All Marketing articles – Page 51
-
News briefs
The North Face has signed a sponsorship agreement with Timothy...
The North Face has signed a sponsorship agreement with Timothy Olson, an ultra-runner from Oregon. The 29-year-old will be part of TNF's global athlete team of about 75 sportspeople including top athletes in running, snowboarding, skiing, rock climbing and mountaineering. Some of the well-known members of the team are, among, others, Jez ...
-
News briefs
Garmin will act as official sponsor of the FIS World...
Garmin will act as official sponsor of the FIS World Championship in Nordic skiing taking place in Val di Fiemme, Italy, from Feb. 20 through March 3. Organizers expect 300,000 spectators to visit the Italian ski resort to watch the world's top athletes in ski jumping, cross-country skiing and Nordic ...
-
News briefs
The Race 290 crampons by Camp, the Italian brand of...
The Race 290 crampons by Camp, the Italian brand of mountaineering gear, have been picked as best crampons of 2012-13 by Ski-alper magazine for use during mountaineering competitions. The award went to Camp partly due to the light weight of the Race 290, which weigh only 294 grams per pair.
-
News briefs
The 11-year-old youth national champion of the American Bouldering Series,...
The 11-year-old youth national champion of the American Bouldering Series, Ashima Shiraishi, has joined the Adidas Outdoor team as a sponsored athlete. She has been climbing since she was 6, and last year was the youngest person in the world to climb a 5.14a from base to anchors without falling ...
-
News briefs
Columbia Sportswear said that it had become the sponsor of...
Columbia Sportswear said that it had become the sponsor of the Russian freestyle ski teams, starting with the upcoming World Cup season and encompassing the 2014 Winter Olympics, where Russian skiers will compete on their own mountains, in Sochi. Columbia is already a prominent sponsor of freestyle skiing through its ...
-
News briefs
Arc'teryx' Bird's Nest project has won the Ispo Award...
Arc'teryx' Bird's Nest project has won the Ispo Award 2013 in the new category of social awareness. This year, the brand, which belongs to Amer Sports, has obtained the involvement of the local police in Vancouver to distribute more than 700 waterproof capes to the homeless population of the Canadian ...
-
News briefs
Cherie Appleby-Lannan from the staff of Outdoor Research managed to...
Cherie Appleby-Lannan from the staff of Outdoor Research managed to raise donations worth more than $64,000 for the relief of the victims of Hurricane Sandy, which hit the Northeast of the U.S. some weeks ago. With the support of the Point Breeze Fire Department in Queens, New York, the brand ...
-
News briefs
Pacsafe, the specialty brand of anti-theft travel gear, has won...
Pacsafe, the specialty brand of anti-theft travel gear, has won the 2013 iF product design award in the leisure and lifestyle category. In the competition, its Z-28 backpack was ahead of no less than 3,011 applications from 51 countries.
-
News briefs
Norrøna has sealed a sponsoring agreement with Even Sigstad, one...
Norrøna has sealed a sponsoring agreement with Even Sigstad, one of Norway's best freestyle skiers, and a moviemaker as well. He will be the testimonial for the Narvik line marketed by the Norwegian brand of outdoor and freeride apparel. Starting with its autumn/winter 2013-14 collection, Norrøna wants to put its ...
-
News briefs
Montane, the British brand of high-end outdoor apparel, has agreed...
Montane, the British brand of high-end outdoor apparel, has agreed to be a major sponsor of The Coldest Journey Expedition, supporting a famous explorer, Sir Ranulph Fiennes, and his team with customized sledge jackets and equipment that were developed by Montane's design team over six months. Sir Ranulph will be ...
-
News briefs
Bergans has equipped a polar adventurer, Eric Larsen, with apparel...
Bergans has equipped a polar adventurer, Eric Larsen, with apparel to support his latest, incredible adventure: The explorer left Hercules Inlet on Dec. 13 to travel to the South Pole ? on a mountain bike. His bicycle features 5-inch tires to ease the expedition, which will be a round trip ...
-
News briefs
Norrøna has contracted Christine Hargin as new ambassador for the...
Norrøna has contracted Christine Hargin as new ambassador for the Norwegian brand. The Swedish freeride champion won the Freeride World Tour (FWT) in March. With her years of experience, the 32-year-old will also support the company's research & development team.
-
News briefs
Aku, the Italian footwear brand, is new sponsor of the...
Aku, the Italian footwear brand, is new sponsor of the German club Naturfreunde (“friends of nature”). It will supply the national team of instructors for mountaineering and hiking with appropriate footwear. In return, Aku will receive advice from the instructors on how to improve the shoes.
-
News briefs
In the aftermath of Sandy, the hurricane that destroyed large...
In the aftermath of Sandy, the hurricane that destroyed large parts of the northeast of the U.S., Nemo, the sleeping-bag brand, was quick to help with the donation of 50 sleeping bags. The donation went to St. John's Bread and Life in Brooklyn, New York, to give relief to people ...
-
News briefs
Vaude has been short-listed as one of the 10 best...
Vaude has been short-listed as one of the 10 best young companies in the state of Baden-Württemberg in Germany. Antje von Dewitz, managing director, and Jan Lorch and Erwin Gutensohn, members of the executive board, received the award from Winfried Kretschmann, the state's prime minister.
-
News briefs
Heimplanet, the small marketer of inflatable tents, won the golden...
Heimplanet, the small marketer of inflatable tents, won the golden Design Prize of the Federal Republic of Germany 2012 in the product design category yesterday. The jury granted the award to the tent “The Cave,” which was a winner of the Ispo Brandnew awards two years ago. The company is ...
-
News briefs
Salewa has been supporting disadvantaged children through an organization called...
Salewa has been supporting disadvantaged children through an organization called SOS Children's Villages International since the beginning of this year. It has now given 17 children from the SOS holiday camp in Caldonazzo the opportunity to spend two great outdoor days at the company's headquarters in Bolzano. They had the chance to ...
-
News briefs
Vaude has won the “Focus Open” award put out by...
Vaude has won the “Focus Open” award put out by the Design Center in Stuttgart for two products: The golden awards went to the jacket “Aletsch” and to “Bulin,” alpine backpack.
-
News briefs
Bridgedale, the British brand of sport socks, is supporting an...
Bridgedale, the British brand of sport socks, is supporting an incredible expedition with its products: Sir Ranulph Fiennes and his team will try to be the first ones to cross Antarctica on foot during the southern winter. For the nice hike of 3,200 kilometers during six months and under temperatures ...
-
News briefs
Black Diamond has supported the climbing festival which was held...
Black Diamond has supported the climbing festival which was held on Oct. 10-14 in San Vito lo Capo, Sicily. The participants in the “Black Diamond Night Trail” were equipped with headlamps from the U.S. brand. Additionally, Adam Ondra, the top climber sponsored by Black Diamond, was expected to show his ...
