All Marketing articles – Page 53
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News briefs
Gibbons Slacklines USA is going to host the 2012 World...
Gibbons Slacklines USA is going to host the 2012 World Slackline Federation World Championships being held in Boston on Nov. 10-11. The championships are being held at the Boston Ski & Snowboard Expo, and it is the first time they will take place in the U.S. In the competition, eight ...
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News briefs
On Oct. 20 and 21, Arc'teryx will organize its Climbing...
On Oct. 20 and 21, Arc'teryx will organize its Climbing Days under the roof of the International Mountain Summit in South Tyrol, Italy. Absolute beginners and advanced climbers are both invited to this climbing workshop, where they will get a chance to be coached by top athletes from the global ...
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Short stops
Chaco says it raised more than $10,000 for the Conservation...
Chaco says it raised more than $10,000 for the Conservation Alliance in the U.S. at the recent Outdoor Retailer show in Salt Lake City
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News briefs
Mountain Hardwear is title sponsor of “Superheroes of Stoke,” a...
Mountain Hardwear is title sponsor of “Superheroes of Stoke,” a ski film dedicated to the 20-year history of free skiing. The movie features Mountain Hardwear-sponsored athletes such as Samuel Anthamatten, Michele Parker and James Heim.
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News briefs
Outdoor Research is partnering with the winter and summer staff...
Outdoor Research is partnering with the winter and summer staff at the Grand Targhee Resort in the state of Wyoming, supply apparel, gloves and headwear as part of their uniform. The agreement calls for co-branded promotions and facilities that would allow visitors to buy similar products by Outdoor Research. The ...
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News briefs
Garmont USA has signed up as Gold Sponsor of the...
Garmont USA has signed up as Gold Sponsor of the Mountain Rescue Association (MRA). Set up in 1959 at Timberline Lodge at Mount Hood, Oregon, this non-profit organization is said to be the oldest search and rescue association in the U.S., with more than 2,500 members.
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News briefs
Following the leitmotiv “roped together in solidarity,” Mammut will donate...
Following the leitmotiv “roped together in solidarity,” Mammut will donate 1 percent out of the sales of its peak collection and the jubilee book put out for the brand's 150th anniversary. The benefit goes to the International Federation of Mountain Guides Associations with a special focus on the support of ...
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News briefs
Lowa has opened a Demo Center at the Joe Dodge...
Lowa has opened a Demo Center at the Joe Dodge Lodge in Pinkham Notch, New Hampshire, in a partnership with the Appalchian Mountain Club. Until next Oct. 8, hikers will be able to test Lowa boots at no charge for a whole day, filling out a questionnaire afterwards.
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News briefs
Invista is launching its global integrated marketing campaign for its...
Invista is launching its global integrated marketing campaign for its Cordura brand. The campaign is called “Tough World” and aims to highlight the durability of Cordura products. The leitmotif is “It's a tough world out there. Gear up for it.” The marketing effort combines advertisements in print publications and interactive ...
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News briefs
The third edition of the “Biblia del Outdoor,” the Spanish...
The third edition of the “Biblia del Outdoor,” the Spanish product guide produced by Tradesport, has 254 pages. It will have a circulation of 25,000 copies, 15,000 of which are being sold or given away in outdoor stores, and the others sold in news kiosks. The catalog can also be ...
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News briefs
Vibram has been awarded the Best Project Panda Award. The...
Vibram has been awarded the Best Project Panda Award. The Italian company was honored in Shanghai for its Technological Center in Guangzhou, created to multiply the range of Vibram technologies and reinforce collaborations with companies in the sector. The center covers a surface of more than 10,000 square meters.
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News briefs
Globetrotter presented its new online platform, outdoor.de, and the recently...
Globetrotter presented its new online platform, outdoor.de, and the recently launched Globetrotter iPhone app at the OutDoor show. The leading German outdoor retail chain acquired the web domain outdoor.de one year ago. It has re-launched it with a fresh look in order to address a very broad target group, including ...
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News briefs
Regatta has signed up Saatchi & Saatchi, the top advertising...
Regatta has signed up Saatchi & Saatchi, the top advertising agency in London, to advise the group in how it can promote its brands – Regatta, Craghoppers and Dare2b – most effectively. For the fast-growing British group, the future marketing campaign is likely to focus on concepts like value for ...
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News briefs
Gregory is new sponsoring partner of hiking tour operators in...
Gregory is new sponsoring partner of hiking tour operators in Germany and Austria: The companies Clearskies and Alpinkreativ, an operator specializing in outdoor activities for women, will be supplied with gear packages for the customers.
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News briefs
Patagonia launches the “Vote the Environment” campaign, in which it...
Patagonia launches the “Vote the Environment” campaign, in which it asks customers to learn about the environmental records of the candidates for the next presidential elections in the U.S. and vote for the world they live in. To achieve the campaign's objectives, Patagonia has partnered with the rock band Wilco, ...
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News briefs
Polartec has honored a couple of brands for their products...
Polartec has honored a couple of brands for their products using Polartec fabrics with the APEX Award 2012. This year's winning brands and their products, which will hit the European stores in autumn, are: 66° North (“Eldborg Jacket”), Eider (“Uphill Jacket & Uphill Pant”), Karpos (“Marmolada Jacket”), Kjus (“Equilibrium Jacket”), ...
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News briefs
The Scandinavian Outdoor Group (SOG) has announced the award winners...
The Scandinavian Outdoor Group (SOG) has announced the award winners that were picked by an international jury of journalists that came together in Åre, Sweden, at the end of June. For summer 2013, the overall winner is the “Biom Hike” boot from Ecco, while the sustainability award goes to the ...
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Short stops
Aku confirms its partnership with the International Mountain Summit, taking...
Aku confirms its partnership with the International Mountain Summit, taking place in Bressanone next October
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Short stops
Adidas will host its second international Adidas Rockstars competition of...
Adidas will host its second international Adidas Rockstars competition of bouldering and sports climbing at the Porsche Areana in Stuttgart next month
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Short stops
Trangoworld has launched a new version of its website...
Trangoworld has launched a new version of its website
