All Marketing articles – Page 52
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News briefs
In the aftermath of Sandy, the hurricane that destroyed large...
In the aftermath of Sandy, the hurricane that destroyed large parts of the northeast of the U.S., Nemo, the sleeping-bag brand, was quick to help with the donation of 50 sleeping bags. The donation went to St. John's Bread and Life in Brooklyn, New York, to give relief to people ...
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News briefs
Vaude has been short-listed as one of the 10 best...
Vaude has been short-listed as one of the 10 best young companies in the state of Baden-Württemberg in Germany. Antje von Dewitz, managing director, and Jan Lorch and Erwin Gutensohn, members of the executive board, received the award from Winfried Kretschmann, the state's prime minister.
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News briefs
Heimplanet, the small marketer of inflatable tents, won the golden...
Heimplanet, the small marketer of inflatable tents, won the golden Design Prize of the Federal Republic of Germany 2012 in the product design category yesterday. The jury granted the award to the tent “The Cave,” which was a winner of the Ispo Brandnew awards two years ago. The company is ...
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News briefs
Salewa has been supporting disadvantaged children through an organization called...
Salewa has been supporting disadvantaged children through an organization called SOS Children's Villages International since the beginning of this year. It has now given 17 children from the SOS holiday camp in Caldonazzo the opportunity to spend two great outdoor days at the company's headquarters in Bolzano. They had the chance to ...
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News briefs
Vaude has won the “Focus Open” award put out by...
Vaude has won the “Focus Open” award put out by the Design Center in Stuttgart for two products: The golden awards went to the jacket “Aletsch” and to “Bulin,” alpine backpack.
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News briefs
Bridgedale, the British brand of sport socks, is supporting an...
Bridgedale, the British brand of sport socks, is supporting an incredible expedition with its products: Sir Ranulph Fiennes and his team will try to be the first ones to cross Antarctica on foot during the southern winter. For the nice hike of 3,200 kilometers during six months and under temperatures ...
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News briefs
Black Diamond has supported the climbing festival which was held...
Black Diamond has supported the climbing festival which was held on Oct. 10-14 in San Vito lo Capo, Sicily. The participants in the “Black Diamond Night Trail” were equipped with headlamps from the U.S. brand. Additionally, Adam Ondra, the top climber sponsored by Black Diamond, was expected to show his ...
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News briefs
The BioLite stove, an innovative camping stove that can power...
The BioLite stove, an innovative camping stove that can power a USB port by transforming the thermal energy of a wood-burning fire, has won a best product award from the Outdoor Writers' Guild in the U.K. Produced by an American company that showed at at the Outdoor Retailer fair last ...
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News briefs
DAV, the German Alpine Club, has managed to increase the...
DAV, the German Alpine Club, has managed to increase the total number of members from 648,000 to currently more than 940,000 over the past ten years. These figures have been given by Vaude as it celebrates the tenth annniversary of its partnership with the alpine club. The cooperation began in ...
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News briefs
Vasque has signed up as official footwear provider for the...
Vasque has signed up as official footwear provider for the legendary Mount Washington Observatory, located in the state of New Hampshire at the convergence of three major storm tracks. To celebrate the partnership, Vasque has pledged to give away five pairs of its new Snowblime insulated boots to the first ...
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News briefs
Mountain Equipment is the new sponsor of the team of...
Mountain Equipment is the new sponsor of the team of young mountaineers of Naturfreunde Österreich (“Austrian friends of nature”). The six athletes between 22 and 25 years will be supplied by the British brand with apparel and sleeping bags.
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News briefs
Keen held Worldwide Recess Day on Friday, when its stores,...
Keen held Worldwide Recess Day on Friday, when its stores, offices and distributors across the globe hosted common playground activities such as foursquare, hopscotch and tetherball. It's the second annual edition of the event, which is intended to get people outside to be healthier and happier.
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Short stops
Teva is sponsoring the Lyon Kayak, a competition involving more...
Teva is sponsoring the Lyon Kayak, a competition involving more than 500 boats on the Saône river, on Sept. 22-23
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News briefs
Garmin, the specialty company for mobile navigation, has signed a...
Garmin, the specialty company for mobile navigation, has signed a three-year agreement to be the title sponsor of Velothon, a popular bicycle competition in Berlin, starting with its third edition, scheduled for June 9, 2013. The U.S. company has been increasingly active in cycling. It has been supporting one of ...
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News briefs
Sorel is launching a global marketing campaign with the tagline...
Sorel is launching a global marketing campaign with the tagline “Get your boots dirty.” The print and internet campaign intends to combine fashion and the company's roots in the category of rugged outdoor footwear. The heroes of the marketing initiative are women with a creative and independent appeal. One of ...
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News briefs
Erected by Salewa at its new futuristic headquarters in Bolzano...
Erected by Salewa at its new futuristic headquarters in Bolzano one year ago, its climbing wall complex has recorded a total of 60,750 visits so far, much more than the 40,000 visits that were originally predicted. On average, 166 people per day have been using the multiple climbing facilities of ...
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News briefs
Instead of leaving their old Haglöfs products at the back...
Instead of leaving their old Haglöfs products at the back of a closet, consumers will get a chance to bring them to a thrift store within the Swedish outdoor brand's store in Stockholm from next week. As part of the project, called Swapstories, the consumers will be asked to write ...
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News briefs
After the success of their jointly sponsored film tour last...
After the success of their jointly sponsored film tour last year, Primaloft and Dynafit will organize another one that has a new name with “Alpine Athlete Film Tour.” Another innovation is that the audience has the opportunity to vote for their favorite movies. The winning film will be awarded with ...
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News briefs
Adidas Outdoor has sealed a sponsoring agreement with climber Dean...
Adidas Outdoor has sealed a sponsoring agreement with climber Dean Potter. The 40-year-old is known for a speed record climb of “The Nose” at El Capitán and the first solo climb of Cerro Torre in Patagonia.
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News briefs
Point6, the manufacturer of premium merino wool socks, was the...
Point6, the manufacturer of premium merino wool socks, was the sponsor of the 6th Annual Run Rabbit Run 50-Mile Ultra Marathon as well as the inaugural Run Rabbit Run 100-Mile Ultra Marathon held this weekend in Steamboat Springs, Colorado. The events are part of the Montrail Cup Series and took ...
