All Marketing articles – Page 7
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ArticleInov-8 rebrands for the first time in 20-year history
Founded in 2003 in the mountains of northern England, the running, hiking and fitness brand Inov-8 is undergoing its first rebrand. To mark the milestone of two decades, the company has now unveiled a new look with the new wordmark “INOV8.” The new name and logo will first appear on ...
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News briefsRECCO teams up with American Institute for Avalanche Research
Recco, known worldwide as a provider of avalanche burial location technology, has partnered with the American Institute for Avalanche Research and Education (AIARE) to support the institute’s Women’s Mentorship Program. The partnership will raise awareness of Recco technology among AIARE instructors and students and show them how to incorporate it ...
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News briefsSalomon is welcoming seven para athletes as brand ambassadors
Salomon has announced the inclusion of seven amputee athletes as brand ambassadors. The team is comprised of hikers, snowboarders, runners, cyclists and a dancer, all with a unique story while sharing a common love for the outdoors. The new Salomon brand ambassadors: Jérôme Bernard, triple amputee, is a runner ...
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News briefsIndustry associations to collaborate in Spain
Spain’s association of sporting-goods manufacturers and distributors (Afydad) and association of active-tourism and ecotourism firms (Anetae) have formed a partnership to promote their two national sectors synergistically. In short, they will be promoting products through tourism and tourism through products, with collaborative events playing a big part. By CMDsport’s count, ...
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ArticleREI Co-op Studios to release new co-produced films this fall
REI Co-op Studios, the in-house content division of US outdoor retailer REI, has announced the release and expanded distribution of several feature films, shorts and podcasts. The projects include “Canary,” a documentary about climate that will be released in the US on Sept. 15; “Frybread Face & ...
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ArticleVF Corp collaborates with winner of Redress Design Award 2023
VF Corp and the Hong Kong-based environmental NGO Redress have announced the winner of the Redress Design Award 2023. The award is the world’s largest sustainable fashion design competition and aims to provide a platform for emerging fashion designers to advance the circular economy in the fashion industry. ...
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News briefsRab to phase out “eco” from product line names
As part of its Material Facts program, Rab has announced on LinkedIn that it will be phasing out the word “eco” from product line names, like that of its Women’s Downpour Eco Waterproof Jacket. The British outdoor company explains the decision: “We haven’t always got it right. We’ve named our ...
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ArticleVon Dewitz chosen as CEO of “Female Allstar Board”
Source: Vaude Antje von Dewitz presents the certificate on the election as CEO of the Female Allstar Board For the third time, German business magazine Handelsblatt and the consulting firm Bain & Company chose outstanding female players in business for the Female Allstar Board. The initiative aims ...
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News briefsAltra unveils new brand campaign at UTMB in Chamonix
Utah-based athletic footwear specialist Altra Running, a brand within the VF Corp. portfolio, has announced its upcoming presence at Ultra-Trail Village in Chamonix from Aug. 28 to Sept. 1, 2023. The company sees the event as an ideal setting to introduce the brand’s new “Stay Out There™” campaign and envision ...
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News briefsDeuter continues to support German MTB podcast TYFR
For the second year in a row, Deuter supports the German-language podcast ”Thank you for Riding” (TYFR), which tells stories about mountain biking. The podcast is published monthly and has been in existence since 2021. The voice of the podcast is Rainer Frömmel. Frömmel is also the host of the ...
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News briefsBrompton starts partnership with Komoot, Bear Grylls
Source: Brompton Brompton x Bear Grylls Brompton, the UK’s largest bike manufacturer, is partnering with navigation and activity planning app Komoot. This partnership is across Europe and coincides with the previously announced launch of the Brompton x Bear Grylls Collection. The bike, which will be available in ...
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News briefsMammut new supplier of German national climbing teams
Starting in 2024, the Swiss mountain sports supplier Mammut will equip the 65 athletes of the German Alpine Association’s (DAV) national climbing squad in the disciplines of lead, bouldering, speed and paraclimbing, along with their support teams, with clothing and bags. In addition, Mammut supports the German Championships and several ...
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News briefsDometic provides equipment for pole-to-pole climate change expedition
Dometic is to be an equipment partner to a father and son team, Geoff Wilson and Kitale Wilson, as they sail from the South Pole to the North Pole in order to promote climate change awareness. The expedition, “Project Zero,” will document in real time the status of some of ...
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News briefsFischer partners with snowsports experience provider
The UK arm of Fischer is to partner with the provider of personalized snowsports coaching and experiences, Uniq Snowsports. Fischer products will be available for testing at Uniq Snowsports’ upcoming Summer camps at indoor and dry slope camps at: Landgraaf Pembrey Norfolk and Llandudno The strategic collaboration aims ...
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News briefsNew status moves Scarpa one step closer to B Corp. ambitions
Scarpa has achieved Benefit Company status – a legal status introduced in Italy in 2016 to identify those companies that, besides profit, pursue specific goals of common benefit, with the aim of generating value for people, the planet, businesses, and the productive realities of the country. Brands designated as a ...
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ArticleOutdoor Research enters mountain bike apparel category, sponsors Crankworx Whistler
Outdoor Research (OR), the Seattle-based outdoor apparel manufacturer, is entering the mountain bike category in spring 2024 with its new Freewheel MTB collection, an eight-piece mountain bike range. The collection brings the technical design expertise and material innovation for which OR has been known for more than 40 years to ...
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News briefsSalomon to use a mobile wallet marketing strategy
Salomon has a new partner to build on its digital marketing solution. The French sporting brand will now use Captain Wallet by Brevo for mobile wallet marketing. The technology makes it possible to dematerialize marketing content (i.e., convert a paper document into a digital one) in Apple and Google wallets ...
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ArticleA glimpse into a neighboring industry
Stephan Brutscher from Sunlight explains why collaborations between camper manufacturers and outdoor brands are the perfect match.
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News briefsHaglöfs launches consumer “Shell Guide” this fall
Haglöfs’ new Shell Guide, which will be available on haglofs.com in October 2023, is designed to help outdoor athletes find the right jacket for their activities. Customers can choose from the Shell collection for extreme performance in the mountains to lightweight and versatile shells for the trail and everyday use. ...
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News briefsGarmin and Outdooractive become partners of German Mountain and Ski Guides Association
With Garmin and Outdooractive, the German Mountain and Ski Guides Association (VDBS) welcomes two prominent industry partners to its network and is pleased to be able to offer mountain and ski guides and hiking guides even more benefits in the future. “As a professional association, we create the optimal framework ...
