All Marketing articles – Page 59
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Short stops
Therm-a-Rest's “Neo Air All Season” mat has received the Top...
Therm-a-Rest's “Neo Air All Season” mat has received the Top Innovation Award from Desnivel, the Spanish special-interest magazine
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News briefs
Petzl, Schöffel, Lowa, Deuter, Lorpen, Komperdell and Adidas Eyewear can...
Petzl, Schöffel, Lowa, Deuter, Lorpen, Komperdell and Adidas Eyewear can be proud that their contractee, Austria's Gerlinde Kaltenbrunner, has made it to the top of K2 at last – after a couple of ill-fated attempts. She is the first woman ever to have climbed all 14 summits higher than 8,000 ...
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Adidas Outdoor is the new sponsor of the mountaineering school...
Adidas Outdoor is the new sponsor of the mountaineering school at Zugspitze, Germany's highest mountain
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News briefs
The German section of Sport 2000 has joined forces with...
The German section of Sport 2000 has joined forces with Jack Wolfskin to launch a marketing campaign aiming to reduce overstocks of rainwear. As reported earlier, Jack Wolfskin, the clear market leader in outerwear in the country, suffered from poor sales of rain jackets after a spring season that was ...
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News briefs
This fall, Dynafit is going to launch a film tour...
This fall, Dynafit is going to launch a film tour across Europe which aims to promote ski touring with impressive movies featuring some of the leading athletes in that sport. The Salewa brand for athletic snow sports will show movies in selected spots in Italy, the German-speaking countries, France and ...
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Vasque has launched a new website featuring bolder imagery, easier...
Vasque has launched a new website featuring bolder imagery, easier navigation, recommendations for specific shoes, and links with select retail partners and social networks
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Short stops
Alistair Phillips, the British journalist who recently left as editor...
Alistair Phillips, the British journalist who recently left as editor of the OCC Outdoor and OCC Sport magazines in the U.K., has set up his own public relations agency, Spindrift, offering web building, press releases and other communication services on a project basis to sports and outdoor companies
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Short stops
After good results from its partnership as official sponsor of...
After good results from its partnership as official sponsor of ÖSV, the Austrian ski federation, Schöffel has sealed another deal with ÖOC, the same country's Olympic committee
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News briefs
Mammut has begun to celebrate its 150th anniversary, which officially...
Mammut has begun to celebrate its 150th anniversary, which officially takes place next year. It started its tour around the globe, comprising the ascent to 150 summits worldwide, on Aug. 3 at Jungfrau in Switzerland, which was climbed for the very first time exactly 200 years before. The team included ...
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Short stops
After 15 years of close partnership, Primus has picked its...
After 15 years of close partnership, Primus has picked its Russian distributor, Petro-Primus, represented by Juri Myznikov, general manager, and Anton Bytrov, sales manager, as “Distributor of the Year 2010”
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News briefs
Nomad has decided to label its Dutch origin on its...
Nomad has decided to label its Dutch origin on its new product line for the spring/summer season 2012. The labeling is very subtle, but on each product it is pointed out to consumers where the label Nomad comes from. Until now, the brand has not placed any importance on its ...
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News briefs
Sportpanel, the Spanish market research and publishing company, is launching...
Sportpanel, the Spanish market research and publishing company, is launching an online portal, www.outdooractual.com, to help brands communicate with Spanish consumers. The launch is timed with the release of the second edition of the Biblia del Outdoor, a sort of 300-page catalog of new products, which has become available in ...
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News briefs
Instead of sponsoring celebrities, Vibram has decided to sponsor five...
Instead of sponsoring celebrities, Vibram has decided to sponsor five ordinary athletes who will participate from Aug. 22-28 in the Ultra Trail du Montblanc, known as the most prestigious trail-running competition in the world, for which it has been an official sponsor since five years ago. The five people were ...
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News briefs
Fjällräven will introduce waxing stations in specialist outdoor stores all...
Fjällräven will introduce waxing stations in specialist outdoor stores all over Europe starting in spring 2012. In Sweden, 25 retailers are already participating. Fjällräven is showing retailers how to use the waxing station and leaves it to the retailers to decide whether they want to charge their customers for the ...
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News briefs
Tecnica has decided to again sponsor the second edition of...
Tecnica has decided to again sponsor the second edition of the Tour des Géants starting and finishing in Courmayeur next Sept. 11-18, in view of its big success. Described as the world's longest endurance ultra-trail race, it will circle the Italian region of Valle d'Aosta over 330 kilometers, with 24,000 ...
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News briefs
Some 45,000 people took part in the latest edition of...
Some 45,000 people took part in the latest edition of the Vibram Natural Games, which took place June 23-26 in the region of Millau, in southern France, making it the largest international outdoor sports festival of the kind after four years, the last three sponsored by Vibram. Challenging outdoor activities ...
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News briefs
Tatonka will be launching a new print campaign, planned for...
Tatonka will be launching a new print campaign, planned for January 2012. It will promote the new “Skill 30” daypack, which weighs only 860g. Mood films to support the promotion and to promote the brand image will be forwarded to Tatonka retailers in January 2012, in order to support the ...
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News briefs
Mammut will be launching a big international online and offline...
Mammut will be launching a big international online and offline marketing campaign on the occasion of its 150th anniversary next year. An anniversary book including diverse mountaineering stories will be sold by retailers and in bookshops from autumn next year. A special anniversary collection will also be launched for next ...
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News briefs
Aku is joining Arc'teryx, Gore-Tex and other sponsors as premium...
Aku is joining Arc'teryx, Gore-Tex and other sponsors as premium partner for a photo contest around the theme of “Mountain.Moves,” intended to illustrate the more dynamic aspects of mountaineering. The best shots received before Aug. 15 by the organizer, Salem Frucht, will be rewarded with prizes of up to €3,000 ...
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News briefs
The North Face will be the new title sponsor of...
The North Face will be the new title sponsor of the Freeski Open of New Zealand, being held Sept. 1 to 18. Völkl, the former (and founding) title sponsor, will still be the event's presenting sponsor. This year's event, the seventh annual Freeski Open, includes slopestyle, halfpipe and big mountain ...
