All Marketing articles – Page 52
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News briefs
The BioLite stove, an innovative camping stove that can power...
The BioLite stove, an innovative camping stove that can power a USB port by transforming the thermal energy of a wood-burning fire, has won a best product award from the Outdoor Writers' Guild in the U.K. Produced by an American company that showed at at the Outdoor Retailer fair last ...
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News briefs
DAV, the German Alpine Club, has managed to increase the...
DAV, the German Alpine Club, has managed to increase the total number of members from 648,000 to currently more than 940,000 over the past ten years. These figures have been given by Vaude as it celebrates the tenth annniversary of its partnership with the alpine club. The cooperation began in ...
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News briefs
Vasque has signed up as official footwear provider for the...
Vasque has signed up as official footwear provider for the legendary Mount Washington Observatory, located in the state of New Hampshire at the convergence of three major storm tracks. To celebrate the partnership, Vasque has pledged to give away five pairs of its new Snowblime insulated boots to the first ...
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News briefs
Mountain Equipment is the new sponsor of the team of...
Mountain Equipment is the new sponsor of the team of young mountaineers of Naturfreunde Österreich (“Austrian friends of nature”). The six athletes between 22 and 25 years will be supplied by the British brand with apparel and sleeping bags.
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News briefs
Keen held Worldwide Recess Day on Friday, when its stores,...
Keen held Worldwide Recess Day on Friday, when its stores, offices and distributors across the globe hosted common playground activities such as foursquare, hopscotch and tetherball. It's the second annual edition of the event, which is intended to get people outside to be healthier and happier.
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Short stops
Teva is sponsoring the Lyon Kayak, a competition involving more...
Teva is sponsoring the Lyon Kayak, a competition involving more than 500 boats on the Saône river, on Sept. 22-23
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News briefs
Garmin, the specialty company for mobile navigation, has signed a...
Garmin, the specialty company for mobile navigation, has signed a three-year agreement to be the title sponsor of Velothon, a popular bicycle competition in Berlin, starting with its third edition, scheduled for June 9, 2013. The U.S. company has been increasingly active in cycling. It has been supporting one of ...
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News briefs
Sorel is launching a global marketing campaign with the tagline...
Sorel is launching a global marketing campaign with the tagline “Get your boots dirty.” The print and internet campaign intends to combine fashion and the company's roots in the category of rugged outdoor footwear. The heroes of the marketing initiative are women with a creative and independent appeal. One of ...
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News briefs
Erected by Salewa at its new futuristic headquarters in Bolzano...
Erected by Salewa at its new futuristic headquarters in Bolzano one year ago, its climbing wall complex has recorded a total of 60,750 visits so far, much more than the 40,000 visits that were originally predicted. On average, 166 people per day have been using the multiple climbing facilities of ...
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News briefs
Instead of leaving their old Haglöfs products at the back...
Instead of leaving their old Haglöfs products at the back of a closet, consumers will get a chance to bring them to a thrift store within the Swedish outdoor brand's store in Stockholm from next week. As part of the project, called Swapstories, the consumers will be asked to write ...
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News briefs
After the success of their jointly sponsored film tour last...
After the success of their jointly sponsored film tour last year, Primaloft and Dynafit will organize another one that has a new name with “Alpine Athlete Film Tour.” Another innovation is that the audience has the opportunity to vote for their favorite movies. The winning film will be awarded with ...
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News briefs
Adidas Outdoor has sealed a sponsoring agreement with climber Dean...
Adidas Outdoor has sealed a sponsoring agreement with climber Dean Potter. The 40-year-old is known for a speed record climb of “The Nose” at El Capitán and the first solo climb of Cerro Torre in Patagonia.
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News briefs
Point6, the manufacturer of premium merino wool socks, was the...
Point6, the manufacturer of premium merino wool socks, was the sponsor of the 6th Annual Run Rabbit Run 50-Mile Ultra Marathon as well as the inaugural Run Rabbit Run 100-Mile Ultra Marathon held this weekend in Steamboat Springs, Colorado. The events are part of the Montrail Cup Series and took ...
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News briefs
Gibbons Slacklines USA is going to host the 2012 World...
Gibbons Slacklines USA is going to host the 2012 World Slackline Federation World Championships being held in Boston on Nov. 10-11. The championships are being held at the Boston Ski & Snowboard Expo, and it is the first time they will take place in the U.S. In the competition, eight ...
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News briefs
On Oct. 20 and 21, Arc'teryx will organize its Climbing...
On Oct. 20 and 21, Arc'teryx will organize its Climbing Days under the roof of the International Mountain Summit in South Tyrol, Italy. Absolute beginners and advanced climbers are both invited to this climbing workshop, where they will get a chance to be coached by top athletes from the global ...
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Short stops
Chaco says it raised more than $10,000 for the Conservation...
Chaco says it raised more than $10,000 for the Conservation Alliance in the U.S. at the recent Outdoor Retailer show in Salt Lake City
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News briefs
Mountain Hardwear is title sponsor of “Superheroes of Stoke,” a...
Mountain Hardwear is title sponsor of “Superheroes of Stoke,” a ski film dedicated to the 20-year history of free skiing. The movie features Mountain Hardwear-sponsored athletes such as Samuel Anthamatten, Michele Parker and James Heim.
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News briefs
Outdoor Research is partnering with the winter and summer staff...
Outdoor Research is partnering with the winter and summer staff at the Grand Targhee Resort in the state of Wyoming, supply apparel, gloves and headwear as part of their uniform. The agreement calls for co-branded promotions and facilities that would allow visitors to buy similar products by Outdoor Research. The ...
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News briefs
Garmont USA has signed up as Gold Sponsor of the...
Garmont USA has signed up as Gold Sponsor of the Mountain Rescue Association (MRA). Set up in 1959 at Timberline Lodge at Mount Hood, Oregon, this non-profit organization is said to be the oldest search and rescue association in the U.S., with more than 2,500 members.
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News briefs
Following the leitmotiv “roped together in solidarity,” Mammut will donate...
Following the leitmotiv “roped together in solidarity,” Mammut will donate 1 percent out of the sales of its peak collection and the jubilee book put out for the brand's 150th anniversary. The benefit goes to the International Federation of Mountain Guides Associations with a special focus on the support of ...
