All Marketing articles – Page 60
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News briefs
Deuter is cooperating with Gibbon, slackline pioneer and market leader...
Deuter is cooperating with Gibbon, slackline pioneer and market leader in its segment, for a marketing campaign this summer. From June until the beginning of September, about 100 specialist leathergoods stores in Germany are decorating their shop windows with slacklines and impressive photos to create awareness of the Deuter campaign ...
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News briefs
Patagonia is expanding its presence in the trail-running category, linking...
Patagonia is expanding its presence in the trail-running category, linking up with Krissy Moehl, the ultra runner, and growing its line of trail-running shoes. Moehl and the member s of Patagonia's Ultra Running Team will have a full line of the brand's products to wear for training and competition. The ...
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News briefs
Salomon has signed a sponsorship deal with Greg Hill, a...
Salomon has signed a sponsorship deal with Greg Hill, a record-breaking ski mountaineer based in British Columbia who has already been connected with Arc'teryx, another brand of Amer Sports. Hill is the first person to have climbed and skied over a total of two million vertical feet on more than ...
