All Marketing articles – Page 56
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Mountain Hardwear's climbers Tim Emmett and Klemen Premrl have successfully...
Mountain Hardwear's climbers Tim Emmett and Klemen Premrl have successfully managed to climb the Spray On Helmcken Falls in Canada, recognized as one of the most difficult ice-climbing routes in the world
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The carabiner “Magnetron GridLock” of Black Diamond has won both...
The carabiner “Magnetron GridLock” of Black Diamond has won both the prestigious IF Design and Plus X awards
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Primaloft has extended its partnership with the Banff Mountain Film...
Primaloft has extended its partnership with the Banff Mountain Film Tour for 2012
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Haglöfs is accompanying the launch of its skiing products range...
Haglöfs is accompanying the launch of its skiing products range with the sponsorship of the Scandinavian Big Mountain Championships. The event, which will take place in May at Riksgränsen in Kiruna, Swedish Lapland, is billed as the world's oldest and most prestigious freeskiing competition. Haglöfs has become its lead sponsor, ...
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Backcountry Access (BCA) reached an extremely high level of awareness...
Backcountry Access (BCA) reached an extremely high level of awareness with a film broadcast on YouTube that has been viewed by at least 730,000 people. The film shows an athlete, Meesh Hytner, taking part in a grass-roots snowboard freeriding event and getting into trouble with loads of snow. The rider ...
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REI, the big outdoor retail chain in the U.S., has...
REI, the big outdoor retail chain in the U.S., has selected Vibram for the second year in a row as Vendor Partner of the Year
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Carinthia, the Austrian brand of sleeping bags and apparel, supplies...
Carinthia, the Austrian brand of sleeping bags and apparel, supplies the 530 volunteer members of Carinthia's mountain rescue team with its “G-Loft Light Jackets”
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The North American division of Scarpa is now the official...
The North American division of Scarpa is now the official footwear sponsor of Boulder-based Alpie World Ascents, a network of mountain guides
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W.L. Gore and Norrøna have entered into an agreement with...
W.L. Gore and Norrøna have entered into an agreement with a Norwegian ski area, Røldal, and to the local ski competitions the Røldal Freeride World Tour and the Røldal Freeride Challenge. Under the agreement, Gore and Norrøna will act as the official suppliers of technical ski and snowboard wear. The ...
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Salomon has struck an agreement with FEEC, a hiking association...
Salomon has struck an agreement with FEEC, a hiking association in the Catalonian region of Spain, to promote the sport of trail-running and other less intense activities such as “fast and light hiking”
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Odlo is the new sponsor of the Ghost Factory Racing...
Odlo is the new sponsor of the Ghost Factory Racing Team of female mountain bikers
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Migros, the huge Swiss retail cooperative and owner of the...
Migros, the huge Swiss retail cooperative and owner of the SportXX and Outdoor by Sport XX stores, is the new main sponsor of SAC, the Swiss alpine club. It is one of three main sponsors and the exclusive supporter of the youth section. Currently, SAC counts some 135,000 members. In ...
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Garmin's cycle team, formerly known as “Team Garmin Cervélo,” has...
Garmin's cycle team, formerly known as “Team Garmin Cervélo,” has been renamed “Team Garmin Barracuda” due to the change of co-sponsors
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At Ispo, Bergans of Norway will present its new international...
At Ispo, Bergans of Norway will present its new international slogan: Forever Pioneers
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A young British climber, James Pearson, has recently been contracted...
A young British climber, James Pearson, has recently been contracted by Beal besides his other sponsors, which are La Sportiva, The North Face, Adidas Eyewear, Wild Country and others
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Beal, the French outdoor equipment brand, has renewed its partnership...
Beal, the French outdoor equipment brand, has renewed its partnership with the French Mountaineering and Climbing Federation (FFME) until 2015. In addition, Beal's Diablo climbing rope will be available for use at the this year's World Climbing Championships in Paris this September. The Diablo uses Unicore proprietary technology, which links ...
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The Conservation Alliance Legacy Fund has reached its goal of...
The Conservation Alliance Legacy Fund has reached its goal of a $3.5 million endowment thanks to a pledge from The North Face to give $750,000 over three years. The Legacy Fund's earnings cover the Conservation Alliance's operating expenses. It was launched in January 2008 and grew to $2.75 million when ...
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Trangoworld is sponsoring Teresa Troya, a 31-year-old who became Spain's...
Trangoworld is sponsoring Teresa Troya, a 31-year-old who became Spain's bouldering champion last year
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REI has named Vibram USA its 2011 Vendor Partner of...
REI has named Vibram USA its 2011 Vendor Partner of the Year in its annual awards program, for the second year in a row. The honor was announced at the Outdoor Retailer show, along with the three divisional awards: Black Diamond Equipment for camp/travel; Thule for action sports; and Merrell ...
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Mountain Equipment sponsors Florian Heuber, a 14-year-old boy who has...
Mountain Equipment sponsors Florian Heuber, a 14-year-old boy who has already succeeded in climbing various mountains with the difficulty degree up to 8a
