – Darn Tough, Nemo Equipment, Leki, Osprey Packs and Vasque – have decided to team up to form a joint Ambassador Program for hikers on the famous Appalachian Trail in the U.S. They have called on so-called “thru-hikers” to apply for eligibility as candidates for the program. ...
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Calzados Fal, which markets the Chiruca brand of outdoor shoes,...
Calzados Fal, which markets the Chiruca brand of outdoor shoes, has donated 1,700 pairs of rubber boots to the population affected by the recent typhoon in the Philippines
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News briefs
Haglöfs will get a marketing award in the multi-channel category...
Haglöfs will get a marketing award in the multi-channel category at next month's Ispo Munich show for its “Monochrome” advertising campaign, which it launched last spring on various types of media in 26 markets to support the launch of its biking and trail running segments. It used a limited range ...
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Julbo has added another professional climber, David Allfrey, to...
Julbo has added another professional climber, David Allfrey, to its team of sponsored athletes in the U.S.
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News briefs
La Sportiva is the main sponsor of a new team...
La Sportiva is the main sponsor of a new team of professional and amateur ski touring athletes, which has been named the La Sportiva Mountain Attack Team. It takes the name from the Italian company and from Mountain Attack, a well-known Austrian ski touring race that will take place for ...
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News briefs
Norrøna has invested strongly in its newly updated web platform....
Norrøna has invested strongly in its newly updated web platform. The company's new website is suited for all digital platforms, which means an optimized user experience - on the desktop computer, tablet and mobile phone. The new solution is based on new technology and represents a future-oriented digital platform for ...
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News briefs
A jury coordinated by Ispo has selected Ortovox as gold...
A jury coordinated by Ispo has selected Ortovox as gold winner in the multichannel category as part of its new Ispo Communication Awards. The company was praised for its safety campaign, whose core is an interactive start page with emotionally designed video tutorials and a description of several avalanche safety ...
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News briefs
Dynafit has signed a contract, covering several years, to be...
Dynafit has signed a contract, covering several years, to be a sponsor of Olla de Núria, a Spanish trail running event that has been held for the past seven years, attracting high-level runners from different countries. The organizers point out that the 650 places in the last two events were ...
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News briefs
The International Federation of Sports Climbing (IFSC) has signed a...
The International Federation of Sports Climbing (IFSC) has signed a deal with Japan's Synca Creation to televise its 2014 World Championship and World Cup series in Japan, giving more media exposure to a sports activity that is booming in the country. Synca says that the sport will grow exponentially in ...
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News briefs
Powertraveller, the U.K. maker of portable power charging solutions, has...
Powertraveller, the U.K. maker of portable power charging solutions, has launched a new microsite, powertraveller.com/ambassadorsmain, as a platform for the extreme sports and outdoor professionals who act as the brand's ambassadors. The users are offered videos and images of these outdoor enthusiasts and have access to the athletes' social media ...
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News briefs
Bever, the big Dutch specialty outdoor retailer, has signed an...
Bever, the big Dutch specialty outdoor retailer, has signed an agreement with a local organization, Natuurmonumenten, to inspire people to experience outdoor activities in the surrounding nature, especially through trail running. The two partners have together plotted ten trail running routes in the Netherlands and organized clinics for newcomers to ...
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News briefs
Nick Woodman, founder and chief executive of GoPro, has been...
Nick Woodman, founder and chief executive of GoPro, has been namedas National Entrepreneur of the Year by Ernst & Young in the U.S. in the Retail and Consumer Products category. Jim Weber, chief executive of Brooks Sports, was among the finalists in the contest.
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News briefs
Schöffel, the snow and outerwear company has been awarded a...
Schöffel, the snow and outerwear company has been awarded a bronze “Effie” by the GWA, the German ad agency industry association's prize in the category of consumer goods for its integrated marketing campaign “Ich bin raus” (“I'm outta here”). The campaign was designed by Ogilvy & Mather and appeared in magazines ...
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News briefs
Johnson Outdoor Watercraft has introduced AdventureOnTheWater.com, a new interactive website...
Johnson Outdoor Watercraft has introduced AdventureOnTheWater.com, a new interactive website designed to help people discover the world of paddling and kayak fishing. The Johnson Outdoors Watercraft (JOW) brands include Necky Kayaks, Ocean Kayak and Old Town Canoes & Kayaks. The new site, which features videos, photos and stories, is curated ...
