All MOC articles
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ArticlePrimus and Silva with joint sales subsidiary for Germany, Austria
After Silva Sweden AB acquired 100 percent of the shares in Primus AB from Fenix Outdoor AB on April 28, 2023, the two Swedish outdoor brands are operating as one company under the name Primus-Silva Sweden AB. For the German and Austrian markets, Primus-Silva Sweden AB is now establishing a ...
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News briefsMunich Fabric Start shifts to earlier dates
Munich Fabric Start Exhibitions GmbH, organizer of, among other events, the fabric trade show of the same name, has announced some changes in the dates and concept of its international fabric exhibitions. While the November 2022 and January 2023 event dates for the Spring/Summer 24 season remain unchanged, the summer ...
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ArticleOutDoor by ISPO stays at MOC for one more year, changes date
In a joint statement, the European Outdoor Group and Messe München have announced that the next OutDoor by ISPO will be held at MOC, in the north of Munich, just like the most recent 2022 edition of the show. However, the date is changing, and the show is now scheduled ...
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OpinionOpinion: What place do trade shows have in the future of the Outdoor community?
As the debrief from the re-connection of the industry at OutDoor by ISPO continues, those responsible for the marketing budgets are debating whether the gatherings are still the best investment of resources. For those who did not make it to the Munich Order Center – you missed the energy and ...
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ArticleAfter successful return of OutDoor by ISPO, EOG continues to plan for new era of trade shows
The European Outdoor Group (EOG) has thanked its members and the wider industry, who supported the return of OutDoor by ISPO this year. The trade show was held in Munich earlier this month for only the second time since EOG members voted to move the show in 2018. The EOG ...
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News briefsNew Montane showroom in Munich
Source: Montane Holger Schumann and Steffen Fuchs of Foras 365 British outdoor brand Montane is expanding its European business with a new showroom and warehouse in Munich, Germany. “The new showroom is an important hub not only for our retailers in Bavaria but from all over Germany,” ...
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ArticleOutDoor by ISPO 2022: The show is back. And so is the business community.
On Tuesday, June 14, the OutDoor by ISPO in Munich ended. The trade show was also representative of the relaunch of the ISPO Group’s sports trade shows after two and a half years of the Covid pandemic. Surprisingly for many, Messe München placed the show in the Munich Order Center ...
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SponsoredOutDoor by ISPO: “What initially seemed to be born out of necessity is increasingly becoming a dream scenario”
In an interview, Lena Haushofer, Exhibition Director of OutDoor by ISPO, explains why the MOC is an excellent choice for the industry gathering and why it is still worth becoming an exhibitor.
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ArticleIndustry spotlight: New target groups, supply chain challenges and retailer relationship in focus
25 brands presented their new products at the Sport & Outdoor Media Day in Munich. The event organized by Mandel PR in the ”Kohlebunker” near the MOC (Munich Order Center) was one of the first major industry gatherings in Germany since the start of the Covid crisis. We took the ...
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ArticleOutDoor by ISPO releases more information on location and exhibitors
Messe München, organizer of OutDoor by ISPO, has revealed more information about the upcoming show, which will be held June 12-14 at the MOC Veranstaltungs- und Ordercenter in Munich. The one-off location (the next event in 2023 will again be held at the Messe München exhibition center in Riem) will ...
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News briefs
Physical Munich Fabric Start and Bluezone on track to take place in January
The team at Munich Fabric Start Exhibitions GmbH says it has dedicated the last few weeks to finalize the upcoming Munich Fabric Start, Jan. 25-27, and Bluezone, Jan. 25-26, 2022. The new policies for safe events have been implemented, and the organizers are ready to welcome the industry to the ...
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News briefsProtective with new showroom in Munich
German brand Protective, managed by Regensburg-based R&D Protective GmbH, has moved into a showroom at Munich’s MOC event and order center. Just in time for the pre-order start of the 2022/23 fall/winter collection, Protective is presenting its bikewear and the new Nordic line, which is celebrating its pre-order premiere, on ...
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News briefsFully booked View Premium Selection in Munich canceled
Munich Fabric Start Exhibitions GmbH has optimistically started planning its trade fair dates for the fall/winter 22/23 season in summer 2021, with the clear goal of finally being able to realize physical events for the fashion industry again. Against the backdrop of falling infection figures in Germany as well as ...
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News briefsLowa presents POS consumer activation concept at Munich Order Center
German footwear brand Lowa is taking an alternative approach to showcasing its customer activation activities: The “Adventure Gallery” concept, an exhibition of twelve images by renowned outdoor photographers with an integrated prize draw, can now be experienced at the Munich Order Center (MOC). The traveling gallery concept is an in-store ...
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News briefsColumbia expands team at MOC in Munich
Columbia Sportswear is expanding its sales and marketing team at the Munich Order Center in Germany for the German, Austrian, BeNeLux and Eastern European markets. In April 2019, Julia Bauer joined Columbia as marketing manager for Germany, Austria, BeNeLux and Eastern Europe. She is an experienced marketing professional after positions ...
