All Marketing articles – Page 58
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Nordisk has been granted the iF Design Award 2012 in...
Nordisk has been granted the iF Design Award 2012 in the category “Materials” for its sleeping bag “Bering”
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Schöffel, the sponsor of Gerlinde Kaltenbrunner, the first woman ever...
Schöffel, the sponsor of Gerlinde Kaltenbrunner, the first woman ever who made it onto the top of all 14 summits higher than 8,000 meters without the support of additional oxygen, has offered the Austrian's jacket on a web-based auction for charity. The €500-odd go to a German NGO which is ...
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Eider has made its website more interactive with the...
Eider has made its website more interactive with the customer, especially through social networks. The new version describes the products exhaustively before proposing them for sale online, including promotions. The site allows the customer to locate the nearest store offering Eider products. It presents its sponsored athletes.
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In the fourth consecutive year, Lafuma has sent volunteers to...
In the fourth consecutive year, Lafuma has sent volunteers to the Mer de Glace at the Mont Blanc Mountain to clean the glacier. This year, not less than 110 employees and others volunteered to collect stunning 3 tons of trash. The project was organized in cooperation with the Chamonix section ...
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Columbia Sportswear has been named the official outerwear provider for...
Columbia Sportswear has been named the official outerwear provider for the U.S. Freestyle Ski Team through the 2014 Winter Olympics in Sochi. The athletes will show off Columbia's Omni-Heat technology, wearing the brand's outerwear, base layers and hats, and contribute ideas toward the research and development of new products. Some ...
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KTC Limited, the Hong Kong-based manufacturer of technical outdoor apparel,...
KTC Limited, the Hong Kong-based manufacturer of technical outdoor apparel, has joined the Fair Wear Foundation. KTC is said to be the first major supplier to major Western outdoor brands to have made the step of getting its factories in China and Laos to be supervised by independent monitors. Meanwhile ...
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Antje von Dewitz, the managing director of Vaude, has...
Antje von Dewitz, the managing director of Vaude, has received the “Economy Medal” from the government of Baden-Württemberg where Vaude is located for her achievements on ecological and social responsibility
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Andy Rubin, chief executive of Pentland Brands, was one...
Andy Rubin, chief executive of Pentland Brands, was one of 25 top executives from the U.K. who accompanied British Prime Minister David Cameron on a trade mission to Russia. One of Pentland's brands, Berghaus, is entering the country through a distributor, as reported in the Compass earlier this year.
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Aku and W.L. Gore will supply the footwear for the...
Aku and W.L. Gore will supply the footwear for the mountaineers participating in the IMS Walk, organized in the framework of the International Mountain Summit, a mountain festival held in the Italian resort of Bressanone on Oct. 21-30. Aku will also be the premium partner of a photo contest where ...
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EOCA, the European Outdoor Conservation Association, has added two more...
EOCA, the European Outdoor Conservation Association, has added two more sections to its website, outdoorconservation.eu: “Tread Lightly” is devoted to users who are interested in minimizing their impact on the nature during their activities outdoors. The “Volunteering” section informs on current environmental projects in which the user can take part.
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The North Face has extended its title sponsorship of the...
The North Face has extended its title sponsorship of the Ultra-Trail du Mont Blanc, which it has sponsored since its inception in 2003. Europe's premier ultra-running event consists of four races starting in late August in Chamonix, France, through Italy and Switzerland. It draws about 5,500 runners from 58 countries. ...
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For a similar position, Nicole Räber, formerly with Belowzero and...
For a similar position, Nicole Räber, formerly with Belowzero and Montana Sport, has been hired at Black Diamond Europe
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Daniela Enke, formerly in the furniture business, has been appointed...
Daniela Enke, formerly in the furniture business, has been appointed chief of online communications and press relations at Mammut Sports Group
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Therm-a-Rest's “Neo Air All Season” mat has received the Top...
Therm-a-Rest's “Neo Air All Season” mat has received the Top Innovation Award from Desnivel, the Spanish special-interest magazine
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Petzl, Schöffel, Lowa, Deuter, Lorpen, Komperdell and Adidas Eyewear can...
Petzl, Schöffel, Lowa, Deuter, Lorpen, Komperdell and Adidas Eyewear can be proud that their contractee, Austria's Gerlinde Kaltenbrunner, has made it to the top of K2 at last – after a couple of ill-fated attempts. She is the first woman ever to have climbed all 14 summits higher than 8,000 ...
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Adidas Outdoor is the new sponsor of the mountaineering school...
Adidas Outdoor is the new sponsor of the mountaineering school at Zugspitze, Germany's highest mountain
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The German section of Sport 2000 has joined forces with...
The German section of Sport 2000 has joined forces with Jack Wolfskin to launch a marketing campaign aiming to reduce overstocks of rainwear. As reported earlier, Jack Wolfskin, the clear market leader in outerwear in the country, suffered from poor sales of rain jackets after a spring season that was ...
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This fall, Dynafit is going to launch a film tour...
This fall, Dynafit is going to launch a film tour across Europe which aims to promote ski touring with impressive movies featuring some of the leading athletes in that sport. The Salewa brand for athletic snow sports will show movies in selected spots in Italy, the German-speaking countries, France and ...
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Vasque has launched a new website featuring bolder imagery, easier...
Vasque has launched a new website featuring bolder imagery, easier navigation, recommendations for specific shoes, and links with select retail partners and social networks
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Alistair Phillips, the British journalist who recently left as editor...
Alistair Phillips, the British journalist who recently left as editor of the OCC Outdoor and OCC Sport magazines in the U.K., has set up his own public relations agency, Spindrift, offering web building, press releases and other communication services on a project basis to sports and outdoor companies
