All Marketing articles – Page 50
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News briefs
Once again, W.L. Gore & Associates' German operations has been...
Once again, W.L. Gore & Associates' German operations has been awarded by the Great Place to Work Institute as one of the country's most employee-friendly companies. This year, Gore walked away with the third position in the category for medium-sized companies with 501 to 2,000 employees. On top of that, ...
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News briefs
Chaco, the brand of sandals recently acquired by Wolverine Worldwide,...
Chaco, the brand of sandals recently acquired by Wolverine Worldwide, has announced a new “Ambassador Team” for this year. It is made up of seven individuals who will represent Chaco at competitions, in their daily lives and on social networks. Two of them are Mike Tavares and Haley Mills, a ...
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News briefs
This year, Lowa is celebrating its 90th anniversary, culminating in...
This year, Lowa is celebrating its 90th anniversary, culminating in a party on June 29 in Wendelstein, north of its head office at Jetzendorf and near Nuremberg. The celebrations already started in February with the delivery of a limited edition of women's shoes to retailers and to the company's concept ...
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News briefs
Mountain Hardwear has signed a partnership with the French EpicTV,...
Mountain Hardwear has signed a partnership with the French EpicTV, a programme which broadcast features on outdoor adventures, product tests and reviews. EpicTV shows regularly focuses on athletes who are supported by Mountain Hardwear such as Ueli Steck, Tim Emmett, Michelle Parker, James Heim, Samuel Anthamatten and Vivian Bruchez.
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News briefs
Montane, the U.K. brand of functional apparel, is a new...
Montane, the U.K. brand of functional apparel, is a new sponsor of Andy Kirkpatrick, the British climber and adventurer, who become well-known through his stunning 18 ascents of El Capitan in the Yosemite. Another new member of Montane's team of athletes is Birgit Lutz who went to the North Pole ...
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News briefs
Craghoppers, the British brand of outdoor apparel, is supporting the...
Craghoppers, the British brand of outdoor apparel, is supporting the Stonehenge Cycle Challenge, a public race over 170 miles taking place from Sept. 13-15. The event is aimed to raise funds to improve the visitors' experience at the famous World Heritage site through the creation of a gallery telling the ...
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News briefs
To promote its new line of trail-running gear, which is...
To promote its new line of trail-running gear, which is scheduled to hit the stores this spring, Mammut has signed sponsoring contracts with four top mountain marathon athletes, Helen Bonsor, Ildikò Wermescher, Csaba Németh and Beni Hug. Additionally, the Swiss brand will act as main sponsor of the second edition ...
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News briefs
Salewa is a sponsor of the photo exhibition “Kaukasus Karakorum,”...
Salewa is a sponsor of the photo exhibition “Kaukasus Karakorum,” which is being presented at the Messner Mountain Museum at the Sigmundskron Castle near Bolzano/Bozen, Italy, from March 3 to Nov. 17, 2013. The Italian outdoor company aims at raising public awareness of environmental issues through the impactful images of glaciers melting ...
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News briefs
McTrek, the German low-budget retail chain of outdoor goods, has...
McTrek, the German low-budget retail chain of outdoor goods, has teamed up with Licher, one of the country's breweries, for a joint marketing campaign during 2013. Customers who turn in Licher bottle caps at 10 select McTrek stores will get outdoor gear in return. A wash bag by Jack Wolfskin ...
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News briefs
Teva is launching a massive global marketing campaign called “Unfollow”...
Teva is launching a massive global marketing campaign called “Unfollow” to promote its new TevaSphere footwear, outdoor cross-trainers that use a pod-arch system and a spherical heel that is the first of its kind. The campaign, which was launched on March 4, promotes the shoe's uniqueness by encouraging consumers to ...
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News briefs
Vaude has won the FamilyNet award, given for the first...
Vaude has won the FamilyNet award, given for the first time by the German land of Baden-Württemberg and the regional employership for companies' efforts toward the compatibility between job and family. The outdoor company was awarded in the category “251-500 employees” for its corporate kindergarden, which was established 11 years ...
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News briefs
One result of the last annual assembly of IFSC, the...
One result of the last annual assembly of IFSC, the International Federation of Sport Climbing, was the endorsement of Kailas, the Chinese outdoor brand, as IFSC's official supplier for ropes and safety equipment. As far as we know, Kailas' move is the first of a Chinese outdoor company to enter ...
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News briefs
Columbia Sportswear, the American outdoor brand, has become a partner...
Columbia Sportswear, the American outdoor brand, has become a partner of the Natural Games, a huge outdoor event in France. It will take place for the sixth time in Millau, for four days starting on June 27. Previous editions of the event have been drawing up to 60,000 people, including ...
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News briefs
Shortly after winning the Ispo Gold and Focus Open awards,...
Shortly after winning the Ispo Gold and Focus Open awards, the “Bulin” alpine backpack by Vaude has been awarded with the Red Dot design award. “Bulin” is an ecologically sustainable backpack available in a limited edition since this spring. It is the first alpine backpack since 1990 that Vaude has ...
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News briefs
After a preview at Ispo Munich, the international jury of...
After a preview at Ispo Munich, the international jury of the Scandinavian Outdoor Awards formally announced Ecco, Isbjörn and Thule as the award winners for the upcoming fall/winter season. Ecco, the Danish footwear company, was the overall winner in the apparel and footwear category for its Biom Terrain lightweight hiking ...
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News briefs
Adidas, which has a goal to generate annual sales of...
Adidas, which has a goal to generate annual sales of €500 million in the outdoor sector by 2015, has signed a partnership deal with the French Mountain Climbing Federation (FFME) for three years. It will be the official supplier of the FFME and of the 160 athletes on the French ...
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News briefs
Adidas has added two more athletes - Jess Roskelley and...
Adidas has added two more athletes - Jess Roskelley and Kyle Vassilopoulos - to its U.S. team of sponsored climbers. They will represent the brand at local, national and international events. Roskelley is the 30-year-old son of another mountaineer, John Roskelley. Back in 2003, he established a world record as the youngest American to ...
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News briefs
The Scandinavian Outdoor Group, SOG, redesigned the Scandinavian village at...
The Scandinavian Outdoor Group, SOG, redesigned the Scandinavian village at Ispo Munich. Together with the Nordic School of Design, the SOG came up with a new updated visual image for the Scandinavian village, which hosted more than 30 Scandinavian brands. The SOG has 40 members, with the newest, joining in ...
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News briefs
The North Face will be the official sponsor...
The North Face will be the official sponsor of the U.S. freeskiing team for the coming two Winter Olympic Games, to be held in Sochi, Russia, in 2014 and in Pyeong Chang, South Korea, in 2018. TNF will also be partnering with the Freeride World Tour from now on.
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News briefs
Dale of Norway has received the prize of honor at...
Dale of Norway has received the prize of honor at this year's Norwegian Fashion Awards. The specialty manufacturer secured the award thanks to its business strategy of combining tradition and a modern, progressive approach to its company culture and collections.
