All Marketing articles – Page 55
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In cooperation with Sierra Club and the Sierra Magazine, Lowa...
In cooperation with Sierra Club and the Sierra Magazine, Lowa Boots has opened a demo center at Clair Tapaan Lodge in the Sierra Nevada, California
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Satra, the U.K.-based technology center for research and development in...
Satra, the U.K.-based technology center for research and development in the footwear sector, has granted its “Satra PPE Award” to OutDry Technologies in the category “best contribution to PPE production efficiency” due to the Columbia Sportswear subsidiary's one-step direct lamination process
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GPS brand Falk Outdoor has sealed a sponsoring deal with...
GPS brand Falk Outdoor has sealed a sponsoring deal with Delius Klasing, a German publisher of a wide range of sports-related consumer magazines, including the magazine Bike, which is title sponsor of five major events across Europe: Falk will act as official navigation supplier at the Sympatex Bike Festival at ...
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Vibram is partnering with the Melloblocco event, the largest bouldering...
Vibram is partnering with the Melloblocco event, the largest bouldering meeting in the world bringing together thousands of climbers. The event in Northern Italy will be held May 3-6. A certified resoler from Vibram will be on hand to put new soles on shoes using the material of your choice ...
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Salewa is launching program to help Nepalese women to become...
Salewa is launching program to help Nepalese women to become sherpas. For each product sold from its 5Continents collection, the company will donate one euro to the ONG Empowering Women of Nepal, which organizes a two-year training program for them in the areas of trekking and tourism.
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Yeti, the German sleeping bag brand, has won the prestigious...
Yeti, the German sleeping bag brand, has won the prestigious Red Dot Design Award for its sleeping bag “Tuner “
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Gore-Tex has won the special award for “community communications” for...
Gore-Tex has won the special award for “community communications” for its “Experience Tour” campaign at the PR Report Awards last week
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Arc'teryx has sealed a sponsorship deal with the International Skyrunning...
Arc'teryx has sealed a sponsorship deal with the International Skyrunning Federation
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Regatta announced that it was awarded the prestigious “Queen's Award...
Regatta announced that it was awarded the prestigious “Queen's Award for Enterprise: International Trade 2012.” Given every year to companies in all sectors on the British queen's birthday, this is one of the U.K.'s most prestigious accolades for business performance. The only other British company remotely involved in the sporting ...
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Altus will be an official supplier to the Mountaineering Association...
Altus will be an official supplier to the Mountaineering Association of Aragon, which represents 150 clubs with 8,000 members in this region of Spain
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Timy Fairfield an professional American rock climber who has also...
Timy Fairfield an professional American rock climber who has also spent five years in France, is the newest member of Deuter USA's ambassador team
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Garmin will act as a sponsor of the Spanish Triathlon...
Garmin will act as a sponsor of the Spanish Triathlon Federation
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Leki, Meindl, Lowa and Deuter continue to push their joint...
Leki, Meindl, Lowa and Deuter continue to push their joint concept of speed hiking, at least in Germany. The four companies are inviting their retail customers to seminars to be held during April and May. The 1.5-day sessions train interested retailers or their staff in becoming a speed hiking instructor. ...
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An outdoor brand has won one of the prestigious Red...
An outdoor brand has won one of the prestigious Red Dot design awards for 2012. The “Bering -3º” sleeping bag by Nordisk is made of ultra-fine woven threads with a coating of microfine carbon particles to enhance insulation, and uses synthetic filling made from Advansa Thermo Dry Soft. Specialist retailers ...
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Ueli Steck has joined the World Team of Béal, the...
Ueli Steck has joined the World Team of Béal, the big French supplier of mountaineering ropes and harnesses. Born at Emmental in Switzerland in 1976, he has been climbing mountains since the age of 12. He has developed a specialty of ascending them alone, fast. His latest achievement was climbing ...
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Paul Hubner, chief executive of Baffin, the Canadian brand of...
Paul Hubner, chief executive of Baffin, the Canadian brand of “polar-proven” outdoor footwear and clothing, is doing it again. He will be leading a 230-kilometer trek across Baffin Island in the Arctic to test a new range of clothing. He will go on the expedition together with his sons Mark, ...
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Adidas Outdoor is launching a free iPad app for outdoor...
Adidas Outdoor is launching a free iPad app for outdoor enthusiasts who want to read its outdoor magazine on their tablet. The app will enable users to view all the contents of the magazine, including interactive functions. For example, as part of a feature about two climbers tackling the Chimera ...
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Sympatex is the main sponsor of the Lofoten Freeride 2012...
Sympatex is the main sponsor of the Lofoten Freeride 2012 in Norway
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News briefs
After 2005 and 2008, Vaude has again made it into...
After 2005 and 2008, Vaude has again made it into the final selection in the competition of Germany's family-friendliest enterprises. The competition is called “success factor family” and is supported by Chancellor Angela Merkel. Vaude was picked out of more than 530 applications. The company runs its own kindergarten and ...
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Mammut is the main sponsor of the Swiss Irontrail (200...
Mammut is the main sponsor of the Swiss Irontrail (200 kilometers), described as the toughest trail-running event in the alpine region
