All Marketing articles – Page 59
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Short stops
After good results from its partnership as official sponsor of...
After good results from its partnership as official sponsor of ÖSV, the Austrian ski federation, Schöffel has sealed another deal with ÖOC, the same country's Olympic committee
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News briefs
Mammut has begun to celebrate its 150th anniversary, which officially...
Mammut has begun to celebrate its 150th anniversary, which officially takes place next year. It started its tour around the globe, comprising the ascent to 150 summits worldwide, on Aug. 3 at Jungfrau in Switzerland, which was climbed for the very first time exactly 200 years before. The team included ...
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Short stops
After 15 years of close partnership, Primus has picked its...
After 15 years of close partnership, Primus has picked its Russian distributor, Petro-Primus, represented by Juri Myznikov, general manager, and Anton Bytrov, sales manager, as “Distributor of the Year 2010”
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News briefs
Nomad has decided to label its Dutch origin on its...
Nomad has decided to label its Dutch origin on its new product line for the spring/summer season 2012. The labeling is very subtle, but on each product it is pointed out to consumers where the label Nomad comes from. Until now, the brand has not placed any importance on its ...
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News briefs
Sportpanel, the Spanish market research and publishing company, is launching...
Sportpanel, the Spanish market research and publishing company, is launching an online portal, www.outdooractual.com, to help brands communicate with Spanish consumers. The launch is timed with the release of the second edition of the Biblia del Outdoor, a sort of 300-page catalog of new products, which has become available in ...
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News briefs
Instead of sponsoring celebrities, Vibram has decided to sponsor five...
Instead of sponsoring celebrities, Vibram has decided to sponsor five ordinary athletes who will participate from Aug. 22-28 in the Ultra Trail du Montblanc, known as the most prestigious trail-running competition in the world, for which it has been an official sponsor since five years ago. The five people were ...
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News briefs
Fjällräven will introduce waxing stations in specialist outdoor stores all...
Fjällräven will introduce waxing stations in specialist outdoor stores all over Europe starting in spring 2012. In Sweden, 25 retailers are already participating. Fjällräven is showing retailers how to use the waxing station and leaves it to the retailers to decide whether they want to charge their customers for the ...
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News briefs
Tecnica has decided to again sponsor the second edition of...
Tecnica has decided to again sponsor the second edition of the Tour des Géants starting and finishing in Courmayeur next Sept. 11-18, in view of its big success. Described as the world's longest endurance ultra-trail race, it will circle the Italian region of Valle d'Aosta over 330 kilometers, with 24,000 ...
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News briefs
Some 45,000 people took part in the latest edition of...
Some 45,000 people took part in the latest edition of the Vibram Natural Games, which took place June 23-26 in the region of Millau, in southern France, making it the largest international outdoor sports festival of the kind after four years, the last three sponsored by Vibram. Challenging outdoor activities ...
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News briefs
Tatonka will be launching a new print campaign, planned for...
Tatonka will be launching a new print campaign, planned for January 2012. It will promote the new “Skill 30” daypack, which weighs only 860g. Mood films to support the promotion and to promote the brand image will be forwarded to Tatonka retailers in January 2012, in order to support the ...
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News briefs
Mammut will be launching a big international online and offline...
Mammut will be launching a big international online and offline marketing campaign on the occasion of its 150th anniversary next year. An anniversary book including diverse mountaineering stories will be sold by retailers and in bookshops from autumn next year. A special anniversary collection will also be launched for next ...
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News briefs
Aku is joining Arc'teryx, Gore-Tex and other sponsors as premium...
Aku is joining Arc'teryx, Gore-Tex and other sponsors as premium partner for a photo contest around the theme of “Mountain.Moves,” intended to illustrate the more dynamic aspects of mountaineering. The best shots received before Aug. 15 by the organizer, Salem Frucht, will be rewarded with prizes of up to €3,000 ...
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News briefs
The North Face will be the new title sponsor of...
The North Face will be the new title sponsor of the Freeski Open of New Zealand, being held Sept. 1 to 18. Völkl, the former (and founding) title sponsor, will still be the event's presenting sponsor. This year's event, the seventh annual Freeski Open, includes slopestyle, halfpipe and big mountain ...
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News briefs
Deuter is cooperating with Gibbon, slackline pioneer and market leader...
Deuter is cooperating with Gibbon, slackline pioneer and market leader in its segment, for a marketing campaign this summer. From June until the beginning of September, about 100 specialist leathergoods stores in Germany are decorating their shop windows with slacklines and impressive photos to create awareness of the Deuter campaign ...
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News briefs
Patagonia is expanding its presence in the trail-running category, linking...
Patagonia is expanding its presence in the trail-running category, linking up with Krissy Moehl, the ultra runner, and growing its line of trail-running shoes. Moehl and the member s of Patagonia's Ultra Running Team will have a full line of the brand's products to wear for training and competition. The ...
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News briefs
Salomon has signed a sponsorship deal with Greg Hill, a...
Salomon has signed a sponsorship deal with Greg Hill, a record-breaking ski mountaineer based in British Columbia who has already been connected with Arc'teryx, another brand of Amer Sports. Hill is the first person to have climbed and skied over a total of two million vertical feet on more than ...
