All Marketing articles – Page 54
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News briefs
Teva will be one of the sponsors of the first...
Teva will be one of the sponsors of the first European edition of Crankworx, the big international freeride mountain biking competition, which will be held in the French alpine resort of Les 2 Alpes next July 9-15. The brand will notably endorse the slopestyle Best Trick on July 13. Teva ...
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News briefs
In the last issue of this publication, we congratulated Regatta...
In the last issue of this publication, we congratulated Regatta and Aquapac International for winning the prestigious “Queen's Award for Enterprise: International Trade 2012.” We overlooked, however, that Powertraveller, the U.K. company specializing in portable power and solar charges, walked away with the award as well. In fact, Powertraveller won ...
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The North Face will sponsor a climbing event on Kalymnos,...
The North Face will sponsor a climbing event on Kalymnos, a Greek island, which will take place from Sept. 26-30
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Millet will sponsor for the next three years the Catalonian...
Millet will sponsor for the next three years the Catalonian federation that organizes the Spanish region's ski mountaineering championship
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News briefs
Garmin is new title sponsor of Prorace Berlin, a race...
Garmin is new title sponsor of Prorace Berlin, a race for cycling professionals that will take place in that city on June 12. Meanwhile, the specialty company for mobile navigating solutions has announced that in early May, it cracked the historical mark of 100 million sold items. While it took ...
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News briefs
Pentland Brands, the parent company of Berghaus, Ellesse, Speedo and...
Pentland Brands, the parent company of Berghaus, Ellesse, Speedo and other brands, has been recognized as one of the best places to work in the U.K., ranking higher than any other sports company in the country. It took the 16th spot on the list established annually by the Great Place ...
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News briefs
Montane, the U.K. brand of high-end apparel, has collected some...
Montane, the U.K. brand of high-end apparel, has collected some £15,000 (€18,760-$23,500) to be donated to the Mountain Rescue England & Wales (MREW) for its excellent work. In a U.K. showroom, the effort, which took two years of fundraising, was celebrated in early May. MREW is basically carried by volunteers. ...
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News briefs
Odlo announced a contract to be the official supplier of...
Odlo announced a contract to be the official supplier of underwear for about 470 people involved with all the German national ski teams. The contract has been signed initially for two years. It will cover all the German athletes competing at all levels in all the disciplines covered by the ...
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News briefs
Deuter is already back to school: The backpack company has...
Deuter is already back to school: The backpack company has launched a website, fitfuerdenschulstart.de (“fit to go to school”), which is dedicated to schoolkids and their parents. The site is not only for the presentation of product, but gives advice on health, nutrition and other issues. It even includes recipes ...
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Luis Alberto Hernando, the leading Spanish skyrunning champion, is endorsing...
Luis Alberto Hernando, the leading Spanish skyrunning champion, is endorsing the Grifone brand of outdoor clothing, which is going to return to this year's OutDoor show
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News briefs
Jack Wolfskin will act as the main sponsor of the...
Jack Wolfskin will act as the main sponsor of the IBU World Cup series for the next two years, starting with the 2012-13 winter season, under a contract signed through Infront Sports & Media. Additionally, the German outdoor company will be the top sponsor of the IBU World Championships to ...
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News briefs
Eider has organized a giant treasure hunt in the streets...
Eider has organized a giant treasure hunt in the streets of Paris to launch its spring range, focusing on breathability. The concept of the game, called the Eider Urban Game by Gore-Tex, was that participants should find one of the personalities sponsored by the brand, using the latest geo-finding apps ...
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News briefs
Hirotaka Takeuchi, the Japanese mountaineer, has sealed a sponsoring deal...
Hirotaka Takeuchi, the Japanese mountaineer, has sealed a sponsoring deal with Komperdell, the Austrian manufacturer of ski and trekking poles. The 40-year-old father of two aspires to be the first Japanese ever to climb all mountains higher than 8,000 meters. He already climbed 13 of them, some of them with ...
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In cooperation with Sierra Club and the Sierra Magazine, Lowa...
In cooperation with Sierra Club and the Sierra Magazine, Lowa Boots has opened a demo center at Clair Tapaan Lodge in the Sierra Nevada, California
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Satra, the U.K.-based technology center for research and development in...
Satra, the U.K.-based technology center for research and development in the footwear sector, has granted its “Satra PPE Award” to OutDry Technologies in the category “best contribution to PPE production efficiency” due to the Columbia Sportswear subsidiary's one-step direct lamination process
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News briefs
GPS brand Falk Outdoor has sealed a sponsoring deal with...
GPS brand Falk Outdoor has sealed a sponsoring deal with Delius Klasing, a German publisher of a wide range of sports-related consumer magazines, including the magazine Bike, which is title sponsor of five major events across Europe: Falk will act as official navigation supplier at the Sympatex Bike Festival at ...
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News briefs
Vibram is partnering with the Melloblocco event, the largest bouldering...
Vibram is partnering with the Melloblocco event, the largest bouldering meeting in the world bringing together thousands of climbers. The event in Northern Italy will be held May 3-6. A certified resoler from Vibram will be on hand to put new soles on shoes using the material of your choice ...
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News briefs
Salewa is launching program to help Nepalese women to become...
Salewa is launching program to help Nepalese women to become sherpas. For each product sold from its 5Continents collection, the company will donate one euro to the ONG Empowering Women of Nepal, which organizes a two-year training program for them in the areas of trekking and tourism.
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Yeti, the German sleeping bag brand, has won the prestigious...
Yeti, the German sleeping bag brand, has won the prestigious Red Dot Design Award for its sleeping bag “Tuner “
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Gore-Tex has won the special award for “community communications” for...
Gore-Tex has won the special award for “community communications” for its “Experience Tour” campaign at the PR Report Awards last week
