All Marketing articles – Page 5
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News briefsTimberland Pro launches ‘From Labor to Legacy’ campaign
Timberland Pro recognizes the contribution of trade professionals across generations with its new campaign.
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News briefsRVRC welcomes Joel and Henrik Lundqvist as new ambassadors
The former pro hockey players will explore the Åre region together with RevolutionRace.
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News briefsSuperfeet earns spot in Inc.’s Best Workplaces list
The magazine highlights Superfeet’s commitment to fostering an exceptional work environment.
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ArticleSnoop Dogg and Solo Stove launch “Blunt Marketing” campaign
It’s official: Snoop Dogg and Solo Stove are back at it and heating the atmosphere with a new campaign. Rapper Warren G is also involved.
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News briefsShimano and A.S.O. extend collaboration until 2028
The partnership will continue to cover the Tour de France and other prestigious cycling events.
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ArticleEco-consumers: Navigating triggers and barriers
Consumer expert Fredrik Ekström unveils key findings about consumer behavior and reveals three primary consumer personas.
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News briefsAnna Ferrino honored with Compasso d’Oro career award
Source: Ferino Anna Ferrino Anna Ferrino, the CEO of the Italian outdoor brand Ferrino, has won an ADI Compasso d’Oro career award. The award ceremony took place at the ADI Design Museum in Milan on June 20, alongside the inauguration of an exhibition of the projects and ...
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News briefsThe winners of the Scandinavian Outdoor Award Spring/Summer 2025
The Scandinavian Outdoor Award Spring/Summer 2025 winners were announced at OutDoor by ISPO on June 4, following extensive testing and discussions by an international jury in Lenzerheide, Switzerland. Overall Winner: FabPatch The Finnish brand FabPatch won for its high-quality repair patches for outdoor gear and apparel. These patches help extend ...
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News briefsBritish Cycling and Lloyds Bank announce partnership
British Cycling and Lloyds Bank have announced a long-term partnership that will see Lloyds Bank become the new lead partner of British Cycling. The multi-year commitment will see the financial institution become the title partner of the revamped Tour of Britain with immediate effect. It will also include a number ...
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News briefsOlympics-bound US climber Jesse Grupper signs with Trango
Colorado-based climbing brand Trango announced a new partnership with U.S. climber and US Olympic team member Jesse Grupper. Grupper has qualified for the 2024 Paris Summer Olympic Games and is a member of the US Climbing Team. He secured his Olympic ticket by winning the 2023 Pan American Championships. ...
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News briefsGregory official gear partner of Merrell Skyrunner World Series 2024
After a successful test run last year, Gregory and the Merrell Skyrunner World Series have confirmed their partnership for the current season. The luggage specialists will equip the entire team of the global trail running series with gear as they travel to 21 races on four continents. Gregory will test ...
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News briefsTrango announces 5-year safety gear provider partnership wih IFSC
Colorado-based climbing gear provider Trango and the International Federation of Sport Climbing (IFSC) announced the beginning of a five-year partnership that will make Trango the sole provider of safety gear for all IFSC Lead competitions from 2024 to 2028. Kicking off with the IFSC World Cup in Wujiang, China, from ...
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News briefsPertex launches new brand identity
Pertex, a UK supplier of high-performance fabrics for outdoor apparel and equipment founded in 1979, has announced a new brand identity and strategy. The new identity, which is launching for spring 2024 across all the brand’s communications, includes “a completely redesigned on-product branding program,” explained the company. ...
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News briefsMoncler exhibits at Milano Centrale during Design Week
Italian luxury outdoor brand Moncler has announced an immersive exhibition titled “An Invitation to Dream” at Milano Centrale, Milan’s main railway station. The exhibition will run from April 15 to 21 during Milan Design Week. An Invitation To Dream is a project curated by Jefferson Hack, and filmed and ...
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News briefsOutdoor Research drops first dedicated MTB apparel line
As outdoor apparel manufacturer Outdoor Research (OR) releases its first dedicated collection of technical mountain bike gear for Spring 2024, the Seattle-based brand is expanding its athlete roster with four riders who will provide product category expertise and feedback as OR fully embraces the category. Trail and freeride athletes Georgia ...
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News briefsCanyon extends deal with van der Poel until 2034
Canyon Bicycles has announced a ten-year agreement with World Road Cycling Champion Mathieu Van der Poel, the “longest-known contract in modern-day cycling,” said the brand. Canyon’s partnership with the 29-year-old Dutch rider started in late 2017 and will now run until the end of 2034. Van der Poel rides a ...
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News briefsThe winners of the UK Outdoor Industry Awards 2023
The OIA has announced the winners of the UK Outdoor Industry Awards 2023, which were presented at the 2024 OIA Conference at Drayton Manor Resort, Tamworth. The awards process began at the Outdoor Trade Show (OTS) 2023, which took place in Liverpool in June. There, a panel of judges made ...
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News briefsSolo Brands named to the World’s Most Innovative Companies of 2024 list
Solo Brands, the parent company of Solo Stove, Chubbies, Isle, Oru Kayak and IcyBreeze, has been named to Fast Company’s World’s Most Innovative Companies of 2024 list. Solo Brands was recognized as No. 2 in the Consumer Products category. The list shines a spotlight on companies that are shaping the ...
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ArticleManitobah launches “Rooted” brand campaign
Canada-based Indigenous footwear brand Manitobah introduced Rooted, a global brand campaign showcasing seasonal artist Mikailah Thompson and affirming its commitment to elevating Indigenous artistry. Rooted in Thompson’s vision, the campaign emboldens all to dream of the infinite possibilities that lie ahead, rooted in the past, while guided by the hope ...
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News briefsNaturkompaniet wins Swedish Sustainable Brand Index for 11th consecutive year
Naturkompaniet has won the “Clothing and Fashion - Stores” category of the Swedish Sustainable Brand Index, a position the retailer has defended since 2013. Being an industry winner in the Sustainable Brand Index means that a brand is perceived as the most sustainable brand in its category, according to Swedish ...
