All Marketing articles

  • Passenger-Logo
    Article

    Passenger takes old school bus on Made To Roam tour through UK

    2024-08-01T11:58:00Z

    UK outdoor brand Passenger has transformed an old American school bus into a mobile home for their upcoming Made To Roam tour, offering bookable stays and unique festival appearances.

  • Bike_TransAlpine_Sideshot-3_Stefan_Neuhauser
    News briefs

    Deuter Trail Attack enters the next round

    2024-05-18T13:18:00Z

    On May 15, 2024, Deuter launched the application process for the Deuter Trail Attack 2024, with four places up for grabs for a very special one-week Alpine cross. You can choose between enduro action across the scenic highlights of Provence or freeride fun on high alpine trails through the Western ...

  • lowa_sm_4c
    News briefs

    Lowa pro athlete first woman to ski Iditarod Trail Invitational 1000

    2024-03-31T13:30:00Z

    Lowa, the German footwear brand known for over 100 years of hand-crafted European heritage, announced that its pro athlete Sunny Stroeer completed the Iditarod Trail Invitational on skis, the first female to accomplish this feat in the race’s 24-year history. Stroeer started in Anchorage, skiing 950 miles over 29 days, ...

  • VAUDE-Logo
    Article

    Vaude quits X, sets example against disinformation, hate speech and racism

    2024-03-26T16:46:00Z

    Source: Hari Pulko/Vaude Manfred Meindl German outdoor company Vaude announced on March 21 that it was leaving the social media platform X with immediate effect. “This is our response to the increasing misinformation, discriminatory and right-wing populist content and the increasingly aggressive style on X – we ...

  • FOA_24_WINNER2
    Article

    The winners of the French Outdoor Awards 2024

    2024-02-27T12:53:00Z

    On Jan. 30, the 22 candidates for the French Outdoor Awards 2023-2024 had the opportunity to present their product or service to a jury of experts, media representatives, representatives of outdoor brands and potential future customers at the Sport Achat 2024 trade show in Grenoble. Four products stood out and ...

  • CUBE_Logo_neu.svgz
    News briefs

    Cube launches new Factory Team for Cross Country discipline

    2024-01-04T15:48:00Z

    Bike manufacturer Cube has founded the Cross Country Factory Racing Team to expand its involvement in the Olympic sport and add the discipline of cross country to the brand’s Factory Team. Kira Böhm moves from Cube’s own development team to the new Cross Country Factory Racing Team and is joined ...

  • Snoop_Solo_003
    News briefs

    Snoop Dogg goes smoke-free – with Solo

    2023-11-23T10:11:00Z

    Recently, an announcement caused quite a stir in the world of hip-hop: Snoop Dogg, the Doggfather of rap, announced on Instagram that he was quitting smoking. “I’m giving up smoke”, he wrote, triggering an avalanche of speculation, discussion and memes amongst his combined 129+ million social media followers. Solo ...

  • 2023_11_Reuters Business Transformation Award_4
    News briefs

    Vaude receives Reuters Business Transformation Award

    2023-11-07T15:31:00Z

    German outdoor outfitter Vaude has won the internationally coveted Business Transformation Award 2023, which honors the world’s best companies committed to sustainability. Hilke Patzwall, Vaude Sustainability Manager, and Jan Lorch, Vaude Managing Director Sales & CSR, accepted the award in London on Nov. 1. They made the long journey from ...

  • OBN Film Festival
    News briefs

    Haglöfs presents Outsiders by Nature Film Festival 2023

    2023-10-06T10:32:00Z

    Now in its third year, the Outsiders by Nature Film Festival presented by Haglöfs puts a spotlight on the journeys undertaken by Haglöfs’ community of adventure-seeking ambassadors. Screening events, each showcasing a selection of this year’s festival films and cameos by some of Haglöfs’ adventurous ambassadors, will take place this ...

  • camelbak utmb
    News briefs

    CamelBak announces new initiatives in connection with Dacia UTMB Mont-Blanc

    2023-08-31T06:27:00Z

    CamelBak, the California-based specialist for personal hydration products, has announced new events and activities in its partnership with Dacia UTMB Mont-Blanc. CamelBak has been the official hydration partner of the Dacia UTMB Mont-Blanc since 2016. To celebrate the iconic race, CamelBak has announced the first “Redefine Limits Run Challenge” through ...

