All Marketing articles – Page 7
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News briefsFelix Neureuther joins Lowa as brand ambassador
Source: Schöffel Felix Neureuther Former German ski racer Felix Neureuther has signed a contract as brand ambassador with German footwear brand Lowa. The new partnership will have two focus points: sustainability and the Lowa kids’ collection. Neureuther is a father of three and founder of the Felix ...
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News briefsDecathlon supports research on climate change adaptation
Decathlon has become an equipment partner in the new Deep Climate study, a research project by researcher Christian Clot and the Human Adaption Institute that looks at how humans adapt to situations of change and crisis. Together, they are conducting an expedition to three extreme climates (arid/hot, cold and tropical) ...
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News briefsJack Wolfskin launches new light hiking campaign
With its new campaign ”Hiking Greece – defying the heat”, Jack Wolfskin (JW) introduces its new light hiking collection going to market this summer. At the core of the campaign, a group of hikers travels along historical paths in Greece leading through spectacular landscapes and the characteristic ...
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News briefsNew additions to Pearl Izumi’s athlete team
Pearl Izumi, the Colorado-based cycling apparel and footwear brand, has announced its athlete squad for 2023. Whitney and Zack Allison have joined the athletic team, while current members Alexey Vermeulen, Hannah Shell, Jake Magee, Brooke Goudy, Mark Mathews and Marley Blonsky were re-signed. Whitney and Zack Allison are best known ...
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News briefsSalomon collaborates with sports physiologist
Salomon has announced that its sport science team and athletes will be collaborating with Dr. Guillaume Millet to improve performance and health in trail running. ` Dr. Millet is professor of sports physiology at the Jean Monnet University in Saint-Etienne, France. His studies focus on the impact of extreme exercise ...
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News briefsMoncler Genius moves from collaborators to co-creators
This year will mark a redefinition of the Moncler Genius project, characterized by its evolution “from a world of fashion collaborations to a platform for co-creation across different industries,” the company said. Moncler will introduce this year’s roster of co-creators at The Art of Genius, a live show at the ...
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News briefsRab & Lowe Alpine partner with Zillertal Tourismus
The UK-based outdoor gear companies Rab and Lowe Alpine, owned by Equip Outdoor Technologies, have formed a partnership with Zillertal Tourismus (Zillertal Tourism). The long-term collaboration is based on common values and will be expressed through joint activities and events related to mountaineering, hiking, climbing, biking, skiing, and ski touring ...
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News briefsNew EU Commission campaign targets fast fashion
With the newly launched international marketing campaign “ReSet The Trend” across the EU, the European Commission aims to engage Europeans in the fight against fast fashion and raise public awareness of the EU Sustainable and Circular Textiles Strategy. According to the Commission, the current amount of clothing produced, worn and ...
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News briefsInitiative supported by Patagonia takes the next step to Vjosa National Park
The project team fighting for the creation of the Vjosa Wild River National Park in Albania has taken an important step forward. Albanian and international experts have presented their vision, feasibility study, and a strategic project plan to the Albanian government. The assessment is the result of six months ...
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OpinionSustainability Reports: Greenwashing, job creating, or doing good?
For those who want to find them, outdoor brands are now producing reports about their impacts. Just like a business has to produce its company accounts on a regular basis to demonstrate that they are operating legitimately, there is now a push for more than just profit-and-loss financial figures. Fortunately, ...
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News briefsJack Wolfskin partners with U.K.’s 1000 Miles campaign
Jack Wolfskin is the official clothing sponsor of the Walk 1000 Miles campaign for 2023. Run by Country Walking Magazine, Walk 1000 Miles is Britain’s largest self-improvement movement, where participants commit to walking 1000 miles whenever and wherever they want within a calendar year, improving both their ...
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News briefsThe nominees for Cellulose Fiber Innovation of the Year 2023
Six companies have been nominated for the “Cellulose Fibre Innovation of the Year 2023” award, which has reached its third edition. The award will be presented at the “Cellulose Fibers Conference 2023” on March 8-9, 2023, in Cologne, organized by the independent German research institute nova-Institute. The six nominees are ...
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News briefsDesign & Innovation awards 2023 for bike and outdoor products presented
The Design & Innovation Awards have been presented since 2017 and describe themselves as the “Oscars of the bike and outdoor industry.” For the awards, an international jury tested and identified the most outstanding products and trends of the new season in San Vigilio, Italy. The companies honored include Deuter, ...
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News briefsGathr Outdoors launches cross-brand loyalty program in the U.S.
Tennessee-based Gathr Outdoors, a portfolio company of Centre Partners that owns the Orca, GCI Outdoor and Klymit brands, amongst others, announced a new cross-brand, multi-tier loyalty program called Gathr Rewards, designed to reward customers with points redeemable for dollars towards future purchases. The program will initially encompass Orca, GCI Outdoor, ...
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ArticleGorpcore: Where fashion and sportswear meet
Gorpcore: the trend you may have missed and the huge potential it holds for performance brands. We explain it and evaluate its potential.
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News briefsRab supports educational initiative Xhow
Rab has entered a new partnership with the project Xhow, an educational initiative founded by mountain guides in 2006 that is active mainly in the Alps region. The project offers free training for skiers, bikers and climbers under the titles snowhow, climbhow and bikehow for children and teenagers as well ...
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News briefsArc’teryx drops Chinese Lunar New Year capsule
Source: Arc’Teryx Lunar New Year 2023 Alpha SV Jacket With a 2023 Lunar New Year capsule that’s “furthering Arc’teryx’s push into the perpetually profitable Chinese market”, as Hypebeast puts it, the Canadian brand splits its fan base into some that embrace collaborations and some that reject them ...
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News briefsShe is Outdoors Awards Winter registration extended until Jan. 20
The #sheisoutdoors European award for women’s outdoor products announces its deadline for product entries related to the winter season 22/23 or 23/24. All submissions must be completed by Jan. 20, 2023. Samples will be needed until Jan. 25. Relevant categories for the next winter awards are outdoor professionals and expedition; ...
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News briefsDeuter TrekLite Challenge results in the planting of 500 trees
As a result of its consumer activation campaign called Treklite Challenge (run in Summer 2022), Deuter has now financed the planting of 500 trees in the German Harz region. Deuter has realized the project together with Travel&Tree, a German company specializing in forestation projects connected to travel, car rental, shopping ...
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News briefsSilva hires new marketing coordinator for Germany and Austria
Source: Silva Max Mangold Swedish brand Silva has hired Maximilian Mangold as its new marketing coordinator for Germany and Austria. In his newly created role, Mangold will be responsible for trade marketing, events, sponsoring and cooperation, and the organization and maintenance of an athlete’s team in the ...
