All Marketing articles – Page 49
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News briefs
Teva, a division of Deckers Outdoor Corporation, has signed a...
Teva, a division of Deckers Outdoor Corporation, has signed a multi-year partnership agreement with the Mammoth Mountain Bike Park, in support of its summer bike program. The partnership came to life on Sept. 4–8, through the the Kamikaze Bike Games, the premier summer bike event on the mountain. The Mammoth ...
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Short stops
Dolomite has extended until next year its four-year-old collaboration with...
Dolomite has extended until next year its four-year-old collaboration with CNSAS, Italy's national alpine and speleological rescue corps, as exclusive supplier of outdoor shoes to its professionals and trainees
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News briefs
Neptune Mountaineering has almost completed the redesign of the museum...
Neptune Mountaineering has almost completed the redesign of the museum created by the company's founder, Gary Neptune, housed within its 15,000-square-foot store at 633 South Broadway, Boulder, Colorado, in the Table Mesa shopping center. A formal unveiling of the remodeled museum is expected on September 30. The larger part of ...
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News briefs
Inov-8 will act as the footwear sponsor for the Royal...
Inov-8 will act as the footwear sponsor for the Royal Parks Foundation Ultra race in London next Oct. 6. The event, which is taking place for the second year in a row, is expected to attract some 700 runners who will follow a 50-kilometer route across five royal parks in ...
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News briefs
Nick Cienski, a 47-year-old mountaineer and an award-winning designer for...
Nick Cienski, a 47-year-old mountaineer and an award-winning designer for Under Armour, plans to set a new record by climbing to the summit of the 14 tallest mountains in the world in only 24 months. He will be aided by large teams of sherpas and by helicopters that will fly ...
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News briefs
Jack Wolfskin kicked off a gradual launch of a new...
Jack Wolfskin kicked off a gradual launch of a new corporate identity at the OutDoor show in Friedrichshafen. The German company says its revised brand logo has a fresh, impressive, contemporary and clear design. The brand presentation is intended to be more concise and cohesive than in the past, when ...
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News briefs
Following its recent change of ownership, Bailo has launched a...
Following its recent change of ownership, Bailo has launched a new logo, based on its Italian roots, and signed up a new testimonial, Armin Holzer, joining Benni Kofler. Holzer, an Italian freerider and a slackline and highline champion, was previously sponsored by Adidas Outdoor. He became famous in 2011 by ...
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News briefs
To back up its “unique steps” claim, Dachstein has announced...
To back up its “unique steps” claim, Dachstein has announced sponsorship deals with two new Austrian ambassadors, Andy Holzer and Hannes Arch. Holzer, an East Tyrolean who has been blind since his birth on Sept. 3, 1966, has the ambition to climb all the seven summits. He reached the 5,165-meter-high ...
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News briefs
(Already published in the Asia Outdoor issue) Keen has commissioned...
(Already published in the Asia Outdoor issue) Keen has commissioned the design of ‘green graffiti' in front of Globetrotter stores in downtown Hamburg and Cologne. Water, a high-pressure cleaner and different patterns have been used to create a long-lasting work of art on the pavement in German city centers, by ...
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Short stops
Hi-Tec, the British outdoor footwear brand, is to take over...
Hi-Tec, the British outdoor footwear brand, is to take over from New Balance as the official sponsor of the Nijmeegse 4Daagse, an emblematic Dutch walking event that draws up to 45,000 participants, for three years from the beginning of 2014
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News briefs
Julbo had a presence at last month's edition of the...
Julbo had a presence at last month's edition of the Natural Games outdoor sports festival held near Millau, in France, on June 27-30. In the U.S., Julbo was also the official eyewear sponsor of the 2013 edition of the Western States 100-mile Endurance Run, described as the world's oldest and ...
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News briefs
X-Bionic has been honored for the fifth consecutive time as...
X-Bionic has been honored for the fifth consecutive time as the “most innovative brand” at the Plus X Awards in Cologne, Germany, an international innovation prize celebrating the most innovative brands in 23 categories including technology, sports and lifestyle. This is the tenth year of the awards. The Swiss high-tech ...
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News briefs
W.L. Gore & Associates, well known for its Gore-Tex membrane,...
W.L. Gore & Associates, well known for its Gore-Tex membrane, has been awarded the No. 5 spot on the 2013 Best Multinationals in Europe by the Great Place to Work (GPTW) Institute. To be among the top 25 global companies to work for, companies must have appeared in at least ...
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News briefs
Montane, the U.K. brand of high-end outdoor apparel, has added...
Montane, the U.K. brand of high-end outdoor apparel, has added David Scott Cowper to its team of ultra athletes. Cowper is an explorer specialized in doing the Northwest Passage in the Arctic sea. He has already made the passage five times, four solo. Cowper is about to try it for ...
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News briefs
Intersport France and FFRandonnée, the French hiking federation, signed a...
Intersport France and FFRandonnée, the French hiking federation, signed a few weeks ago a partnership agreement at Destinations Nature, an annual consumer-oriented outdoor exhibition in Paris. Over the next five years, the affiliated retailers' network will support the federation in its efforts to promote hiking in general and the use of ...
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News briefs
+++ Chiruca has restyled its website +++ An Iranian climber,...
+++ Chiruca has restyled its website +++ An Iranian climber, Parvaneh Kazemi, has joined Bestard's Test Team +++
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News briefs
Buff, the Spanish specialty brand of headwear and neckwear, is...
Buff, the Spanish specialty brand of headwear and neckwear, is now sponsoring Berta Martin, a professional Spanish climber. The 35-year-old won the Spanish boulder championship for the fifth time in 2012. She will be representing Buff's new 'Active' clothing range and its headwear. Buff is also sponsoring Anna Vollenwyder, junior vice ...
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News briefs
Lowa Boots is opening its fourth demo center in the...
Lowa Boots is opening its fourth demo center in the U.S. at the YMCA in the Rockies Estes Park Center in Colorado, which is surrounded by the Rocky Mountain National Park. The other demo centers opened so far this year are at the Sierra Club's Center in California's Sierra Nevada, ...
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News briefs
Craghoppers, the British brand of outdoor apparel, is sponsoring “The...
Craghoppers, the British brand of outdoor apparel, is sponsoring “The Bushcraft Show 2013,” an event held from May 25 to 27 at Elvaston Castle and Country Park in Derbyshire. Craghoppers will have a stand at the event, selling a selection of its product range. During the survival camp, visitors have ...
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News briefs
As announced earlier this year, Jack Wolfskin wants to increase...
As announced earlier this year, Jack Wolfskin wants to increase massively its visibility in English football stadia. The outdoor brand has now settled terms and signed a couple of sponsoring agreements. The “Paw” will be associated over the next two seasons with several Premier League teams, either as an official supplier or ...
