Mountain Hardwear Cracks $100 Million; Intensifies Grass-root Marketing
In the fiscal year 2009, Mountain Hardwear, the higher-end label in the family of Columbia Sportswear’s brands, exceeded global sales of $100 million for the first time ever. To be precise, it reached a level of $100.5 million, or 5.8 percent more than in the previous year.
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