All Millet Mountain Group articles
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News briefsMillet launches rental scheme for outdoor gear
French mountain sports brand Millet is introducing a new rental program. Starting on May 20, the brand will rent out, via its e-commerce site and in-store, items from its hiking and mountaineering ranges. The scheme is part of the brand’s CSR strategy to promote a circular economy.
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News briefsMillet to hold its sell-in early
Millet Mountain Group has moved up its sell-in campaign by two weeks, to late May, in part to account for moved-up production schedules, reports CMDsport. This year, according to Hervé-Sergio Locatelli, sales director for southern Europe, the group has met expectations with a “satisfactory” first four months in Spain. Textiles ...
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News briefsLafuma launches resale platform
Lafuma, a brand of the French Millet Mountain Group, has launched an online resale platform for its outdoor products, dubbed Second Leaf. The website was developed in partnership with Faume, a Parisian start-up that helps companies implement resale solutions. To be allowed on Second Leaf, the item must be a ...
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News briefsNew Millet store in Turin
After opening in Bolzano in November, Millet has now added another new flagship store in Turin at Via Gramsci 15. These two stores are the brand’s eighth and ninth in Europe and part of a broader retail plan for Italy that will see more openings, also in franchising, especially in ...
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News briefsMillet headed for 20% growth in Europe
Millet Mountain Group is growing at a 20-percent clip year-on-year in Europe, according to its sales director for the continent’s southern half, Hervé-Sergio Locatelli. If projections hold, Locatelli has told CMDsport, the group will break its record for annual sales on the continent. France remains the top market, but ...
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News briefsMillet Mountain Group opens factory in Tunisia
Millet Mountain Group (MMG), the owner of French mountaineering and mountain apparel brands Millet and Lafuma, is opening a new factory in Tunisia. The 3,500-square-meter facility in Monastir has an automated cutting room featuring quilting technology and mechanical and laser cutting machines. The factory also features two embroidery machines and ...
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Article50 years after the sale of the brand, the Millet family has taken back the lead
Source: Millet Jean-Pierre Millet Millet Mountain Group, formerly part of the Swiss Calida Group and owner of the brands Lafuma and Millet, has completed its acquisition by the new main shareholder Jean-Pierre Millet (grandson of the brand Millet’s founders) and Inspiring Sport Capital, a private equity fund ...
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News briefsCalida finalizes sale of Millet
The Swiss Calida Group has finalized the sale of Millet Mountain Group on April 20, 2022. Jean-Pierre Millet, investor and grandson of Millet’s founder, and Inspiring Sport Capital, a private equity firm specializing in sports investments, have acquired the Millet Mountain Group with the Millet and Lafuma Outdoor brands, returning ...
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ArticleCalida Group posts record profit of CHF 24.3 million
The Swiss Calida Group has announced its 2021 financial statements without details about the Millet Mountain Group segment, which has been sold earlier this year to the grandson of Millet’s founder together and Inspiring Sport Capital as part of its focus on the core underwear and lingerie segment (“Accelerate Strategy”). ...
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ArticleCalida completes sale of Millet Mountain Group
As previously reported, the Calida Group in late December received a binding offer from Jean-Pierre Millet, together with Inspiring Sport Capital, to sell the Millet Mountain Group, which includes the Millet and Lafuma Outdoor brands. Calida now reports that it has received the final approval of the French work council ...
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ArticleGrandson of Millet founder to buy Millet Mountain Group from Calida
In an announcement on Dec. 24, Calida Group said it has received a binding offer from Jean-Pierre Millet, together with Inspiring Sport Capital, to sell Millet Mountain Group, which includes the Millet and Lafuma Outdoor brands. Jean-Pierre Millet is an investor and grandson of the founder of the Millet brand. ...
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ArticleCalida Group posts H1 sales growth of 30.2 percent
For the first half period of 2021, Calida Group reported a 30.2 percent increase in sales to CHF 153.9 million (€142.8m-$169.3m) in currency-adjusted terms, which beat the pre-pandemic levels. The company said in a release that Millet Mountain Group, with net sales proceeds of CHF 37.2 million (€34.5m-$40.9m) and a ...
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ArticleCalida Group to sell Millet Mountain Group
Following the successful divestments of Oxbow and Eider, the Swiss Calida Group now intends to continue its strategic focus and concentrate on its core lingerie and underwear business with a sharpened brand portfolio by selling off the rest of its outdoor brands. Recent business developments have illustrated, the company said, ...
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News briefs
Millet appoints key account manager pure players
Millet Mountain Group has hired Pierre Chanelière as its new key account manager – pure players, a newly created position. Chanelière previously worked at Salomon, Tecnica and, most recently, e-tailer PrivateSportShop. As reported by Sport-guide, in his new role at the Millet group, he will focus on the French market ...
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ArticleCalida may be looking at strategic options for its outdoor brands
Swiss diversified group Calida said it was looking at “strategic options” for its French Millet and Lafuma outdoor brands following the already-completed sales of the Eider and Oxbow labels. The company said Millet and Lafuma “declined perceptibly” – due to Covid-19 curfews in France – as it reported its 2020 ...
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News briefs
Millet Mountain Group will soon have a new boss
Romain Millet will take over from Frédéric Ducruet as the new managing director of Millet Mountain Group. Ducruet had been at the helm for the past seven years, and have worked for Millet for 19 years. According to reports in sport-guide.fr, Millet will be appointed to the new role on ...
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ArticleMillet and Lafuma expand environmental and social strategy
The French outdoor brands Millet and Lafuma, brands of the Millet Mountain Group, which belongs to the Calida Group, have further developed their environmental and social strategy in line with current developments under the motto “Rising Change.” According to its own statements, the Millet Mountain Group has already been paying ...
