All Marketing articles – Page 51
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News briefs
Jack Wolfskin is promoting its vast range of children's outdoor...
Jack Wolfskin is promoting its vast range of children's outdoor clothing in France by becoming an official partner of the French Ski Schools (ESF) and of the first winter edition of the Teenag'Games. The ESF groups some 17,000 ski coaches at 250 ski schools throughout France. The Teenag'Games is a ...
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News briefs
Nicole Dörr, in charge of purchasing at Craft's operations for...
Nicole Dörr, in charge of purchasing at Craft's operations for Germany and Austria, has survived as a participant of the Yukon Arctic Ultra trail-running race. After 300 miles she reached the finish line as the fastest woman, the second athlete overall and the fourth woman in the race's history who ...
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News briefs
Hi-Tec Sports won a prize as “outdoor footwear brand of...
Hi-Tec Sports won a prize as “outdoor footwear brand of the year” at the latest edition of the UK Industry Footwear Awards. Organized by Datateam Business Media for the industry, with the support of the British Footwear Association, the Society of Shoe Fitters and the magazine Footwear Today, the awards ...
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News briefs
Bill Sweasy, who is leaving as chief executive of Red...
Bill Sweasy, who is leaving as chief executive of Red Wing Shoe Company later this year, after 21 years at its helm, was awarded the Outdoor Inspiration Award during the Outdoor Retailer Winter Market in Salt Lake City, Utah, on Jan. 24. Based in Red Wing, Minnesota, the company markets ...
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News briefs
Arc'teryx will act as sponsor of the third Afghan Ski...
Arc'teryx will act as sponsor of the third Afghan Ski Challenge. The ski touring event will take place on March 1 around the town of Bamiyan, located 230 kilometers northwest of the capital of Kabul to promote tourism in the region. The third edition of the challenge is the first ...
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News briefs
Sport Partner reports that Hi-Tec, the Dutch-based sports and outdoor...
Sport Partner reports that Hi-Tec, the Dutch-based sports and outdoor brand, is launching a high-profile TV advertising campaign around England's Premier League. The company said that there was no better way to reach a global sports-minded audience, since the league's games are broadcast globally and draw huge audiences. Along with ...
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News briefs
Montane, the maker of high-end, functional clothing and packs for...
Montane, the maker of high-end, functional clothing and packs for use in the mountains, has launched a new website. It has been redesigned to better showcase photography and achievements from its sponsored athletes, ultra-events and expeditions. Its functionality has improved and it includes product information and dealer locations. The site ...
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News briefs
The North Face has signed a sponsorship agreement with Timothy...
The North Face has signed a sponsorship agreement with Timothy Olson, an ultra-runner from Oregon. The 29-year-old will be part of TNF's global athlete team of about 75 sportspeople including top athletes in running, snowboarding, skiing, rock climbing and mountaineering. Some of the well-known members of the team are, among, others, Jez ...
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News briefs
Garmin will act as official sponsor of the FIS World...
Garmin will act as official sponsor of the FIS World Championship in Nordic skiing taking place in Val di Fiemme, Italy, from Feb. 20 through March 3. Organizers expect 300,000 spectators to visit the Italian ski resort to watch the world's top athletes in ski jumping, cross-country skiing and Nordic ...
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News briefs
The Race 290 crampons by Camp, the Italian brand of...
The Race 290 crampons by Camp, the Italian brand of mountaineering gear, have been picked as best crampons of 2012-13 by Ski-alper magazine for use during mountaineering competitions. The award went to Camp partly due to the light weight of the Race 290, which weigh only 294 grams per pair.
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News briefs
The 11-year-old youth national champion of the American Bouldering Series,...
The 11-year-old youth national champion of the American Bouldering Series, Ashima Shiraishi, has joined the Adidas Outdoor team as a sponsored athlete. She has been climbing since she was 6, and last year was the youngest person in the world to climb a 5.14a from base to anchors without falling ...
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News briefs
Columbia Sportswear said that it had become the sponsor of...
Columbia Sportswear said that it had become the sponsor of the Russian freestyle ski teams, starting with the upcoming World Cup season and encompassing the 2014 Winter Olympics, where Russian skiers will compete on their own mountains, in Sochi. Columbia is already a prominent sponsor of freestyle skiing through its ...
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News briefs
Arc'teryx' Bird's Nest project has won the Ispo Award...
Arc'teryx' Bird's Nest project has won the Ispo Award 2013 in the new category of social awareness. This year, the brand, which belongs to Amer Sports, has obtained the involvement of the local police in Vancouver to distribute more than 700 waterproof capes to the homeless population of the Canadian ...
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News briefs
Cherie Appleby-Lannan from the staff of Outdoor Research managed to...
Cherie Appleby-Lannan from the staff of Outdoor Research managed to raise donations worth more than $64,000 for the relief of the victims of Hurricane Sandy, which hit the Northeast of the U.S. some weeks ago. With the support of the Point Breeze Fire Department in Queens, New York, the brand ...
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News briefs
Pacsafe, the specialty brand of anti-theft travel gear, has won...
Pacsafe, the specialty brand of anti-theft travel gear, has won the 2013 iF product design award in the leisure and lifestyle category. In the competition, its Z-28 backpack was ahead of no less than 3,011 applications from 51 countries.
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News briefs
Norrøna has sealed a sponsoring agreement with Even Sigstad, one...
Norrøna has sealed a sponsoring agreement with Even Sigstad, one of Norway's best freestyle skiers, and a moviemaker as well. He will be the testimonial for the Narvik line marketed by the Norwegian brand of outdoor and freeride apparel. Starting with its autumn/winter 2013-14 collection, Norrøna wants to put its ...
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News briefs
Montane, the British brand of high-end outdoor apparel, has agreed...
Montane, the British brand of high-end outdoor apparel, has agreed to be a major sponsor of The Coldest Journey Expedition, supporting a famous explorer, Sir Ranulph Fiennes, and his team with customized sledge jackets and equipment that were developed by Montane's design team over six months. Sir Ranulph will be ...
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News briefs
Bergans has equipped a polar adventurer, Eric Larsen, with apparel...
Bergans has equipped a polar adventurer, Eric Larsen, with apparel to support his latest, incredible adventure: The explorer left Hercules Inlet on Dec. 13 to travel to the South Pole ? on a mountain bike. His bicycle features 5-inch tires to ease the expedition, which will be a round trip ...
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News briefs
Norrøna has contracted Christine Hargin as new ambassador for the...
Norrøna has contracted Christine Hargin as new ambassador for the Norwegian brand. The Swedish freeride champion won the Freeride World Tour (FWT) in March. With her years of experience, the 32-year-old will also support the company's research & development team.
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News briefs
Aku, the Italian footwear brand, is new sponsor of the...
Aku, the Italian footwear brand, is new sponsor of the German club Naturfreunde (“friends of nature”). It will supply the national team of instructors for mountaineering and hiking with appropriate footwear. In return, Aku will receive advice from the instructors on how to improve the shoes.
