All Marketing articles – Page 8
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News briefsThe latest North Face campaign uses ChatGPT
The North Face has launched a new campaign aimed at reigniting the spirit of outdoor exploration, “TNF10000 Reasons to Get Back to Trail.” In an interesting twist the campaign has leveraged ChatGPT to generate 10,000 reasons to hit the trail. The campaign, in conjunction with the agency Fred & Farid ...
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News briefsMoncler’s Remo Ruffini receives honorary degree from University for the Creative Arts
Remo Ruffini, the chairman and CEO of Moncler, has accepted an honorary degree in fashion and entrepreneurship from the University for the Creative Arts (UCA), a specialist art and design university with campuses in Surrey and Kent, England. Ruffini was honored “in recognition of his outstanding contribution to fashion and ...
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News briefsWinners of the Eurobike Awards 2023
This year’s Eurobike Awards 2023 honored 45 products and projects in nine categories. The highest award, “Gold,” was presented nine times. The focus was particularly on innovations designed to make cycling easier and safer. A large number of significant improvements to existing components testify to the existing desire among consumers ...
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News briefsNNormal celebrates its first year with a new film
Outdoor equipment manufacturer NNormal, which specializes in trail running and hiking, is celebrating its first anniversary with the launch of a film featuring athlete and brand co-founder Kilian Jornet. “Sketching the Future” follows the 2022 trail-running season in which Kilian Jornet took part in four iconic international races, winning three, ...
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News briefsCovationBio and Primient host a field day event to showcase bio-based material solutions
CovationBio and Primient joined forces with sustainability solutions provider Truterra to highlight how regenerative agriculture is helping to reduce the environmental impact of a host of industries, including the textile industry, in a hands-on field day in America’s “Corn Belt” in Dow City, Iowa. Hosts Dr. Michael Saltzberg (CovationBio CEO), ...
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News briefsChiruca renews sponsorship of youth hike
Chiruca has renewed its sponsorship deal with Ruta Inti, CMDsport has reported. Ruta Inti is a non-profit that organizes annual youth hikes in different parts of the world, combining it with cultural immersion and community work. Hikers must speak Spanish and are selected on the basis of an essay and ...
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News briefsUK Outdoor Industry Award finalists announced
The finalists for the 2023 UK Outdoor Industry Awards were announced on June 14 in a presentation at the 2023 Outdoor Trade Show Social. All award finalists, including products from Silva, Berghaus, Ortlieb, Petzl, Edelrid, Montane, Picture Organic, Exped, Gruezi Bag, Goal Zero and TentBox, can be viewed on the ...
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News briefsDecathlon’s buy-back scheme aims to curb tents left at festival sites
Decathlon has launched a new campaign in the UK to discourage consumers of its most popular “festival tent” from leaving the item behind after an event. In the initial No Tent Left Behind trial, any customer who has bought a Quechua MH100 2 Man tent (£29.99) directly from Decathlon between ...
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ArticleJune is “Open Mountain Month” for Helly Hansen, a call to go outside
This June, Helly Hansen launched its first “Open Mountain Month” – a month full of activities and experiences designed to inspire people to spend more free time outside in nature. In the future, the brand will declare such active months more often and offer various activities, events and tips to ...
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News briefsKeen lowers prices to “fight inflation”
Hiking sandal and walking boot brand Keen has taken the unusual step of lowering its prices, even as prices across the industry continue to rise. Under a “price relief” URL tail on its website, Keen now displays the message, “We’ve lowered prices on nearly every Keen shoe on our site! ...
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News briefsOutdoor Research selects preferred partner for DWR treatments
Seattle-based Outdoor Research (OR) has struck a deal with the UK’s Nikwax, which from September is to become the gear and apparel company’s “preferred partner for after-purchase Durable Water Repellent (DWR) care and treatment.” The deal aligns with OR’s gradual shift away from per- and poly-fluoroalkyl substances (PFAS), which it ...
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News briefsMammut continues partnership with Climeworks
Mammut is continuing its partnership with Swiss carbon removal and storage company Climeworks, via a challenge on its Strava channel. Mammut is calling on members of its Strava club to run a minimum of 100 km in May, and 10,000,000 km collectively. Climeworks will then remove 10 tons of CO2 ...
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News briefsOrtlieb to display product carbon footprint for all goods
Ortlieb Sportartikel GmbH has determined and published the product carbon footprint for all of its almost 400 articles, detailing the emissions generated from sourcing raw materials through to production. On Ortlieb’s website, customers can now see how many kilometers they need to cover by bike rather than car in order ...
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ArticleReinhold and Diane Messner become advisors to Jack Wolfskin Brand Council
Source: Jack Wolfskin / Reinhold Messner Reinhold Messner 78-year-old alpinist Reinhold Messner and his wife Diane became advisors and exclusive members of the Brand Council of the German outdoor brand Jack Wolfskin. At the same time, Messner joins the Jack Wolfskin Discovery Team. Within the newly established ...
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News briefsSIGB announces new organizers of Slide and OTS Winter
The Snowsport Industries of Great Britain (SIGB) has announced MCS PR & Event Management is to be the new organizer of the Slide & OTS Winter trade show, next taking place at the Telford International Centre in January 2024. Effective from May 2023, the announcement follows a three-way final pitch ...
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News briefsBear Grylls partners with Jack Wolfskin
Source: Jack Wolfskin Bear Grylls German outdoor brand Jack Wolfskin has announced a new apparel partnership with British TV adventurer, author, and charitable campaigner Bear Grylls. Grylls joins the Jack Wolfskin Discovery Team of explorers, researchers, educators and creatives. The partnership will be used to highlight the ...
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News briefsEvent in Milan celebrates textile supply chain
Both the Südwolle Group and The Woolmark Company, as well as Santoni will be taking part in a supply chain exhibition during the Milan Week of Design. “The Elephant in the Room” exhibition and experience grants access to and shows the various steps involved in the textile supply chain, from ...
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ArticleSalewa returns as partner of Red Bull X-Alps
For the fifth consecutive year, Salewa is the main sponsor of Red Bull X-Alps, one of the toughest and most challenging adventure races in the world, in which more than 30 world-class athletes cover more than 1,200 kilometers across the Alps on foot and by paraglider in approximately two weeks. ...
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News briefsOIA Outdoor Industry Awards 2023 open for entries
The Outdoor Industries Association (OIA) has officially launched the UK Outdoor Industry Awards 2023, for which brands from across the industry can apply until May 6, 2023. All entries will again be exhibited at the Outdoor Trade Show (OTS), which takes place June 13-15, 2023, at the Exhibition Centre Liverpool. ...
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News briefsVibram and UTMB World Series announce exclusive global partnership
Italian shoe producer Vibram and UTMB World Series have announced a new global partnership that will extend across all 35 UTMB World Series events, including the iconic UTMB Mont-Blanc. This exclusive partnership will see Vibram become the official soles technology supplier of the UTMB World Series for the 2023-2025 seasons. ...
