All Marketing articles – Page 55
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Arc'teryx has sealed a sponsorship deal with the International Skyrunning...
Arc'teryx has sealed a sponsorship deal with the International Skyrunning Federation
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Regatta announced that it was awarded the prestigious “Queen's Award...
Regatta announced that it was awarded the prestigious “Queen's Award for Enterprise: International Trade 2012.” Given every year to companies in all sectors on the British queen's birthday, this is one of the U.K.'s most prestigious accolades for business performance. The only other British company remotely involved in the sporting ...
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Altus will be an official supplier to the Mountaineering Association...
Altus will be an official supplier to the Mountaineering Association of Aragon, which represents 150 clubs with 8,000 members in this region of Spain
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Timy Fairfield an professional American rock climber who has also...
Timy Fairfield an professional American rock climber who has also spent five years in France, is the newest member of Deuter USA's ambassador team
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Garmin will act as a sponsor of the Spanish Triathlon...
Garmin will act as a sponsor of the Spanish Triathlon Federation
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Leki, Meindl, Lowa and Deuter continue to push their joint...
Leki, Meindl, Lowa and Deuter continue to push their joint concept of speed hiking, at least in Germany. The four companies are inviting their retail customers to seminars to be held during April and May. The 1.5-day sessions train interested retailers or their staff in becoming a speed hiking instructor. ...
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An outdoor brand has won one of the prestigious Red...
An outdoor brand has won one of the prestigious Red Dot design awards for 2012. The “Bering -3º” sleeping bag by Nordisk is made of ultra-fine woven threads with a coating of microfine carbon particles to enhance insulation, and uses synthetic filling made from Advansa Thermo Dry Soft. Specialist retailers ...
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Ueli Steck has joined the World Team of Béal, the...
Ueli Steck has joined the World Team of Béal, the big French supplier of mountaineering ropes and harnesses. Born at Emmental in Switzerland in 1976, he has been climbing mountains since the age of 12. He has developed a specialty of ascending them alone, fast. His latest achievement was climbing ...
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Paul Hubner, chief executive of Baffin, the Canadian brand of...
Paul Hubner, chief executive of Baffin, the Canadian brand of “polar-proven” outdoor footwear and clothing, is doing it again. He will be leading a 230-kilometer trek across Baffin Island in the Arctic to test a new range of clothing. He will go on the expedition together with his sons Mark, ...
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Adidas Outdoor is launching a free iPad app for outdoor...
Adidas Outdoor is launching a free iPad app for outdoor enthusiasts who want to read its outdoor magazine on their tablet. The app will enable users to view all the contents of the magazine, including interactive functions. For example, as part of a feature about two climbers tackling the Chimera ...
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Sympatex is the main sponsor of the Lofoten Freeride 2012...
Sympatex is the main sponsor of the Lofoten Freeride 2012 in Norway
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After 2005 and 2008, Vaude has again made it into...
After 2005 and 2008, Vaude has again made it into the final selection in the competition of Germany's family-friendliest enterprises. The competition is called “success factor family” and is supported by Chancellor Angela Merkel. Vaude was picked out of more than 530 applications. The company runs its own kindergarten and ...
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Mammut is the main sponsor of the Swiss Irontrail (200...
Mammut is the main sponsor of the Swiss Irontrail (200 kilometers), described as the toughest trail-running event in the alpine region
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Mountain Hardwear's climbers Tim Emmett and Klemen Premrl have successfully...
Mountain Hardwear's climbers Tim Emmett and Klemen Premrl have successfully managed to climb the Spray On Helmcken Falls in Canada, recognized as one of the most difficult ice-climbing routes in the world
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The carabiner “Magnetron GridLock” of Black Diamond has won both...
The carabiner “Magnetron GridLock” of Black Diamond has won both the prestigious IF Design and Plus X awards
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Primaloft has extended its partnership with the Banff Mountain Film...
Primaloft has extended its partnership with the Banff Mountain Film Tour for 2012
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Haglöfs is accompanying the launch of its skiing products range...
Haglöfs is accompanying the launch of its skiing products range with the sponsorship of the Scandinavian Big Mountain Championships. The event, which will take place in May at Riksgränsen in Kiruna, Swedish Lapland, is billed as the world's oldest and most prestigious freeskiing competition. Haglöfs has become its lead sponsor, ...
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Backcountry Access (BCA) reached an extremely high level of awareness...
Backcountry Access (BCA) reached an extremely high level of awareness with a film broadcast on YouTube that has been viewed by at least 730,000 people. The film shows an athlete, Meesh Hytner, taking part in a grass-roots snowboard freeriding event and getting into trouble with loads of snow. The rider ...
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REI, the big outdoor retail chain in the U.S., has...
REI, the big outdoor retail chain in the U.S., has selected Vibram for the second year in a row as Vendor Partner of the Year
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Carinthia, the Austrian brand of sleeping bags and apparel, supplies...
Carinthia, the Austrian brand of sleeping bags and apparel, supplies the 530 volunteer members of Carinthia's mountain rescue team with its “G-Loft Light Jackets”
