All Marketing articles – Page 58
-
Short stops
Mountain Equipment has sealed a sponsoring deal with the German...
Mountain Equipment has sealed a sponsoring deal with the German Alpine Club to support the six young women of the federation's expedition team
-
Short stops
Canada Goose was picked by Outside magazine as “Gear of...
Canada Goose was picked by Outside magazine as “Gear of the Year” for its “HyBridge Lite Jacket” designed as a hybrid product between a warm down jacket and a light softshell
-
Short stops
Therm-a-Rest has been awarded “Editor's Choice” of the U.S. Backpacker...
Therm-a-Rest has been awarded “Editor's Choice” of the U.S. Backpacker magazine for its “NeoAir All Season Mattress”
-
Short stops
Schoeller has received the Swiss Technology Award for its new...
Schoeller has received the Swiss Technology Award for its new iLoad material, a textile carrier that can be individually loaded and regenerated with beneficial and therapeutic substances
-
Short stops
Arc'teryx has launched its mobile site, which enables the customer...
Arc'teryx has launched its mobile site, which enables the customer to scan hangtags with an appropriate barcode app at the point of sale
-
Short stops
Montane, the U.K. high-end brand of functional apparel, will support...
Montane, the U.K. high-end brand of functional apparel, will support a British expedition to the subglacial Lake Ellsworth in Antarctica scheduled for October 2012
-
News briefs
Scarpa sponsored a special new 46.5-kilometer trail-running race through the...
Scarpa sponsored a special new 46.5-kilometer trail-running race through the slopes of Monte Grappa and neighboring hills in the Veneto region of Italy last month. Called Trail degli Eroi – Trofeo Scarpa (Heroes Trail – Scarpa Trophy), it involved about 300 participants and commemorated the death of 12,000 people in ...
-
Short stops
Nordisk has been granted the iF Design Award 2012 in...
Nordisk has been granted the iF Design Award 2012 in the category “Materials” for its sleeping bag “Bering”
-
News briefs
Schöffel, the sponsor of Gerlinde Kaltenbrunner, the first woman ever...
Schöffel, the sponsor of Gerlinde Kaltenbrunner, the first woman ever who made it onto the top of all 14 summits higher than 8,000 meters without the support of additional oxygen, has offered the Austrian's jacket on a web-based auction for charity. The €500-odd go to a German NGO which is ...
-
News briefs
Eider has made its website more interactive with the...
Eider has made its website more interactive with the customer, especially through social networks. The new version describes the products exhaustively before proposing them for sale online, including promotions. The site allows the customer to locate the nearest store offering Eider products. It presents its sponsored athletes.
-
News briefs
In the fourth consecutive year, Lafuma has sent volunteers to...
In the fourth consecutive year, Lafuma has sent volunteers to the Mer de Glace at the Mont Blanc Mountain to clean the glacier. This year, not less than 110 employees and others volunteered to collect stunning 3 tons of trash. The project was organized in cooperation with the Chamonix section ...
-
News briefs
Columbia Sportswear has been named the official outerwear provider for...
Columbia Sportswear has been named the official outerwear provider for the U.S. Freestyle Ski Team through the 2014 Winter Olympics in Sochi. The athletes will show off Columbia's Omni-Heat technology, wearing the brand's outerwear, base layers and hats, and contribute ideas toward the research and development of new products. Some ...
-
News briefs
KTC Limited, the Hong Kong-based manufacturer of technical outdoor apparel,...
KTC Limited, the Hong Kong-based manufacturer of technical outdoor apparel, has joined the Fair Wear Foundation. KTC is said to be the first major supplier to major Western outdoor brands to have made the step of getting its factories in China and Laos to be supervised by independent monitors. Meanwhile ...
-
Short stops
Antje von Dewitz, the managing director of Vaude, has...
Antje von Dewitz, the managing director of Vaude, has received the “Economy Medal” from the government of Baden-Württemberg where Vaude is located for her achievements on ecological and social responsibility
-
News briefs
Andy Rubin, chief executive of Pentland Brands, was one...
Andy Rubin, chief executive of Pentland Brands, was one of 25 top executives from the U.K. who accompanied British Prime Minister David Cameron on a trade mission to Russia. One of Pentland's brands, Berghaus, is entering the country through a distributor, as reported in the Compass earlier this year.
-
News briefs
Aku and W.L. Gore will supply the footwear for the...
Aku and W.L. Gore will supply the footwear for the mountaineers participating in the IMS Walk, organized in the framework of the International Mountain Summit, a mountain festival held in the Italian resort of Bressanone on Oct. 21-30. Aku will also be the premium partner of a photo contest where ...
-
News briefs
EOCA, the European Outdoor Conservation Association, has added two more...
EOCA, the European Outdoor Conservation Association, has added two more sections to its website, outdoorconservation.eu: “Tread Lightly” is devoted to users who are interested in minimizing their impact on the nature during their activities outdoors. The “Volunteering” section informs on current environmental projects in which the user can take part.
-
News briefs
The North Face has extended its title sponsorship of the...
The North Face has extended its title sponsorship of the Ultra-Trail du Mont Blanc, which it has sponsored since its inception in 2003. Europe's premier ultra-running event consists of four races starting in late August in Chamonix, France, through Italy and Switzerland. It draws about 5,500 runners from 58 countries. ...
-
Short stops
For a similar position, Nicole Räber, formerly with Belowzero and...
For a similar position, Nicole Räber, formerly with Belowzero and Montana Sport, has been hired at Black Diamond Europe
-
Short stops
Daniela Enke, formerly in the furniture business, has been appointed...
Daniela Enke, formerly in the furniture business, has been appointed chief of online communications and press relations at Mammut Sports Group
