All Marketing articles – Page 56
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The North American division of Scarpa is now the official...
The North American division of Scarpa is now the official footwear sponsor of Boulder-based Alpie World Ascents, a network of mountain guides
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News briefs
W.L. Gore and Norrøna have entered into an agreement with...
W.L. Gore and Norrøna have entered into an agreement with a Norwegian ski area, Røldal, and to the local ski competitions the Røldal Freeride World Tour and the Røldal Freeride Challenge. Under the agreement, Gore and Norrøna will act as the official suppliers of technical ski and snowboard wear. The ...
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Salomon has struck an agreement with FEEC, a hiking association...
Salomon has struck an agreement with FEEC, a hiking association in the Catalonian region of Spain, to promote the sport of trail-running and other less intense activities such as “fast and light hiking”
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Odlo is the new sponsor of the Ghost Factory Racing...
Odlo is the new sponsor of the Ghost Factory Racing Team of female mountain bikers
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Migros, the huge Swiss retail cooperative and owner of the...
Migros, the huge Swiss retail cooperative and owner of the SportXX and Outdoor by Sport XX stores, is the new main sponsor of SAC, the Swiss alpine club. It is one of three main sponsors and the exclusive supporter of the youth section. Currently, SAC counts some 135,000 members. In ...
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Garmin's cycle team, formerly known as “Team Garmin Cervélo,” has...
Garmin's cycle team, formerly known as “Team Garmin Cervélo,” has been renamed “Team Garmin Barracuda” due to the change of co-sponsors
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At Ispo, Bergans of Norway will present its new international...
At Ispo, Bergans of Norway will present its new international slogan: Forever Pioneers
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A young British climber, James Pearson, has recently been contracted...
A young British climber, James Pearson, has recently been contracted by Beal besides his other sponsors, which are La Sportiva, The North Face, Adidas Eyewear, Wild Country and others
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Beal, the French outdoor equipment brand, has renewed its partnership...
Beal, the French outdoor equipment brand, has renewed its partnership with the French Mountaineering and Climbing Federation (FFME) until 2015. In addition, Beal's Diablo climbing rope will be available for use at the this year's World Climbing Championships in Paris this September. The Diablo uses Unicore proprietary technology, which links ...
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The Conservation Alliance Legacy Fund has reached its goal of...
The Conservation Alliance Legacy Fund has reached its goal of a $3.5 million endowment thanks to a pledge from The North Face to give $750,000 over three years. The Legacy Fund's earnings cover the Conservation Alliance's operating expenses. It was launched in January 2008 and grew to $2.75 million when ...
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Trangoworld is sponsoring Teresa Troya, a 31-year-old who became Spain's...
Trangoworld is sponsoring Teresa Troya, a 31-year-old who became Spain's bouldering champion last year
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REI has named Vibram USA its 2011 Vendor Partner of...
REI has named Vibram USA its 2011 Vendor Partner of the Year in its annual awards program, for the second year in a row. The honor was announced at the Outdoor Retailer show, along with the three divisional awards: Black Diamond Equipment for camp/travel; Thule for action sports; and Merrell ...
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Mountain Equipment sponsors Florian Heuber, a 14-year-old boy who has...
Mountain Equipment sponsors Florian Heuber, a 14-year-old boy who has already succeeded in climbing various mountains with the difficulty degree up to 8a
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For the fourth year in a row, Timberland will be...
For the fourth year in a row, Timberland will be the official footwear and outerwear sponsor of the Sundance Film Festival beind held Jan. 19-29 in Utah. The company will provide shoes and apparel from its Earthkeepers collection for filmmakers attending the festival, and is launching an interactive environmental initiative ...
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Trekmates, the British maker of outdoor apparel, has sealed a...
Trekmates, the British maker of outdoor apparel, has sealed a deal with the British Association of International Mountain Leaders (BAIML). In early December, at the general assembly of BAIML, Trekmates handed over the first 500 softshell jackets to around 150 BAIML members who attended the meeting. The gear was jointly ...
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Deuter offers a new smartphone app that is set to...
Deuter offers a new smartphone app that is set to be a full package for mountaineering enthusiasts. The tool comprises the planning of mountain hikes and climbs, topographic maps, a compass and an altimeter. The user can even shoot photos and the app provides the name and additional information on ...
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Brunton, the American brand of outdoor accessories owned by...
Brunton, the American brand of outdoor accessories owned by Fenix Outdoor, has just launched its European website under bruntoneurope.com
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For the first time in its more than 200 years...
For the first time in its more than 200 years of existence, Schöffel will launch an advertising campaign on TV in the German-speaking countries. The campaign will be launched in autumn 2012 and will be complemented by a trade marketing initiative on the points of sale.
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The North Face has launched an online platform in Europe...
The North Face has launched an online platform in Europe to promote safety in the mountains. The “kNOw boundaries” website contains several sections, focusing on items such as safe equipment, how to spot an avalanche, signs of unstable snow, and so forth. Each of them is animated by videos featuring ...
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Ecco will be title sponsor of a three-day indoor trail-running...
Ecco will be title sponsor of a three-day indoor trail-running event, co-sponsored by the magazine Runner's World, in Westfalenhalle of Dortmund, Germany, beginning on Feb. 3
