All Marketing articles – Page 53
-
News briefs
Lowa has opened a Demo Center at the Joe Dodge...
Lowa has opened a Demo Center at the Joe Dodge Lodge in Pinkham Notch, New Hampshire, in a partnership with the Appalchian Mountain Club. Until next Oct. 8, hikers will be able to test Lowa boots at no charge for a whole day, filling out a questionnaire afterwards.
-
News briefs
Invista is launching its global integrated marketing campaign for its...
Invista is launching its global integrated marketing campaign for its Cordura brand. The campaign is called “Tough World” and aims to highlight the durability of Cordura products. The leitmotif is “It's a tough world out there. Gear up for it.” The marketing effort combines advertisements in print publications and interactive ...
-
News briefs
The third edition of the “Biblia del Outdoor,” the Spanish...
The third edition of the “Biblia del Outdoor,” the Spanish product guide produced by Tradesport, has 254 pages. It will have a circulation of 25,000 copies, 15,000 of which are being sold or given away in outdoor stores, and the others sold in news kiosks. The catalog can also be ...
-
News briefs
Vibram has been awarded the Best Project Panda Award. The...
Vibram has been awarded the Best Project Panda Award. The Italian company was honored in Shanghai for its Technological Center in Guangzhou, created to multiply the range of Vibram technologies and reinforce collaborations with companies in the sector. The center covers a surface of more than 10,000 square meters.
-
News briefs
Globetrotter presented its new online platform, outdoor.de, and the recently...
Globetrotter presented its new online platform, outdoor.de, and the recently launched Globetrotter iPhone app at the OutDoor show. The leading German outdoor retail chain acquired the web domain outdoor.de one year ago. It has re-launched it with a fresh look in order to address a very broad target group, including ...
-
News briefs
Regatta has signed up Saatchi & Saatchi, the top advertising...
Regatta has signed up Saatchi & Saatchi, the top advertising agency in London, to advise the group in how it can promote its brands – Regatta, Craghoppers and Dare2b – most effectively. For the fast-growing British group, the future marketing campaign is likely to focus on concepts like value for ...
-
News briefs
Gregory is new sponsoring partner of hiking tour operators in...
Gregory is new sponsoring partner of hiking tour operators in Germany and Austria: The companies Clearskies and Alpinkreativ, an operator specializing in outdoor activities for women, will be supplied with gear packages for the customers.
-
News briefs
Patagonia launches the “Vote the Environment” campaign, in which it...
Patagonia launches the “Vote the Environment” campaign, in which it asks customers to learn about the environmental records of the candidates for the next presidential elections in the U.S. and vote for the world they live in. To achieve the campaign's objectives, Patagonia has partnered with the rock band Wilco, ...
-
News briefs
Polartec has honored a couple of brands for their products...
Polartec has honored a couple of brands for their products using Polartec fabrics with the APEX Award 2012. This year's winning brands and their products, which will hit the European stores in autumn, are: 66° North (“Eldborg Jacket”), Eider (“Uphill Jacket & Uphill Pant”), Karpos (“Marmolada Jacket”), Kjus (“Equilibrium Jacket”), ...
-
News briefs
The Scandinavian Outdoor Group (SOG) has announced the award winners...
The Scandinavian Outdoor Group (SOG) has announced the award winners that were picked by an international jury of journalists that came together in Åre, Sweden, at the end of June. For summer 2013, the overall winner is the “Biom Hike” boot from Ecco, while the sustainability award goes to the ...
-
Short stops
Aku confirms its partnership with the International Mountain Summit, taking...
Aku confirms its partnership with the International Mountain Summit, taking place in Bressanone next October
-
Short stops
Adidas will host its second international Adidas Rockstars competition of...
Adidas will host its second international Adidas Rockstars competition of bouldering and sports climbing at the Porsche Areana in Stuttgart next month
-
Short stops
Trangoworld has launched a new version of its website...
Trangoworld has launched a new version of its website
-
News briefs
Deuter has sealed a sponsoring deal with the teachers of...
Deuter has sealed a sponsoring deal with the teachers of JDAV, the youth organization of the German alpine club. The backpack brand will equip the teachers with the models “Rise” and “Guide Lite.” Deuter is confident that it will get valuable feedback from those young consumers to improve its products.
-
News briefs
Millet is going to give end consumers the opportunity to...
Millet is going to give end consumers the opportunity to test its products with the help of the mountain guides of Chamonix, the French town in the heart of the Mont Blanc region. Starting on July 2, they will congregate for the experience every Monday after 6 p.m. at two ...
-
News briefs
The North Face is supporting the brothers Eneko and Iker...
The North Face is supporting the brothers Eneko and Iker Pou of Spain and Hansjörg Auer of Austria on their current tour in Canada. They are climbing some virgin walls in the so-called Perfection Valley on Baffin Island. The next rescue helicopter is just 600 kilometers away – just in ...
-
Short stops
The Norwegian Design Council has given its Award for Design...
The Norwegian Design Council has given its Award for Design Excellence to Helly Hansen for its lightweight, packable Odin FastPack jacket
-
Short stops
Grivel has signed a sponsorship agreement with the International Mountaineering...
Grivel has signed a sponsorship agreement with the International Mountaineering and Climbing Federation
-
News briefs
To celebrate its 80th anniversary, Lundhags will put out its...
To celebrate its 80th anniversary, Lundhags will put out its “boot book,” a homage to life in the outdoors and to hiking boots. The book contains stories on shoe maintenance and care, on the philosophy of the Swedish company, and on the importance of craftsmanship for excellent footwear.
-
News briefs
After winning the ADI Design Index 2011 award of the...
After winning the ADI Design Index 2011 award of the Association of Industrial Design, Garmont has been awarded with an Italian prize for innovation called “Premio dei Premi” (Prize of the Prizes). The Italian footwear company was honored at the National Innovation Day at the Senate in Rome by the ...
