All Marketing articles – Page 48
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News briefs
A highly respected triathlon champion, Conrad “The Caveman” Stoltz has...
A highly respected triathlon champion, Conrad “The Caveman” Stoltz has joined the athletes' team of Hoka One One, the brand of trail running shoes founded by Jean-Luc Diard and Nicolas Meroud four years ago and taken over by Deckers Outdoor Corporation at the end of last year. The native South ...
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News briefs
Chiruca, the Spanish brand of outdoor shoes, has just launched...
Chiruca, the Spanish brand of outdoor shoes, has just launched the second round of its marketing campaign on social networks. The new contest is called “Pieza a pieza,” which means “Piece by piece.” Chiruca's followers on social networks are invited to complete a puzzle online as quickly as they can. ...
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News briefs
La Sportiva has created its own team of ski-touring athletes...
La Sportiva has created its own team of ski-touring athletes called “La Sportiva Mountain Attack Team” named after Mountain Attack, a major ski touring race in Austria which usually attracts some 1,000 participants from 15 countries. The next Mountain Attack, the 16th altogether since it came into existance, will be ...
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News briefs
Grifone is organizing a contest intended to associate its image...
Grifone is organizing a contest intended to associate its image with the Pyrenees Mountains, where the Spanish outdoor apparel company has its headquarters. It will select by Jan. 31 an adventurer with good communication skills who will receive €6,000 from Grifone to tour throughout the mountain range in a camping ...
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Short stops
The U.S. magazine Field & Stream has elected Lowa's Tibet...
The U.S. magazine Field & Stream has elected Lowa's Tibet GTX boot as “Best of the Best” after serious testing
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Short stops
An English climber, Tom Ballard, has become an ambassador for...
An English climber, Tom Ballard, has become an ambassador for Ferrino
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News briefs
Vaude is going to launch a new advertising spot in...
Vaude is going to launch a new advertising spot in 70 cinemas in Germany, Austria and Switzerland during the month of November. The 30-second spot covers all of Vaude's product segments: mountain sports, bike sports and backpacks. The longer version of the spot, 4 minutes long, will be presented online. ...
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News briefs
Point6, the U.S.-based maker of merino wool socks, sponsored the...
Point6, the U.S.-based maker of merino wool socks, sponsored the second edition of the Pedal the Plains tour, the annual three-day bike ride across south eastern Colorado, which was held this year on Sept. 20-22. The event is organized, among others, by the Colorado Tourism Office and The Denver Post. ...
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Frank van Wezel, founder and chairman of Hi-Tec Sports,...
Frank van Wezel, founder and chairman of Hi-Tec Sports, has been awarded an honorary doctorate in business administration by Anglia Ruskin University, which has locations in Cambridge and two other towns in the U.K.
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News briefs
Montane, the British brand of high-end outdoor and mountaineering apparel,...
Montane, the British brand of high-end outdoor and mountaineering apparel, is title sponsor of the Montane Iceman Polar Race, described as one of the few ski mountaineering races of its type held in the Arctic region. It will take place in the northeast of Greenland, featuring “150 km Ultra,” “100 ...
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News briefs
Under the motto “More Jacket. More Adventure,” The North Face...
Under the motto “More Jacket. More Adventure,” The North Face has launched a joint marketing campaign with Intersport International. It is the first initiative of this multinational type that the buying group has ever rolled out in partnership with one of its suppliers from the outdoor industry. TNF partnered with ...
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News briefs
Lukas Irmler, who is sponsored by Adidas Outdoor, has broken...
Lukas Irmler, who is sponsored by Adidas Outdoor, has broken the world record for the highest altitude in slacklining. The German athlete, who made the skywalk with his Peruvian friends Mariano Breccia and Alex Estrada, similarly sponsored by Adidas, installed his line at an altitude of 5,222 meters, just under ...
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News briefs
As partner of the Crossalps 2013 competition, each year Hanwag...
As partner of the Crossalps 2013 competition, each year Hanwag gives the ‘Hanwag Crazy Walker Award' to participants who reached the longest distance by foot. Kirsten Preiss and Clemens van Soest won the award with distances of 41.5 miles and 65.2 miles, respectively. Both won a pair of Hanwag shoes of ...
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News briefs
Teva, a division of Deckers Outdoor Corporation, has signed a...
Teva, a division of Deckers Outdoor Corporation, has signed a multi-year partnership agreement with the Mammoth Mountain Bike Park, in support of its summer bike program. The partnership came to life on Sept. 4–8, through the the Kamikaze Bike Games, the premier summer bike event on the mountain. The Mammoth ...
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Dolomite has extended until next year its four-year-old collaboration with...
Dolomite has extended until next year its four-year-old collaboration with CNSAS, Italy's national alpine and speleological rescue corps, as exclusive supplier of outdoor shoes to its professionals and trainees
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News briefs
Neptune Mountaineering has almost completed the redesign of the museum...
Neptune Mountaineering has almost completed the redesign of the museum created by the company's founder, Gary Neptune, housed within its 15,000-square-foot store at 633 South Broadway, Boulder, Colorado, in the Table Mesa shopping center. A formal unveiling of the remodeled museum is expected on September 30. The larger part of ...
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News briefs
Inov-8 will act as the footwear sponsor for the Royal...
Inov-8 will act as the footwear sponsor for the Royal Parks Foundation Ultra race in London next Oct. 6. The event, which is taking place for the second year in a row, is expected to attract some 700 runners who will follow a 50-kilometer route across five royal parks in ...
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News briefs
Nick Cienski, a 47-year-old mountaineer and an award-winning designer for...
Nick Cienski, a 47-year-old mountaineer and an award-winning designer for Under Armour, plans to set a new record by climbing to the summit of the 14 tallest mountains in the world in only 24 months. He will be aided by large teams of sherpas and by helicopters that will fly ...
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News briefs
Jack Wolfskin kicked off a gradual launch of a new...
Jack Wolfskin kicked off a gradual launch of a new corporate identity at the OutDoor show in Friedrichshafen. The German company says its revised brand logo has a fresh, impressive, contemporary and clear design. The brand presentation is intended to be more concise and cohesive than in the past, when ...
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News briefs
Following its recent change of ownership, Bailo has launched a...
Following its recent change of ownership, Bailo has launched a new logo, based on its Italian roots, and signed up a new testimonial, Armin Holzer, joining Benni Kofler. Holzer, an Italian freerider and a slackline and highline champion, was previously sponsored by Adidas Outdoor. He became famous in 2011 by ...
