All Marketing articles – Page 48
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News briefs
Dynafit has signed a contract, covering several years, to be...
Dynafit has signed a contract, covering several years, to be a sponsor of Olla de Núria, a Spanish trail running event that has been held for the past seven years, attracting high-level runners from different countries. The organizers point out that the 650 places in the last two events were ...
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News briefs
The International Federation of Sports Climbing (IFSC) has signed a...
The International Federation of Sports Climbing (IFSC) has signed a deal with Japan's Synca Creation to televise its 2014 World Championship and World Cup series in Japan, giving more media exposure to a sports activity that is booming in the country. Synca says that the sport will grow exponentially in ...
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News briefs
Powertraveller, the U.K. maker of portable power charging solutions, has...
Powertraveller, the U.K. maker of portable power charging solutions, has launched a new microsite, powertraveller.com/ambassadorsmain, as a platform for the extreme sports and outdoor professionals who act as the brand's ambassadors. The users are offered videos and images of these outdoor enthusiasts and have access to the athletes' social media ...
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News briefs
Bever, the big Dutch specialty outdoor retailer, has signed an...
Bever, the big Dutch specialty outdoor retailer, has signed an agreement with a local organization, Natuurmonumenten, to inspire people to experience outdoor activities in the surrounding nature, especially through trail running. The two partners have together plotted ten trail running routes in the Netherlands and organized clinics for newcomers to ...
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News briefs
Nick Woodman, founder and chief executive of GoPro, has been...
Nick Woodman, founder and chief executive of GoPro, has been namedas National Entrepreneur of the Year by Ernst & Young in the U.S. in the Retail and Consumer Products category. Jim Weber, chief executive of Brooks Sports, was among the finalists in the contest.
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News briefs
Schöffel, the snow and outerwear company has been awarded a...
Schöffel, the snow and outerwear company has been awarded a bronze “Effie” by the GWA, the German ad agency industry association's prize in the category of consumer goods for its integrated marketing campaign “Ich bin raus” (“I'm outta here”). The campaign was designed by Ogilvy & Mather and appeared in magazines ...
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News briefs
Johnson Outdoor Watercraft has introduced AdventureOnTheWater.com, a new interactive website...
Johnson Outdoor Watercraft has introduced AdventureOnTheWater.com, a new interactive website designed to help people discover the world of paddling and kayak fishing. The Johnson Outdoors Watercraft (JOW) brands include Necky Kayaks, Ocean Kayak and Old Town Canoes & Kayaks. The new site, which features videos, photos and stories, is curated ...
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News briefs
A highly respected triathlon champion, Conrad “The Caveman” Stoltz has...
A highly respected triathlon champion, Conrad “The Caveman” Stoltz has joined the athletes' team of Hoka One One, the brand of trail running shoes founded by Jean-Luc Diard and Nicolas Meroud four years ago and taken over by Deckers Outdoor Corporation at the end of last year. The native South ...
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News briefs
Chiruca, the Spanish brand of outdoor shoes, has just launched...
Chiruca, the Spanish brand of outdoor shoes, has just launched the second round of its marketing campaign on social networks. The new contest is called “Pieza a pieza,” which means “Piece by piece.” Chiruca's followers on social networks are invited to complete a puzzle online as quickly as they can. ...
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News briefs
La Sportiva has created its own team of ski-touring athletes...
La Sportiva has created its own team of ski-touring athletes called “La Sportiva Mountain Attack Team” named after Mountain Attack, a major ski touring race in Austria which usually attracts some 1,000 participants from 15 countries. The next Mountain Attack, the 16th altogether since it came into existance, will be ...
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News briefs
Grifone is organizing a contest intended to associate its image...
Grifone is organizing a contest intended to associate its image with the Pyrenees Mountains, where the Spanish outdoor apparel company has its headquarters. It will select by Jan. 31 an adventurer with good communication skills who will receive €6,000 from Grifone to tour throughout the mountain range in a camping ...
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Short stops
The U.S. magazine Field & Stream has elected Lowa's Tibet...
The U.S. magazine Field & Stream has elected Lowa's Tibet GTX boot as “Best of the Best” after serious testing
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Short stops
An English climber, Tom Ballard, has become an ambassador for...
An English climber, Tom Ballard, has become an ambassador for Ferrino
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News briefs
Vaude is going to launch a new advertising spot in...
Vaude is going to launch a new advertising spot in 70 cinemas in Germany, Austria and Switzerland during the month of November. The 30-second spot covers all of Vaude's product segments: mountain sports, bike sports and backpacks. The longer version of the spot, 4 minutes long, will be presented online. ...
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News briefs
Point6, the U.S.-based maker of merino wool socks, sponsored the...
Point6, the U.S.-based maker of merino wool socks, sponsored the second edition of the Pedal the Plains tour, the annual three-day bike ride across south eastern Colorado, which was held this year on Sept. 20-22. The event is organized, among others, by the Colorado Tourism Office and The Denver Post. ...
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Short stops
Frank van Wezel, founder and chairman of Hi-Tec Sports,...
Frank van Wezel, founder and chairman of Hi-Tec Sports, has been awarded an honorary doctorate in business administration by Anglia Ruskin University, which has locations in Cambridge and two other towns in the U.K.
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News briefs
Montane, the British brand of high-end outdoor and mountaineering apparel,...
Montane, the British brand of high-end outdoor and mountaineering apparel, is title sponsor of the Montane Iceman Polar Race, described as one of the few ski mountaineering races of its type held in the Arctic region. It will take place in the northeast of Greenland, featuring “150 km Ultra,” “100 ...
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News briefs
Under the motto “More Jacket. More Adventure,” The North Face...
Under the motto “More Jacket. More Adventure,” The North Face has launched a joint marketing campaign with Intersport International. It is the first initiative of this multinational type that the buying group has ever rolled out in partnership with one of its suppliers from the outdoor industry. TNF partnered with ...
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News briefs
Lukas Irmler, who is sponsored by Adidas Outdoor, has broken...
Lukas Irmler, who is sponsored by Adidas Outdoor, has broken the world record for the highest altitude in slacklining. The German athlete, who made the skywalk with his Peruvian friends Mariano Breccia and Alex Estrada, similarly sponsored by Adidas, installed his line at an altitude of 5,222 meters, just under ...
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News briefs
As partner of the Crossalps 2013 competition, each year Hanwag...
As partner of the Crossalps 2013 competition, each year Hanwag gives the ‘Hanwag Crazy Walker Award' to participants who reached the longest distance by foot. Kirsten Preiss and Clemens van Soest won the award with distances of 41.5 miles and 65.2 miles, respectively. Both won a pair of Hanwag shoes of ...
