All Marketing articles – Page 49
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News briefs
To back up its “unique steps” claim, Dachstein has announced...
To back up its “unique steps” claim, Dachstein has announced sponsorship deals with two new Austrian ambassadors, Andy Holzer and Hannes Arch. Holzer, an East Tyrolean who has been blind since his birth on Sept. 3, 1966, has the ambition to climb all the seven summits. He reached the 5,165-meter-high ...
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News briefs
(Already published in the Asia Outdoor issue) Keen has commissioned...
(Already published in the Asia Outdoor issue) Keen has commissioned the design of ‘green graffiti' in front of Globetrotter stores in downtown Hamburg and Cologne. Water, a high-pressure cleaner and different patterns have been used to create a long-lasting work of art on the pavement in German city centers, by ...
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Short stops
Hi-Tec, the British outdoor footwear brand, is to take over...
Hi-Tec, the British outdoor footwear brand, is to take over from New Balance as the official sponsor of the Nijmeegse 4Daagse, an emblematic Dutch walking event that draws up to 45,000 participants, for three years from the beginning of 2014
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News briefs
Julbo had a presence at last month's edition of the...
Julbo had a presence at last month's edition of the Natural Games outdoor sports festival held near Millau, in France, on June 27-30. In the U.S., Julbo was also the official eyewear sponsor of the 2013 edition of the Western States 100-mile Endurance Run, described as the world's oldest and ...
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News briefs
X-Bionic has been honored for the fifth consecutive time as...
X-Bionic has been honored for the fifth consecutive time as the “most innovative brand” at the Plus X Awards in Cologne, Germany, an international innovation prize celebrating the most innovative brands in 23 categories including technology, sports and lifestyle. This is the tenth year of the awards. The Swiss high-tech ...
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News briefs
W.L. Gore & Associates, well known for its Gore-Tex membrane,...
W.L. Gore & Associates, well known for its Gore-Tex membrane, has been awarded the No. 5 spot on the 2013 Best Multinationals in Europe by the Great Place to Work (GPTW) Institute. To be among the top 25 global companies to work for, companies must have appeared in at least ...
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News briefs
Montane, the U.K. brand of high-end outdoor apparel, has added...
Montane, the U.K. brand of high-end outdoor apparel, has added David Scott Cowper to its team of ultra athletes. Cowper is an explorer specialized in doing the Northwest Passage in the Arctic sea. He has already made the passage five times, four solo. Cowper is about to try it for ...
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News briefs
Intersport France and FFRandonnée, the French hiking federation, signed a...
Intersport France and FFRandonnée, the French hiking federation, signed a few weeks ago a partnership agreement at Destinations Nature, an annual consumer-oriented outdoor exhibition in Paris. Over the next five years, the affiliated retailers' network will support the federation in its efforts to promote hiking in general and the use of ...
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News briefs
+++ Chiruca has restyled its website +++ An Iranian climber,...
+++ Chiruca has restyled its website +++ An Iranian climber, Parvaneh Kazemi, has joined Bestard's Test Team +++
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News briefs
Buff, the Spanish specialty brand of headwear and neckwear, is...
Buff, the Spanish specialty brand of headwear and neckwear, is now sponsoring Berta Martin, a professional Spanish climber. The 35-year-old won the Spanish boulder championship for the fifth time in 2012. She will be representing Buff's new 'Active' clothing range and its headwear. Buff is also sponsoring Anna Vollenwyder, junior vice ...
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News briefs
Lowa Boots is opening its fourth demo center in the...
Lowa Boots is opening its fourth demo center in the U.S. at the YMCA in the Rockies Estes Park Center in Colorado, which is surrounded by the Rocky Mountain National Park. The other demo centers opened so far this year are at the Sierra Club's Center in California's Sierra Nevada, ...
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News briefs
Craghoppers, the British brand of outdoor apparel, is sponsoring “The...
Craghoppers, the British brand of outdoor apparel, is sponsoring “The Bushcraft Show 2013,” an event held from May 25 to 27 at Elvaston Castle and Country Park in Derbyshire. Craghoppers will have a stand at the event, selling a selection of its product range. During the survival camp, visitors have ...
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News briefs
As announced earlier this year, Jack Wolfskin wants to increase...
As announced earlier this year, Jack Wolfskin wants to increase massively its visibility in English football stadia. The outdoor brand has now settled terms and signed a couple of sponsoring agreements. The “Paw” will be associated over the next two seasons with several Premier League teams, either as an official supplier or ...
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News briefs
Once again, W.L. Gore & Associates' German operations has been...
Once again, W.L. Gore & Associates' German operations has been awarded by the Great Place to Work Institute as one of the country's most employee-friendly companies. This year, Gore walked away with the third position in the category for medium-sized companies with 501 to 2,000 employees. On top of that, ...
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News briefs
Chaco, the brand of sandals recently acquired by Wolverine Worldwide,...
Chaco, the brand of sandals recently acquired by Wolverine Worldwide, has announced a new “Ambassador Team” for this year. It is made up of seven individuals who will represent Chaco at competitions, in their daily lives and on social networks. Two of them are Mike Tavares and Haley Mills, a ...
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News briefs
This year, Lowa is celebrating its 90th anniversary, culminating in...
This year, Lowa is celebrating its 90th anniversary, culminating in a party on June 29 in Wendelstein, north of its head office at Jetzendorf and near Nuremberg. The celebrations already started in February with the delivery of a limited edition of women's shoes to retailers and to the company's concept ...
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News briefs
Mountain Hardwear has signed a partnership with the French EpicTV,...
Mountain Hardwear has signed a partnership with the French EpicTV, a programme which broadcast features on outdoor adventures, product tests and reviews. EpicTV shows regularly focuses on athletes who are supported by Mountain Hardwear such as Ueli Steck, Tim Emmett, Michelle Parker, James Heim, Samuel Anthamatten and Vivian Bruchez.
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News briefs
Montane, the U.K. brand of functional apparel, is a new...
Montane, the U.K. brand of functional apparel, is a new sponsor of Andy Kirkpatrick, the British climber and adventurer, who become well-known through his stunning 18 ascents of El Capitan in the Yosemite. Another new member of Montane's team of athletes is Birgit Lutz who went to the North Pole ...
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News briefs
Craghoppers, the British brand of outdoor apparel, is supporting the...
Craghoppers, the British brand of outdoor apparel, is supporting the Stonehenge Cycle Challenge, a public race over 170 miles taking place from Sept. 13-15. The event is aimed to raise funds to improve the visitors' experience at the famous World Heritage site through the creation of a gallery telling the ...
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News briefs
To promote its new line of trail-running gear, which is...
To promote its new line of trail-running gear, which is scheduled to hit the stores this spring, Mammut has signed sponsoring contracts with four top mountain marathon athletes, Helen Bonsor, Ildikò Wermescher, Csaba Németh and Beni Hug. Additionally, the Swiss brand will act as main sponsor of the second edition ...