  • Westsiders_JV_2023_05_Oberalp 6
    Opinion

    The mountain and the metaverse – Synergy or contradiction?

    2023-06-21T15:34:00Z

    Following our interview with Christoph Engl, the CEO of Oberalp, conducted at the 5th Oberalp Summit, we present a follow-up article by sportswear expert Alexa Dehmel, who looks at the event on the topic of “Metaverse” from a designer’s perspective.

  • Hovding_ProtectingGenius_ny
    News briefs

    ​Hövding and BBDO Nordics launch new creative concept

    2023-06-15T09:25:00Z

    Hövding was previously best known for protecting cyclists from injuries in crashes with their neck/head airbag. Now, the Swedish company is teaming up with creative agency BBDO Nordics to pursue a new “protection” concept called Protecting Genius. It focuses on the importance of “protecting genius and creativity and celebrates those ...

  • Sports-SportsAwardsPRSC-1
    News briefs

    Three European brands among winners of U.S. Outdoor Sports Retail Performance Awards

    2023-01-10T16:09:00Z

    The NPD Group today announced the winners of its third annual Outdoor Sports Retail Performance Awards. The awards recognize the fastest-growing brands in U.S. outdoor and snow sports retail, based on in-store and e-commerce sales, according to data from NPD’s Retail Tracking Service. “We are excited to kick off the ...

  • Salewa-Logo
    News briefs

    An exhibition in the heart of the Dolomites to tell the Salewa story

    2022-11-25T16:41:00Z

    A new exhibition at Lagazuoi Expo Dolomiti, titled “La terra, il cielo e la montagna in mezzo” (”The earth, the sky and the mountain in between”), tells the story of Italian outdoor brand Salewa, with a focus on the relationship between man and the environment. The exhibition, curated by Anna ...

  • Outdoor Industries Association - OIA
    News briefs

    U.K. Outdoor Industry Awards 2022 winners announced

    2022-09-20T16:06:00Z

    At its recent annual conference in Sheffield, the U.K.’s Outdoor Industries Association (OIA) has announced the winning products of this latest U.K. outdoor industry awards. This year, the categories have been expanded to include “diversity and inclusion.” The other categories are accessories, backpacks, camping equipment, climbing, clothing, tech accessories, footwear, ...

  • Stefan Glowacz
    News briefs

    Stefan Glowacz among new additions to Deuter Alpine Family

    2022-09-07T12:51:00Z

    The “Alpine Family” of the German backpack and sleeping bag specialist Deuter already consists of many experienced climbers and mountain athletes such as Gerlinde Kaltenbrunner, Fabian Buhl, Melissa Le Nevé or Patxi Usobiaga, who also support the brand with their expertise in product development. Now the Alpine Family is growing ...

  • vibram-logo
    News briefs

    Vibram reinvigorates Five Fingers with new global campaign

    2022-05-12T09:54:00Z

    Italian company Vibram is revitalizing its Five Fingers category by launching a global digital campaign that kicks off with a “move freely” video. The film takes viewers on a journey of historical discovery: Through footprints discovered in various environments, a researcher tracks the habits and movements of the owners. The ...

  • A41A2003
    News briefs

    On Athletics Club Europe promotes young running talent

    2022-05-04T09:10:00Z

    Complementing the On Athletics Club (OAC) launched in 2020 with eleven international runners under the leadership of Dathan Ritzenhein, the Swiss footwear brand On has now brought a European counterpart of the program to life: OAC Europe. Focussing on young athletes between the ages of 19 and 23, the program ...

  • SheIsOutdoors_Mood
    News briefs

    Women’s Gear Award revises product submission criteria for 2022, excludes PFAS chemicals

    2022-04-21T10:19:00Z

    As the Netherlands and Germany, with support from Norway, Denmark and Sweden are preparing a restriction proposal to cover a wide range of PFAS (per- and polyfluoroalkyl substances) uses starting this summer, the Women’s Gear Award #sheisoutdoors will only accept submissions for its next round of awards (with entries closing ...

  • Snapseed
    Article

    Industry spotlight: New target groups, supply chain challenges and retailer relationship in focus

    2022-03-21T16:28:00Z

    25 brands presented their new products at the Sport & Outdoor Media Day in Munich. The event organized by Mandel PR in the ”Kohlebunker” near the MOC (Munich Order Center) was one of the first major industry gatherings in Germany since the start of the Covid crisis. We took the ...