All Marketing articles – Page 5
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News briefsDometic provides equipment for pole-to-pole climate change expedition
Dometic is to be an equipment partner to a father and son team, Geoff Wilson and Kitale Wilson, as they sail from the South Pole to the North Pole in order to promote climate change awareness. The expedition, “Project Zero,” will document in real time the status of some of ...
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News briefsFischer partners with snowsports experience provider
The UK arm of Fischer is to partner with the provider of personalized snowsports coaching and experiences, Uniq Snowsports. Fischer products will be available for testing at Uniq Snowsports’ upcoming Summer camps at indoor and dry slope camps at: Landgraaf Pembrey Norfolk and Llandudno The strategic collaboration aims ...
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News briefsNew status moves Scarpa one step closer to B Corp. ambitions
Scarpa has achieved Benefit Company status – a legal status introduced in Italy in 2016 to identify those companies that, besides profit, pursue specific goals of common benefit, with the aim of generating value for people, the planet, businesses, and the productive realities of the country. Brands designated as a ...
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ArticleOutdoor Research enters mountain bike apparel category, sponsors Crankworx Whistler
Outdoor Research (OR), the Seattle-based outdoor apparel manufacturer, is entering the mountain bike category in spring 2024 with its new Freewheel MTB collection, an eight-piece mountain bike range. The collection brings the technical design expertise and material innovation for which OR has been known for more than 40 years to ...
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News briefsSalomon to use a mobile wallet marketing strategy
Salomon has a new partner to build on its digital marketing solution. The French sporting brand will now use Captain Wallet by Brevo for mobile wallet marketing. The technology makes it possible to dematerialize marketing content (i.e., convert a paper document into a digital one) in Apple and Google wallets ...
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ArticleA glimpse into a neighboring industry
Stephan Brutscher from Sunlight explains why collaborations between camper manufacturers and outdoor brands are the perfect match.
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News briefsHaglöfs launches consumer “Shell Guide” this fall
Haglöfs’ new Shell Guide, which will be available on haglofs.com in October 2023, is designed to help outdoor athletes find the right jacket for their activities. Customers can choose from the Shell collection for extreme performance in the mountains to lightweight and versatile shells for the trail and everyday use. ...
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News briefsGarmin and Outdooractive become partners of German Mountain and Ski Guides Association
With Garmin and Outdooractive, the German Mountain and Ski Guides Association (VDBS) welcomes two prominent industry partners to its network and is pleased to be able to offer mountain and ski guides and hiking guides even more benefits in the future. “As a professional association, we create the optimal framework ...
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News briefsThe latest North Face campaign uses ChatGPT
The North Face has launched a new campaign aimed at reigniting the spirit of outdoor exploration, “TNF10000 Reasons to Get Back to Trail.” In an interesting twist the campaign has leveraged ChatGPT to generate 10,000 reasons to hit the trail. The campaign, in conjunction with the agency Fred & Farid ...
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News briefsMoncler’s Remo Ruffini receives honorary degree from University for the Creative Arts
Remo Ruffini, the chairman and CEO of Moncler, has accepted an honorary degree in fashion and entrepreneurship from the University for the Creative Arts (UCA), a specialist art and design university with campuses in Surrey and Kent, England. Ruffini was honored “in recognition of his outstanding contribution to fashion and ...
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News briefsWinners of the Eurobike Awards 2023
This year’s Eurobike Awards 2023 honored 45 products and projects in nine categories. The highest award, “Gold,” was presented nine times. The focus was particularly on innovations designed to make cycling easier and safer. A large number of significant improvements to existing components testify to the existing desire among consumers ...
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News briefsNNormal celebrates its first year with a new film
Outdoor equipment manufacturer NNormal, which specializes in trail running and hiking, is celebrating its first anniversary with the launch of a film featuring athlete and brand co-founder Kilian Jornet. “Sketching the Future” follows the 2022 trail-running season in which Kilian Jornet took part in four iconic international races, winning three, ...
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News briefsCovationBio and Primient host a field day event to showcase bio-based material solutions
CovationBio and Primient joined forces with sustainability solutions provider Truterra to highlight how regenerative agriculture is helping to reduce the environmental impact of a host of industries, including the textile industry, in a hands-on field day in America’s “Corn Belt” in Dow City, Iowa. Hosts Dr. Michael Saltzberg (CovationBio CEO), ...
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News briefsChiruca renews sponsorship of youth hike
Chiruca has renewed its sponsorship deal with Ruta Inti, CMDsport has reported. Ruta Inti is a non-profit that organizes annual youth hikes in different parts of the world, combining it with cultural immersion and community work. Hikers must speak Spanish and are selected on the basis of an essay and ...
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News briefsUK Outdoor Industry Award finalists announced
The finalists for the 2023 UK Outdoor Industry Awards were announced on June 14 in a presentation at the 2023 Outdoor Trade Show Social. All award finalists, including products from Silva, Berghaus, Ortlieb, Petzl, Edelrid, Montane, Picture Organic, Exped, Gruezi Bag, Goal Zero and TentBox, can be viewed on the ...
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News briefsDecathlon’s buy-back scheme aims to curb tents left at festival sites
Decathlon has launched a new campaign in the UK to discourage consumers of its most popular “festival tent” from leaving the item behind after an event. In the initial No Tent Left Behind trial, any customer who has bought a Quechua MH100 2 Man tent (£29.99) directly from Decathlon between ...
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ArticleJune is “Open Mountain Month” for Helly Hansen, a call to go outside
This June, Helly Hansen launched its first “Open Mountain Month” – a month full of activities and experiences designed to inspire people to spend more free time outside in nature. In the future, the brand will declare such active months more often and offer various activities, events and tips to ...
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News briefsKeen lowers prices to “fight inflation”
Hiking sandal and walking boot brand Keen has taken the unusual step of lowering its prices, even as prices across the industry continue to rise. Under a “price relief” URL tail on its website, Keen now displays the message, “We’ve lowered prices on nearly every Keen shoe on our site! ...
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News briefsOutdoor Research selects preferred partner for DWR treatments
Seattle-based Outdoor Research (OR) has struck a deal with the UK’s Nikwax, which from September is to become the gear and apparel company’s “preferred partner for after-purchase Durable Water Repellent (DWR) care and treatment.” The deal aligns with OR’s gradual shift away from per- and poly-fluoroalkyl substances (PFAS), which it ...
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News briefsMammut continues partnership with Climeworks
Mammut is continuing its partnership with Swiss carbon removal and storage company Climeworks, via a challenge on its Strava channel. Mammut is calling on members of its Strava club to run a minimum of 100 km in May, and 10,000,000 km collectively. Climeworks will then remove 10 tons of CO2 ...
