All Marketing articles – Page 50
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News briefs
Salewa is a sponsor of the photo exhibition “Kaukasus Karakorum,”...
Salewa is a sponsor of the photo exhibition “Kaukasus Karakorum,” which is being presented at the Messner Mountain Museum at the Sigmundskron Castle near Bolzano/Bozen, Italy, from March 3 to Nov. 17, 2013. The Italian outdoor company aims at raising public awareness of environmental issues through the impactful images of glaciers melting ...
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News briefs
McTrek, the German low-budget retail chain of outdoor goods, has...
McTrek, the German low-budget retail chain of outdoor goods, has teamed up with Licher, one of the country's breweries, for a joint marketing campaign during 2013. Customers who turn in Licher bottle caps at 10 select McTrek stores will get outdoor gear in return. A wash bag by Jack Wolfskin ...
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Teva is launching a massive global marketing campaign called “Unfollow”...
Teva is launching a massive global marketing campaign called “Unfollow” to promote its new TevaSphere footwear, outdoor cross-trainers that use a pod-arch system and a spherical heel that is the first of its kind. The campaign, which was launched on March 4, promotes the shoe's uniqueness by encouraging consumers to ...
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News briefs
Vaude has won the FamilyNet award, given for the first...
Vaude has won the FamilyNet award, given for the first time by the German land of Baden-Württemberg and the regional employership for companies' efforts toward the compatibility between job and family. The outdoor company was awarded in the category “251-500 employees” for its corporate kindergarden, which was established 11 years ...
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News briefs
One result of the last annual assembly of IFSC, the...
One result of the last annual assembly of IFSC, the International Federation of Sport Climbing, was the endorsement of Kailas, the Chinese outdoor brand, as IFSC's official supplier for ropes and safety equipment. As far as we know, Kailas' move is the first of a Chinese outdoor company to enter ...
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News briefs
Columbia Sportswear, the American outdoor brand, has become a partner...
Columbia Sportswear, the American outdoor brand, has become a partner of the Natural Games, a huge outdoor event in France. It will take place for the sixth time in Millau, for four days starting on June 27. Previous editions of the event have been drawing up to 60,000 people, including ...
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News briefs
Shortly after winning the Ispo Gold and Focus Open awards,...
Shortly after winning the Ispo Gold and Focus Open awards, the “Bulin” alpine backpack by Vaude has been awarded with the Red Dot design award. “Bulin” is an ecologically sustainable backpack available in a limited edition since this spring. It is the first alpine backpack since 1990 that Vaude has ...
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News briefs
After a preview at Ispo Munich, the international jury of...
After a preview at Ispo Munich, the international jury of the Scandinavian Outdoor Awards formally announced Ecco, Isbjörn and Thule as the award winners for the upcoming fall/winter season. Ecco, the Danish footwear company, was the overall winner in the apparel and footwear category for its Biom Terrain lightweight hiking ...
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News briefs
Adidas, which has a goal to generate annual sales of...
Adidas, which has a goal to generate annual sales of €500 million in the outdoor sector by 2015, has signed a partnership deal with the French Mountain Climbing Federation (FFME) for three years. It will be the official supplier of the FFME and of the 160 athletes on the French ...
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News briefs
Adidas has added two more athletes - Jess Roskelley and...
Adidas has added two more athletes - Jess Roskelley and Kyle Vassilopoulos - to its U.S. team of sponsored climbers. They will represent the brand at local, national and international events. Roskelley is the 30-year-old son of another mountaineer, John Roskelley. Back in 2003, he established a world record as the youngest American to ...
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News briefs
The Scandinavian Outdoor Group, SOG, redesigned the Scandinavian village at...
The Scandinavian Outdoor Group, SOG, redesigned the Scandinavian village at Ispo Munich. Together with the Nordic School of Design, the SOG came up with a new updated visual image for the Scandinavian village, which hosted more than 30 Scandinavian brands. The SOG has 40 members, with the newest, joining in ...
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News briefs
The North Face will be the official sponsor...
The North Face will be the official sponsor of the U.S. freeskiing team for the coming two Winter Olympic Games, to be held in Sochi, Russia, in 2014 and in Pyeong Chang, South Korea, in 2018. TNF will also be partnering with the Freeride World Tour from now on.
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News briefs
Dale of Norway has received the prize of honor at...
Dale of Norway has received the prize of honor at this year's Norwegian Fashion Awards. The specialty manufacturer secured the award thanks to its business strategy of combining tradition and a modern, progressive approach to its company culture and collections.
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News briefs
Jack Wolfskin is promoting its vast range of children's outdoor...
Jack Wolfskin is promoting its vast range of children's outdoor clothing in France by becoming an official partner of the French Ski Schools (ESF) and of the first winter edition of the Teenag'Games. The ESF groups some 17,000 ski coaches at 250 ski schools throughout France. The Teenag'Games is a ...
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News briefs
Nicole Dörr, in charge of purchasing at Craft's operations for...
Nicole Dörr, in charge of purchasing at Craft's operations for Germany and Austria, has survived as a participant of the Yukon Arctic Ultra trail-running race. After 300 miles she reached the finish line as the fastest woman, the second athlete overall and the fourth woman in the race's history who ...
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News briefs
Hi-Tec Sports won a prize as “outdoor footwear brand of...
Hi-Tec Sports won a prize as “outdoor footwear brand of the year” at the latest edition of the UK Industry Footwear Awards. Organized by Datateam Business Media for the industry, with the support of the British Footwear Association, the Society of Shoe Fitters and the magazine Footwear Today, the awards ...
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News briefs
Bill Sweasy, who is leaving as chief executive of Red...
Bill Sweasy, who is leaving as chief executive of Red Wing Shoe Company later this year, after 21 years at its helm, was awarded the Outdoor Inspiration Award during the Outdoor Retailer Winter Market in Salt Lake City, Utah, on Jan. 24. Based in Red Wing, Minnesota, the company markets ...
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News briefs
Arc'teryx will act as sponsor of the third Afghan Ski...
Arc'teryx will act as sponsor of the third Afghan Ski Challenge. The ski touring event will take place on March 1 around the town of Bamiyan, located 230 kilometers northwest of the capital of Kabul to promote tourism in the region. The third edition of the challenge is the first ...
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News briefs
Sport Partner reports that Hi-Tec, the Dutch-based sports and outdoor...
Sport Partner reports that Hi-Tec, the Dutch-based sports and outdoor brand, is launching a high-profile TV advertising campaign around England's Premier League. The company said that there was no better way to reach a global sports-minded audience, since the league's games are broadcast globally and draw huge audiences. Along with ...
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News briefs
Montane, the maker of high-end, functional clothing and packs for...
Montane, the maker of high-end, functional clothing and packs for use in the mountains, has launched a new website. It has been redesigned to better showcase photography and achievements from its sponsored athletes, ultra-events and expeditions. Its functionality has improved and it includes product information and dealer locations. The site ...
