All Marketing articles – Page 8
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News briefsDynafit rebrands competence centers, launches retail initiative
With its retail offensive launched in the fall of 2022 and running over the whole winter 22/23 season, Dynafit aims to increase the level of knowledge of its retail partners with regard to ski touring in general and Dynafit products in particular. The campaign included intensive on-snow dealer trainings in ...
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News briefsSport Conrad donates 1% of “We rethink” week sales to POW and KlimaAlps
From Nov. 19 to 26, German outdoor retailer Sport Conrad has again held its alternative to Black Week as part of its “Wir Denken Um” (we rethink) project launched in 2018. During the week, the retailer was calling on customers to repair their mountaineering products, use professional care or make ...
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News briefsHelly Hansens Ski Free is back, additional ski resort in Switzerland as partner
Helly Hansens has extended its popular Ski Free program to include the Corvatsch, Diavolezza and Lagalb ski areas in the Bernina massif in Switzerland, now counting 60 participating resorts worldwide this winter, including 28 in Europe. Those who choose to purchase a Helly Hansen ski jacket or ...
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ArticleBicycle business faces first major hurdles after pandemic surge
At ISPO Munich 2022, OIC spoke with representatives of Taiwanese sporting goods exhibitors about their counterparts in the bicycle industry and found out that fear is creeping into the business – not only among manufacturers in the Far East, but also among Western bike suppliers and their IBD partners. Read here why the industry is extremely worried.
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News briefsHeiQ and The Lycra Company introduce new stretch treatment for cotton
Swiss company HeiQ and The Lycra Company have introduced the Lycra NaturalFX technology, a textile finishing liquid for mass market applications to cotton knit (100 percent cotton or cotton-rich) fabrics. Developed within the collaboration announced in July 2021, it brings the companies’ joint expertise to the global textile value chain ...
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News briefsBrompton celebrates millionth folding bike, kicks off marketing campaign
47 years after its invention, U.K. folding bike manufacturer Brompton Bicycle Ltd. is celebrating the one millionth folding bike to roll out of its London factory. The Brompton bike with serial number 1,000,000 and the signatures of inventor Andrew Ritchie and current CEO Will Butler-Adams will be on the road ...
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News briefsYKK releases latest figures on its drive to climate neutrality
YKK Corporation has released a second annual “Sustainability Journal” as part of its annual integrated report, This is YKK 2022. Both documents aim to show YKK’s progress towards achieving climate neutrality by 2050, in accordance with the YKK Sustainability Vision 2050, as previously reported. In addition to financial data, This ...
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News briefsRecord number of applications for Fjällräven Polar 2023
Interest in the adventure event Fjällräven Polar has always been high, but the response to Fjällräven Polar 2023, which had to be paused for two years due to the pandemic, exceeded all expectations, the Swedish outdoor company Fjällräven said when it announced the winners of a spot in this 300 ...
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News briefsFox Factory invests $1 million in Trail Trust scheme in its first year
U.S.-based manufacturer of mountain bike suspension systems Fox Factory announced it has invested $1 million in its Trail Trust scheme in one year alone. Trail Trust was created in November 2021 to lead the way in delivering sustainable adventure to everyone. Its goals include building and maintaining new trail systems, ...
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News briefsRetailer Globetrotter joins juries of ISPO Brandnew and FOA
German retailer Globetrotter is joining two major product award juries of our industry: As of this year, the Hamburg-based outdoor outfitter is part of the ISPO Brandnew Awards jury made up of international industry experts. The company will contribute its expertise in the outdoor industry and in start-up promotion to ...
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News briefsMarmot announces distribution changes in Italy and Austria, new sponsoring partner
Marmot starts into the fall/winter sales season with new partnerships in Italy and Austria. In Italy, the company is working with Premiere Distribution (based in Bolzano), starting with the FW 2023 collection. The new partner’s sales team is responsible for all sales topics, from key account management to new customer ...
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News briefsDynafit becomes first official partner of ITRA
ITRA (International Trail Running Association), considered the world’s leading umbrella organization for the sport of trail running, and Dynafit have announced a collaboration. Since its founding in July 2013, ITRA, based in Lausanne, Switzerland, has been committed to the professionalization and further development of trail running. The safety of competitions, ...
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News briefsThis year’s winners of the Scandinavian Outdoor Award
The Overall Winner of this year’s Scandinavian Outdoor Awards is not a new product but a catalog item on the market for the past 11 years. The Swedish merino-wool specialist Woolpower took, in the words of the jury, “a very bold step in changing the way we think about outdoor ...
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News briefsAku announces donation action for Green Friday
Italian-based outdoor footwear maker Aku has announced they will be taking part in “Green Friday,” the sustainable alternative to “Black Friday.” On Friday, Nov. 25, 2022, the brand will be donating 50 percent of the value of purchases from its online shop sales to European Outdoor Conservation Association (EOCA) projects, ...
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News briefsGlobetrotter joins jury of the French Outdoor Awards
German company Globetrotter is making its debut on the jury for the next French Outdoor Awards. Globetrotter’s business-development manager, Matti Heilmann, will be helping to judge start-ups, one of the four award categories. The award itself will be presented on Feb. 1, 2023, during the Sport Achat trade show by ...
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News briefsBerghaus engages at Kendal Mountain Festival
British brand Berghaus and the Kendal Film Festival (taking place on Nov. 18-19) are broadening a partnership now in its third decade. The brand is not only presenting the film and workshop events but displaying rare apparel and equipment pieces on an archive wall. Berghaus ambassadors Leo Houlding and Ed ...
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News briefsSchoeller Textil undergoes rebranding and defines brand strategy
The Swiss textile manufacturer Schoeller Textil AG has reworked its logo and brand claim. With a modern corporate design and the new claim “Textile Intelligence,” the company wants to embody the guiding principle of the development and successful implementation of innovation and intelligent textile technologies. In a company statement, the ...
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ArticlePatagonia employees and founder among winners of Swedish Fabric of Life Award
The Fabric of Life Award The Fabric of Life Award was founded in 2021 by Sweden’s leading fashion entrepreneur, Paul Frankenius, in honor of the 400th anniversary of the city of Boras, his hometown and the capital of Sweden’s textile industry. This year’s winners were announced on ...
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ArticleSRAM veteran transfers to World Bike Relief
Source: SRAM David Zimberoff After nearly 30 years in the bicycle industry, “DZ” David Zimberoff will soon leave his position as vice president of marketing at U.S. bicycle component manufacturer SRAM Group (Avid, Hammerhead, Quarq, SRAM, Rockshox, Time Sport, Truvativ, Velocio, Zipp brands) to focus on a ...
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News briefsReima x WWF collection to raise funds for conservation
Finnish outdoor kidswear specialist Reima has introduced a special collection, the proceeds from which will go towards supporting WWF’s global conservation work. For every Reima x WWF collection item purchased between July 15 and Dec. 31, 2022, Reima will donate €2 to WWF’s global conservation efforts, with a minimum contribution ...
