All Marketing articles – Page 57
-
News briefs
For the fourth year in a row, Timberland will be...
For the fourth year in a row, Timberland will be the official footwear and outerwear sponsor of the Sundance Film Festival beind held Jan. 19-29 in Utah. The company will provide shoes and apparel from its Earthkeepers collection for filmmakers attending the festival, and is launching an interactive environmental initiative ...
-
News briefs
Trekmates, the British maker of outdoor apparel, has sealed a...
Trekmates, the British maker of outdoor apparel, has sealed a deal with the British Association of International Mountain Leaders (BAIML). In early December, at the general assembly of BAIML, Trekmates handed over the first 500 softshell jackets to around 150 BAIML members who attended the meeting. The gear was jointly ...
-
News briefs
Deuter offers a new smartphone app that is set to...
Deuter offers a new smartphone app that is set to be a full package for mountaineering enthusiasts. The tool comprises the planning of mountain hikes and climbs, topographic maps, a compass and an altimeter. The user can even shoot photos and the app provides the name and additional information on ...
-
Short stops
Brunton, the American brand of outdoor accessories owned by...
Brunton, the American brand of outdoor accessories owned by Fenix Outdoor, has just launched its European website under bruntoneurope.com
-
News briefs
For the first time in its more than 200 years...
For the first time in its more than 200 years of existence, Schöffel will launch an advertising campaign on TV in the German-speaking countries. The campaign will be launched in autumn 2012 and will be complemented by a trade marketing initiative on the points of sale.
-
News briefs
The North Face has launched an online platform in Europe...
The North Face has launched an online platform in Europe to promote safety in the mountains. The “kNOw boundaries” website contains several sections, focusing on items such as safe equipment, how to spot an avalanche, signs of unstable snow, and so forth. Each of them is animated by videos featuring ...
-
Short stops
Ecco will be title sponsor of a three-day indoor trail-running...
Ecco will be title sponsor of a three-day indoor trail-running event, co-sponsored by the magazine Runner's World, in Westfalenhalle of Dortmund, Germany, beginning on Feb. 3
-
News briefs
Powertraveller, the U.K. specialty company for power recharge solutions outdoors,...
Powertraveller, the U.K. specialty company for power recharge solutions outdoors, will provide a special service to visitors of the upcoming Ispo show. Everybody with low power can leave his or her gadgets to have recharged at Powertraveller's booth (UE 502 B A5) which will be placed in the corridor between ...
-
Short stops
Marmot is the title sponsor of a climbing festival to...
Marmot is the title sponsor of a climbing festival to take place in the Frankenjura in next spring
-
Short stops
Dani Reiss, chief executive and president of Canada Goose,...
Dani Reiss, chief executive and president of Canada Goose, has been named Canada's Entrepreneur of the Year 2011 by Ernst & Young
-
Short stops
Kimberlee Viera has been named financial director of Icebreaker's U.S....
Kimberlee Viera has been named financial director of Icebreaker's U.S. operations
-
Short stops
Salewa has been awarded the “economy prize” of its native...
Salewa has been awarded the “economy prize” of its native state of South Tyrol, Italy, in the category “investment” for its new headquarters based in Bolzano
-
Short stops
Carinthia, the traditional Austrian sleeping bag brand, will show at...
Carinthia, the traditional Austrian sleeping bag brand, will show at Ispo with its own booth for the first time
-
Short stops
Gore-Tex has joined forces with Armada Skis, the producer of...
Gore-Tex has joined forces with Armada Skis, the producer of higher-end snow wear
-
News briefs
The Outdoor Sports Valley initiative of France announces that the...
The Outdoor Sports Valley initiative of France announces that the next edition of the Tecnica Maxi-Race du Lac d'Annecy will take place on May 26-27 of next year. Participants can still sign up, although the number of participating athletes is limited. Last year, some 1,200 trail-runners joined the event, many ...
-
Short stops
Jack Wolfskin will sponsor the Alpine World Ski Championships through...
Jack Wolfskin will sponsor the Alpine World Ski Championships through an agreement for four years
-
News briefs
Aku has relaunched its website, presenting a series of photographs...
Aku has relaunched its website, presenting a series of photographs intended to portray the mountain as a place full of life and humanity. It also illustrates the various initiatives taken by the Italian producer of outdoor shoes to protect the environment. The portal has a full catalog of Aku's collection ...
-
Short stops
Pertex, the maker of durable fabrics, has agreed to be...
Pertex, the maker of durable fabrics, has agreed to be the sponsor of the Innov_ex conference to be held in Lancaster, Britain, from April 18-19, 2012, for the 10th consecutive time
-
Short stops
Adidas Outdoor has added Florian Hill, a mountaineer and adventurer,...
Adidas Outdoor has added Florian Hill, a mountaineer and adventurer, to its team of sponsored athletes
-
News briefs
Patagonia Footwear will put a stronger focus on promoting trail-running...
Patagonia Footwear will put a stronger focus on promoting trail-running by supporting extreme runner Krissy Moehl and the Ultra Running Team that bears Patagonia's name. Jointly, Patagonia and these athletes will develop a larger line of trail-running shoes. Additionally, it will increase its efforts in supporting major events such as ...