All Marketing articles – Page 54
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News briefs
Deuter has sealed a sponsoring deal with the teachers of...
Deuter has sealed a sponsoring deal with the teachers of JDAV, the youth organization of the German alpine club. The backpack brand will equip the teachers with the models “Rise” and “Guide Lite.” Deuter is confident that it will get valuable feedback from those young consumers to improve its products.
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News briefs
Millet is going to give end consumers the opportunity to...
Millet is going to give end consumers the opportunity to test its products with the help of the mountain guides of Chamonix, the French town in the heart of the Mont Blanc region. Starting on July 2, they will congregate for the experience every Monday after 6 p.m. at two ...
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News briefs
The North Face is supporting the brothers Eneko and Iker...
The North Face is supporting the brothers Eneko and Iker Pou of Spain and Hansjörg Auer of Austria on their current tour in Canada. They are climbing some virgin walls in the so-called Perfection Valley on Baffin Island. The next rescue helicopter is just 600 kilometers away – just in ...
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Short stops
The Norwegian Design Council has given its Award for Design...
The Norwegian Design Council has given its Award for Design Excellence to Helly Hansen for its lightweight, packable Odin FastPack jacket
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Grivel has signed a sponsorship agreement with the International Mountaineering...
Grivel has signed a sponsorship agreement with the International Mountaineering and Climbing Federation
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News briefs
To celebrate its 80th anniversary, Lundhags will put out its...
To celebrate its 80th anniversary, Lundhags will put out its “boot book,” a homage to life in the outdoors and to hiking boots. The book contains stories on shoe maintenance and care, on the philosophy of the Swedish company, and on the importance of craftsmanship for excellent footwear.
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News briefs
After winning the ADI Design Index 2011 award of the...
After winning the ADI Design Index 2011 award of the Association of Industrial Design, Garmont has been awarded with an Italian prize for innovation called “Premio dei Premi” (Prize of the Prizes). The Italian footwear company was honored at the National Innovation Day at the Senate in Rome by the ...
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News briefs
Teva will be one of the sponsors of the first...
Teva will be one of the sponsors of the first European edition of Crankworx, the big international freeride mountain biking competition, which will be held in the French alpine resort of Les 2 Alpes next July 9-15. The brand will notably endorse the slopestyle Best Trick on July 13. Teva ...
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News briefs
In the last issue of this publication, we congratulated Regatta...
In the last issue of this publication, we congratulated Regatta and Aquapac International for winning the prestigious “Queen's Award for Enterprise: International Trade 2012.” We overlooked, however, that Powertraveller, the U.K. company specializing in portable power and solar charges, walked away with the award as well. In fact, Powertraveller won ...
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Short stops
The North Face will sponsor a climbing event on Kalymnos,...
The North Face will sponsor a climbing event on Kalymnos, a Greek island, which will take place from Sept. 26-30
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Millet will sponsor for the next three years the Catalonian...
Millet will sponsor for the next three years the Catalonian federation that organizes the Spanish region's ski mountaineering championship
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News briefs
Garmin is new title sponsor of Prorace Berlin, a race...
Garmin is new title sponsor of Prorace Berlin, a race for cycling professionals that will take place in that city on June 12. Meanwhile, the specialty company for mobile navigating solutions has announced that in early May, it cracked the historical mark of 100 million sold items. While it took ...
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News briefs
Pentland Brands, the parent company of Berghaus, Ellesse, Speedo and...
Pentland Brands, the parent company of Berghaus, Ellesse, Speedo and other brands, has been recognized as one of the best places to work in the U.K., ranking higher than any other sports company in the country. It took the 16th spot on the list established annually by the Great Place ...
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News briefs
Montane, the U.K. brand of high-end apparel, has collected some...
Montane, the U.K. brand of high-end apparel, has collected some £15,000 (€18,760-$23,500) to be donated to the Mountain Rescue England & Wales (MREW) for its excellent work. In a U.K. showroom, the effort, which took two years of fundraising, was celebrated in early May. MREW is basically carried by volunteers. ...
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News briefs
Odlo announced a contract to be the official supplier of...
Odlo announced a contract to be the official supplier of underwear for about 470 people involved with all the German national ski teams. The contract has been signed initially for two years. It will cover all the German athletes competing at all levels in all the disciplines covered by the ...
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News briefs
Deuter is already back to school: The backpack company has...
Deuter is already back to school: The backpack company has launched a website, fitfuerdenschulstart.de (“fit to go to school”), which is dedicated to schoolkids and their parents. The site is not only for the presentation of product, but gives advice on health, nutrition and other issues. It even includes recipes ...
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Short stops
Luis Alberto Hernando, the leading Spanish skyrunning champion, is endorsing...
Luis Alberto Hernando, the leading Spanish skyrunning champion, is endorsing the Grifone brand of outdoor clothing, which is going to return to this year's OutDoor show
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News briefs
Jack Wolfskin will act as the main sponsor of the...
Jack Wolfskin will act as the main sponsor of the IBU World Cup series for the next two years, starting with the 2012-13 winter season, under a contract signed through Infront Sports & Media. Additionally, the German outdoor company will be the top sponsor of the IBU World Championships to ...
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News briefs
Eider has organized a giant treasure hunt in the streets...
Eider has organized a giant treasure hunt in the streets of Paris to launch its spring range, focusing on breathability. The concept of the game, called the Eider Urban Game by Gore-Tex, was that participants should find one of the personalities sponsored by the brand, using the latest geo-finding apps ...
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News briefs
Hirotaka Takeuchi, the Japanese mountaineer, has sealed a sponsoring deal...
Hirotaka Takeuchi, the Japanese mountaineer, has sealed a sponsoring deal with Komperdell, the Austrian manufacturer of ski and trekking poles. The 40-year-old father of two aspires to be the first Japanese ever to climb all mountains higher than 8,000 meters. He already climbed 13 of them, some of them with ...
