All Marketing articles – Page 2
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News briefsApplication deadline for SheIsOutdoors starts on April 1
From April 1, brands can apply for the next edition of the SheIsOutdoors Award. The deadline for submissions is May 6, 2022. The award is divided into the categories Outdoor Professionals and Expedition, Camping, Hardware, Footwear, Apparel, Snowsports and Girls. The Bike and Urban Outdoor categories are ...
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News briefsMerrell values outdoor self-care over product gimmicks
Just in time for International Women’s Day on March 8, Merrell has launched a new campaign in the U.S. that aims to debunk gimmicks in the self-care market and remind women of the power of the outdoors. The footwear brand’s “More Less” campaign was developed by female-led teams, including Merrell’s ...
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News briefsLa Sportiva’s CEO Lorenzo Delladio is Entrepreneur of the Year
Lorenzo Delladio, CEO and chairman of La Sportiva, was named “Entrepreneur of the Year” by EY (Ernst & Young Global) as one of 11 Italian small and medium-sized business leaders from different industries. According to the jury, the honorees “created value and contributed to the growth of the economy with ...
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News briefsKeen receives award for PFC-free Detox the Planet initiative
U.S. publication Good Housekeeping has honored Portland, Oregon-based brand Keen with the Good Housekeeping 2021 Sustainability Innovation Award for its Detox the Planet initiative, launched in 2014, which aims to ensure the brand completely eliminates perfluorochemicals (PFCs) and per- and polyfluoroalkyl substances (PFAS) from its footwear. These so-called “eternal chemicals” ...
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News briefsVibram’s “Repair if you care” campaign continues
Vibram’s “Repair if you care” campaign, which focuses on the concept of reuse and repair as a sustainable approach, is entering a second round. The company, for which repair has played a central role for the past 80 years, underlines in it once again the importance of reprocessing shoes and ...
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News briefsVaude’s Antje von Dewitz receives German role model award
Antje von Dewitz, CEO of the German outdoor brand Vaude, has received the Role Model Award 2021 from the Startup Teens education platform in the “Family Entrepreneur” category. The jury and the audience honored her commitment to a sustainable and value-driven company, which includes a long-term program for inclusion and ...
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News briefsRab and Kendal Mountain Festival announce “The Mountain People Film Grant”
Rab (owned by Equip Outdoor Technologies Ltd.) will be awarding “The Mountain People Film Grant” at this year’s Kendal Mountain Festival, which will run from Nov. 18 to 21. Equip brands Rab and Lowe Alpine have been long-standing partners of the festival, and the grant is part of their support ...
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News briefs
Hunter launches first marketing campaign under Paolo Porta’s leadership
Hunter has unveiled “For the World Outside,” its first marketing campaign under the leadership of chief executive Paolo Porta, who joined the company in March. The new seasonal campaign of the British heritage boot brand features images by photographers Ryan Lowry, Anthon Gottlob and Alexandra Leese as part of a ...
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News briefsJack Wolfskin’s #gobackpack campaign continues
On July 1, the #gobackpack campaign of German outdoor supplier Jack Wolfskin, launched internationally in 2017, enters its fourth round. Five protagonists will take off one after the other on their journey with the #gobackpack van known from last year’s campaign or their own vehicle, experiencing new adventures and mastering ...
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