All Marketing articles – Page 57
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News briefs
Powertraveller, the U.K. specialty company for power recharge solutions outdoors,...
Powertraveller, the U.K. specialty company for power recharge solutions outdoors, will provide a special service to visitors of the upcoming Ispo show. Everybody with low power can leave his or her gadgets to have recharged at Powertraveller's booth (UE 502 B A5) which will be placed in the corridor between ...
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Marmot is the title sponsor of a climbing festival to...
Marmot is the title sponsor of a climbing festival to take place in the Frankenjura in next spring
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Dani Reiss, chief executive and president of Canada Goose,...
Dani Reiss, chief executive and president of Canada Goose, has been named Canada's Entrepreneur of the Year 2011 by Ernst & Young
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Kimberlee Viera has been named financial director of Icebreaker's U.S....
Kimberlee Viera has been named financial director of Icebreaker's U.S. operations
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Salewa has been awarded the “economy prize” of its native...
Salewa has been awarded the “economy prize” of its native state of South Tyrol, Italy, in the category “investment” for its new headquarters based in Bolzano
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Carinthia, the traditional Austrian sleeping bag brand, will show at...
Carinthia, the traditional Austrian sleeping bag brand, will show at Ispo with its own booth for the first time
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Gore-Tex has joined forces with Armada Skis, the producer of...
Gore-Tex has joined forces with Armada Skis, the producer of higher-end snow wear
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News briefs
The Outdoor Sports Valley initiative of France announces that the...
The Outdoor Sports Valley initiative of France announces that the next edition of the Tecnica Maxi-Race du Lac d'Annecy will take place on May 26-27 of next year. Participants can still sign up, although the number of participating athletes is limited. Last year, some 1,200 trail-runners joined the event, many ...
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Jack Wolfskin will sponsor the Alpine World Ski Championships through...
Jack Wolfskin will sponsor the Alpine World Ski Championships through an agreement for four years
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News briefs
Aku has relaunched its website, presenting a series of photographs...
Aku has relaunched its website, presenting a series of photographs intended to portray the mountain as a place full of life and humanity. It also illustrates the various initiatives taken by the Italian producer of outdoor shoes to protect the environment. The portal has a full catalog of Aku's collection ...
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Pertex, the maker of durable fabrics, has agreed to be...
Pertex, the maker of durable fabrics, has agreed to be the sponsor of the Innov_ex conference to be held in Lancaster, Britain, from April 18-19, 2012, for the 10th consecutive time
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Adidas Outdoor has added Florian Hill, a mountaineer and adventurer,...
Adidas Outdoor has added Florian Hill, a mountaineer and adventurer, to its team of sponsored athletes
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News briefs
Patagonia Footwear will put a stronger focus on promoting trail-running...
Patagonia Footwear will put a stronger focus on promoting trail-running by supporting extreme runner Krissy Moehl and the Ultra Running Team that bears Patagonia's name. Jointly, Patagonia and these athletes will develop a larger line of trail-running shoes. Additionally, it will increase its efforts in supporting major events such as ...
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Mountain Equipment has sealed a sponsoring deal with the German...
Mountain Equipment has sealed a sponsoring deal with the German Alpine Club to support the six young women of the federation's expedition team
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Canada Goose was picked by Outside magazine as “Gear of...
Canada Goose was picked by Outside magazine as “Gear of the Year” for its “HyBridge Lite Jacket” designed as a hybrid product between a warm down jacket and a light softshell
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Therm-a-Rest has been awarded “Editor's Choice” of the U.S. Backpacker...
Therm-a-Rest has been awarded “Editor's Choice” of the U.S. Backpacker magazine for its “NeoAir All Season Mattress”
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Schoeller has received the Swiss Technology Award for its new...
Schoeller has received the Swiss Technology Award for its new iLoad material, a textile carrier that can be individually loaded and regenerated with beneficial and therapeutic substances
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Arc'teryx has launched its mobile site, which enables the customer...
Arc'teryx has launched its mobile site, which enables the customer to scan hangtags with an appropriate barcode app at the point of sale
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Montane, the U.K. high-end brand of functional apparel, will support...
Montane, the U.K. high-end brand of functional apparel, will support a British expedition to the subglacial Lake Ellsworth in Antarctica scheduled for October 2012
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News briefs
Scarpa sponsored a special new 46.5-kilometer trail-running race through the...
Scarpa sponsored a special new 46.5-kilometer trail-running race through the slopes of Monte Grappa and neighboring hills in the Veneto region of Italy last month. Called Trail degli Eroi – Trofeo Scarpa (Heroes Trail – Scarpa Trophy), it involved about 300 participants and commemorated the death of 12,000 people in ...
